• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 23:45
CEST 05:45
KST 12:45
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
[ASL20] Ro8 Preview Pt2: Holding On6Maestros of the Game: Live Finals Preview (RO4)5TL.net Map Contest #21 - Finalists4Team TLMC #5: Vote to Decide Ladder Maps!0[ASL20] Ro8 Preview Pt1: Mile High15
Community News
5.0.15 Balance Patch Notes (Live version)42$2,500 WardiTV TL Map Contest Tournament 150Stellar Fest: StarCraft II returns to Canada9Weekly Cups (Sept 22-28): MaxPax double, Zerg wins, PTR12BSL Season 217
StarCraft 2
General
5.0.15 Balance Patch Notes (Live version) Stellar Fest: StarCraft II returns to Canada SC2 5.0.15 PTR Patch Notes + Sept 22nd update Had to smile :) Weekly Cups (Sept 22-28): MaxPax double, Zerg wins, PTR
Tourneys
Stellar Fest Sparkling Tuna Cup - Weekly Open Tournament $2,500 WardiTV TL Map Contest Tournament 15 LANified! 37: Groundswell, BYOC LAN, Nov 28-30 2025 Maestros of The Game—$20k event w/ live finals in Paris
Strategy
Custom Maps
External Content
Mutation # 493 Quick Killers Mutation # 492 Get Out More Mutation # 491 Night Drive Mutation # 490 Masters of Midnight
Brood War
General
Any rep analyzer that shows resources situation? Thoughts on rarely used units Flash On JaeDongs ASL Struggles & Perseverance Recent recommended BW games BGH Auto Balance -> http://bghmmr.eu/
Tourneys
[ASL20] Ro8 Day 4 [ASL20] Ro8 Day 3 3D!Community Brood War Super Cup №3 BSL Team Wars - Grand Finals - Sunday 21:00 CET
Strategy
Current Meta I am doing this better than progamers do. Simple Questions, Simple Answers Cliff Jump Revisited (1 in a 1000 strategy)
Other Games
General Games
Stormgate/Frost Giant Megathread Dawn of War IV Nintendo Switch Thread Path of Exile Liquipedia App: Now Covering SC2 and Brood War!
Dota 2
Official 'what is Dota anymore' discussion LiquidDota to reintegrate into TL.net
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
TL Mafia Community Thread
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread The Games Industry And ATVI Things Aren’t Peaceful in Palestine Canadian Politics Mega-thread
Fan Clubs
The herO Fan Club! The Happy Fan Club!
Media & Entertainment
Anime Discussion Thread Movie Discussion! [Manga] One Piece
Sports
2024 - 2026 Football Thread Formula 1 Discussion TeamLiquid Health and Fitness Initiative For 2023 MLB/Baseball 2023
World Cup 2022
Tech Support
SC2 Client Relocalization [Change SC2 Language] Linksys AE2500 USB WIFI keeps disconnecting Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List BarCraft in Tokyo Japan for ASL Season5 Final
Blogs
[AI] Sorry, Chill, My Bad :…
Peanutsc
Try to reverse getting fired …
Garnet
[ASL20] Players bad at pi…
pullarius1
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1851 users

Esports contributor: Azuwho? - Page 4

Forum Index > SC2 General
Post a Reply
Prev 1 2 3 4 5 6 26 27 28 Next All
Loxley
Profile Blog Joined April 2011
Netherlands2480 Posts
Last Edited: 2013-04-03 23:26:22
April 03 2013 22:27 GMT
#61
On April 04 2013 07:08 Solarsail wrote:
If they are spending money with no expectation of return, why drop Blaze and Frost? They remain premier Korean teams and their value didn't decrease hugely.


