• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 03:57
CET 09:57
KST 17:57
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Intel X Team Liquid Seoul event: Showmatches and Meet the Pros10[ASL20] Finals Preview: Arrival13TL.net Map Contest #21: Voting12[ASL20] Ro4 Preview: Descent11Team TLMC #5: Winners Announced!3
Community News
[BSL21] RO32 Group Stage1Weekly Cups (Oct 26-Nov 2): Liquid, Clem, Solar win; LAN in Philly2Weekly Cups (Oct 20-26): MaxPax, Clem, Creator win62025 RSL Offline Finals Dates + Ticket Sales!10BSL21 Open Qualifiers Week & CONFIRM PARTICIPATION3
StarCraft 2
General
RotterdaM "Serral is the GOAT, and it's not close" TL.net Map Contest #21: Voting RSL S3 Round of 16 [TLCH] Mission 7: Last Stand Weekly Cups (Oct 26-Nov 2): Liquid, Clem, Solar win; LAN in Philly
Tourneys
$5,000+ WardiTV 2025 Championship $3,500 WardiTV Korean Royale S4 WardiTV Mondays Sparkling Tuna Cup - Weekly Open Tournament Monday Nights Weeklies
Strategy
Custom Maps
Map Editor closed ?
External Content
Mutation # 498 Wheel of Misfortune|Cradle of Death Mutation # 497 Battle Haredened Mutation # 496 Endless Infection Mutation # 495 Rest In Peace
Brood War
General
SnOw's ASL S20 Finals Review [ASL20] Ask the mapmakers — Drop your questions [BSL21] RO32 Group Stage BGH Auto Balance -> http://bghmmr.eu/ RSL S3 ro16
Tourneys
BSL21 Open Qualifiers Week & CONFIRM PARTICIPATION [ASL20] Grand Finals Small VOD Thread 2.0 The Casual Games of the Week Thread
Strategy
Current Meta How to stay on top of macro? PvZ map balance Soma's 9 hatch build from ASL Game 2
Other Games
General Games
Nintendo Switch Thread Dawn of War IV Stormgate/Frost Giant Megathread ZeroSpace Megathread General RTS Discussion Thread
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
TL Mafia Community Thread SPIRED by.ASL Mafia {211640}
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread Things Aren’t Peaceful in Palestine Dating: How's your luck? Canadian Politics Mega-thread
Fan Clubs
White-Ra Fan Club The herO Fan Club!
Media & Entertainment
Anime Discussion Thread [Manga] One Piece Movie Discussion! Korean Music Discussion Series you have seen recently...
Sports
2024 - 2026 Football Thread MLB/Baseball 2023 TeamLiquid Health and Fitness Initiative For 2023 Formula 1 Discussion
World Cup 2022
Tech Support
SC2 Client Relocalization [Change SC2 Language] Linksys AE2500 USB WIFI keeps disconnecting Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List Recent Gifted Posts
Blogs
Why we need SC3
Hildegard
Career Paths and Skills for …
TrAiDoS
Reality "theory" prov…
perfectspheres
Our Last Hope in th…
KrillinFromwales
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1746 users

Musings on the sponsorship situation in Korea - Page 9

Blogs > TotalBiscuit
Post a Reply
Prev 1 7 8 9 10 11 12 Next All
FXOGumiho
Profile Joined July 2011
Korea (South)1 Post
August 29 2012 03:42 GMT
#161
Our company owns the team. Our company produces money from our business. Thus it is covered completely by another business. Something like most of the KESPA teams.
FXO Hwaiting!!
Dodgin
Profile Blog Joined July 2011
Canada39254 Posts
August 29 2012 03:43 GMT
#162
On August 29 2012 12:42 FXOGumiho wrote:
Our company owns the team. Our company produces money from our business. Thus it is covered completely by another business. Something like most of the KESPA teams.


Damn Gumiho has some good English!
+ Show Spoiler +

I'm guessing Boss logged in on Gumiho's account to attach his stream to the sidebar and forgot to log out
FXOBoSs
Profile Joined August 2011
337 Posts
August 29 2012 03:48 GMT
#163
LOL yeh... I had to log into his account to turn on his stream ... my bad.
www.twitter.com/gosutrading
Taku
Profile Blog Joined February 2009
Canada2036 Posts
August 29 2012 03:52 GMT
#164
Probability of Blizzard actually doing something innovative and productive to help the esports community without messing it up somehow? ~0% imo.
When SC2 came for BW, I cried. Now LoL/Dota2 comes for SC2, and I laugh. \o/
StarStruck
Profile Blog Joined April 2010
25339 Posts
Last Edited: 2012-08-29 04:09:21
August 29 2012 04:06 GMT
#165
On August 29 2012 01:28 drsnuggles wrote:
Show nested quote +
On August 29 2012 01:19 TotalBiscuit wrote:
1) The sponsorship situation in Korea is worse than I thought and the only team that is really well sponsored right now is LG-IM (none of them mentioned FXO though I assume they are doing well too atm)

Calling BS, team MVP is sponsored by Lotte which is "kind of a motherfucking big company", to say the least.



