On December 05 2012 08:27 Zzoram wrote: Not a surprise.
I still don't know who the sponsors of Quantic Gaming were.
The only teams I know the sponsors of are Evil Geniuses and Team Liquid among foreign teams.
I know StarTale and LG-IM's main sponsors too.
It's no wonder that sponsors are realizing their SC2 teams aren't worth the money when their players can't be bothered to remember to say 3 words at the end of every interview.
Yeah. Makes me wonder if EG is too much at the center of things in eSports that other teams (such as Quantic) fall by the wayside. That and there's a lack of growth so its sort of a survival of the richest.
Organizations that have very poor to non-existent sponsor promotion should be out of business. Poor marketing and fiscal decisions are what is killing eSports. Most NA teams are run like a nerd fraternity than a professional environment. Rigid practice schedules, consistent participation in tournaments, and product promotion are needed for survival in a developing market.
The current business model of eSports is lacking.
EG and Liquid hold their own online leagues, visually promote their sponsors (logos on team shirts), vocally thank their sponsors every chance they get, and actively try to create attention (ceremonies, community interaction, and social media).
To be fare EG was always rich, Ann who runs it is a Celeb before Esports and had powerful finical resources and had good connections marketing wise, vs other teams that started from nothing. EG is like a Wallstreet run powerhouse that had rich people supporting it from the start, Not every team is blessed and can grab a ex supermodel to run the team. Teams need to develop a tangible products for sponsors.
You know Anna doesn't run EG, right? She's a content producer. She's involved in the team because Geoff is.
Seriously somebody really thought EG was RUN by Anna....???
wow
The funny part was he was typing like he was educating us on how EG is run.
Funny part is you failed to read the person above me after I made the comment, I did not say she runs the entire team, but she is runs most of the marketing and promotions/funds alot of Major things that make EG so popular, you should of prob read the the guy I quoted before flaming nonsense. And the fact she was a celeb prior to esports and is such a popular person helps EG 10 folds in all-round marketing strats vs a teams that have no such support.
I don't know how you would know the business model of EG. I HIGHLY DOUBT that she is the employee responsible for meeting with corporations for promotional/financial details.
Far as the celeb thing goes, she was/is as famous as any regional network reporter. Not a big deal, I could find more qualified/attractive FACE for the corporate reps at my university's communication major. EG is far from being anything close to a "wallstreet powerhouse", but they are the most professional/proactive organization in the business.
Marketing for eSports should resemble MLS teams, because both of their target audience share similar sociological factors that draw them in.
On December 05 2012 08:27 Zzoram wrote: Not a surprise.
I still don't know who the sponsors of Quantic Gaming were.
The only teams I know the sponsors of are Evil Geniuses and Team Liquid among foreign teams.
I know StarTale and LG-IM's main sponsors too.
It's no wonder that sponsors are realizing their SC2 teams aren't worth the money when their players can't be bothered to remember to say 3 words at the end of every interview.
Yeah. Makes me wonder if EG is too much at the center of things in eSports that other teams (such as Quantic) fall by the wayside. That and there's a lack of growth so its sort of a survival of the richest.
Organizations that have very poor to non-existent sponsor promotion should be out of business. Poor marketing and fiscal decisions are what is killing eSports. Most NA teams are run like a nerd fraternity than a professional environment. Rigid practice schedules, consistent participation in tournaments, and product promotion are needed for survival in a developing market.
The current business model of eSports is lacking.
EG and Liquid hold their own online leagues, visually promote their sponsors (logos on team shirts), vocally thank their sponsors every chance they get, and actively try to create attention (ceremonies, community interaction, and social media).
To be fare EG was always rich, Ann who runs it is a Celeb before Esports and had powerful finical resources and had good connections marketing wise, vs other teams that started from nothing. EG is like a Wallstreet run powerhouse that had rich people supporting it from the start, Not every team is blessed and can grab a ex supermodel to run the team. Teams need to develop a tangible products for sponsors.