Edit.
Apparently in LoL, teams and big sponsors can choose to go their seperate ways after the contract expires. More info on:
http://www.newsoflegends.com/index.php/blaze-and-frost-quit-azubu-3209/
월요 날 재미있
Ichabod
Profile Joined May 2010
United States1659 Posts
April 03 2013 22:30 GMT
#62
Thanks for summarizing what's generally known about Azubu. I tried to look it up a few months ago and got discouraged after their site yielded very little information.

At least everyone will know very little about Azubu together now, haha.
blackone
Profile Joined November 2010
Germany1314 Posts
April 03 2013 22:32 GMT
#63
On April 04 2013 07:27 Loxley wrote:
Show nested quote +
On April 04 2013 07:08 Solarsail wrote:
If they are spending money with no expectation of return, why drop Blaze and Frost? They remain premier Korean teams and their value didn't decrease hugely.


Apparently in LoL, teams can drop their sponsor.
http://www.newsoflegends.com/index.php/blaze-and-frost-quit-azubu-3209/

(...)"after their contract expires"(...)
gosublade
Profile Joined May 2011
632 Posts
April 03 2013 22:32 GMT
#64
On April 04 2013 07:25 AnomalySC2 wrote:
Show nested quote +
On April 04 2013 07:24 gosublade wrote:
"hurr durr, i dont understand, therefore money laundry durr"


Have any insight into what exactly they do?


no, thats why I don't offer any.

User was warned for this post
Not even death can save you from me.
sc2superfan101
Profile Blog Joined February 2012
3583 Posts
April 03 2013 22:33 GMT
#65
On April 04 2013 07:24 gosublade wrote:
"hurr durr, i dont understand, therefore money laundry durr"

dude... there seriously is nothing more annoying on the internet than this fucking "hurr durr" shit.

please don't do it again.... ever.
My fake plants died because I did not pretend to water them.
sLideSC2
Profile Joined July 2012
United States225 Posts
April 03 2013 22:34 GMT
#66
Lets be realistic. They are throwing hundreds of thousands of dollars to the same eyeballs, over and over again, without actually making a return other than people knowing their name. This is money laundering.
https://twitter.com/sLideSC2 | (NA)sLide.635 | coL_Sasqautch ~ coL_QXC ~ coL_TriMaster
blackone
Profile Joined November 2010
Germany1314 Posts
April 03 2013 22:35 GMT
#67
On April 04 2013 07:32 gosublade wrote:
Show nested quote +
On April 04 2013 07:25 AnomalySC2 wrote:
On April 04 2013 07:24 gosublade wrote:
"hurr durr, i dont understand, therefore money laundry durr"


Have any insight into what exactly they do?


no, thats why I don't offer any.

So you know exactly as much as anyone else, you just decided to be a dick about it? Or is there anything else you're trying to say?
RoyGBiv_13
Profile Blog Joined August 2010
United States1275 Posts
April 03 2013 22:38 GMT
#68
On April 04 2013 07:06 mrRoflpwn wrote:
Azubu is clealyl owned by a bunch of shady people. But these people have a lot of money and they seem to enjoy e-sports so they spend money on it. I guess it is kind of a hobby for them? Rich people waste lots of money in weird places. I guess spending it here is better than crashing a lamborghini 5 hours after you buy it then deciding to buy another one because you can. Some times people just dont care about a return and want to have fun with their money.

TLDR: Rich people waste tons of money, dont know why people are expecting that Azubu wants to get a financial return on their money.



Rich people dont get rich by not expecting return on investments.
Any sufficiently advanced technology is indistinguishable from magic
Solarsail
Profile Joined July 2012
United Kingdom538 Posts
Last Edited: 2013-04-03 22:39:30
April 03 2013 22:38 GMT
#69
On April 04 2013 07:27 Loxley wrote:
Show nested quote +
On April 04 2013 07:08 Solarsail wrote:
If they are spending money with no expectation of return, why drop Blaze and Frost? They remain premier Korean teams and their value didn't decrease hugely.


