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Musings on the sponsorship situation in Korea - Page 9

Blogs > TotalBiscuit
Post a Reply
Prev 1 7 8 9 10 11 12 Next All
FXOGumiho
Profile Joined July 2011
Korea (South)1 Post
August 29 2012 03:42 GMT
#161
Our company owns the team. Our company produces money from our business. Thus it is covered completely by another business. Something like most of the KESPA teams.
FXO Hwaiting!!
Dodgin
Profile Blog Joined July 2011
Canada39254 Posts
August 29 2012 03:43 GMT
#162
On August 29 2012 12:42 FXOGumiho wrote:
Our company owns the team. Our company produces money from our business. Thus it is covered completely by another business. Something like most of the KESPA teams.


Damn Gumiho has some good English!
+ Show Spoiler +

I'm guessing Boss logged in on Gumiho's account to attach his stream to the sidebar and forgot to log out
FXOBoSs
Profile Joined August 2011
337 Posts
August 29 2012 03:48 GMT
#163
LOL yeh... I had to log into his account to turn on his stream ... my bad.
www.twitter.com/gosutrading
Taku
Profile Blog Joined February 2009
Canada2036 Posts
August 29 2012 03:52 GMT
#164
Probability of Blizzard actually doing something innovative and productive to help the esports community without messing it up somehow? ~0% imo.
When SC2 came for BW, I cried. Now LoL/Dota2 comes for SC2, and I laugh. \o/
StarStruck
Profile Blog Joined April 2010
25339 Posts
Last Edited: 2012-08-29 04:09:21
August 29 2012 04:06 GMT
#165
On August 29 2012 01:28 drsnuggles wrote:
Show nested quote +
On August 29 2012 01:19 TotalBiscuit wrote:
1) The sponsorship situation in Korea is worse than I thought and the only team that is really well sponsored right now is LG-IM (none of them mentioned FXO though I assume they are doing well too atm)

Calling BS, team MVP is sponsored by Lotte which is "kind of a motherfucking big company", to say the least.



Doesn't mean they they get a lot from them man. It's one thing to have a big brand attached to your jersey; it's another to actually get good funding and support from them.


TB's post might be newsworthy to some but unfortunately I cannot say the same for myself. It's been an ongoing problem since the beginning.

Online tournaments will only reward them with more prize money and a little more exposure, but not much else. You would be better off doing SC2 PC Bang Tournaments and getting the players to interact more with the fanbase in Korea if you really want to get the Korean Republic going. Not just online tournaments.
FXOBoSs
Profile Joined August 2011
337 Posts
August 29 2012 04:17 GMT
#166
MVP's hot6 sponsorship was publicly stated to be product sponsorship.
www.twitter.com/gosutrading
deathly rat
Profile Blog Joined October 2010
United Kingdom911 Posts
August 29 2012 04:18 GMT
#167
If you want to know how much a particular player is worth in sponsorship money, it's really easy to prove. Have them stream every day for a month and see how many people watch. If the Korean scene needs more money in it to sponsor players, then you need more people interested in SC2 or at least watching SC2. Trying harder to get more money from sponsors, for a product that has a limited value won't be very successful.

Korean teams should be doing more to promote active SC2 participation. In NA the continued interest in SC2 from the general population is in no small part down to the great production of live tournaments like MLG and NASL. In Korea it should be the GSL, but if they aren't getting enough viewers, it's only there own fault. Perhaps they should switch to a live event tournament format like MLG.

No logo (logo)
Forikorder
Profile Joined August 2011
Canada8840 Posts
August 29 2012 04:20 GMT
#168
On August 29 2012 12:52 Taku wrote:
Probability of Blizzard actually doing something innovative and productive to help the esports community without messing it up somehow? ~0% imo.

probability of anyone doing anything innovative or productive to help the esports community without messing it up somehow? 0% in actual fact

the WCS is fucking amazing and doing amazing things for communitys all over the world to help raise awareness of esports in literally every single country, in addition to helping people break out into the scene (which was amazingly hard until WCS gave everyone a good chance)

not to mention its a badass tournament with absolutely amazing games and good casting
TheAldo
Profile Blog Joined June 2008
United States214 Posts
August 29 2012 04:32 GMT
#169
There is a way for both teams, tournament organizers, and sponsors to all be happy.