This is true. The fact is these teams are branded team. If theyre players are not good at least they are very popular. That is what keeps them running, remember that any foreign team is in danger of falling to a better korean team.
I dont agree with the business model comment. I believe the problem is players seeking the best team instead of playing their game. What attracts sponsors? Wins, wins, and more wins. How can you always win if you are always taking chances at the best tournament. The money always follows the talent and talent is honed at home. This is actually what is wrong with eSports. You cant run a team like a business because it is not one. But the business you create with it keeps the team running. I was gonna say more but I really need to think about what I want to say... Ill be back.
How are teams not a business? All real sport teams are run like a business. If this was 5 years ago when eSports was just a few nerds living in their parent's basement it would be a different story, but the scene has evolved to a semi-legitimacy. To get the best results, sponsorship, and more fans players must adapt to the market.
On December 05 2012 09:49 Fluid wrote: How is this possible? Weren't they like the 2nd biggest team in NA? They even had a huge team house and everything. And their players were doing pretty good...
Damn, this is so depressing...
Because they were apparently 100% reliant on investor funding... It doesn't really matter much if you have a ton of non-guaranteed money that isn't really yours.
Everyone likes to shit on EG, but in the end they are one of the few foreign teams, along with Liquid that can actually offer stable conditions for players.
I think Quantic just got too big for it's own good but I guess no one really knows except those directly involved.
But then how did they get the money to use that huge team house? Did the ceo just blindly accept to rent a huge house without knowing if their investors would pay them the next month? What kind of business rationale is that?
By the sound of things that's exactly what happened... Are you really surprised by this point though? We've seen numerous teams fail, most of them were headed by guys with little to no business experience or education. Lots of people jumped on the opportunities that SC2 presented based on ambition alone. SC2 bubble has burst and the NA scene is especially weak on a global scale.
It's true that the team is only ~1 year old, but they had some big names join them (Sase,Stc,Nani,etc...). You'd think that would make investors more relaxed since they are guaranteed advertisement in big tournaments. It still feels suspicious that such a big team with very good players can vanish instantly.
Weird, I thought Quantic was around much longer, mostly cuz they had other teams before SC2; but it looks like those were all recent developments too.
I guess I was also thrown since they seemed to be moving a mile-a-minute when it came to SC2. Adding players, buying Vile, announcing partnerships with Korean teams and all that.
In hindsight they also had a lot of player and management turnover and both partnerships were dissolved relatively quickly (The IM one anyways; how long did their partnership with ST last?)
But that's hindsight and I just figured that's what goes on with a young scene and growing sc2 team.
On December 05 2012 10:29 ProteiNSheikH wrote: Wish the players were given a heads up, this is completely unprofessional by their management, doubt all funding would stop simultaneously and instantaneously.
Sad day, good luck everyone!
What were they supposed to do? Say "we will disband in 3 months?" Then no one would care about their team for those 3 months and it would effectively be disbanded. Maddelisk (former Quantic member) posted a blog post about her situation in which she states:
First, Quantic is dealing with this in a professional manner and will make sure to take care of trips home for the players living in the team house etc. They will not leave any loose ends.
which in my opinion is all you can expect from a team.
It might be "bad for esports", but to be completely honest I won't really miss Quantic. Quantic for me stands for SaSe and the red shirts. Thinking a little further, maybe TheSTC and NaNiWa in the past. SaSe will find a new team and I won't miss the red shirts that much. They seemingly popped out of nothing and now they are gone already.
It seems to be very hard for mid-tier American team to stand out and "rise". Team leagues aren't important enough. There are no local scenes, no American online scene and not even Americans bother to watch American players. They cannot buy/support a Korean star player and nobody cares about mid-tier Korean players even if they win. Must send players to Korea to improve, but this doesn't help every player. Must send players to MLG to get exposure but they get eliminated before anyone notices. No local sponsors (remember: no local scenes), everyone else wants to sponsor EG, not you. The more I write this, the more I think about complexity. They have a high-class pedigree but they don't stand out at all.
