• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 07:49
CET 13:49
KST 21:49
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
RSL Revival - 2025 Season Finals Preview8RSL Season 3 - Playoffs Preview0RSL Season 3 - RO16 Groups C & D Preview0RSL Season 3 - RO16 Groups A & B Preview2TL.net Map Contest #21: Winners12
Community News
Weekly Cups (Jan 5-11): Clem wins big offline, Trigger upsets0$21,000 Rongyi Cup Season 3 announced (Jan 22-Feb 7)12Weekly Cups (Dec 29-Jan 4): Protoss rolls, 2v2 returns7[BSL21] Non-Korean Championship - Starts Jan 103SC2 All-Star Invitational: Jan 17-1822
StarCraft 2
General
Weekly Cups (Jan 5-11): Clem wins big offline, Trigger upsets Weekly Cups (Dec 29-Jan 4): Protoss rolls, 2v2 returns Spontaneous hotkey change zerg Chinese SC2 server to reopen; live all-star event in Hangzhou SC2 All-Star Invitational: Jan 17-18
Tourneys
$21,000 Rongyi Cup Season 3 announced (Jan 22-Feb 7) WardiTV Winter Cup WardiTV Mondays SC2 AI Tournament 2026 OSC Season 13 World Championship
Strategy
Simple Questions Simple Answers
Custom Maps
Map Editor closed ?
External Content
Mutation # 508 Violent Night Mutation # 507 Well Trained Mutation # 506 Warp Zone Mutation # 505 Rise From Ashes
Brood War
General
I would like to say something about StarCraft Potential ASL qualifier breakthroughs? BGH Auto Balance -> http://bghmmr.eu/ BW General Discussion StarCraft & BroodWar Campaign Speedrun Quest
Tourneys
[Megathread] Daily Proleagues [BSL21] Grand Finals - Sunday 21:00 CET [BSL21] Non-Korean Championship - Starts Jan 10 SLON Grand Finals – Season 2
Strategy
Game Theory for Starcraft Simple Questions, Simple Answers Current Meta [G] How to get started on ladder as a new Z player
Other Games
General Games
Awesome Games Done Quick 2026! Mechabellum Beyond All Reason Stormgate/Frost Giant Megathread General RTS Discussion Thread
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Vanilla Mini Mafia Mafia Game Mode Feedback/Ideas
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread European Politico-economics QA Mega-thread Things Aren’t Peaceful in Palestine Trading/Investing Thread
Fan Clubs
White-Ra Fan Club
Media & Entertainment
Anime Discussion Thread
Sports
2024 - 2026 Football Thread
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List TL+ Announced
Blogs
My 2025 Magic: The Gathering…
DARKING
Physical Exercise (HIIT) Bef…
TrAiDoS
Life Update and thoughts.
FuDDx
How do archons sleep?
8882
James Bond movies ranking - pa…
Topin
Customize Sidebar...

Website Feedback

Closed Threads



Active: 2120 users

[D] Ads/Logos in Melee Maps?

Forum Index > SC2 Maps & Custom Games
Post a Reply
1 2 Next All
Handfromabov
Profile Joined April 2011
United States103 Posts
October 16 2012 14:54 GMT
#1
if a league wants say a map with the teams logos on it and maybe the sponsors of the tourny do you think its possible. if so how hard do you think it is?
Ragoo
Profile Joined March 2010
Germany2773 Posts
October 16 2012 15:00 GMT
#2
That's very easy. Making it look good is something only a few in the community could probably pull off but that's okay.

On the other hand, why would mapmakers do anything for leagues. Leagues certainly don't do anything for mapmakers (still use the same map pool as 1 year ago).
Member of TPW mapmaking team/// twitter.com/Ragoo_ /// "goody represents border between explainable reason and supernatural" Cloud
RFDaemoniac
Profile Joined September 2011
United States544 Posts
Last Edited: 2012-10-16 15:07:37
October 16 2012 15:07 GMT
#3
We need to work together to spread the glory of community maps... I know that I and I'm sure many others would be happy to modify maps to show sponsors for a particular tournament if it means our map would be used. Not everybody will be open to this though, as Ragoo has demonstrated.
lefix
Profile Joined February 2011
Germany1082 Posts
Last Edited: 2012-10-16 15:56:21
October 16 2012 15:50 GMT
#4
Unfortunately, you are not allowed to use the game itself for advertising. That's why so far only casting overlays have been used. If a map was to become popular while having ingame ads in it, Blizzard would probably take action against you.

