On December 05 2012 09:14 Cattlecruiser wrote: [quote]
Organizations that have very poor to non-existent sponsor promotion should be out of business. Poor marketing and fiscal decisions are what is killing eSports. Most NA teams are run like a nerd fraternity than a professional environment. Rigid practice schedules, consistent participation in tournaments, and product promotion are needed for survival in a developing market.
The current business model of eSports is lacking.
EG and Liquid hold their own online leagues, visually promote their sponsors (logos on team shirts), vocally thank their sponsors every chance they get, and actively try to create attention (ceremonies, community interaction, and social media).
To be fare EG was always rich, Ann who runs it is a Celeb before Esports and had powerful finical resources and had good connections marketing wise, vs other teams that started from nothing. EG is like a Wallstreet run powerhouse that had rich people supporting it from the start, Not every team is blessed and can grab a ex supermodel to run the team. Teams need to develop a tangible products for sponsors.
You know Anna doesn't run EG, right? She's a content producer. She's involved in the team because Geoff is.
Seriously somebody really thought EG was RUN by Anna....???
wow
The funny part was he was typing like he was educating us on how EG is run.
Funny part is you failed to read the person above me after I made the comment, I did not say she runs the entire team, but she is runs most of the marketing and promotions/funds alot of Major things that make EG so popular, you should of prob read the the guy I quoted before flaming nonsense. And the fact she was a celeb prior to esports and is such a popular person helps EG 10 folds in all-round marketing strats vs a teams that have no such support.
I don't know how you would know the business model of EG. I HIGHLY DOUBT that she is the employee responsible for meeting with corporations for promotional/financial details.
Far as the celeb thing goes, she was/is as famous as any regional network reporter. Not a big deal, I could find more qualified/attractive FACE for the corporate reps at my university's communication major. EG is far from being anything close to a "wallstreet powerhouse", but they are the most professional/proactive organization in the business.
Marketing for eSports should resemble MLS teams, because both of their target audience share similar sociological factors that draw them in.
On December 05 2012 09:40 ViktorSC wrote:
On December 05 2012 09:18 Melaine wrote:
On December 05 2012 09:14 Cattlecruiser wrote:
On December 05 2012 08:47 BlackVelvet wrote:
On December 05 2012 08:27 Zzoram wrote: Not a surprise.
I still don't know who the sponsors of Quantic Gaming were.
The only teams I know the sponsors of are Evil Geniuses and Team Liquid among foreign teams.
I know StarTale and LG-IM's main sponsors too.
It's no wonder that sponsors are realizing their SC2 teams aren't worth the money when their players can't be bothered to remember to say 3 words at the end of every interview.
Yeah. Makes me wonder if EG is too much at the center of things in eSports that other teams (such as Quantic) fall by the wayside. That and there's a lack of growth so its sort of a survival of the richest.
Organizations that have very poor to non-existent sponsor promotion should be out of business. Poor marketing and fiscal decisions are what is killing eSports. Most NA teams are run like a nerd fraternity than a professional environment. Rigid practice schedules, consistent participation in tournaments, and product promotion are needed for survival in a developing market.
The current business model of eSports is lacking.
EG and Liquid hold their own online leagues, visually promote their sponsors (logos on team shirts), vocally thank their sponsors every chance they get, and actively try to create attention (ceremonies, community interaction, and social media).
To be fare EG was always rich, Ann who runs it is a Celeb before Esports and had powerful finical resources and had good connections marketing wise, vs other teams that started from nothing. EG is like a Wallstreet run powerhouse that had rich people supporting it from the start, Not every team is blessed and can grab a ex supermodel to run the team. Teams need to develop a tangible products for sponsors.
This is true. The fact is these teams are branded team. If theyre players are not good at least they are very popular. That is what keeps them running, remember that any foreign team is in danger of falling to a better korean team.
I dont agree with the business model comment. I believe the problem is players seeking the best team instead of playing their game. What attracts sponsors? Wins, wins, and more wins. How can you always win if you are always taking chances at the best tournament. The money always follows the talent and talent is honed at home. This is actually what is wrong with eSports. You cant run a team like a business because it is not one. But the business you create with it keeps the team running. I was gonna say more but I really need to think about what I want to say... Ill be back.
