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5003 Posts
Also a bit of a misinterpretation in the OP:
- ask KeSPA for an official representative of the Federation inside the Association, and start talks advocating free participation of current SC2 players and teams in the incoming leagues, among other things.
They want an official place to negotiate, so they're requesting that. There isn't anything about wanting to send a representation within KeSPA.
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Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are:
Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for.
1. ACE: Needs no explanation. Solely focused in Korea.
2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment.
3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why.
4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel.
5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company.
6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports.
I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo.
Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports.
Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies.
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On March 30 2012 21:31 Milkis wrote:Also a bit of a misinterpretation in the OP: Show nested quote +- ask KeSPA for an official representative of the Federation inside the Association, and start talks advocating free participation of current SC2 players and teams in the incoming leagues, among other things. They want an official place to negotiate, so they're requesting that. There isn't anything about wanting to send a representation within KeSPA.
Corrected, sorry.
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On March 30 2012 21:36 jpak wrote:Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are: Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for. 1. ACE: Needs no explanation. Solely focused in Korea. 2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment. 3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why. 4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel. 5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company. 6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports. I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo. Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports. Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies.
That seems to be a "flaw" in how BW teams work. Teams are sponsored by one company. For BW this worked well as there's enough local interest in korea alone. SC2 is shaping up to be a worldwide esport and as such local sponsors have less to gain, seing as SC2 win probably never be as large as BW was. Maybe teams will be picked up by other companies or several companies run a team together?
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Someone make an "e-Sports Federation" Fan Club thread so absolutely everyone can join it :D
This is extremely important... (the concept of the e-Sports Federation, not the fan club).
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Rival e-sports associations and rival leagues would probably do the Korean scene well for the time being, and the greater one will swallow the lesser in time.
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On March 30 2012 21:41 karpo wrote:Show nested quote +On March 30 2012 21:36 jpak wrote:Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are: Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for. 1. ACE: Needs no explanation. Solely focused in Korea. 2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment. 3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why. 4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel. 5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company. 6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports. I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo. Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports. Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies. That seems to be a flaw in how BW works. Teams are sponsored by one company. For BW this worked well as there's enough local interest in korea alone. SC2 is shaping up to be a worldwide esport and as such local sponsors have less to gain. Maybe teams will be picked up by other companies or several companies run a team together?
Yes, a worldwide E-sport. But which companies have the most to gain from it? Are they going to gain anything at all? At the end of the day, you have to ask the question: What's in this for ME?
You are right, a lot of these companies ARE local. That's why they will have no interest in reaching to a global audience. Especially the telecom companies.
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On March 30 2012 21:41 karpo wrote:Show nested quote +On March 30 2012 21:36 jpak wrote:Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are: Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for. 1. ACE: Needs no explanation. Solely focused in Korea. 2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment. 3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why. 4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel. 5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company. 6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports. I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo. Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports. Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies. That seems to be a "flaw" in how BW teams work. Teams are sponsored by one company. For BW this worked well as there's enough local interest in korea alone. SC2 is shaping up to be a worldwide esport and as such local sponsors have less to gain, seing as SC2 win probably never be as large as BW was. Maybe teams will be picked up by other companies or several companies run a team together?
What is really shaping SC2 into worldwide esport? For now it is given the novelty status(bw wasnt different in the beginning), lack of infrastructure will bite our asses sooner or later. Current anticipations are highly inflated. Worldwide esport is not holding 70% skill pool which soon will become 90% in 1 place.
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On March 30 2012 21:43 jpak wrote:Show nested quote +On March 30 2012 21:41 karpo wrote:On March 30 2012 21:36 jpak wrote:Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are: Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for. 1. ACE: Needs no explanation. Solely focused in Korea. 2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment. 3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why. 4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel. 5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company. 6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports. I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo. Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports. Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies. That seems to be a flaw in how BW works. Teams are sponsored by one company. For BW this worked well as there's enough local interest in korea alone. SC2 is shaping up to be a worldwide esport and as such local sponsors have less to gain. Maybe teams will be picked up by other companies or several companies run a team together? Yes, a worldwide E-sport. But which companies have the most to gain from it? Are they going to gain anything at all? At the end of the day, you have to ask the question: What's in this for ME? You are right, a lot of these companies ARE local. That's why they will have no interest in reaching to a global audience. Especially the telecom companies.