Edit: But then again, there are several Maps with ads on their loading screens already.
Map of the Month | The Planetary Workshop | SC2Melee.net
Handfromabov
Profile Joined April 2011
United States103 Posts
October 16 2012 16:18 GMT
#5
my reason for asking is I run the URTL a new team league we are mid season right now. I am planning out season 2 and want to add 3 maps cause the map pool is getting stagnant. I really liked what dota 2 has done with adding the team logo or league logo in it at least.
Samro225am
Profile Joined August 2010
Germany982 Posts
October 16 2012 17:01 GMT
#6
we have seen team or league names in maps, but not as logos, but "emulated" thorugh in-game-world means.
Fatam
Profile Joined June 2012
1986 Posts
October 16 2012 17:37 GMT
#7
Several of the GSL maps have "GSL" logo'd on them through either terrain or decals. Not too hard.

Agree w/ RF, although if they really wanted their logo(s) on there, they could get someone to edit their versions of the standard maps. But they probably don't even have anyone that can do that (even though it's incredibly easy) which is really sad. Mapmaking is so undervalued by the tournaments.
Search "FTM" in SC2 | Latest Maps: http://www.teamliquid.net/forum/sc2-maps/528528-2-ftm-siegfried-station http://www.teamliquid.net/forum/sc2-maps/525489-2-ftm-crimson-aftermath http://www.teamliquid.net/forum/sc2-maps/524737-2-ftm-grime
EatThePath
Profile Blog Joined September 2009
United States3943 Posts
October 16 2012 17:58 GMT
#8
On October 17 2012 01:18 Handfromabov wrote:
my reason for asking is I run the URTL a new team league we are mid season right now. I am planning out season 2 and want to add 3 maps cause the map pool is getting stagnant. I really liked what dota 2 has done with adding the team logo or league logo in it at least.

If you don't feel comfortable choosing from the many available worthy community maps, you could easily put together a committee of qualified mappers/critics who could translate your goals into 3 good maps by hearing your wants and sorting through the options.
Comprehensive strategic intention: DNE
EatThePath
Profile Blog Joined September 2009
United States3943 Posts
October 16 2012 18:17 GMT
#9
On October 17 2012 00:50 lefix wrote:
Unfortunately, you are not allowed to use the game itself for advertising. That's why so far only casting overlays have been used. If a map was to become popular while having ingame ads in it, Blizzard would probably take action against you.

Edit: But then again, there are several Maps with ads on their loading screens already.

Blizzard owns every map you upload, according to the EULA, so we should feel free to do whatever we want until they themselves do something about it (they being the supposed owners). According to the logic of the EULA creators are completely divorced from the creation, so how can they be responsible for it?

+ Show Spoiler [Btw this is absurd] +

The last part of the all caps...
[image loading]

What does that mean...?? I know it's the usual EULA overblown language that might not actually mean anything, but still. If they request that you grant them ownership of a map, you have to? But you already did...? wtf.
Comprehensive strategic intention: DNE
lefix
Profile Joined February 2011
Germany1082 Posts
October 16 2012 20:28 GMT
#10
more importantly is this part of the eula
2. Additional License Limitations.
The license granted to you in Section 1 above is subject to the limitations set forth in Sections 1 and 2 (collectively, the “License Limitations”). Any use of the Game in violation of the License Limitations will be regarded as an infringement of Blizzard’s copyrights in and to the Game. You agree that you will not, under any circumstances:
...
C. Exploit the Game or any of its parts for any commercial purpose without Blizzard’s express permission, with the sole exception that you may use the Game, or copies of the Game, on the Service at a cyber cafe, computer gaming center or any other location based site;