Doesn't mean they they get a lot from them man. It's one thing to have a big brand attached to your jersey; it's another to actually get good funding and support from them.


TB's post might be newsworthy to some but unfortunately I cannot say the same for myself. It's been an ongoing problem since the beginning.

Online tournaments will only reward them with more prize money and a little more exposure, but not much else. You would be better off doing SC2 PC Bang Tournaments and getting the players to interact more with the fanbase in Korea if you really want to get the Korean Republic going. Not just online tournaments.
FXOBoSs
Profile Joined August 2011
337 Posts
August 29 2012 04:17 GMT
#166
MVP's hot6 sponsorship was publicly stated to be product sponsorship.
www.twitter.com/gosutrading
deathly rat
Profile Blog Joined October 2010
United Kingdom911 Posts
August 29 2012 04:18 GMT
#167
If you want to know how much a particular player is worth in sponsorship money, it's really easy to prove. Have them stream every day for a month and see how many people watch. If the Korean scene needs more money in it to sponsor players, then you need more people interested in SC2 or at least watching SC2. Trying harder to get more money from sponsors, for a product that has a limited value won't be very successful.

Korean teams should be doing more to promote active SC2 participation. In NA the continued interest in SC2 from the general population is in no small part down to the great production of live tournaments like MLG and NASL. In Korea it should be the GSL, but if they aren't getting enough viewers, it's only there own fault. Perhaps they should switch to a live event tournament format like MLG.

No logo (logo)
Forikorder
Profile Joined August 2011
Canada8840 Posts
August 29 2012 04:20 GMT
#168
On August 29 2012 12:52 Taku wrote:
Probability of Blizzard actually doing something innovative and productive to help the esports community without messing it up somehow? ~0% imo.

probability of anyone doing anything innovative or productive to help the esports community without messing it up somehow? 0% in actual fact

the WCS is fucking amazing and doing amazing things for communitys all over the world to help raise awareness of esports in literally every single country, in addition to helping people break out into the scene (which was amazingly hard until WCS gave everyone a good chance)

not to mention its a badass tournament with absolutely amazing games and good casting
TheAldo
Profile Blog Joined June 2008
United States214 Posts
August 29 2012 04:32 GMT
#169
There is a way for both teams, tournament organizers, and sponsors to all be happy.

Teams have sponsors.
Sponsors have money.
Tournaments need teams.
Teams need a place to play and showcase their sponsors.

See where I'm going with this?

Tournament organizers can offer up a spot in a tournament to teams for say $50 - $100 per player. What the the organizer offers is: Good competition, the team's branding and sponsors displayed on stream, and a decent prize pool that can be paid out quickly.

The tournament organizer can go a step further and offer up special content packages for $10 a person that the profits can be split with whatever player helps contribute with the content.

There are ways to showcase sponsors and build income for players but tournament organizers have been too focused on themselves and not the one thing they should be focused on: the talent.
RiceAgainst
Profile Blog Joined November 2011
United States1849 Posts
August 29 2012 04:36 GMT
#170
I'm glad that TB brought the state of SC2 in Korea to our attention (or at least mine, because I never realized how bad it is right now). It saddens me that so much talent from Korea can't be fully shown because of the way the system is set up.
Forikorder
Profile Joined August 2011
Canada8840 Posts
August 29 2012 04:41 GMT
#171
On August 29 2012 13:32 TheAldo wrote:
There is a way for both teams, tournament organizers, and sponsors to all be happy.

Teams have sponsors.
Sponsors have money.
Tournaments need teams.
Teams need a place to play and showcase their sponsors.

See where I'm going with this?

Tournament organizers can offer up a spot in a tournament to teams for say $50 - $100 per player. What the the organizer offers is: Good competition, the team's branding and sponsors displayed on stream, and a decent prize pool that can be paid out quickly.

The tournament organizer can go a step further and offer up special content packages for $10 a person that the profits can be split with whatever player helps contribute with the content.