How are teams not a business? All real sport teams are run like a business. If this was 5 years ago when eSports was just a few nerds living in their parent's basement it would be a different story, but the scene has evolved to a semi-legitimacy. To get the best results, sponsorship, and more fans players must adapt to the market.
"All real sport teams are run like a business." First of all, all real sports teams, the best ones, started out as real teams. The reason they are so popular is through years of playing in a town or city. They have to build trust, no? So, its not really a business. They compete, they deal with each other, not customers. They create business by selling shirts, tickets, whatnot like a "real sports team".
Real professional sports teams are businesses, regardless of how they started off. There really is no exception.
IF and when they can get a fan base. If Quantic had the fan base they prob couldve saved the team. We all watched Moneyball. We know how it works. The point is Quantic failed because it was run like a business and not a team. Real teams, Chelsea FC, the Patriots, Dream Team, all run like teams and not businesses. The concept of a team is always in the heart of an organization.
But the business they create allows them to make smart decisions. (Will I get banned for editing my comments many times?)
You watched Moneyball? OMG you must have a great understanding of finance and business...
In what way was Quantic run like a business? They did not put out consistent streams, popular events, or any sponsor promotion.
The Patriots are the most businesslike team in the NFL. Their players understand they are only good as their last season. The only real constant in their team since the Belichek era is Tom Brady and Vince Wilfork. It is because of the pressure and the lack of job security that keeps their players so prepared and motivated. The Pats front office is the best at quantifying a player's worth, this is the reason behind their success during the era of free agency.
On December 05 2012 10:57 Canucklehead wrote: EG and Liquid will be the last NA teams standing in the end I think.
Pretty sure Liquid is European. O_o
You know, I keep forgetting that. However, their HQ is in NY, so that's why I always call them an NA team. OK, EG will be the last NA team standing and will have our the NA sponsors to themselves!
Wow, I never saw this one coming. I had hope they would be come one of the biggest teams in the future, with Google officially sponsoring them instead of two their employees.
On December 05 2012 09:18 Melaine wrote: [quote] To be fare EG was always rich, Ann who runs it is a Celeb before Esports and had powerful finical resources and had good connections marketing wise, vs other teams that started from nothing. EG is like a Wallstreet run powerhouse that had rich people supporting it from the start, Not every team is blessed and can grab a ex supermodel to run the team. Teams need to develop a tangible products for sponsors.
You know Anna doesn't run EG, right? She's a content producer. She's involved in the team because Geoff is.
Seriously somebody really thought EG was RUN by Anna....???
wow
The funny part was he was typing like he was educating us on how EG is run.
Funny part is you failed to read the person above me after I made the comment, I did not say she runs the entire team, but she is runs most of the marketing and promotions/funds alot of Major things that make EG so popular, you should of prob read the the guy I quoted before flaming nonsense. And the fact she was a celeb prior to esports and is such a popular person helps EG 10 folds in all-round marketing strats vs a teams that have no such support.
I don't know how you would know the business model of EG. I HIGHLY DOUBT that she is the employee responsible for meeting with corporations for promotional/financial details.
Far as the celeb thing goes, she was/is as famous as any regional network reporter. Not a big deal, I could find more qualified/attractive FACE for the corporate reps at my university's communication major. EG is far from being anything close to a "wallstreet powerhouse", but they are the most professional/proactive organization in the business.
Marketing for eSports should resemble MLS teams, because both of their target audience share similar sociological factors that draw them in.
On December 05 2012 09:40 ViktorSC wrote:
On December 05 2012 09:18 Melaine wrote:
On December 05 2012 09:14 Cattlecruiser wrote:
On December 05 2012 08:47 BlackVelvet wrote:
On December 05 2012 08:27 Zzoram wrote: Not a surprise.
I still don't know who the sponsors of Quantic Gaming were.
