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Active: 2224 users

Samsung hired students to astroturf

Forum Index > General Forum
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Shady Sands
Profile Blog Joined June 2012
United States4021 Posts
Last Edited: 2013-04-16 08:52:15
April 16 2013 07:23 GMT
#1
http://news.cnet.com/8301-1035_3-57579749-94/samsung-probed-for-allegedly-bashing-rival-htc-online/

The Taiwanese Fair Trade Commission has reportedly launched an investigation into Samsung on allegations that the phone-maker was paying students to post negative online comments about HTC devices, according to AFP. HTC is one of Samsung's most staunch rivals.

Supposedly, the South Korean tech giant hired students to both write the inflammatory comments about HTC products and also recommend Samsung cell phones. The commission says that this type of behavior is akin to false advertising. According to AFP, the Fair Trade Commission spokesman Sun Lih-chyun said, "The case was set up last week after we received complaints."

For its part, Samsung has said that what happened was "unfortunate" and it occurred because there was "insufficient understanding" of the "fundamental principles" of the company's online procedures. The company also said that it has stopped all marketing that "involves the posting of anonymous comments."


Remember that Samsung guy that got banned off TL a while ago? It seems like his enthusiasm for Samsung may have been more than voluntary...

Mod edit:

On April 16 2013 16:51 ControlMonkey wrote:
Relevant.


This makes Chinese state media's recent bashing of Apple all the more interesting as well. Were they bought off by Samsung too?
Что?
tshi
Profile Joined September 2012
United States2495 Posts
April 16 2013 07:25 GMT
#2
Samsung hwaiiting (literally)!
scrub - inexperienced player with relatively little skill and excessive arrogance
phodacbiet
Profile Joined August 2010
United States1740 Posts
April 16 2013 07:32 GMT
#3
Ah remember the good ol' days when sales depended on how good the product is instead of using slanders to put down competitions?
kuriz
Profile Joined April 2010
Denmark141 Posts
April 16 2013 07:34 GMT
#4
On April 16 2013 16:32 phodacbiet wrote:
Ah remember the good ol' days when sales depended on how good the product is instead of using slanders to put down competitions?


I'm only just 23 and this has to be before my time. :O
SamsungStar
Profile Blog Joined January 2013
United States912 Posts
April 16 2013 07:34 GMT
#5
Did someone call? . I'm not surprised by this news one bit. Although I'm glad Apple is getting slandered in China. I think that company is terrible.
jinorazi
Profile Joined October 2004
Korea (South)4948 Posts
April 16 2013 07:35 GMT
#6
On April 16 2013 16:32 phodacbiet wrote:
Ah remember the good ol' days when sales depended on how good the product is instead of using slanders to put down competitions?


what time was that lol

or was that sarcasm XD
age: 84 | location: california | sex: 잘함
Melliflue
Profile Joined October 2012
United Kingdom1389 Posts
April 16 2013 07:35 GMT
#7
On April 16 2013 16:23 Shady Sands wrote:
This makes Chinese state media's recent bashing of Apple all the more interesting as well. Were they bought off by Samsung too?

Are you suggesting that a company from South Korea bought off Chinese state media? That seems like a massive leap from Samsung paying people to post anonymous comments criticising a rival. It is hardly the first time that somebody or a company has done that, but buying Chinese state media seems a whole new level. It seems more likely to me that the Chinese state has its own reasons for bashing Apple.

Also, I am confused by the title. What does "astroturf" mean in this context? To me it is a type of artificial grass... :p
phodacbiet
Profile Joined August 2010
United States1740 Posts
April 16 2013 07:37 GMT
#8
On April 16 2013 16:35 jinorazi wrote:
Show nested quote +
On April 16 2013 16:32 phodacbiet wrote:
Ah remember the good ol' days when sales depended on how good the product is instead of using slanders to put down competitions?


what time was that lol

or was that sarcasm XD


It was sarcasm haha. Companies probably were even worse back then compared to now.
Jindo
Profile Joined July 2011
United States1305 Posts
April 16 2013 07:38 GMT
#9
Reminds me of that former EA employee who was hired to "troll forums and websites to create viral marketing effects and deflect bad press from the inner circles of gaming."
Shady Sands
Profile Blog Joined June 2012
United States4021 Posts
April 16 2013 07:38 GMT
#10
On April 16 2013 16:35 Melliflue wrote:
Show nested quote +
On April 16 2013 16:23 Shady Sands wrote:
This makes Chinese state media's recent bashing of Apple all the more interesting as well. Were they bought off by Samsung too?

Are you suggesting that a company from South Korea bought off Chinese state media? That seems like a massive leap from Samsung paying people to post anonymous comments criticising a rival. It is hardly the first time that somebody or a company has done that, but buying Chinese state media seems a whole new level. It seems more likely to me that the Chinese state has its own reasons for bashing Apple.

Also, I am confused by the title. What does "astroturf" mean in this context? To me it is a type of artificial grass... :p

http://en.wikipedia.org/wiki/Astroturfing

Astroturfing refers to political, advertising, or public relations campaigns that are designed to mask the sponsors of the message to give the appearance of coming from a disinterested, grassroots participant. Astroturfing is intended to give the statements the credibility of an independent entity by withholding information about the source's financial connection. The term is a derivation of AstroTurf, a brand of synthetic carpeting designed to look like natural grass.
Что?
scFoX
Profile Joined September 2011
France454 Posts
April 16 2013 07:39 GMT
#11
On April 16 2013 16:32 phodacbiet wrote:
Ah remember the good ol' days when sales depended on how good the product is instead of using slanders to put down competitions?