Teams need to have a soul, a philosophy, a story and star players. For this, we need a big, prestigious foreign team league :|
On December 05 2012 08:27 Zzoram wrote: Not a surprise.
I still don't know who the sponsors of Quantic Gaming were.
The only teams I know the sponsors of are Evil Geniuses and Team Liquid among foreign teams.
I know StarTale and LG-IM's main sponsors too.
It's no wonder that sponsors are realizing their SC2 teams aren't worth the money when their players can't be bothered to remember to say 3 words at the end of every interview.
Yeah. Makes me wonder if EG is too much at the center of things in eSports that other teams (such as Quantic) fall by the wayside. That and there's a lack of growth so its sort of a survival of the richest.
Organizations that have very poor to non-existent sponsor promotion should be out of business. Poor marketing and fiscal decisions are what is killing eSports. Most NA teams are run like a nerd fraternity than a professional environment. Rigid practice schedules, consistent participation in tournaments, and product promotion are needed for survival in a developing market.
The current business model of eSports is lacking.
EG and Liquid hold their own online leagues, visually promote their sponsors (logos on team shirts), vocally thank their sponsors every chance they get, and actively try to create attention (ceremonies, community interaction, and social media).
To be fare EG was always rich, Ann who runs it is a Celeb before Esports and had powerful finical resources and had good connections marketing wise, vs other teams that started from nothing. EG is like a Wallstreet run powerhouse that had rich people supporting it from the start, Not every team is blessed and can grab a ex supermodel to run the team. Teams need to develop a tangible products for sponsors.
You know Anna doesn't run EG, right? She's a content producer. She's involved in the team because Geoff is.
Seriously somebody really thought EG was RUN by Anna....???
wow
The funny part was he was typing like he was educating us on how EG is run.
Funny part is you failed to read the person above me after I made the comment, I did not say she runs the entire team, but she is runs most of the marketing and promotions/funds alot of Major things that make EG so popular, you should of prob read the the guy I quoted before flaming nonsense. And the fact she was a celeb prior to esports and is such a popular person helps EG 10 folds in all-round marketing strats vs a teams that have no such support.
I don't know how you would know the business model of EG. I HIGHLY DOUBT that she is the employee responsible for meeting with corporations for promotional/financial details.
Far as the celeb thing goes, she was/is as famous as any regional network reporter. Not a big deal, I could find more qualified/attractive FACE for the corporate reps at my university's communication major. EG is far from being anything close to a "wallstreet powerhouse", but they are the most professional/proactive organization in the business.
Marketing for eSports should resemble MLS teams, because both of their target audience share similar sociological factors that draw them in.
On December 05 2012 08:27 Zzoram wrote: Not a surprise.
I still don't know who the sponsors of Quantic Gaming were.
The only teams I know the sponsors of are Evil Geniuses and Team Liquid among foreign teams.
I know StarTale and LG-IM's main sponsors too.
It's no wonder that sponsors are realizing their SC2 teams aren't worth the money when their players can't be bothered to remember to say 3 words at the end of every interview.
Yeah. Makes me wonder if EG is too much at the center of things in eSports that other teams (such as Quantic) fall by the wayside. That and there's a lack of growth so its sort of a survival of the richest.
Organizations that have very poor to non-existent sponsor promotion should be out of business. Poor marketing and fiscal decisions are what is killing eSports. Most NA teams are run like a nerd fraternity than a professional environment. Rigid practice schedules, consistent participation in tournaments, and product promotion are needed for survival in a developing market.
The current business model of eSports is lacking.
EG and Liquid hold their own online leagues, visually promote their sponsors (logos on team shirts), vocally thank their sponsors every chance they get, and actively try to create attention (ceremonies, community interaction, and social media).