Pretty much means no advertising. In fact, in the german version of the EULA, it explicitly says so

2. Zusätzliche Lizenzbeschränkungen. Die Ihnen gemäß Artikel 1 gewährte Lizenz unterliegt den in den Artikeln 1 und 2 festgelegten Beschränkungen (insgesamt die „Lizenzbeschränkungen“). Jedwede Nutzung des Service oder eines Spiels, die gegen die Lizenzbeschränkungen verstößt, gilt als Verstoß gegen die Urheberrechte von Blizzard an dem und in Bezug auf den Service und/oder das Spiel. Sie verpflichten sich dazu, unter keinen Umständen:
...2.2 den Service, ein Spiel oder einen beliebigen Teil davon zu gewerblichen Zwecken zu nutzen, einschließlich, jedoch nicht darauf beschränkt, ... (b) um Werbeanzeigen oder sonstige Werbung zu verbreiten oder zu ermöglichen;


Rough translation of the last part: " (b) to display ads or any other advertising"
Map of the Month | The Planetary Workshop | SC2Melee.net
Randomaccount#77123
Profile Blog Joined May 2010
United States5003 Posts
Last Edited: 2012-10-16 21:53:21
October 16 2012 21:47 GMT
#11
--- Nuked ---
EatThePath
Profile Blog Joined September 2009
United States3943 Posts
October 16 2012 22:27 GMT
#12
@ you two: Oh definitely. I meant as mappers, what have we got to lose. If you're a tournament of any stature and you try to include advertising on a custom version of a map they might come down on you. However, as pointed out above there is already overlay advertising and cutaway advertising, so it doesn't make any sense. It's all advertising. It's just standard gated community IP protection silliness.

What I meant was, as usual with EULAs, the internal logic is contradictory. And the EULA has little to do with legality. If no one but Blizzard has rights to a map, how can it be infringing Blizzard's rights? =\
Comprehensive strategic intention: DNE
Fatam
Profile Joined June 2012
1986 Posts
October 16 2012 22:50 GMT
#13
I sort of doubt they would actually enforce it, but you never know.

Even if they enforced it, it's not like you're taking a risk doing it. They would just be like "take the logo off" and you would have to take it off, it wouldn't be like you'd get in actual legal trouble.
Search "FTM" in SC2 | Latest Maps: http://www.teamliquid.net/forum/sc2-maps/528528-2-ftm-siegfried-station http://www.teamliquid.net/forum/sc2-maps/525489-2-ftm-crimson-aftermath http://www.teamliquid.net/forum/sc2-maps/524737-2-ftm-grime
Handfromabov
Profile Joined April 2011
United States103 Posts
October 16 2012 23:05 GMT
#14
i mean i would love to put our sponsors in it but i mean just to get the League Logo in it and a new map would be pretty amazing.
lefix
Profile Joined February 2011
Germany1082 Posts
October 16 2012 23:25 GMT
#15
I am also afraid this would lead to 10 times more different versions of the same map. We already have too many versions of the same maps around, which isn't neccesarily a good thing.
Map of the Month | The Planetary Workshop | SC2Melee.net
EatThePath
Profile Blog Joined September 2009
United States3943 Posts
October 17 2012 02:55 GMT
#16
On October 17 2012 08:05 Handfromabov wrote:
i mean i would love to put our sponsors in it but i mean just to get the League Logo in it and a new map would be pretty amazing.


Well that's eminently doable, what's more it's acceptable.
Comprehensive strategic intention: DNE
Semmo
Profile Joined June 2011
Korea (South)627 Posts
October 17 2012 03:25 GMT
#17
We already have the GSL mark on Abyssal City.