There are ways to showcase sponsors and build income for players but tournament organizers have been too focused on themselves and not the one thing they should be focused on: the talent.

so the korean teams cant afford to send palyers and the rich teams get more exposure?
BobStaMan
Profile Joined September 2010
United States29 Posts
August 29 2012 04:45 GMT
#172
We need strong publicity of our sponsors, teams, and players. Companies need to see a potential in the investment that they may be making. It's about gaining as much popularity as possible...seriously. We have the opportunity to really let our sponsors stand out, along with the teams. But more needs to be done with the broadcasts. We need to legitimize it from a business perspective. Some team sponsors are never shown in some tournaments, which is very disheartening when they are helping financially secure the organization.
TheAldo
Profile Blog Joined June 2008
United States214 Posts
August 29 2012 04:46 GMT
#173
On August 29 2012 13:41 Forikorder wrote:
Show nested quote +
On August 29 2012 13:32 TheAldo wrote:
There is a way for both teams, tournament organizers, and sponsors to all be happy.

Teams have sponsors.
Sponsors have money.
Tournaments need teams.
Teams need a place to play and showcase their sponsors.

See where I'm going with this?

Tournament organizers can offer up a spot in a tournament to teams for say $50 - $100 per player. What the the organizer offers is: Good competition, the team's branding and sponsors displayed on stream, and a decent prize pool that can be paid out quickly.

The tournament organizer can go a step further and offer up special content packages for $10 a person that the profits can be split with whatever player helps contribute with the content.

There are ways to showcase sponsors and build income for players but tournament organizers have been too focused on themselves and not the one thing they should be focused on: the talent.

so the korean teams cant afford to send palyers and the rich teams get more exposure?


We are talking about online tournaments and if teams CAN afford to send players to the US for MLG and get hardly any ROI, they can buy a $50 spot in an online tournament and have their brand up on the stream. This isn't unimaginable.
Forikorder
Profile Joined August 2011
Canada8840 Posts
August 29 2012 04:52 GMT
#174
On August 29 2012 13:46 TheAldo wrote:
Show nested quote +
On August 29 2012 13:41 Forikorder wrote:
On August 29 2012 13:32 TheAldo wrote:
There is a way for both teams, tournament organizers, and sponsors to all be happy.

Teams have sponsors.
Sponsors have money.
Tournaments need teams.
Teams need a place to play and showcase their sponsors.

See where I'm going with this?

Tournament organizers can offer up a spot in a tournament to teams for say $50 - $100 per player. What the the organizer offers is: Good competition, the team's branding and sponsors displayed on stream, and a decent prize pool that can be paid out quickly.

The tournament organizer can go a step further and offer up special content packages for $10 a person that the profits can be split with whatever player helps contribute with the content.

There are ways to showcase sponsors and build income for players but tournament organizers have been too focused on themselves and not the one thing they should be focused on: the talent.

so the korean teams cant afford to send palyers and the rich teams get more exposure?


We are talking about online tournaments and if teams CAN afford to send players to the US for MLG and get hardly any ROI, they can buy a $50 spot in an online tournament and have their brand up on the stream. This isn't unimaginable.

the teams with lots of money will still get tons more exposure then the smaller teams so it doesnt help the struggling teams make more sponsors

hopefully KeSPA coming into the SC2 scene will have the bigger korean companies start spreading the wealth to the current SC2 teams

the only way to really fix this problem is to make E-Sports big enough that companies are willing to shell out enough money for everyone
opterown *
Profile Blog Joined August 2011
Australia54784 Posts
August 29 2012 04:56 GMT
#175
On August 29 2012 13:17 FXOBoSs wrote:
MVP's hot6 sponsorship was publicly stated to be product sponsorship.

rofl, so all they get are drinks? ahaha


On August 29 2012 12:43 Dodgin wrote:
Show nested quote +
On August 29 2012 12:42 FXOGumiho wrote:
Our company owns the team. Our company produces money from our business. Thus it is covered completely by another business. Something like most of the KESPA teams.


Damn Gumiho has some good English!
+ Show Spoiler +
I'm guessing Boss logged in on Gumiho's account to attach his stream to the sidebar and forgot to log out

LOL wp
ModeratorRetired LR Bonjwa
TL+ Member
Novalisk
Profile Blog Joined February 2011
Israel1818 Posts
August 29 2012 05:24 GMT
#176
Our community is the best there is, but it can only do so much. Blizzard really needs to step it up.
/commercial
masterbreti
Profile Blog Joined October 2010
Korea (South)2711 Posts
August 29 2012 05:50 GMT
#177
On August 29 2012 13:56 opterown wrote:
Show nested quote +
On August 29 2012 13:17 FXOBoSs wrote:
MVP's hot6 sponsorship was publicly stated to be product sponsorship.

rofl, so all they get are drinks? ahaha


They are sponsored by Lotte, which is a big company here, so in the likely case, they get drinks, food and such, which can be a big relief for a team of MVP's size.