Yeah but isn't popularity for BW on a downwards trend and SC2 isn't huge in korea? Maybe it's not sustainable to korean teams to be sponsored by ONE company. Foreign teams sure aren't. All i'm saying is that just because local korean companies currently sponsor teams on a one-to-one basis doesn't mean that won't change with a more global market.
I'm pretty sure many global companies that aim products towards gaming would be very interested in ex-BW level players and teams, but i'm not sure.
On March 30 2012 21:48 bgx wrote:Show nested quote +On March 30 2012 21:41 karpo wrote:On March 30 2012 21:36 jpak wrote:Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are: Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for. 1. ACE: Needs no explanation. Solely focused in Korea. 2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment. 3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why. 4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel. 5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company. 6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports. I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo. Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports. Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies. That seems to be a "flaw" in how BW teams work. Teams are sponsored by one company. For BW this worked well as there's enough local interest in korea alone. SC2 is shaping up to be a worldwide esport and as such local sponsors have less to gain, seing as SC2 win probably never be as large as BW was. Maybe teams will be picked up by other companies or several companies run a team together? What is really shaping SC2 into worldwide esport? For now it is given the novelty status(bw wasnt different in the beginning), lack of infrastructure will bite our asses sooner or later. Current anticipations are highly inflated. Worldwide esport is not holding 70% skill pool which soon will become 90% in 1 place.
I'm not sure if SC2 will make it either. But the only real truth is that there seem to be a spread out interest that's totally different compared to BW. If SC2 will survive for years like BW or die is hard to tell, but if sponsors want the most out of the game right now they need to cater to the global viewership.
Koreans are dominating the SC2 but still not in the way they did in BW. The thing to focus on is the fact that the fanbase is totally differently spread out for SC2 compared to BW.
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As far as a player union goes, this makes a lot more sense than a third party. Glad to see some teams take initiative on the scene they had helped created.
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Pandemona
Charlie Sheens House51493 Posts
Now please. Can we have an EU version of this, a NA/SA version of this and then a GLOBAL version please. PRETTY PLEASE?
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Aotearoa39261 Posts
On March 30 2012 21:41 karpo wrote:Show nested quote +On March 30 2012 21:36 jpak wrote:Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are: Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for. 1. ACE: Needs no explanation. Solely focused in Korea. 2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment. 3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why. 4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel. 5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company. 6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports. I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo. Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports. Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies. That seems to be a "flaw" in how BW teams work. Teams are sponsored by one company. For BW this worked well as there's enough local interest in korea alone. SC2 is shaping up to be a worldwide esport and as such local sponsors have less to gain, seing as SC2 win probably never be as large as BW was. Maybe teams will be picked up by other companies or several companies run a team together?
Not true, teams have multiple sponsors but the ones he listed are the sponsors with naming rights to the team.
i.e. for a period of time OGN sparkyz were known as "hite sparkyz" where hite was the naming sponsor. i.e. kraze burger sponsors SKT
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On March 30 2012 21:52 Plexa wrote:Show nested quote +On March 30 2012 21:41 karpo wrote:On March 30 2012 21:36 jpak wrote:Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are: Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for. 1. ACE: Needs no explanation. Solely focused in Korea. 2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment. 3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why. 4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel. 5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company. 6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports. I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo. Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports. Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies. That seems to be a "flaw" in how BW teams work. Teams are sponsored by one company. For BW this worked well as there's enough local interest in korea alone. SC2 is shaping up to be a worldwide esport and as such local sponsors have less to gain, seing as SC2 win probably never be as large as BW was. Maybe teams will be picked up by other companies or several companies run a team together? Not true, teams have multiple sponsors but the ones he listed are the sponsors with naming rights to the team. i.e. for a period of time OGN sparkyz were known as "hite sparkyz" where hite was the naming sponsor. i.e. kraze burger sponsors SKT
Ah, ok. That makes more sense. I guess they might want to approach other more global partners then?