To be fare EG was always rich, Ann who runs it is a Celeb before Esports and had powerful finical resources and had good connections marketing wise, vs other teams that started from nothing. EG is like a Wallstreet run powerhouse that had rich people supporting it from the start, Not every team is blessed and can grab a ex supermodel to run the team. Teams need to develop a tangible products for sponsors.
This is true. The fact is these teams are branded team. If theyre players are not good at least they are very popular. That is what keeps them running, remember that any foreign team is in danger of falling to a better korean team.
I dont agree with the business model comment. I believe the problem is players seeking the best team instead of playing their game. What attracts sponsors? Wins, wins, and more wins. How can you always win if you are always taking chances at the best tournament. The money always follows the talent and talent is honed at home. This is actually what is wrong with eSports. You cant run a team like a business because it is not one. But the business you create with it keeps the team running. I was gonna say more but I really need to think about what I want to say... Ill be back.
How are teams not a business? All real sport teams are run like a business. If this was 5 years ago when eSports was just a few nerds living in their parent's basement it would be a different story, but the scene has evolved to a semi-legitimacy. To get the best results, sponsorship, and more fans players must adapt to the market.
"All real sport teams are run like a business." First of all, all real sports teams, the best ones, started out as real teams. The reason they are so popular is through years of playing in a town or city. They have to build trust, no? So, its not really a business. They compete, they deal with each other, not customers. They create business by selling shirts, tickets, whatnot like a "real sports team".
On December 05 2012 08:27 Zzoram wrote: Not a surprise.
I still don't know who the sponsors of Quantic Gaming were.
The only teams I know the sponsors of are Evil Geniuses and Team Liquid among foreign teams.
I know StarTale and LG-IM's main sponsors too.
It's no wonder that sponsors are realizing their SC2 teams aren't worth the money when their players can't be bothered to remember to say 3 words at the end of every interview.
Yeah. Makes me wonder if EG is too much at the center of things in eSports that other teams (such as Quantic) fall by the wayside. That and there's a lack of growth so its sort of a survival of the richest.
Organizations that have very poor to non-existent sponsor promotion should be out of business. Poor marketing and fiscal decisions are what is killing eSports. Most NA teams are run like a nerd fraternity than a professional environment. Rigid practice schedules, consistent participation in tournaments, and product promotion are needed for survival in a developing market.
The current business model of eSports is lacking.
EG and Liquid hold their own online leagues, visually promote their sponsors (logos on team shirts), vocally thank their sponsors every chance they get, and actively try to create attention (ceremonies, community interaction, and social media).
To be fare EG was always rich, Ann who runs it is a Celeb before Esports and had powerful finical resources and had good connections marketing wise, vs other teams that started from nothing. EG is like a Wallstreet run powerhouse that had rich people supporting it from the start, Not every team is blessed and can grab a ex supermodel to run the team. Teams need to develop a tangible products for sponsors.
You know Anna doesn't run EG, right? She's a content producer. She's involved in the team because Geoff is.
Seriously somebody really thought EG was RUN by Anna....???
wow
The funny part was he was typing like he was educating us on how EG is run.
Funny part is you failed to read the person above me after I made the comment, I did not say she runs the entire team, but she is runs most of the marketing and promotions/funds alot of Major things that make EG so popular, you should of prob read the the guy I quoted before flaming nonsense. And the fact she was a celeb prior to esports and is such a popular person helps EG 10 folds in all-round marketing strats vs a teams that have no such support.
I don't know how you would know the business model of EG. I HIGHLY DOUBT that she is the employee responsible for meeting with corporations for promotional/financial details.
Far as the celeb thing goes, she was/is as famous as any regional network reporter. Not a big deal, I could find more qualified/attractive FACE for the corporate reps at my university's communication major. EG is far from being anything close to a "wallstreet powerhouse", but they are the most professional/proactive organization in the business.
Marketing for eSports should resemble MLS teams, because both of their target audience share similar sociological factors that draw them in.