http://en.wikipedia.org/wiki/Lotte_(conglomerate)
opterown *
Profile Blog Joined August 2011
Australia54784 Posts
August 29 2012 06:00 GMT
#178
On August 29 2012 14:50 masterbreti wrote:
Show nested quote +
On August 29 2012 13:56 opterown wrote:
On August 29 2012 13:17 FXOBoSs wrote:
MVP's hot6 sponsorship was publicly stated to be product sponsorship.

rofl, so all they get are drinks? ahaha


They are sponsored by Lotte, which is a big company here, so in the likely case, they get drinks, food and such, which can be a big relief for a team of MVP's size.


http://en.wikipedia.org/wiki/Lotte_(conglomerate)

haha, makes sense i guess. if they only got hot6ix drinks though that would be amusing.
monsieur j should give a product sponsorship too ;D
ModeratorRetired LR Bonjwa
TL+ Member
Vansetsu
Profile Blog Joined October 2010
United States1454 Posts
August 29 2012 06:01 GMT
#179
Most constructive e-sports thread I've read in ages. Now, let's see if all the people (major players) can work together and make this more than talk.
Only by overcoming many obstacles does a river become - デイヴィ¯\_(ツ)_/¯ド
Weaklink123
Profile Joined April 2011
United States159 Posts
August 29 2012 06:18 GMT
#180
I have become really impressed with TB over the last few weeks. I was never a fan of the play by play style of commentary, I personally prefer a commentator with deep in-game knowledge, but these last few weeks have been amazing. So thank you TB I may prefer a different casting style but I will gladly tune into all of the shoutcrafts that are korean based events.

Now the only question is how do we as the general population do our part beyond just watching?
mYinsanityCoach 우정호 (KT Violet) - 1988 - 2012.
Prev 1 7 8 9 10 11 12 Next All
Please log in or register to reply.
Live Events Refresh
PiGosaur Monday
01:00
#56
Liquipedia
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
ProTech137
StarCraft: Brood War
Rain 8711
Bisu 797
Pusan 408
Stork 283
Tasteless 257
Leta 139
ToSsGirL 93
Barracks 82
Aegong 47
zelot 39
[ Show more ]
Sharp 26
JulyZerg 26
ZerO 9
League of Legends
Reynor102
Counter-Strike
m0e_tv232
Super Smash Bros
Mew2King87
Other Games
summit1g14093
ceh9356
XaKoH 122
SortOf78
ZerO(Twitch)0
Organizations
Other Games
gamesdonequick645
Counter-Strike
PGL132
StarCraft: Brood War
lovetv 12
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 14 non-featured ]
StarCraft 2
• Berry_CruncH173
• LUISG 24
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• Lourlo1345
• Stunt753
Upcoming Events
Replay Cast
3m
CranKy Ducklings6
WardiTV Korean Royale
3h 3m
LAN Event
6h 3m
OSC
14h 3m
The PondCast
1d 1h
LAN Event
1d 6h
Replay Cast
1d 14h
OSC
2 days
LAN Event
2 days
Korean StarCraft League
2 days
[ Show More ]
CranKy Ducklings
3 days
WardiTV Korean Royale
3 days
LAN Event
3 days
IPSL
3 days
dxtr13 vs OldBoy
Napoleon vs Doodle
Replay Cast
3 days
Sparkling Tuna Cup
4 days
WardiTV Korean Royale
4 days
LAN Event
4 days
IPSL
4 days
JDConan vs WIZARD
WolFix vs Cross
Replay Cast
5 days
Wardi Open
5 days
WardiTV Korean Royale
6 days
Liquipedia Results

Completed

BSL 21 Points
SC4ALL: StarCraft II
Eternal Conflict S1

Ongoing

C-Race Season 1
IPSL Winter 2025-26
KCM Race Survival 2025 Season 4
SOOP Univ League 2025
YSL S2
IEM Chengdu 2025
PGL Masters Bucharest 2025
Thunderpick World Champ.
CS Asia Championships 2025
ESL Pro League S22
StarSeries Fall 2025
FISSURE Playground #2
BLAST Open Fall 2025
BLAST Open Fall Qual
Esports World Cup 2025

Upcoming

BSL Season 21
SLON Tour Season 2
BSL 21 Non-Korean Championship
Acropolis #4
HSC XXVIII
RSL Offline Finals
WardiTV 2025
RSL Revival: Season 3
Stellar Fest
META Madness #9
BLAST Bounty Winter 2026: Closed Qualifier
eXTREMESLAND 2025
ESL Impact League Season 8
SL Budapest Major 2025
BLAST Rivals Fall 2025
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2025 TLnet. All Rights Reserved.