• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 20:35
CET 02:35
KST 10:35
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
RSL Season 3 - Playoffs Preview0RSL Season 3 - RO16 Groups C & D Preview0RSL Season 3 - RO16 Groups A & B Preview2TL.net Map Contest #21: Winners12Intel X Team Liquid Seoul event: Showmatches and Meet the Pros10
Community News
RSL Season 3: RO16 results & RO8 bracket12Weekly Cups (Nov 10-16): Reynor, Solar lead Zerg surge1[TLMC] Fall/Winter 2025 Ladder Map Rotation14Weekly Cups (Nov 3-9): Clem Conquers in Canada4SC: Evo Complete - Ranked Ladder OPEN ALPHA12
StarCraft 2
General
RSL Season 3: RO16 results & RO8 bracket SC: Evo Complete - Ranked Ladder OPEN ALPHA RSL Season 3 - Playoffs Preview Mech is the composition that needs teleportation t GM / Master map hacker and general hacking and cheating thread
Tourneys
RSL Revival: Season 3 $5,000+ WardiTV 2025 Championship StarCraft Evolution League (SC Evo Biweekly) Constellation Cup - Main Event - Stellar Fest 2025 RSL Offline Finals Dates + Ticket Sales!
Strategy
Custom Maps
Map Editor closed ?
External Content
Mutation # 500 Fright night Mutation # 499 Chilling Adaptation Mutation # 498 Wheel of Misfortune|Cradle of Death Mutation # 497 Battle Haredened
Brood War
General
Data analysis on 70 million replays A cwal.gg Extension - Easily keep track of anyone soO on: FanTaSy's Potential Return to StarCraft [ASL20] Ask the mapmakers — Drop your questions FlaSh on: Biggest Problem With SnOw's Playstyle
Tourneys
[Megathread] Daily Proleagues Small VOD Thread 2.0 [BSL21] GosuLeague T1 Ro16 - Tue & Thu 22:00 CET [BSL21] RO16 Tie Breaker - Group B - Sun 21:00 CET
Strategy
Current Meta Game Theory for Starcraft How to stay on top of macro? PvZ map balance
Other Games
General Games
Stormgate/Frost Giant Megathread EVE Corporation Path of Exile [Game] Osu! Should offensive tower rushing be viable in RTS games?
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Mafia Game Mode Feedback/Ideas
Community
General
Russo-Ukrainian War Thread The Games Industry And ATVI US Politics Mega-thread Things Aren’t Peaceful in Palestine About SC2SEA.COM
Fan Clubs
White-Ra Fan Club The herO Fan Club!
Media & Entertainment
[Manga] One Piece Movie Discussion! Anime Discussion Thread Korean Music Discussion
Sports
2024 - 2026 Football Thread Formula 1 Discussion NBA General Discussion MLB/Baseball 2023 TeamLiquid Health and Fitness Initiative For 2023
World Cup 2022
Tech Support
TL Community
The Automated Ban List
Blogs
The Health Impact of Joining…
TrAiDoS
Dyadica Evangelium — Chapt…
Hildegard
Saturation point
Uldridge
DnB/metal remix FFO Mick Go…
ImbaTosS
Customize Sidebar...

Website Feedback

Closed Threads



Active: 2232 users

Esports contributor: Azuwho? - Page 4

Forum Index > SC2 General
Post a Reply
Prev 1 2 3 4 5 6 26 27 28 Next All
Loxley
Profile Blog Joined April 2011
Netherlands2480 Posts
Last Edited: 2013-04-03 23:26:22
April 03 2013 22:27 GMT
#61
On April 04 2013 07:08 Solarsail wrote:
If they are spending money with no expectation of return, why drop Blaze and Frost? They remain premier Korean teams and their value didn't decrease hugely.