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On March 30 2012 21:48 karpo wrote:Show nested quote +On March 30 2012 21:43 jpak wrote:On March 30 2012 21:41 karpo wrote:On March 30 2012 21:36 jpak wrote:Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are: Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for. 1. ACE: Needs no explanation. Solely focused in Korea. 2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment. 3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why. 4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel. 5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company. 6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports. I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo. Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports. Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies. That seems to be a flaw in how BW works. Teams are sponsored by one company. For BW this worked well as there's enough local interest in korea alone. SC2 is shaping up to be a worldwide esport and as such local sponsors have less to gain. Maybe teams will be picked up by other companies or several companies run a team together? Yes, a worldwide E-sport. But which companies have the most to gain from it? Are they going to gain anything at all? At the end of the day, you have to ask the question: What's in this for ME? You are right, a lot of these companies ARE local. That's why they will have no interest in reaching to a global audience. Especially the telecom companies. Yeah but isn't popularity for BW on a downwards trend and SC2 isn't huge in korea? Maybe it's not sustainable to korean teams to be sponsored by ONE company. Foreign teams sure aren't. All i'm saying is that just because local korean companies currently sponsor teams on a one-to-one basis doesn't mean that won't change with a more global market. I'm pretty sure many global companies that aim products towards gaming would be very interested in ex-BW level players and teams, but i'm not sure.
The bolded parts are exactly why those local companies listed above will be a lot more wary about investing in a SC2 team, even if the expenses are split between companies. And just look at those companies, most of them don't even have products and services that (directly) aim towards gaming.
That's why Korean BW was touted for a long time as a legitimate E-sports. It managed to attract the attention and the money of even those companies who seemingly had no products and services aimed towards gaming.
The teams and the players, sure. Current sponsors of foreign E-sports would be very interested in them.
Edit:
On March 30 2012 21:54 karpo wrote:Show nested quote +On March 30 2012 21:52 Plexa wrote:On March 30 2012 21:41 karpo wrote:On March 30 2012 21:36 jpak wrote:Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are: Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for. 1. ACE: Needs no explanation. Solely focused in Korea. 2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment. 3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why. 4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel. 5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company. 6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports. I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo. Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports. Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies. That seems to be a "flaw" in how BW teams work. Teams are sponsored by one company. For BW this worked well as there's enough local interest in korea alone. SC2 is shaping up to be a worldwide esport and as such local sponsors have less to gain, seing as SC2 win probably never be as large as BW was. Maybe teams will be picked up by other companies or several companies run a team together? Not true, teams have multiple sponsors but the ones he listed are the sponsors with naming rights to the team. i.e. for a period of time OGN sparkyz were known as "hite sparkyz" where hite was the naming sponsor. i.e. kraze burger sponsors SKT Ah, ok. That makes more sense. I guess they might want to approach other more global partners then?
Yes, they will most likely have to. Pocari Sweat also sponsors SKT, btw.
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On March 30 2012 21:54 karpo wrote:Show nested quote +On March 30 2012 21:52 Plexa wrote:On March 30 2012 21:41 karpo wrote:On March 30 2012 21:36 jpak wrote:Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are: Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for. 1. ACE: Needs no explanation. Solely focused in Korea. 2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment. 3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why. 4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel. 5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company. 6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports. I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo. Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports. Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies. That seems to be a "flaw" in how BW teams work. Teams are sponsored by one company. For BW this worked well as there's enough local interest in korea alone. SC2 is shaping up to be a worldwide esport and as such local sponsors have less to gain, seing as SC2 win probably never be as large as BW was. Maybe teams will be picked up by other companies or several companies run a team together? Not true, teams have multiple sponsors but the ones he listed are the sponsors with naming rights to the team. i.e. for a period of time OGN sparkyz were known as "hite sparkyz" where hite was the naming sponsor. i.e. kraze burger sponsors SKT Ah, ok. That makes more sense. I guess they might want to approach other more global partners then?