Teams have sponsors.
Sponsors have money.
Tournaments need teams.
Teams need a place to play and showcase their sponsors.

See where I'm going with this?

Tournament organizers can offer up a spot in a tournament to teams for say $50 - $100 per player. What the the organizer offers is: Good competition, the team's branding and sponsors displayed on stream, and a decent prize pool that can be paid out quickly.

The tournament organizer can go a step further and offer up special content packages for $10 a person that the profits can be split with whatever player helps contribute with the content.

There are ways to showcase sponsors and build income for players but tournament organizers have been too focused on themselves and not the one thing they should be focused on: the talent.
RiceAgainst
Profile Blog Joined November 2011
United States1849 Posts
August 29 2012 04:36 GMT
#170
I'm glad that TB brought the state of SC2 in Korea to our attention (or at least mine, because I never realized how bad it is right now). It saddens me that so much talent from Korea can't be fully shown because of the way the system is set up.
Forikorder
Profile Joined August 2011
Canada8840 Posts
August 29 2012 04:41 GMT
#171
On August 29 2012 13:32 TheAldo wrote:
There is a way for both teams, tournament organizers, and sponsors to all be happy.

Teams have sponsors.
Sponsors have money.
Tournaments need teams.
Teams need a place to play and showcase their sponsors.

See where I'm going with this?

Tournament organizers can offer up a spot in a tournament to teams for say $50 - $100 per player. What the the organizer offers is: Good competition, the team's branding and sponsors displayed on stream, and a decent prize pool that can be paid out quickly.

The tournament organizer can go a step further and offer up special content packages for $10 a person that the profits can be split with whatever player helps contribute with the content.

There are ways to showcase sponsors and build income for players but tournament organizers have been too focused on themselves and not the one thing they should be focused on: the talent.

so the korean teams cant afford to send palyers and the rich teams get more exposure?
BobStaMan
Profile Joined September 2010
United States29 Posts
August 29 2012 04:45 GMT
#172
We need strong publicity of our sponsors, teams, and players. Companies need to see a potential in the investment that they may be making. It's about gaining as much popularity as possible...seriously. We have the opportunity to really let our sponsors stand out, along with the teams. But more needs to be done with the broadcasts. We need to legitimize it from a business perspective. Some team sponsors are never shown in some tournaments, which is very disheartening when they are helping financially secure the organization.
TheAldo
Profile Blog Joined June 2008
United States214 Posts
August 29 2012 04:46 GMT
#173
On August 29 2012 13:41 Forikorder wrote:
Show nested quote +
On August 29 2012 13:32 TheAldo wrote:
There is a way for both teams, tournament organizers, and sponsors to all be happy.

Teams have sponsors.
Sponsors have money.
Tournaments need teams.
Teams need a place to play and showcase their sponsors.

See where I'm going with this?

Tournament organizers can offer up a spot in a tournament to teams for say $50 - $100 per player. What the the organizer offers is: Good competition, the team's branding and sponsors displayed on stream, and a decent prize pool that can be paid out quickly.

The tournament organizer can go a step further and offer up special content packages for $10 a person that the profits can be split with whatever player helps contribute with the content.

There are ways to showcase sponsors and build income for players but tournament organizers have been too focused on themselves and not the one thing they should be focused on: the talent.

so the korean teams cant afford to send palyers and the rich teams get more exposure?


We are talking about online tournaments and if teams CAN afford to send players to the US for MLG and get hardly any ROI, they can buy a $50 spot in an online tournament and have their brand up on the stream. This isn't unimaginable.
Forikorder
Profile Joined August 2011
Canada8840 Posts
August 29 2012 04:52 GMT
#174
On August 29 2012 13:46 TheAldo wrote:
Show nested quote +
On August 29 2012 13:41 Forikorder wrote:
On August 29 2012 13:32 TheAldo wrote:
There is a way for both teams, tournament organizers, and sponsors to all be happy.

Teams have sponsors.
Sponsors have money.
Tournaments need teams.
Teams need a place to play and showcase their sponsors.

See where I'm going with this?

