• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 17:03
CET 23:03
KST 07:03
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
[ASL22] Finals Preview: Sweet Victory!12[ASL22] Ro4 Preview: Mirror Mirror6[ASL22] Ro8 Preview: Within Reach5[ASL22] Ro8 Preview: In A Tizzy11[ASL22] Ro16 Preview: Holy Diver5
Community News
Dark completes military service, returns to SC23[BSL23] RO16 Group Stage17Weekly Cups (Nov 2-8): herO back on top?2Weekly Cups (Oct 26 - Nov 1): MaxPax, herO, Solar win0Weekly Cups (October 19-25): Clem triples first in 5.0.175
StarCraft 2
General
Greetings.. Dark completes military service, returns to SC2 No more SC2 streamers on team liquid? Serral's getting trashed by New Catsle's Mind Weekly Cups (Nov 2-8): herO back on top?
Tourneys
Sea Duckling Open (Global, Bronze-Diamond) soO & FanTaSy return! SC2 Kevin Scrim 4v4 (Nov 16) RSL goes to London! 2026 Offline Finals Nov 21-22 Tasteless Time Warp: SC Evo Showmatch (May 25) Sparkling Tuna Cup - Weekly Open Tournament
Strategy
[H] ZvP Mid-Late Game: Stalkers Collossi HT
Custom Maps
Starcraft 2 Advance [G] How to playtest arcade maps [D] the control group Simple Questions/Answers
External Content
The PondCast: SC2 News & Results Mutation # 551 Robotic Revival Mutation # 550 Graveyard Shift Mutation # 549 Endless Sparkles
Brood War
General
BW General Discussion List of top players active on ShieldBattery Recommended BW Settings for Mouse and Video [BSL23] RO16 Group Stage Starcraft player cRuZa Passed away.
Tourneys
KCM Race Survival 2026 Season 4 BWCL Season 65 Announcement [Megathread] Daily Proleagues [BSL23] Ro16 Group C - Sunday 21:00 CET
Strategy
Infested Terran strategies in 2026 Nuke strategy worked in K-League 2026-11-09 50,000-Word Terran Builds Memo 2026-10-22 Cliff Jump Revisited (1 in a 1000 strategy)
Other Games
General Games
Nintendo Switch Thread List of Game Threads The PlayStation 5 Stormgate/Frost Giant Megathread Path of Exile
Dota 2
Can Game Data Analytics Help Players Improvements
League of Legends
[TL LoL EUW IHs] Teemo shall perish
Heroes of the Storm
Heroes of the Storm 2.0
Hearthstone
Deck construction bug
TL Mafia
TL Mafia Community Thread
Community
General
US Politics Mega-thread Trading/Investing Thread European Politico-economics QA Mega-thread Russo-Ukrainian War Thread Dating: How's your luck?
Fan Clubs
Fan Club Resource Thread Reynor Fan Club The Flash Fan Club
Media & Entertainment
Movie Discussion! Anime Discussion Thread [Manga] One Piece
Sports
Football (Soccer) Thread TeamLiquid Health and Fitness Initiative For 2023 MLB/Baseball 2023
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List Recent Gifted Posts
Blogs
The time I organised my…
AssyrianKing
Why I built Repalyzer (1.1.…
BlueStar
Innovate or Game Over?
TrAiDoS
ShieldBattery on Mac
Kraekkling
[ASL22] Ro4 Day1 Ticket Giv…
bITt.mAN
Can Bots Beat Pros?? Starcr…
namkraft
Customize Sidebar...

Website Feedback

Closed Threads



Active: 11662 users

[D] Ads/Logos in Melee Maps?

Forum Index > SC2 Maps & Custom Games
Post a Reply
1 2 Next All
Handfromabov
Profile Joined April 2011
United States103 Posts
October 16 2012 14:54 GMT
#1
if a league wants say a map with the teams logos on it and maybe the sponsors of the tourny do you think its possible. if so how hard do you think it is?
Ragoo
Profile Joined March 2010
Germany2773 Posts
October 16 2012 15:00 GMT
#2
That's very easy. Making it look good is something only a few in the community could probably pull off but that's okay.