I know Razer is sponsoring some teams if not all BW teams.
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On March 30 2012 21:54 jpak wrote:Show nested quote +On March 30 2012 21:48 karpo wrote:On March 30 2012 21:43 jpak wrote:On March 30 2012 21:41 karpo wrote:On March 30 2012 21:36 jpak wrote:Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are: Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for. 1. ACE: Needs no explanation. Solely focused in Korea. 2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment. 3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why. 4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel. 5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company. 6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports. I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo. Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports. Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies. That seems to be a flaw in how BW works. Teams are sponsored by one company. For BW this worked well as there's enough local interest in korea alone. SC2 is shaping up to be a worldwide esport and as such local sponsors have less to gain. Maybe teams will be picked up by other companies or several companies run a team together? Yes, a worldwide E-sport. But which companies have the most to gain from it? Are they going to gain anything at all? At the end of the day, you have to ask the question: What's in this for ME? You are right, a lot of these companies ARE local. That's why they will have no interest in reaching to a global audience. Especially the telecom companies. Yeah but isn't popularity for BW on a downwards trend and SC2 isn't huge in korea? Maybe it's not sustainable to korean teams to be sponsored by ONE company. Foreign teams sure aren't. All i'm saying is that just because local korean companies currently sponsor teams on a one-to-one basis doesn't mean that won't change with a more global market. I'm pretty sure many global companies that aim products towards gaming would be very interested in ex-BW level players and teams, but i'm not sure. The bolded parts are exactly why those local companies listed above will be a lot more wary about investing in a SC2 team, even if the expenses are split between companies. And just look at those companies, most of them don't even have products and services that (directly) aim towards gaming. That's why Korean BW was touted for a long time as a legitimate E-sports. It managed to attract the attention and the money of even those companies who seemingly had no products and services aimed towards gaming. The teams and the players, sure. Current sponsors of foreign E-sports would be very interested in them.
To me it doesn't really show much legitimacy if a esport only survives in one country by sponsorships by local companies, it shows a lack of breadth. But that has little to do with the OP. Maybe well see local korean sponsors team up with global or even western ones to cover both the korean and euro/american market? Could be really cool.
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On March 30 2012 22:00 karpo wrote:Show nested quote +On March 30 2012 21:54 jpak wrote:On March 30 2012 21:48 karpo wrote:On March 30 2012 21:43 jpak wrote:On March 30 2012 21:41 karpo wrote:On March 30 2012 21:36 jpak wrote:Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are: Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for. 1. ACE: Needs no explanation. Solely focused in Korea. 2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment. 3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why. 4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel. 5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company. 6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports. I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo. Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports. Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies. That seems to be a flaw in how BW works. Teams are sponsored by one company. For BW this worked well as there's enough local interest in korea alone. SC2 is shaping up to be a worldwide esport and as such local sponsors have less to gain. Maybe teams will be picked up by other companies or several companies run a team together? Yes, a worldwide E-sport. But which companies have the most to gain from it? Are they going to gain anything at all? At the end of the day, you have to ask the question: What's in this for ME? You are right, a lot of these companies ARE local. That's why they will have no interest in reaching to a global audience. Especially the telecom companies. Yeah but isn't popularity for BW on a downwards trend and SC2 isn't huge in korea? Maybe it's not sustainable to korean teams to be sponsored by ONE company. Foreign teams sure aren't. All i'm saying is that just because local korean companies currently sponsor teams on a one-to-one basis doesn't mean that won't change with a more global market. I'm pretty sure many global companies that aim products towards gaming would be very interested in ex-BW level players and teams, but i'm not sure. The bolded parts are exactly why those local companies listed above will be a lot more wary about investing in a SC2 team, even if the expenses are split between companies. And just look at those companies, most of them don't even have products and services that (directly) aim towards gaming. That's why Korean BW was touted for a long time as a legitimate E-sports. It managed to attract the attention and the money of even those companies who seemingly had no products and services aimed towards gaming. The teams and the players, sure. Current sponsors of foreign E-sports would be very interested in them. To me it doesn't really show much legitimacy if a esport only survives in one country by sponsorships by local companies, it shows a lack of breadth. But that has little to do with the OP. Maybe well see local korean sponsors team up with global or even western ones to cover both the korean and euro/american market? Could be really cool.