Tournament organizers can offer up a spot in a tournament to teams for say $50 - $100 per player. What the the organizer offers is: Good competition, the team's branding and sponsors displayed on stream, and a decent prize pool that can be paid out quickly.

The tournament organizer can go a step further and offer up special content packages for $10 a person that the profits can be split with whatever player helps contribute with the content.

There are ways to showcase sponsors and build income for players but tournament organizers have been too focused on themselves and not the one thing they should be focused on: the talent.

so the korean teams cant afford to send palyers and the rich teams get more exposure?


We are talking about online tournaments and if teams CAN afford to send players to the US for MLG and get hardly any ROI, they can buy a $50 spot in an online tournament and have their brand up on the stream. This isn't unimaginable.

the teams with lots of money will still get tons more exposure then the smaller teams so it doesnt help the struggling teams make more sponsors

hopefully KeSPA coming into the SC2 scene will have the bigger korean companies start spreading the wealth to the current SC2 teams

the only way to really fix this problem is to make E-Sports big enough that companies are willing to shell out enough money for everyone
opterown *
Profile Blog Joined August 2011
Australia54784 Posts
August 29 2012 04:56 GMT
#175
On August 29 2012 13:17 FXOBoSs wrote:
MVP's hot6 sponsorship was publicly stated to be product sponsorship.

rofl, so all they get are drinks? ahaha


On August 29 2012 12:43 Dodgin wrote:
Show nested quote +
On August 29 2012 12:42 FXOGumiho wrote:
Our company owns the team. Our company produces money from our business. Thus it is covered completely by another business. Something like most of the KESPA teams.


Damn Gumiho has some good English!
+ Show Spoiler +
I'm guessing Boss logged in on Gumiho's account to attach his stream to the sidebar and forgot to log out

LOL wp
ModeratorRetired LR Bonjwa
TL+ Member
Novalisk
Profile Blog Joined February 2011
Israel1818 Posts
August 29 2012 05:24 GMT
#176
Our community is the best there is, but it can only do so much. Blizzard really needs to step it up.
/commercial
masterbreti
Profile Blog Joined October 2010
Korea (South)2711 Posts
August 29 2012 05:50 GMT
#177
On August 29 2012 13:56 opterown wrote:
Show nested quote +
On August 29 2012 13:17 FXOBoSs wrote:
MVP's hot6 sponsorship was publicly stated to be product sponsorship.

rofl, so all they get are drinks? ahaha


They are sponsored by Lotte, which is a big company here, so in the likely case, they get drinks, food and such, which can be a big relief for a team of MVP's size.


http://en.wikipedia.org/wiki/Lotte_(conglomerate)
opterown *
Profile Blog Joined August 2011
Australia54784 Posts
August 29 2012 06:00 GMT
#178
On August 29 2012 14:50 masterbreti wrote:
Show nested quote +
On August 29 2012 13:56 opterown wrote:
On August 29 2012 13:17 FXOBoSs wrote:
MVP's hot6 sponsorship was publicly stated to be product sponsorship.

rofl, so all they get are drinks? ahaha


They are sponsored by Lotte, which is a big company here, so in the likely case, they get drinks, food and such, which can be a big relief for a team of MVP's size.


http://en.wikipedia.org/wiki/Lotte_(conglomerate)

haha, makes sense i guess. if they only got hot6ix drinks though that would be amusing.
monsieur j should give a product sponsorship too ;D
ModeratorRetired LR Bonjwa
TL+ Member
Vansetsu
Profile Blog Joined October 2010
United States1454 Posts
August 29 2012 06:01 GMT
#179
Most constructive e-sports thread I've read in ages. Now, let's see if all the people (major players) can work together and make this more than talk.
Only by overcoming many obstacles does a river become - デイヴィ¯\_(ツ)_/¯ド
Weaklink123
Profile Joined April 2011
United States159 Posts
August 29 2012 06:18 GMT
#180
I have become really impressed with TB over the last few weeks. I was never a fan of the play by play style of commentary, I personally prefer a commentator with deep in-game knowledge, but these last few weeks have been amazing. So thank you TB I may prefer a different casting style but I will gladly tune into all of the shoutcrafts that are korean based events.

Now the only question is how do we as the general population do our part beyond just watching?
mYinsanityCoach 우정호 (KT Violet) - 1988 - 2012.
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