On the other hand, why would mapmakers do anything for leagues. Leagues certainly don't do anything for mapmakers (still use the same map pool as 1 year ago).
Member of TPW mapmaking team/// twitter.com/Ragoo_ /// "goody represents border between explainable reason and supernatural" Cloud
RFDaemoniac
Profile Joined September 2011
United States544 Posts
Last Edited: 2012-10-16 15:07:37
October 16 2012 15:07 GMT
#3
We need to work together to spread the glory of community maps... I know that I and I'm sure many others would be happy to modify maps to show sponsors for a particular tournament if it means our map would be used. Not everybody will be open to this though, as Ragoo has demonstrated.
lefix
Profile Joined February 2011
Germany1082 Posts
Last Edited: 2012-10-16 15:56:21
October 16 2012 15:50 GMT
#4
Unfortunately, you are not allowed to use the game itself for advertising. That's why so far only casting overlays have been used. If a map was to become popular while having ingame ads in it, Blizzard would probably take action against you.

Edit: But then again, there are several Maps with ads on their loading screens already.
Map of the Month | The Planetary Workshop | SC2Melee.net
Handfromabov
Profile Joined April 2011
United States103 Posts
October 16 2012 16:18 GMT
#5
my reason for asking is I run the URTL a new team league we are mid season right now. I am planning out season 2 and want to add 3 maps cause the map pool is getting stagnant. I really liked what dota 2 has done with adding the team logo or league logo in it at least.
Samro225am
Profile Joined August 2010
Germany982 Posts
October 16 2012 17:01 GMT
#6
we have seen team or league names in maps, but not as logos, but "emulated" thorugh in-game-world means.
Fatam
Profile Joined June 2012
1986 Posts
October 16 2012 17:37 GMT
#7
Several of the GSL maps have "GSL" logo'd on them through either terrain or decals. Not too hard.

Agree w/ RF, although if they really wanted their logo(s) on there, they could get someone to edit their versions of the standard maps. But they probably don't even have anyone that can do that (even though it's incredibly easy) which is really sad. Mapmaking is so undervalued by the tournaments.
Search "FTM" in SC2 | Latest Maps: http://www.teamliquid.net/forum/sc2-maps/528528-2-ftm-siegfried-station http://www.teamliquid.net/forum/sc2-maps/525489-2-ftm-crimson-aftermath http://www.teamliquid.net/forum/sc2-maps/524737-2-ftm-grime
EatThePath
Profile Blog Joined September 2009
United States3943 Posts
October 16 2012 17:58 GMT
#8
On October 17 2012 01:18 Handfromabov wrote:
my reason for asking is I run the URTL a new team league we are mid season right now. I am planning out season 2 and want to add 3 maps cause the map pool is getting stagnant. I really liked what dota 2 has done with adding the team logo or league logo in it at least.

If you don't feel comfortable choosing from the many available worthy community maps, you could easily put together a committee of qualified mappers/critics who could translate your goals into 3 good maps by hearing your wants and sorting through the options.
Comprehensive strategic intention: DNE
EatThePath
Profile Blog Joined September 2009
United States3943 Posts
October 16 2012 18:17 GMT
#9
On October 17 2012 00:50 lefix wrote:
Unfortunately, you are not allowed to use the game itself for advertising. That's why so far only casting overlays have been used. If a map was to become popular while having ingame ads in it, Blizzard would probably take action against you.

Edit: But then again, there are several Maps with ads on their loading screens already.

Blizzard owns every map you upload, according to the EULA, so we should feel free to do whatever we want until they themselves do something about it (they being the supposed owners). According to the logic of the EULA creators are completely divorced from the creation, so how can they be responsible for it?