It's entirely possible, and not particularly hard to do so either.
Mapmaker of Frost, Fruitland and Bridgehead
Handfromabov
Profile Joined April 2011
United States103 Posts
October 17 2012 11:24 GMT
#18
i really love the can do attitude of this community. I really think maybe UR gaming could do something for you all. get more to recognize what you really do for us as a community. I know there us to be a show mappers as well. maybe we can get something like that res'ed again in a different format though.
Callynn
Profile Joined December 2010
Netherlands917 Posts
October 17 2012 12:50 GMT
#19
I don't believe that maps should be displaying logo's, but rather the buildings or units of the player.
Am I the only one who feels that the decals on buildings not being commercial for a team or their sponsor is a missed opportunity?
Comparing BW with SCII is like comparing a beautiful three-master sailing ship with a modern battlecruiser. Both are beautiful in their own way, both perform the same task, but they are worlds apart in how they are built and how they are steered.
Randomaccount#77123
Profile Blog Joined May 2010
United States5003 Posts
Last Edited: 2012-10-17 16:08:10
October 17 2012 14:48 GMT
#20
--- Nuked ---
1 2 Next All
Please log in or register to reply.
Live Events Refresh
RongYI Cup
11:00
Qualifier 2
WardiTV849
OGKoka 220
Rex118
BRAT_OK 111
3DClanTV 50
LiquipediaDiscussion
Replay Cast
09:00
WardiTV Mondays #68
LiquipediaDiscussion
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
Lowko247
OGKoka 210
Rex 114
BRAT_OK 111
StarCraft: Brood War
Rain 4215
Hyuk 2086
Horang2 1202
Larva 736
Mini 575
BeSt 484
EffOrt 453
actioN 430
Snow 378
Light 351
[ Show more ]
ZerO 347
firebathero 206
ggaemo 169
Pusan 131
Rush 125
Soma 124
Barracks 118
Zeus 96
Sharp 83
Leta 73
Mind 67
JYJ 60
sorry 54
Sea.KH 50
Aegong 50
Killer 44
Movie 37
Free 35
910 32
Mong 32
HiyA 24
soO 24
Terrorterran 23
JulyZerg 23
Yoon 20
zelot 16
Noble 13
Sacsri 12
Bale 8
Icarus 5
Dota 2
ODPixel288
XcaliburYe139
NeuroSwarm83
canceldota71
Counter-Strike
shoxiejesuss995
x6flipin762
allub350
Super Smash Bros
Westballz18
Other Games
singsing1959
Gorgc1393
B2W.Neo1245
Pyrionflax401
crisheroes281
Sick141
ZerO(Twitch)10
Organizations
Other Games
gamesdonequick4575
StarCraft: Brood War
UltimateBattle 1241
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 14 non-featured ]
StarCraft 2
• StrangeGG 52
• naamasc221
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• TFBlade1169
• Stunt651
Upcoming Events
Wardi Open
1h 11m
Monday Night Weeklies
4h 41m
WardiTV Invitational
23h 11m
WardiTV Invitational
1d 23h
The PondCast
2 days
OSC
2 days
OSC
3 days
All Star Teams
4 days
INnoVation vs soO
sOs vs Scarlett
uThermal 2v2 Circuit
4 days
All Star Teams
5 days
MMA vs DongRaeGu
Rogue vs Oliveira
[ Show More ]
Sparkling Tuna Cup
5 days
OSC
5 days
Replay Cast
6 days
Wardi Open
6 days
Liquipedia Results

Completed

Proleague 2026-01-11
Big Gabe Cup #3
NA Kuram Kup

Ongoing

C-Race Season 1
IPSL Winter 2025-26
BSL 21 Non-Korean Championship
CSL 2025 WINTER (S19)
OSC Championship Season 13
Underdog Cup #3
eXTREMESLAND 2025
SL Budapest Major 2025
ESL Impact League Season 8
BLAST Rivals Fall 2025
IEM Chengdu 2025
PGL Masters Bucharest 2025

Upcoming

Escore Tournament S1: W4
Acropolis #4
IPSL Spring 2026
Bellum Gens Elite Stara Zagora 2026
HSC XXVIII
Rongyi Cup S3
Thunderfire SC2 All-star 2025
Nations Cup 2026
BLAST Open Spring 2026
ESL Pro League Season 23
ESL Pro League Season 23
PGL Cluj-Napoca 2026
IEM Kraków 2026
BLAST Bounty Winter 2026
BLAST Bounty Winter Qual
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.