Maybe. It's something we will have to see.
One more thing: Those companies are not so much "local" as they are "Korean." South Korea is tiny compared to Europe and America, after all.
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On March 30 2012 22:01 jpak wrote:Show nested quote +On March 30 2012 22:00 karpo wrote:On March 30 2012 21:54 jpak wrote:On March 30 2012 21:48 karpo wrote:On March 30 2012 21:43 jpak wrote:On March 30 2012 21:41 karpo wrote:On March 30 2012 21:36 jpak wrote:Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are: Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for. 1. ACE: Needs no explanation. Solely focused in Korea. 2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment. 3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why. 4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel. 5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company. 6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports. I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo. Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports. Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies. That seems to be a flaw in how BW works. Teams are sponsored by one company. For BW this worked well as there's enough local interest in korea alone. SC2 is shaping up to be a worldwide esport and as such local sponsors have less to gain. Maybe teams will be picked up by other companies or several companies run a team together? Yes, a worldwide E-sport. But which companies have the most to gain from it? Are they going to gain anything at all? At the end of the day, you have to ask the question: What's in this for ME? You are right, a lot of these companies ARE local. That's why they will have no interest in reaching to a global audience. Especially the telecom companies. Yeah but isn't popularity for BW on a downwards trend and SC2 isn't huge in korea? Maybe it's not sustainable to korean teams to be sponsored by ONE company. Foreign teams sure aren't. All i'm saying is that just because local korean companies currently sponsor teams on a one-to-one basis doesn't mean that won't change with a more global market. I'm pretty sure many global companies that aim products towards gaming would be very interested in ex-BW level players and teams, but i'm not sure. The bolded parts are exactly why those local companies listed above will be a lot more wary about investing in a SC2 team, even if the expenses are split between companies. And just look at those companies, most of them don't even have products and services that (directly) aim towards gaming. That's why Korean BW was touted for a long time as a legitimate E-sports. It managed to attract the attention and the money of even those companies who seemingly had no products and services aimed towards gaming. The teams and the players, sure. Current sponsors of foreign E-sports would be very interested in them. To me it doesn't really show much legitimacy if a esport only survives in one country by sponsorships by local companies, it shows a lack of breadth. But that has little to do with the OP. Maybe well see local korean sponsors team up with global or even western ones to cover both the korean and euro/american market? Could be really cool. Maybe. It's something we will have to see. One more thing: Those companies are not so much "local" as they are "Korean." South Korea is tiny compared to Europe and America, after all.
Yeah i meant local as in "only in SK".
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On March 30 2012 13:33 jmbthirteen wrote:Show nested quote +On March 30 2012 13:29 dAPhREAk wrote:
so what exactly is the e-sports federation going to do? and what powers will they have? kinda vague all around looks like they are trying to protect the current sc2 teams and players from anything shady kespa tries to pull
That's what I got from it. I'd like to see something put in place that would prevent BW teams switching over from swiping all the already-good SC2 players with enticing salaries and perks.