+ Show Spoiler [Btw this is absurd] +

The last part of the all caps...
[image loading]

What does that mean...?? I know it's the usual EULA overblown language that might not actually mean anything, but still. If they request that you grant them ownership of a map, you have to? But you already did...? wtf.
Comprehensive strategic intention: DNE
lefix
Profile Joined February 2011
Germany1082 Posts
October 16 2012 20:28 GMT
#10
more importantly is this part of the eula
2. Additional License Limitations.
The license granted to you in Section 1 above is subject to the limitations set forth in Sections 1 and 2 (collectively, the “License Limitations”). Any use of the Game in violation of the License Limitations will be regarded as an infringement of Blizzard’s copyrights in and to the Game. You agree that you will not, under any circumstances:
...
C. Exploit the Game or any of its parts for any commercial purpose without Blizzard’s express permission, with the sole exception that you may use the Game, or copies of the Game, on the Service at a cyber cafe, computer gaming center or any other location based site;


Pretty much means no advertising. In fact, in the german version of the EULA, it explicitly says so

2. Zusätzliche Lizenzbeschränkungen. Die Ihnen gemäß Artikel 1 gewährte Lizenz unterliegt den in den Artikeln 1 und 2 festgelegten Beschränkungen (insgesamt die „Lizenzbeschränkungen“). Jedwede Nutzung des Service oder eines Spiels, die gegen die Lizenzbeschränkungen verstößt, gilt als Verstoß gegen die Urheberrechte von Blizzard an dem und in Bezug auf den Service und/oder das Spiel. Sie verpflichten sich dazu, unter keinen Umständen:
...2.2 den Service, ein Spiel oder einen beliebigen Teil davon zu gewerblichen Zwecken zu nutzen, einschließlich, jedoch nicht darauf beschränkt, ... (b) um Werbeanzeigen oder sonstige Werbung zu verbreiten oder zu ermöglichen;


Rough translation of the last part: " (b) to display ads or any other advertising"
Map of the Month | The Planetary Workshop | SC2Melee.net
Randomaccount#77123
Profile Blog Joined May 2010
United States5003 Posts
Last Edited: 2012-10-16 21:53:21
October 16 2012 21:47 GMT
#11
--- Nuked ---
EatThePath
Profile Blog Joined September 2009
United States3943 Posts
October 16 2012 22:27 GMT
#12
@ you two: Oh definitely. I meant as mappers, what have we got to lose. If you're a tournament of any stature and you try to include advertising on a custom version of a map they might come down on you. However, as pointed out above there is already overlay advertising and cutaway advertising, so it doesn't make any sense. It's all advertising. It's just standard gated community IP protection silliness.

What I meant was, as usual with EULAs, the internal logic is contradictory. And the EULA has little to do with legality. If no one but Blizzard has rights to a map, how can it be infringing Blizzard's rights? =\
Comprehensive strategic intention: DNE
Fatam
Profile Joined June 2012
1986 Posts
October 16 2012 22:50 GMT
#13
I sort of doubt they would actually enforce it, but you never know.

Even if they enforced it, it's not like you're taking a risk doing it. They would just be like "take the logo off" and you would have to take it off, it wouldn't be like you'd get in actual legal trouble.
Search "FTM" in SC2 | Latest Maps: http://www.teamliquid.net/forum/sc2-maps/528528-2-ftm-siegfried-station http://www.teamliquid.net/forum/sc2-maps/525489-2-ftm-crimson-aftermath http://www.teamliquid.net/forum/sc2-maps/524737-2-ftm-grime
Handfromabov
Profile Joined April 2011
United States103 Posts
October 16 2012 23:05 GMT
#14
i mean i would love to put our sponsors in it but i mean just to get the League Logo in it and a new map would be pretty amazing.
lefix
Profile Joined February 2011
Germany1082 Posts
October 16 2012 23:25 GMT
#15
I am also afraid this would lead to 10 times more different versions of the same map. We already have too many versions of the same maps around, which isn't neccesarily a good thing.
Map of the Month | The Planetary Workshop | SC2Melee.net
EatThePath
Profile Blog Joined September 2009
United States3943 Posts
October 17 2012 02:55 GMT
#16
On October 17 2012 08:05 Handfromabov wrote:
i mean i would love to put our sponsors in it but i mean just to get the League Logo in it and a new map would be pretty amazing.


Well that's eminently doable, what's more it's acceptable.
Comprehensive strategic intention: DNE
Semmo
Profile Joined June 2011
Korea (South)627 Posts
October 17 2012 03:25 GMT
#17
We already have the GSL mark on Abyssal City.