Edit.
Apparently in LoL, teams and big sponsors can choose to go their seperate ways after the contract expires. More info on:
http://www.newsoflegends.com/index.php/blaze-and-frost-quit-azubu-3209/
월요 날 재미있
Ichabod
Profile Joined May 2010
United States1659 Posts
April 03 2013 22:30 GMT
#62
Thanks for summarizing what's generally known about Azubu. I tried to look it up a few months ago and got discouraged after their site yielded very little information.

At least everyone will know very little about Azubu together now, haha.
blackone
Profile Joined November 2010
Germany1314 Posts
April 03 2013 22:32 GMT
#63
On April 04 2013 07:27 Loxley wrote:
Show nested quote +
On April 04 2013 07:08 Solarsail wrote:
If they are spending money with no expectation of return, why drop Blaze and Frost? They remain premier Korean teams and their value didn't decrease hugely.


Apparently in LoL, teams can drop their sponsor.
http://www.newsoflegends.com/index.php/blaze-and-frost-quit-azubu-3209/

(...)"after their contract expires"(...)
gosublade
Profile Joined May 2011
632 Posts
April 03 2013 22:32 GMT
#64
On April 04 2013 07:25 AnomalySC2 wrote:
Show nested quote +
On April 04 2013 07:24 gosublade wrote:
"hurr durr, i dont understand, therefore money laundry durr"


Have any insight into what exactly they do?


no, thats why I don't offer any.

User was warned for this post
Not even death can save you from me.
sc2superfan101
Profile Blog Joined February 2012
3583 Posts
April 03 2013 22:33 GMT
#65
On April 04 2013 07:24 gosublade wrote:
"hurr durr, i dont understand, therefore money laundry durr"

dude... there seriously is nothing more annoying on the internet than this fucking "hurr durr" shit.

please don't do it again.... ever.
My fake plants died because I did not pretend to water them.
sLideSC2
Profile Joined July 2012
United States225 Posts
April 03 2013 22:34 GMT
#66
Lets be realistic. They are throwing hundreds of thousands of dollars to the same eyeballs, over and over again, without actually making a return other than people knowing their name. This is money laundering.
https://twitter.com/sLideSC2 | (NA)sLide.635 | coL_Sasqautch ~ coL_QXC ~ coL_TriMaster
blackone
Profile Joined November 2010
Germany1314 Posts
April 03 2013 22:35 GMT
#67
On April 04 2013 07:32 gosublade wrote:
Show nested quote +
On April 04 2013 07:25 AnomalySC2 wrote:
On April 04 2013 07:24 gosublade wrote:
"hurr durr, i dont understand, therefore money laundry durr"


Have any insight into what exactly they do?


no, thats why I don't offer any.

So you know exactly as much as anyone else, you just decided to be a dick about it? Or is there anything else you're trying to say?
RoyGBiv_13
Profile Blog Joined August 2010
United States1275 Posts
April 03 2013 22:38 GMT
#68
On April 04 2013 07:06 mrRoflpwn wrote:
Azubu is clealyl owned by a bunch of shady people. But these people have a lot of money and they seem to enjoy e-sports so they spend money on it. I guess it is kind of a hobby for them? Rich people waste lots of money in weird places. I guess spending it here is better than crashing a lamborghini 5 hours after you buy it then deciding to buy another one because you can. Some times people just dont care about a return and want to have fun with their money.

TLDR: Rich people waste tons of money, dont know why people are expecting that Azubu wants to get a financial return on their money.



Rich people dont get rich by not expecting return on investments.
Any sufficiently advanced technology is indistinguishable from magic
Solarsail
Profile Joined July 2012
United Kingdom538 Posts
Last Edited: 2013-04-03 22:39:30
April 03 2013 22:38 GMT
#69
On April 04 2013 07:27 Loxley wrote:
Show nested quote +
On April 04 2013 07:08 Solarsail wrote:
If they are spending money with no expectation of return, why drop Blaze and Frost? They remain premier Korean teams and their value didn't decrease hugely.