The only teams I know the sponsors of are Evil Geniuses and Team Liquid among foreign teams.
I know StarTale and LG-IM's main sponsors too.
It's no wonder that sponsors are realizing their SC2 teams aren't worth the money when their players can't be bothered to remember to say 3 words at the end of every interview.
Yeah. Makes me wonder if EG is too much at the center of things in eSports that other teams (such as Quantic) fall by the wayside. That and there's a lack of growth so its sort of a survival of the richest.
Organizations that have very poor to non-existent sponsor promotion should be out of business. Poor marketing and fiscal decisions are what is killing eSports. Most NA teams are run like a nerd fraternity than a professional environment. Rigid practice schedules, consistent participation in tournaments, and product promotion are needed for survival in a developing market.
The current business model of eSports is lacking.
EG and Liquid hold their own online leagues, visually promote their sponsors (logos on team shirts), vocally thank their sponsors every chance they get, and actively try to create attention (ceremonies, community interaction, and social media).
To be fare EG was always rich, Ann who runs it is a Celeb before Esports and had powerful finical resources and had good connections marketing wise, vs other teams that started from nothing. EG is like a Wallstreet run powerhouse that had rich people supporting it from the start, Not every team is blessed and can grab a ex supermodel to run the team. Teams need to develop a tangible products for sponsors.
This is true. The fact is these teams are branded team. If theyre players are not good at least they are very popular. That is what keeps them running, remember that any foreign team is in danger of falling to a better korean team.
I dont agree with the business model comment. I believe the problem is players seeking the best team instead of playing their game. What attracts sponsors? Wins, wins, and more wins. How can you always win if you are always taking chances at the best tournament. The money always follows the talent and talent is honed at home. This is actually what is wrong with eSports. You cant run a team like a business because it is not one. But the business you create with it keeps the team running. I was gonna say more but I really need to think about what I want to say... Ill be back.
How are teams not a business? All real sport teams are run like a business. If this was 5 years ago when eSports was just a few nerds living in their parent's basement it would be a different story, but the scene has evolved to a semi-legitimacy. To get the best results, sponsorship, and more fans players must adapt to the market.
"All real sport teams are run like a business." First of all, all real sports teams, the best ones, started out as real teams. The reason they are so popular is through years of playing in a town or city. They have to build trust, no? So, its not really a business. They compete, they deal with each other, not customers. They create business by selling shirts, tickets, whatnot like a "real sports team".
Real professional sports teams are businesses, regardless of how they started off. There really is no exception.
IF and when they can get a fan base. If Quantic had the fan base they prob couldve saved the team. We all watched Moneyball. We know how it works. The point is Quantic failed because it was run like a business and not a team. Real teams, Chelsea FC, the Patriots, Dream Team, all run like teams and not businesses. The concept of a team is always in the heart of an organization.
But the business they create allows them to make smart decisions. (Will I get banned for editing my comments many times?)
You watched Moneyball? OMG you must have a great understanding of finance and business...
In what way was Quantic run like a business? They did not put out consistent streams, popular events, or any sponsor promotion.
The Patriots are the most businesslike team in the NFL. Their players understand they are only good as their last season. The only real constant in their team since the Belichek era is Tom Brady and Vince Wilfork. It is because of the pressure and the lack of job security that keeps their players so prepared and motivated. The Pats front office is the best at quantifying a player's worth, this is the reason behind their success during the era of free agency.
Yeah, 100% right. EG kind of approach it like a 'business' but don't necessarily use that as a stepping stone to improving the team,
I 100% agree that EG's marketing etc is a great way to go. However they all too frequently don't use that to enable them to have a sustainable model that makes their team and their results better, naturally. They may do things like picking up Stephano, or creating a team house that do benefit their team, but it's not necessarily done in a smart way.
I loved Quantic's approach in terms of picking up lots of solid, decent players and improving them. However, unlike EG they didn't sort the business part out first, so even though I liked their approach, it wasn't applied on the solid base, business wise that EG have.
A team with Quantic's approach to team building, and EG's business nous would be beautiful
EPT
man thats crazy 