Apparently in LoL, teams can drop their sponsor.
http://www.newsoflegends.com/index.php/blaze-and-frost-quit-azubu-3209/


Damn. Sponsors are too precious for that to happen in SC2 barring gross misconduct (missed payments etc)
Everyone left over is a member of the OP race and you have to figure out which one of them is the least OP. - CosmicSpiral
1Dhalism
Profile Joined June 2012
862 Posts
April 03 2013 22:39 GMT
#70
On April 04 2013 07:35 blackone wrote:
Show nested quote +
On April 04 2013 07:32 gosublade wrote:
On April 04 2013 07:25 AnomalySC2 wrote:
On April 04 2013 07:24 gosublade wrote:
"hurr durr, i dont understand, therefore money laundry durr"


Have any insight into what exactly they do?


no, thats why I don't offer any.

So you know exactly as much as anyone else, you just decided to be a dick about it? Or is there anything else you're trying to say?

opposing slander is being a dick?
mindspike
Profile Blog Joined December 2002
Canada1902 Posts
April 03 2013 22:41 GMT
#71
On April 04 2013 07:38 RoyGBiv_13 wrote:
Show nested quote +
On April 04 2013 07:06 mrRoflpwn wrote:
Azubu is clealyl owned by a bunch of shady people. But these people have a lot of money and they seem to enjoy e-sports so they spend money on it. I guess it is kind of a hobby for them? Rich people waste lots of money in weird places. I guess spending it here is better than crashing a lamborghini 5 hours after you buy it then deciding to buy another one because you can. Some times people just dont care about a return and want to have fun with their money.

TLDR: Rich people waste tons of money, dont know why people are expecting that Azubu wants to get a financial return on their money.



Rich people dont get rich by not expecting return on investments.


Depends on whether they view it as an investment or as a hobby.
zerg/human - vancouver, canada
nemonic
Profile Joined November 2011
132 Posts
Last Edited: 2013-04-03 22:52:38
April 03 2013 22:43 GMT
#72
Thanks for writing this up. As many other people, I've also been wondering how Azubu is actually making any money. Your article is a nice summary on the subject.

And when I read articles like this, I sometimes wonder whether there is a single company in esports that isn't run by a bunch of shady persons. There seems to be no sustainable business model behind Azubu, which suggests the assumption that they're problably not going to be a longliving venture.

If you want to have more information about Lars Windhorst's "criminal record" and speak German you might aswell just check out his Wikipedia page. Almost half the text there is about the various trials and insolvencies he was involved in.
AnomalySC2
Profile Joined August 2012
United States2073 Posts
April 03 2013 22:43 GMT
#73
On April 04 2013 07:33 sc2superfan101 wrote:
Show nested quote +
On April 04 2013 07:24 gosublade wrote:
"hurr durr, i dont understand, therefore money laundry durr"

dude... there seriously is nothing more annoying on the internet than this fucking "hurr durr" shit.

please don't do it again.... ever.


Especially when they add zero insight into the conversation.
skyflyfish
Profile Joined January 2012
Canada499 Posts
April 03 2013 22:52 GMT
#74
does it really matter? nothing last forever, sponsors comes and goes same as teams.
enjoy it while it last.
as1
sLideSC2
Profile Joined July 2012
United States225 Posts
April 03 2013 22:54 GMT
#75
On April 04 2013 07:43 nemonic wrote:
Thanks for writing this up. As many other people, I've also been wondering how Azubu is actually making any money. Your article is a nice summary on the subject.

And when I read articles like this, I sometimes wonder whether there is a single company in esports that isn't run by a bunch of shady persons. There seems to be no sustainable business model behind Azubu, which suggests the assumption that they're problably not going to be a longliving venture.