Apparently in LoL, teams can drop their sponsor.
http://www.newsoflegends.com/index.php/blaze-and-frost-quit-azubu-3209/


Damn. Sponsors are too precious for that to happen in SC2 barring gross misconduct (missed payments etc)
Everyone left over is a member of the OP race and you have to figure out which one of them is the least OP. - CosmicSpiral
1Dhalism
Profile Joined June 2012
862 Posts
April 03 2013 22:39 GMT
#70
On April 04 2013 07:35 blackone wrote:
Show nested quote +
On April 04 2013 07:32 gosublade wrote:
On April 04 2013 07:25 AnomalySC2 wrote:
On April 04 2013 07:24 gosublade wrote:
"hurr durr, i dont understand, therefore money laundry durr"


Have any insight into what exactly they do?


no, thats why I don't offer any.

So you know exactly as much as anyone else, you just decided to be a dick about it? Or is there anything else you're trying to say?

opposing slander is being a dick?
mindspike
Profile Blog Joined December 2002
Canada1902 Posts
April 03 2013 22:41 GMT
#71
On April 04 2013 07:38 RoyGBiv_13 wrote:
Show nested quote +
On April 04 2013 07:06 mrRoflpwn wrote:
Azubu is clealyl owned by a bunch of shady people. But these people have a lot of money and they seem to enjoy e-sports so they spend money on it. I guess it is kind of a hobby for them? Rich people waste lots of money in weird places. I guess spending it here is better than crashing a lamborghini 5 hours after you buy it then deciding to buy another one because you can. Some times people just dont care about a return and want to have fun with their money.

TLDR: Rich people waste tons of money, dont know why people are expecting that Azubu wants to get a financial return on their money.



Rich people dont get rich by not expecting return on investments.


Depends on whether they view it as an investment or as a hobby.
zerg/human - vancouver, canada
nemonic
Profile Joined November 2011
132 Posts
Last Edited: 2013-04-03 22:52:38
April 03 2013 22:43 GMT
#72
Thanks for writing this up. As many other people, I've also been wondering how Azubu is actually making any money. Your article is a nice summary on the subject.

And when I read articles like this, I sometimes wonder whether there is a single company in esports that isn't run by a bunch of shady persons. There seems to be no sustainable business model behind Azubu, which suggests the assumption that they're problably not going to be a longliving venture.

If you want to have more information about Lars Windhorst's "criminal record" and speak German you might aswell just check out his Wikipedia page. Almost half the text there is about the various trials and insolvencies he was involved in.
AnomalySC2
Profile Joined August 2012
United States2073 Posts
April 03 2013 22:43 GMT
#73
On April 04 2013 07:33 sc2superfan101 wrote:
Show nested quote +
On April 04 2013 07:24 gosublade wrote:
"hurr durr, i dont understand, therefore money laundry durr"

dude... there seriously is nothing more annoying on the internet than this fucking "hurr durr" shit.

please don't do it again.... ever.


Especially when they add zero insight into the conversation.
skyflyfish
Profile Joined January 2012
Canada499 Posts
April 03 2013 22:52 GMT
#74
does it really matter? nothing last forever, sponsors comes and goes same as teams.
enjoy it while it last.
as1
sLideSC2
Profile Joined July 2012
United States225 Posts
April 03 2013 22:54 GMT
#75
On April 04 2013 07:43 nemonic wrote:
Thanks for writing this up. As many other people, I've also been wondering how Azubu is actually making any money. Your article is a nice summary on the subject.

And when I read articles like this, I sometimes wonder whether there is a single company in esports that isn't run by a bunch of shady persons. There seems to be no sustainable business model behind Azubu, which suggests the assumption that they're problably not going to be a longliving venture.