On December 05 2012 09:40 ViktorSC wrote:
On December 05 2012 09:18 Melaine wrote:
On December 05 2012 09:14 Cattlecruiser wrote:
On December 05 2012 08:47 BlackVelvet wrote:
On December 05 2012 08:27 Zzoram wrote: Not a surprise.
I still don't know who the sponsors of Quantic Gaming were.
The only teams I know the sponsors of are Evil Geniuses and Team Liquid among foreign teams.
I know StarTale and LG-IM's main sponsors too.
It's no wonder that sponsors are realizing their SC2 teams aren't worth the money when their players can't be bothered to remember to say 3 words at the end of every interview.
Yeah. Makes me wonder if EG is too much at the center of things in eSports that other teams (such as Quantic) fall by the wayside. That and there's a lack of growth so its sort of a survival of the richest.
Organizations that have very poor to non-existent sponsor promotion should be out of business. Poor marketing and fiscal decisions are what is killing eSports. Most NA teams are run like a nerd fraternity than a professional environment. Rigid practice schedules, consistent participation in tournaments, and product promotion are needed for survival in a developing market.
The current business model of eSports is lacking.
EG and Liquid hold their own online leagues, visually promote their sponsors (logos on team shirts), vocally thank their sponsors every chance they get, and actively try to create attention (ceremonies, community interaction, and social media).
To be fare EG was always rich, Ann who runs it is a Celeb before Esports and had powerful finical resources and had good connections marketing wise, vs other teams that started from nothing. EG is like a Wallstreet run powerhouse that had rich people supporting it from the start, Not every team is blessed and can grab a ex supermodel to run the team. Teams need to develop a tangible products for sponsors.
This is true. The fact is these teams are branded team. If theyre players are not good at least they are very popular. That is what keeps them running, remember that any foreign team is in danger of falling to a better korean team.
I dont agree with the business model comment. I believe the problem is players seeking the best team instead of playing their game. What attracts sponsors? Wins, wins, and more wins. How can you always win if you are always taking chances at the best tournament. The money always follows the talent and talent is honed at home. This is actually what is wrong with eSports. You cant run a team like a business because it is not one. But the business you create with it keeps the team running. I was gonna say more but I really need to think about what I want to say... Ill be back.
How are teams not a business? All real sport teams are run like a business. If this was 5 years ago when eSports was just a few nerds living in their parent's basement it would be a different story, but the scene has evolved to a semi-legitimacy. To get the best results, sponsorship, and more fans players must adapt to the market.
"All real sport teams are run like a business." First of all, all real sports teams, the best ones, started out as real teams. The reason they are so popular is through years of playing in a town or city. They have to build trust, no? So, its not really a business. They compete, they deal with each other, not customers. They create business by selling shirts, tickets, whatnot like a "real sports team".
Real professional sports teams are businesses, regardless of how they started off. There really is no exception.
I'm so sad to see the Quantic disband. The small amount of time I had working with the organization gave me a lot of hope for their future. I wish all of the Quantic members the best of luck.
That was unexpected... although TheStc, Golden, Illusion and SaSe shouldn't have many problems getting a new team. But as a team, Quantic really wasn't that successful. To me they were the decent but under performing NA team that usually got stomped by Koreans in teamleagues.. Even their only teamleague win was when they partnered with LG-IM in TAC1, and it was pretty much all IM players who got the win. After it was meh.
investors pulled their funding - Quantic was not making any money for them in the present nor did they foresee them making any money for them in the future. Can't keep injecting non-stop money into a business that is making zero profit (unless your name is Sundance)
On December 05 2012 08:47 BlackVelvet wrote: [quote]
Yeah. Makes me wonder if EG is too much at the center of things in eSports that other teams (such as Quantic) fall by the wayside. That and there's a lack of growth so its sort of a survival of the richest.