If you want to have more information about Lars Windhorst's "criminal record" and speak German you might aswell just check out his Wikipedia page. Almost half the text there is about the various trials and insolvencies he was involved in.

making a huge generalization of many multi-million dollar companies because of one or maybe two shady large sponsors? jeez
https://twitter.com/sLideSC2 | (NA)sLide.635 | coL_Sasqautch ~ coL_QXC ~ coL_TriMaster
SafeWord
Profile Joined February 2010
United States522 Posts
April 03 2013 22:56 GMT
#76
On January 12 2013 10:22 dnosrc wrote:
The majority stockholder of the AZUBU Europe AG is AZUBU Europe Limited - a shell company located on the British Virgin Islands.
With Robert Hersov (a southafrican investor and entrepeneur) as Chairman of the Azubu Europe AG (seen at OGN Summer ceremony) its most likely his "baby".


http://www.teamliquid.net/forum/viewmessage.php?topic_id=296572&currentpage=32

Whoa O.O
Who needs players when you have God?
felisconcolori
Profile Blog Joined October 2011
United States6168 Posts
Last Edited: 2013-04-04 04:38:45
April 03 2013 23:06 GMT
#77
On April 04 2013 07:39 1Dhalism wrote:
Show nested quote +
On April 04 2013 07:35 blackone wrote:
On April 04 2013 07:32 gosublade wrote:
On April 04 2013 07:25 AnomalySC2 wrote:
On April 04 2013 07:24 gosublade wrote:
"hurr durr, i dont understand, therefore money laundry durr"


Have any insight into what exactly they do?


no, thats why I don't offer any.

So you know exactly as much as anyone else, you just decided to be a dick about it? Or is there anything else you're trying to say?

opposing slander is being a dick?


I don't think the OP or the majority of the comments in the thread would classify legally as slander. In order for it to be slander, it has to be false. At this point, no one knows. For all we know, Azubu is a massive bitcoin mining operation.

Interesting OP, a lot of information about a company that has a financial impact but which has only one questionable product and murky structure. It's possible that this is deliberate, for various legitimate tax and legal purposes. (Depending on the company structure and location, tax records and SEC filings would shed a lot of light. Given a global headquarters in Germany and an apparently private structure (as opposed to publicly traded entities), I don't know what if any public declarations or filings are required.) There are some things that seem troubling, and there's a vibe similar to one I got when buying from a collectible coin and card store I used to visit. (It kept no transaction records, there was no register or computer, and they gave change from a large, literal "roll" (or "wad") of cash. Their prices were unbeatable. (As they often sold for a loss; when we compared manufacturer to store pricing of Magic cards via a friend that operated a gaming store, their price was exactly what WotC sells direct to stores. No retail markup at all. As far as gold and silver, they remained pretty much in line with spot prices.) And they would hand write a receipt for any amount, no questions asked, as our college SciFi club discovered to our glee. (Made getting reimbursed purchases easier, is all - when there is a per-transaction limit but funds are allocated in larger chunks. Rather than make many repeated trips, make one but with multiple transactions.)

That said, I don't know that Azubu or the store mentioned above are/were doing anything illicit/illegal. It is quite probable that everything is legitimate, and that Azubu is in the early phases of a long term plan which will have a return on investment that justifies the level of murkiness about the company. (A lot of eSports leagues seem to bank on the long term - MLG does well, but the people that invest into it right now are not looking for immediate returns.) And the underlying financials and business plans of companies in eSports are a very frequent topic of discussion - all of us as fans have a vested interest in seeing these enterprises pay off and are successful. We just would like to make sure it's not going to build a bubble and then pop like the housing market.

+ Show Spoiler +

Of course, that Coin and Collectable shop is closed these days. And a very nice Italian restaurant opened up the next block over. Great food but very low prices. The few times I ate there I think I heard mandolin music.


Honestly, Azubu doesn't bother me as much as Phillip Morris, Annheuser-Busch, or Brazzers entering eSports sponsorship would. Oh, all three are solid companies, but they have a different public perception. Azubu currently is "Who? What do they do?" while those three all have various vocal detractors for the legal products they offer.
Yes, I email sponsors... to thank them. Don't post drunk, kids. My king, what has become of you?
nemonic
Profile Joined November 2011
132 Posts
April 03 2013 23:08 GMT
#78
On April 04 2013 07:54 sLideSC2 wrote:
Show nested quote +
On April 04 2013 07:43 nemonic wrote:
Thanks for writing this up. As many other people, I've also been wondering how Azubu is actually making any money. Your article is a nice summary on the subject.