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On March 30 2012 22:03 karpo wrote:Show nested quote +On March 30 2012 22:01 jpak wrote:On March 30 2012 22:00 karpo wrote:On March 30 2012 21:54 jpak wrote:On March 30 2012 21:48 karpo wrote:On March 30 2012 21:43 jpak wrote:On March 30 2012 21:41 karpo wrote:On March 30 2012 21:36 jpak wrote:Just to estimate how much interest the current Korean BW teams actually have for foreign fans, let's see what the companies actually are: Preface: For these companies, the teams are another way of getting their name and brand out to the market. For their "advertisement" expenses in these teams to be worthwhile, they need to hit the demographics and the audiences they intended for. 1. ACE: Needs no explanation. Solely focused in Korea. 2. SKT and KT: These are rival telecom companies that mainly operate in South Korea. They are the internet and phone providers for South Korea. They have little interest in going out-of-country, certainly not in the NA and EU markets. Also very closely related to the E-sports market, so no surprisingly they are the biggest two BW teams at the moment. 3. STX: It's a shipping company. Honestly, I didn't even know about a company called STX until I saw STX Soul. It's still a mystery to me exactly why they decided to fund a team, but I guess people like me are exactly why. 4. Samsung: They probably have the most to gain from the NA/EU market. They could become like Razer, MSI, and other electronic companies currently sponsoring Western E-sports and market their TVs, monitors, computer hardwares, and phones through this channel. 5. CJ: They probably have the 2nd most to gain from the NA/EU markets out of all the teams. CJ Entertainment certainly could use exposure in marketing their new movies out to a non-Korean audience. GOM and OGN are also subsidiaries of CJ, so that could be a factor. Viewers actually matter for this company. 6. Woongjin: List of Woongjin businesses From what I knew beforehand, Woongjin is a chemical and food company (Woongjin drinks ftw). Not really sure how they can market themselves overseas through E-sports. I left out Team 8 cause it's a league-owned team. If there's a way to sway Kespa to do something for the foreign fans, it would be through Team 8, imo. Overall, I think over half the companies have little to no interest in marketing themselves to the west, at least not through E-sports. Edit: Of course, this is just one man's opinion. You are welcome to try to make me see that there IS a market out there for some of these companies. That seems to be a flaw in how BW works. Teams are sponsored by one company. For BW this worked well as there's enough local interest in korea alone. SC2 is shaping up to be a worldwide esport and as such local sponsors have less to gain. Maybe teams will be picked up by other companies or several companies run a team together? Yes, a worldwide E-sport. But which companies have the most to gain from it? Are they going to gain anything at all? At the end of the day, you have to ask the question: What's in this for ME? You are right, a lot of these companies ARE local. That's why they will have no interest in reaching to a global audience. Especially the telecom companies. Yeah but isn't popularity for BW on a downwards trend and SC2 isn't huge in korea? Maybe it's not sustainable to korean teams to be sponsored by ONE company. Foreign teams sure aren't. All i'm saying is that just because local korean companies currently sponsor teams on a one-to-one basis doesn't mean that won't change with a more global market. I'm pretty sure many global companies that aim products towards gaming would be very interested in ex-BW level players and teams, but i'm not sure. The bolded parts are exactly why those local companies listed above will be a lot more wary about investing in a SC2 team, even if the expenses are split between companies. And just look at those companies, most of them don't even have products and services that (directly) aim towards gaming. That's why Korean BW was touted for a long time as a legitimate E-sports. It managed to attract the attention and the money of even those companies who seemingly had no products and services aimed towards gaming. The teams and the players, sure. Current sponsors of foreign E-sports would be very interested in them. To me it doesn't really show much legitimacy if a esport only survives in one country by sponsorships by local companies, it shows a lack of breadth. But that has little to do with the OP. Maybe well see local korean sponsors team up with global or even western ones to cover both the korean and euro/american market? Could be really cool. Maybe. It's something we will have to see. One more thing: Those companies are not so much "local" as they are "Korean." South Korea is tiny compared to Europe and America, after all. Yeah i meant local as in "only in SK".
I have a Samsung monitor =/
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