If you want to have more information about Lars Windhorst's "criminal record" and speak German you might aswell just check out his Wikipedia page. Almost half the text there is about the various trials and insolvencies he was involved in.

making a huge generalization of many multi-million dollar companies because of one or maybe two shady large sponsors? jeez
https://twitter.com/sLideSC2 | (NA)sLide.635 | coL_Sasqautch ~ coL_QXC ~ coL_TriMaster
SafeWord
Profile Joined February 2010
United States522 Posts
April 03 2013 22:56 GMT
#76
On January 12 2013 10:22 dnosrc wrote:
The majority stockholder of the AZUBU Europe AG is AZUBU Europe Limited - a shell company located on the British Virgin Islands.
With Robert Hersov (a southafrican investor and entrepeneur) as Chairman of the Azubu Europe AG (seen at OGN Summer ceremony) its most likely his "baby".


http://www.teamliquid.net/forum/viewmessage.php?topic_id=296572&currentpage=32

Whoa O.O
Who needs players when you have God?
felisconcolori
Profile Blog Joined October 2011
United States6168 Posts
Last Edited: 2013-04-04 04:38:45
April 03 2013 23:06 GMT
#77
On April 04 2013 07:39 1Dhalism wrote:
Show nested quote +
On April 04 2013 07:35 blackone wrote:
On April 04 2013 07:32 gosublade wrote:
On April 04 2013 07:25 AnomalySC2 wrote:
On April 04 2013 07:24 gosublade wrote:
"hurr durr, i dont understand, therefore money laundry durr"


Have any insight into what exactly they do?


no, thats why I don't offer any.

So you know exactly as much as anyone else, you just decided to be a dick about it? Or is there anything else you're trying to say?

opposing slander is being a dick?


I don't think the OP or the majority of the comments in the thread would classify legally as slander. In order for it to be slander, it has to be false. At this point, no one knows. For all we know, Azubu is a massive bitcoin mining operation.

Interesting OP, a lot of information about a company that has a financial impact but which has only one questionable product and murky structure. It's possible that this is deliberate, for various legitimate tax and legal purposes. (Depending on the company structure and location, tax records and SEC filings would shed a lot of light. Given a global headquarters in Germany and an apparently private structure (as opposed to publicly traded entities), I don't know what if any public declarations or filings are required.) There are some things that seem troubling, and there's a vibe similar to one I got when buying from a collectible coin and card store I used to visit. (It kept no transaction records, there was no register or computer, and they gave change from a large, literal "roll" (or "wad") of cash. Their prices were unbeatable. (As they often sold for a loss; when we compared manufacturer to store pricing of Magic cards via a friend that operated a gaming store, their price was exactly what WotC sells direct to stores. No retail markup at all. As far as gold and silver, they remained pretty much in line with spot prices.) And they would hand write a receipt for any amount, no questions asked, as our college SciFi club discovered to our glee. (Made getting reimbursed purchases easier, is all - when there is a per-transaction limit but funds are allocated in larger chunks. Rather than make many repeated trips, make one but with multiple transactions.)

That said, I don't know that Azubu or the store mentioned above are/were doing anything illicit/illegal. It is quite probable that everything is legitimate, and that Azubu is in the early phases of a long term plan which will have a return on investment that justifies the level of murkiness about the company. (A lot of eSports leagues seem to bank on the long term - MLG does well, but the people that invest into it right now are not looking for immediate returns.) And the underlying financials and business plans of companies in eSports are a very frequent topic of discussion - all of us as fans have a vested interest in seeing these enterprises pay off and are successful. We just would like to make sure it's not going to build a bubble and then pop like the housing market.

+ Show Spoiler +

Of course, that Coin and Collectable shop is closed these days. And a very nice Italian restaurant opened up the next block over. Great food but very low prices. The few times I ate there I think I heard mandolin music.


Honestly, Azubu doesn't bother me as much as Phillip Morris, Annheuser-Busch, or Brazzers entering eSports sponsorship would. Oh, all three are solid companies, but they have a different public perception. Azubu currently is "Who? What do they do?" while those three all have various vocal detractors for the legal products they offer.
Yes, I email sponsors... to thank them. Don't post drunk, kids. My king, what has become of you?
nemonic
Profile Joined November 2011
132 Posts
April 03 2013 23:08 GMT
#78
On April 04 2013 07:54 sLideSC2 wrote:
Show nested quote +
On April 04 2013 07:43 nemonic wrote:
Thanks for writing this up. As many other people, I've also been wondering how Azubu is actually making any money. Your article is a nice summary on the subject.