At least in France there's a law against comparative publicity (essentially putting down a specific competing product to make your own product look good). The problem is that this is hard to enforce on the internet, so everything is fair game. For example, students are paid during election time to drown comment sections of popular news sites with disparaging/praising of a particular candidate. It's very cheap and very effective compared to the traditional methods.
sob3k
Profile Blog Joined August 2009
United States7572 Posts
April 16 2013 07:39 GMT
#12
On April 16 2013 16:35 Melliflue wrote:
Show nested quote +
On April 16 2013 16:23 Shady Sands wrote:
This makes Chinese state media's recent bashing of Apple all the more interesting as well. Were they bought off by Samsung too?

Are you suggesting that a company from South Korea bought off Chinese state media? That seems like a massive leap from Samsung paying people to post anonymous comments criticising a rival. It is hardly the first time that somebody or a company has done that, but buying Chinese state media seems a whole new level. It seems more likely to me that the Chinese state has its own reasons for bashing Apple.

Also, I am confused by the title. What does "astroturf" mean in this context? To me it is a type of artificial grass... :p


Astroturfing
In Hungry Hungry Hippos there are no such constraints—one can constantly attempt to collect marbles with one’s hippo, limited only by one’s hippo-levering capabilities.
Shady Sands
Profile Blog Joined June 2012
United States4021 Posts
April 16 2013 07:42 GMT
#13
On April 16 2013 16:39 sob3k wrote:
Show nested quote +
On April 16 2013 16:35 Melliflue wrote:
On April 16 2013 16:23 Shady Sands wrote:
This makes Chinese state media's recent bashing of Apple all the more interesting as well. Were they bought off by Samsung too?

Are you suggesting that a company from South Korea bought off Chinese state media? That seems like a massive leap from Samsung paying people to post anonymous comments criticising a rival. It is hardly the first time that somebody or a company has done that, but buying Chinese state media seems a whole new level. It seems more likely to me that the Chinese state has its own reasons for bashing Apple.

Also, I am confused by the title. What does "astroturf" mean in this context? To me it is a type of artificial grass... :p


Astroturfing

Actually, Chinese state media are fairly easy to buy off

http://www.teamliquid.net/forum/viewmessage.php?topic_id=400783
Что?
Sayle
Profile Joined October 2010
United Kingdom3685 Posts
April 16 2013 07:43 GMT
#14
Samsung pays Stork's salary. They can do whatever they want and I will still love them :D
Shady Sands
Profile Blog Joined June 2012
United States4021 Posts
April 16 2013 07:44 GMT
#15
On April 16 2013 16:43 Sayle wrote:
Samsung pays Stork's salary. They can do whatever they want and I will still love them :D

It looks like their KeSPA marketing plan worked for you :D
Что?
farvacola
Profile Blog Joined January 2011
United States18838 Posts
April 16 2013 07:47 GMT
#16
On April 16 2013 16:44 Shady Sands wrote:
Show nested quote +
On April 16 2013 16:43 Sayle wrote:
Samsung pays Stork's salary. They can do whatever they want and I will still love them :D

It looks like their KeSPA marketing plan worked for you :D

And they didn't even have to pay him directly! Man, what an effective strategy.
"when the Dead Kennedys found out they had skinhead fans, they literally wrote a song titled 'Nazi Punks Fuck Off'"
ETisME
Profile Blog Joined April 2011
12521 Posts
April 16 2013 07:49 GMT
#17
read about it before, I hope I don't offend any Taiwanese by saying this but I find it a bit fishy:

Taiwan is EXTREMELY sensitive for HTC and samsung competition. Some politicians' choice of phone get flamed on media news if it isn't a HTC and sometimes they would even get asked why not using a HTC phone to support Taiwan industry on camera news.

HTC is under high competitive pressure, especially from Samsung. It isn't doing as well as before anymore, the chinese market didn't like HTC while the oversea is getting smashed by Samsung and Apple.

And to users who aren't aware, Taiwan has a separate political system than the Chinese one
其疾如风,其徐如林,侵掠如火,不动如山,难知如阴,动如雷震。
ApexTrinity
Profile Joined April 2013
Canada11 Posts
April 16 2013 07:50 GMT
#18
Where do I get a job in the flaming products online industry? I do that for free everyday.
hhhehehe
ControlMonkey
Profile Blog Joined January 2011
Australia3109 Posts
April 16 2013 07:51 GMT
#19
Relevant.
haduken
Profile Blog Joined April 2003
Australia8267 Posts
Last Edited: 2013-04-16 07:53:58
April 16 2013 07:53 GMT
#20
On April 16 2013 16:49 ETisME wrote:
read about it before, I hope I don't offend any Taiwanese by saying this but I find it a bit fishy:

Taiwan is EXTREMELY sensitive for HTC and samsung competition. Some politicians' choice of phone get flamed on media news if it isn't a HTC and sometimes they would even get asked why not using a HTC phone to support Taiwan industry on camera news.

HTC is under high competitive pressure, especially from Samsung. It isn't doing as well as before anymore, the chinese market didn't like HTC while the oversea is getting smashed by Samsung and Apple.

And to users who aren't aware, Taiwan has a separate political system than the Chinese one


That's Taiwan's own damn fault, just look at all the Taiwanese vendors like ASUS, HTC, Gigabyte, same old make cheap alternatives, race to the bottom, flood the market with 10000 products with random product names, shitty generic line ups with no continuity, confuse all consumers, zero innovation or invest into their marketing.

Such a shame as the new HTC phones are great products.

Is it any wonder they are getting owned by organised competitions?
Rillanon.au
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