Organizations that have very poor to non-existent sponsor promotion should be out of business. Poor marketing and fiscal decisions are what is killing eSports. Most NA teams are run like a nerd fraternity than a professional environment. Rigid practice schedules, consistent participation in tournaments, and product promotion are needed for survival in a developing market.
The current business model of eSports is lacking.
EG and Liquid hold their own online leagues, visually promote their sponsors (logos on team shirts), vocally thank their sponsors every chance they get, and actively try to create attention (ceremonies, community interaction, and social media).
To be fare EG was always rich, Ann who runs it is a Celeb before Esports and had powerful finical resources and had good connections marketing wise, vs other teams that started from nothing. EG is like a Wallstreet run powerhouse that had rich people supporting it from the start, Not every team is blessed and can grab a ex supermodel to run the team. Teams need to develop a tangible products for sponsors.
You know Anna doesn't run EG, right? She's a content producer. She's involved in the team because Geoff is.
Seriously somebody really thought EG was RUN by Anna....???
wow
The funny part was he was typing like he was educating us on how EG is run.
Funny part is you failed to read the person above me after I made the comment, I did not say she runs the entire team, but she is runs most of the marketing and promotions/funds alot of Major things that make EG so popular, you should of prob read the the guy I quoted before flaming nonsense. And the fact she was a celeb prior to esports and is such a popular person helps EG 10 folds in all-round marketing strats vs a teams that have no such support.
I don't know how you would know the business model of EG. I HIGHLY DOUBT that she is the employee responsible for meeting with corporations for promotional/financial details.
Far as the celeb thing goes, she was/is as famous as any regional network reporter. Not a big deal, I could find more qualified/attractive FACE for the corporate reps at my university's communication major. EG is far from being anything close to a "wallstreet powerhouse", but they are the most professional/proactive organization in the business.
Marketing for eSports should resemble MLS teams, because both of their target audience share similar sociological factors that draw them in.
On December 05 2012 09:40 ViktorSC wrote:
On December 05 2012 09:18 Melaine wrote:
On December 05 2012 09:14 Cattlecruiser wrote:
On December 05 2012 08:47 BlackVelvet wrote:
On December 05 2012 08:27 Zzoram wrote: Not a surprise.
I still don't know who the sponsors of Quantic Gaming were.
The only teams I know the sponsors of are Evil Geniuses and Team Liquid among foreign teams.
I know StarTale and LG-IM's main sponsors too.
It's no wonder that sponsors are realizing their SC2 teams aren't worth the money when their players can't be bothered to remember to say 3 words at the end of every interview.
Yeah. Makes me wonder if EG is too much at the center of things in eSports that other teams (such as Quantic) fall by the wayside. That and there's a lack of growth so its sort of a survival of the richest.
Organizations that have very poor to non-existent sponsor promotion should be out of business. Poor marketing and fiscal decisions are what is killing eSports. Most NA teams are run like a nerd fraternity than a professional environment. Rigid practice schedules, consistent participation in tournaments, and product promotion are needed for survival in a developing market.
The current business model of eSports is lacking.
EG and Liquid hold their own online leagues, visually promote their sponsors (logos on team shirts), vocally thank their sponsors every chance they get, and actively try to create attention (ceremonies, community interaction, and social media).
To be fare EG was always rich, Ann who runs it is a Celeb before Esports and had powerful finical resources and had good connections marketing wise, vs other teams that started from nothing. EG is like a Wallstreet run powerhouse that had rich people supporting it from the start, Not every team is blessed and can grab a ex supermodel to run the team. Teams need to develop a tangible products for sponsors.
This is true. The fact is these teams are branded team. If theyre players are not good at least they are very popular. That is what keeps them running, remember that any foreign team is in danger of falling to a better korean team.
I dont agree with the business model comment. I believe the problem is players seeking the best team instead of playing their game. What attracts sponsors? Wins, wins, and more wins. How can you always win if you are always taking chances at the best tournament. The money always follows the talent and talent is honed at home. This is actually what is wrong with eSports. You cant run a team like a business because it is not one. But the business you create with it keeps the team running. I was gonna say more but I really need to think about what I want to say... Ill be back.