And when I read articles like this, I sometimes wonder whether there is a single company in esports that isn't run by a bunch of shady persons. There seems to be no sustainable business model behind Azubu, which suggests the assumption that they're problably not going to be a longliving venture.

If you want to have more information about Lars Windhorst's "criminal record" and speak German you might aswell just check out his Wikipedia page. Almost half the text there is about the various trials and insolvencies he was involved in.

making a huge generalization of many multi-million dollar companies because of one or maybe two shady large sponsors? jeez


I don't know which "multi-million companies" you're refering to. And obviously I was exaggerating to make a point - teher are actually professional organization. It's yet hard to deny that the amount of unprofessionalism in (mostly non-Korean) e-sports organization is much higher than in most other industries.
Loxley
Profile Blog Joined April 2011
Netherlands2480 Posts
Last Edited: 2013-04-03 23:16:54
April 03 2013 23:15 GMT
#79
On April 04 2013 07:56 SafeWord wrote:
Show nested quote +
On January 12 2013 10:22 dnosrc wrote:
The majority stockholder of the AZUBU Europe AG is AZUBU Europe Limited - a shell company located on the British Virgin Islands.
With Robert Hersov (a southafrican investor and entrepeneur) as Chairman of the Azubu Europe AG (seen at OGN Summer ceremony) its most likely his "baby".


http://www.teamliquid.net/forum/viewmessage.php?topic_id=296572&currentpage=32

Whoa O.O


Robert Hersov is a major businessman/entrepeneur, he is even on the board of Forbes. So I don't doubt he is connected to various companies of which one is connected to Azubu. But being his baby.. Probably not. Still have to see the footage of the OGN Summer ceremony, and it would be interesting to see if Lars Windhorst is also there. Lars ran a couple of companies for Hersov, and Lars is the one that had trouble with financial regulations.

On April 04 2013 08:06 felisconcolori wrote:
I don't think the OP or the majority of the comments in the thread would classify legally as slander. In order for it to be slander, it has to be false. At this point, no one knows. For all we know, Azubu is a massive bitcoin mining operation.

Interesting OP, a lot of information about a company that has a financial impact but which has only one questionable product and murky structure. It's possible that this is deliberate, for various legitimate tax and legal purposes. (Depending on the company structure and location, tax records and SEC filings would shed a lot of light. Given a global headquarters in Germany and an apparently private structure (as opposed to publicly traded entities), I don't know what if any public declarations or filings are required.) There are some things that seem troubling, and there's a vibe similar to one I got when buying from a collectible coin and card store I used to visit. (It kept no transaction records, there was no register or computer, and they gave change from a large, literal "roll" (or "wad") of cash. Their prices were unbeatable. (As they often sold for a loss; when we compared manufacturer to store pricing of Magic cards via a friend that operated a gaming store, their price was exactly what WotC sells direct to stores. No retail markup at all. As far as gold and silver, they remained pretty much in line with spot prices.) ..

[...]

Honestly, Azubu doesn't bother me as much as Phillip Morrison, Annheuser-Busch, or Brazzers entering eSports sponsorship would. Oh, all three are solid companies, but they have a different public perception. Azubu currently is "Who? What do they do?" while those three all have various vocal detractors for the legal products they offer.


I really agree with this. I didn't write the OP to slander anything, it simply started with the question who, or what is Azubu? Curiosity sparked by the age of the company and the lack of information surrounding it.

It could be a venture capital, it could be a hobby of one of their investors.. But if it's an investment, how do they plan to earn money and when will they cut their losses? Because Azubu at this point looks like a sponsor, nothing more. Although normally sponsors invest money to get more brand recognition to sell their products, and everyone still wonders what product Abuzu sells
월요 날 재미있
6BiT
Profile Joined December 2011
513 Posts
Last Edited: 2013-04-03 23:21:03
April 03 2013 23:18 GMT
#80
On April 04 2013 07:27 Loxley wrote:
Show nested quote +
On April 04 2013 07:08 Solarsail wrote:
If they are spending money with no expectation of return, why drop Blaze and Frost? They remain premier Korean teams and their value didn't decrease hugely.