And when I read articles like this, I sometimes wonder whether there is a single company in esports that isn't run by a bunch of shady persons. There seems to be no sustainable business model behind Azubu, which suggests the assumption that they're problably not going to be a longliving venture.

If you want to have more information about Lars Windhorst's "criminal record" and speak German you might aswell just check out his Wikipedia page. Almost half the text there is about the various trials and insolvencies he was involved in.

making a huge generalization of many multi-million dollar companies because of one or maybe two shady large sponsors? jeez


I don't know which "multi-million companies" you're refering to. And obviously I was exaggerating to make a point - teher are actually professional organization. It's yet hard to deny that the amount of unprofessionalism in (mostly non-Korean) e-sports organization is much higher than in most other industries.
Loxley
Profile Blog Joined April 2011
Netherlands2480 Posts
Last Edited: 2013-04-03 23:16:54
April 03 2013 23:15 GMT
#79
On April 04 2013 07:56 SafeWord wrote:
Show nested quote +
On January 12 2013 10:22 dnosrc wrote:
The majority stockholder of the AZUBU Europe AG is AZUBU Europe Limited - a shell company located on the British Virgin Islands.
With Robert Hersov (a southafrican investor and entrepeneur) as Chairman of the Azubu Europe AG (seen at OGN Summer ceremony) its most likely his "baby".


http://www.teamliquid.net/forum/viewmessage.php?topic_id=296572&currentpage=32

Whoa O.O


Robert Hersov is a major businessman/entrepeneur, he is even on the board of Forbes. So I don't doubt he is connected to various companies of which one is connected to Azubu. But being his baby.. Probably not. Still have to see the footage of the OGN Summer ceremony, and it would be interesting to see if Lars Windhorst is also there. Lars ran a couple of companies for Hersov, and Lars is the one that had trouble with financial regulations.

On April 04 2013 08:06 felisconcolori wrote:
I don't think the OP or the majority of the comments in the thread would classify legally as slander. In order for it to be slander, it has to be false. At this point, no one knows. For all we know, Azubu is a massive bitcoin mining operation.

Interesting OP, a lot of information about a company that has a financial impact but which has only one questionable product and murky structure. It's possible that this is deliberate, for various legitimate tax and legal purposes. (Depending on the company structure and location, tax records and SEC filings would shed a lot of light. Given a global headquarters in Germany and an apparently private structure (as opposed to publicly traded entities), I don't know what if any public declarations or filings are required.) There are some things that seem troubling, and there's a vibe similar to one I got when buying from a collectible coin and card store I used to visit. (It kept no transaction records, there was no register or computer, and they gave change from a large, literal "roll" (or "wad") of cash. Their prices were unbeatable. (As they often sold for a loss; when we compared manufacturer to store pricing of Magic cards via a friend that operated a gaming store, their price was exactly what WotC sells direct to stores. No retail markup at all. As far as gold and silver, they remained pretty much in line with spot prices.) ..

[...]

Honestly, Azubu doesn't bother me as much as Phillip Morrison, Annheuser-Busch, or Brazzers entering eSports sponsorship would. Oh, all three are solid companies, but they have a different public perception. Azubu currently is "Who? What do they do?" while those three all have various vocal detractors for the legal products they offer.


I really agree with this. I didn't write the OP to slander anything, it simply started with the question who, or what is Azubu? Curiosity sparked by the age of the company and the lack of information surrounding it.