How are teams not a business? All real sport teams are run like a business. If this was 5 years ago when eSports was just a few nerds living in their parent's basement it would be a different story, but the scene has evolved to a semi-legitimacy. To get the best results, sponsorship, and more fans players must adapt to the market.
"All real sport teams are run like a business." First of all, all real sports teams, the best ones, started out as real teams. The reason they are so popular is through years of playing in a town or city. They have to build trust, no? So, its not really a business. They compete, they deal with each other, not customers. They create business by selling shirts, tickets, whatnot like a "real sports team".
Real professional sports teams are businesses, regardless of how they started off. There really is no exception.
IF and when they can get a fan base. If Quantic had the fan base they prob couldve saved the team. We all watched Moneyball. We know how it works. The point is Quantic failed because it was run like a business and not a team. Real teams, Chelsea FC, the Patriots, Dream Team, all run like teams and not businesses. The concept of a team is always in the heart of an organization.
But the business they create allows them to make smart decisions. (Will I get banned for editing my comments many times?)
On December 05 2012 10:43 DMZ wrote: That was unexpected... although TheStc, Golden, Illusion and SaSe shouldn't have many problems getting a new team. But as a team, Quantic really wasn't that successful. To me they were the decent but under performing NA team that usually got stomped by Koreans in teamleagues.. Even their only teamleague win was when they partnered with LG-IM in TAC1, and it was pretty much all IM players who got the win. After it was meh.
Really sucks to see them go but they only really had two big Hitters with Sase, and STC. Illusion is good but never got the spotlight. Big Bummer for those guys.
Sad, I liked Quantic's approach to running a team, it seemed a pretty desirable way to do things. I like players on the team too, but I'm more sad that a team with a pretty good approach has failed
On December 05 2012 08:27 Zzoram wrote: Not a surprise.
I still don't know who the sponsors of Quantic Gaming were.
The only teams I know the sponsors of are Evil Geniuses and Team Liquid among foreign teams.
I know StarTale and LG-IM's main sponsors too.
It's no wonder that sponsors are realizing their SC2 teams aren't worth the money when their players can't be bothered to remember to say 3 words at the end of every interview.
Yeah. Makes me wonder if EG is too much at the center of things in eSports that other teams (such as Quantic) fall by the wayside. That and there's a lack of growth so its sort of a survival of the richest.
Organizations that have very poor to non-existent sponsor promotion should be out of business. Poor marketing and fiscal decisions are what is killing eSports. Most NA teams are run like a nerd fraternity than a professional environment. Rigid practice schedules, consistent participation in tournaments, and product promotion are needed for survival in a developing market.
The current business model of eSports is lacking.
EG and Liquid hold their own online leagues, visually promote their sponsors (logos on team shirts), vocally thank their sponsors every chance they get, and actively try to create attention (ceremonies, community interaction, and social media).
To be fare EG was always rich, Ann who runs it is a Celeb before Esports and had powerful finical resources and had good connections marketing wise, vs other teams that started from nothing. EG is like a Wallstreet run powerhouse that had rich people supporting it from the start, Not every team is blessed and can grab a ex supermodel to run the team. Teams need to develop a tangible products for sponsors.
You know Anna doesn't run EG, right? She's a content producer. She's involved in the team because Geoff is.
Seriously somebody really thought EG was RUN by Anna....???
wow
The funny part was he was typing like he was educating us on how EG is run.
Funny part is you failed to read the person above me after I made the comment, I did not say she runs the entire team, but she is runs most of the marketing and promotions/funds alot of Major things that make EG so popular, you should of prob read the the guy I quoted before flaming nonsense. And the fact she was a celeb prior to esports and is such a popular person helps EG 10 folds in all-round marketing strats vs a teams that have no such support.
The funny thing is you actually think Anna is a celebrity and/or super model lol
EPT