Apparently in LoL, teams can drop their sponsor.
http://www.newsoflegends.com/index.php/blaze-and-frost-quit-azubu-3209/


Errrr no one was dropped...... the contracts were up (due to expire), the teams and sponsor couldn't agree to terms on a new contract so the partnership ended.

Frost & Blaze signed with CJ Entus

Azuzu picked up TPA & TPS over in Taiwan (TPA won the season 2 World Championships for LoL)


EDIT: As far as the rest of it though, interesting to say the least. Whatever come of Azubu, hopefully no one is esports is hurt too bad if it all comes crashing down
stuff & things
Prev 1 2 3 4 5 6 26 27 28 Next All
Please log in or register to reply.
Live Events Refresh
Next event in 5h 55m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
White-Ra 223
RuFF_SC2 38
StarCraft: Brood War
Leta 23
NaDa 11
Dota 2
NeuroSwarm117
Super Smash Bros
C9.Mang0281
Other Games
summit1g14699
fl0m801
WinterStarcraft328
ViBE154
Trikslyr67
ToD14
Organizations
Other Games
gamesdonequick721
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 18 non-featured ]
StarCraft 2
• Hupsaiya 80
• davetesta20
• Adnapsc2 6
• IndyKCrew
• sooper7s
• AfreecaTV YouTube
• Migwel
• intothetv
• LaughNgamezSOOP
• Kozan
StarCraft: Brood War
• Azhi_Dahaki23
• STPLYoutube
• ZZZeroYoutube
• BSLYoutube
Dota 2
• masondota22447
League of Legends
• Doublelift4928
• Rush169
Other Games
• Scarra1179
Upcoming Events
RSL Revival
5h 55m
Classic vs MaxPax
SHIN vs Reynor
herO vs Maru
WardiTV Korean Royale
10h 25m
SC Evo League
10h 55m
IPSL
15h 25m
Julia vs Artosis
JDConan vs DragOn
OSC
15h 25m
BSL 21
18h 25m
TerrOr vs Aeternum
HBO vs Kyrie
RSL Revival
1d 5h
Wardi Open
1d 12h
IPSL
1d 18h
StRyKeR vs OldBoy
Sziky vs Tarson
BSL 21
1d 18h
StRyKeR vs Artosis
OyAji vs KameZerg
[ Show More ]
OSC
1d 21h
OSC
2 days
Monday Night Weeklies
2 days
OSC
2 days
Wardi Open
3 days
Replay Cast
4 days
Wardi Open
4 days
Tenacious Turtle Tussle
4 days
The PondCast
5 days
Replay Cast
5 days
LAN Event
6 days
Replay Cast
6 days
Liquipedia Results

Completed

Proleague 2025-11-16
Stellar Fest: Constellation Cup
Eternal Conflict S1

Ongoing

C-Race Season 1
IPSL Winter 2025-26
KCM Race Survival 2025 Season 4
SOOP Univ League 2025
YSL S2
BSL Season 21
CSCL: Masked Kings S3
SLON Tour Season 2
RSL Revival: Season 3
META Madness #9
BLAST Rivals Fall 2025
IEM Chengdu 2025
PGL Masters Bucharest 2025
Thunderpick World Champ.
CS Asia Championships 2025
ESL Pro League S22
StarSeries Fall 2025
FISSURE Playground #2

Upcoming

BSL 21 Non-Korean Championship
Acropolis #4
IPSL Spring 2026
HSC XXVIII
RSL Offline Finals
WardiTV 2025
IEM Kraków 2026
BLAST Bounty Winter 2026
BLAST Bounty Winter 2026: Closed Qualifier
eXTREMESLAND 2025
ESL Impact League Season 8
SL Budapest Major 2025
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2025 TLnet. All Rights Reserved.