It's entirely possible, and not particularly hard to do so either.
Mapmaker of Frost, Fruitland and Bridgehead
Handfromabov
Profile Joined April 2011
United States103 Posts
October 17 2012 11:24 GMT
#18
i really love the can do attitude of this community. I really think maybe UR gaming could do something for you all. get more to recognize what you really do for us as a community. I know there us to be a show mappers as well. maybe we can get something like that res'ed again in a different format though.
Callynn
Profile Joined December 2010
Netherlands917 Posts
October 17 2012 12:50 GMT
#19
I don't believe that maps should be displaying logo's, but rather the buildings or units of the player.
Am I the only one who feels that the decals on buildings not being commercial for a team or their sponsor is a missed opportunity?
Comparing BW with SCII is like comparing a beautiful three-master sailing ship with a modern battlecruiser. Both are beautiful in their own way, both perform the same task, but they are worlds apart in how they are built and how they are steered.
Randomaccount#77123
Profile Blog Joined May 2010
United States5003 Posts
Last Edited: 2012-10-17 16:08:10
October 17 2012 14:48 GMT
#20
--- Nuked ---
1 2 Next All
Please log in or register to reply.
Live Events Refresh
Next event in 57m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
Nathanias 108
EmSc Tv 24
StarCraft: Brood War
Barracks 31
Dota 2
NeuroSwarm63
Counter-Strike
zeus937
gobbtv236
Heroes of the Storm
Liquid`Hasu613
Other Games
gofns5367
tarik_tv5206
Grubby3220
summit1g1823
shahzam371
C9.Mang0135
PiGStarcraft67
Mew2King58
UpATreeSC47
Railgan15
Organizations
Other Games
BasetradeTV181
StarCraft 2
EmSc Tv 24
EmSc2Tv 24
[ Show 13 non-featured ]
StarCraft 2
• Adnapsc2 31
• musti20045 4
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• Migwel
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• TFBlade1116
Other Games
• imaqtpie1180
• Shiphtur526
Upcoming Events
OSC
57m
ArT vs MindelVK
MiniZergUA vs TBD
Shameless vs TBD
Ultimate Battle
13h 57m
OSC
15h 57m
OSC
1d 1h
ByuN vs MaxPax
herO vs Krystianer
Percival vs Shameless
LetaleX vs YoungYakov
Nicoract vs Gerald
GgMaChine vs ArT
CranKy Ducklings
1d 11h
WardiTV Invitational
1d 13h
ByuN vs SHIN
MaxPax vs Solar
Clem vs TBD
herO vs TBD
Lambo vs TBD
Rogue vs TBD
IPSL
1d 18h
TerrOr vs IJ_Terran
rasowy vs Hazorath
BSL
1d 21h
TerrOr vs OyAji
UltrA vs Gosudark
Sparkling Tuna Cup
2 days
WardiTV Invitational
2 days
[ Show More ]
IPSL
2 days
Art_Of_Turtle vs KameZerg
Radley vs George
BSL
2 days
Artosis vs Dewalt
Ret vs Tech
WardiTV Weekly
3 days
PiGosaur Cup
5 days
The PondCast
5 days
GSL
6 days
Liquipedia Results

Completed

Proleague 2026-11-11
Blizzard Classic Cup 2026
HCC Season 3

Ongoing

Acropolis #5
KCM Race Survival 2026 Season 4
International ShieldBattery League
Individual League
BSL Season 23
IPSL Winter 2026-27
Calamity Cup Div. A Season 8
BLAST Rivals Fall 2026
IEM Beijing 2026
PGL Masters Bucharest 2026
Stake Ranked Episode 5
1win Private Club #2
Thunderpick World Champ. '26
ESL Pro League Season 24
Stake Ranked Episode 4
1win Private Club #1
Logitech G Play Connect 2026
SL StarSeries Fall 2026
FISSURE Playground #3
BLAST Open Fall 2026

Upcoming

YSL S4
Sector 591
SC4ALL II: Brood War
BSL 23: Non-Korean Championship
HSC XXX
Stellar Fest 2: Lunar Cup
StarCraft2 Weekly Open Tournament 2026 Grand Finals
SC4ALL II: StarCraft II
Kung Fu Cup 2026 Grand Finals
RSL Offline Finals
Underdog Cup 2026 Div 2-3
PGL Bucharest 2027
BLAST Bounty Winter 2027
PGL Major Singapore 2026
Stake Ranked Episode 6
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.