It could be a venture capital, it could be a hobby of one of their investors.. But if it's an investment, how do they plan to earn money and when will they cut their losses? Because Azubu at this point looks like a sponsor, nothing more. Although normally sponsors invest money to get more brand recognition to sell their products, and everyone still wonders what product Abuzu sells
월요 날 재미있
6BiT
Profile Joined December 2011
513 Posts
Last Edited: 2013-04-03 23:21:03
April 03 2013 23:18 GMT
#80
On April 04 2013 07:27 Loxley wrote:
Show nested quote +
On April 04 2013 07:08 Solarsail wrote:
If they are spending money with no expectation of return, why drop Blaze and Frost? They remain premier Korean teams and their value didn't decrease hugely.


Apparently in LoL, teams can drop their sponsor.
http://www.newsoflegends.com/index.php/blaze-and-frost-quit-azubu-3209/


Errrr no one was dropped...... the contracts were up (due to expire), the teams and sponsor couldn't agree to terms on a new contract so the partnership ended.

Frost & Blaze signed with CJ Entus

Azuzu picked up TPA & TPS over in Taiwan (TPA won the season 2 World Championships for LoL)


EDIT: As far as the rest of it though, interesting to say the least. Whatever come of Azubu, hopefully no one is esports is hurt too bad if it all comes crashing down
stuff & things
Prev 1 2 3 4 5 6 26 27 28 Next All
Please log in or register to reply.
Live Events Refresh
Next event in 6h 15m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
JimRising 680
RuFF_SC2 155
UpATreeSC 128
mcanning 51
Nina 50
SortOf 34
Jaeyun 19
StarCraft: Brood War
Sharp 94
Noble 44
Bale 16
Icarus 7
Dota 2
monkeys_forever578
LuMiX1
Counter-Strike
m0e_tv919
Stewie2K611
Super Smash Bros
ArmadaUGS20
Other Games
summit1g8675
WinterStarcraft464
C9.Mang0334
hungrybox273
Maynarde165
ViBE164
NeuroSwarm109
XaKoH 97
Organizations
Other Games
gamesdonequick962
BasetradeTV39
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 13 non-featured ]
StarCraft 2
• Berry_CruncH91
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• RayReign 34
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• Lourlo844
Upcoming Events
The PondCast
6h 15m
Map Test Tournament
7h 15m
Wardi Open
1d 7h
[BSL 2025] Weekly
2 days
Safe House 2
2 days
Sparkling Tuna Cup
3 days
BSL Team Wars
3 days
Team Bonyth vs Team Dewalt
Dewalt vs kogeT
JDConan vs Tarson
RaNgeD vs DragOn
StRyKeR vs Bonyth
Aeternum vs Hejek
Replay Cast
4 days
Liquipedia Results

Completed

Proleague 2025-09-25
Maestros of the Game
HCC Europe

Ongoing

BSL 20 Team Wars
KCM Race Survival 2025 Season 3
BSL 21 Points
ASL Season 20
CSL 2025 AUTUMN (S18)
Acropolis #4 - TS2
EC S1
ESL Pro League S22
Frag Blocktober 2025
Urban Riga Open #1
FERJEE Rush 2025
Birch Cup 2025
DraculaN #2
LanDaLan #3
StarSeries Fall 2025
FISSURE Playground #2
BLAST Open Fall 2025
BLAST Open Fall Qual
Esports World Cup 2025
BLAST Bounty Fall 2025
BLAST Bounty Fall Qual
IEM Cologne 2025
FISSURE Playground #1

Upcoming

IPSL Winter 2025-26
SC4ALL: Brood War
BSL Season 21
BSL 21 Team A
RSL Revival: Season 3
Stellar Fest
SC4ALL: StarCraft II
WardiTV TLMC #15
ESL Impact League Season 8
SL Budapest Major 2025
BLAST Rivals Fall 2025
IEM Chengdu 2025
PGL Masters Bucharest 2025
Thunderpick World Champ.
CS Asia Championships 2025
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2025 TLnet. All Rights Reserved.