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WSJ Article on SC2 - Page 2

Forum Index > SC2 General
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Baarn
Profile Joined April 2010
United States2702 Posts
July 16 2010 04:53 GMT
#21
Seems like very reasonable expectations to me. I can see Blizzard meetings those milestones without a hitch. This is over the lifetime of the game. They have 2 more expansions, they are taking in revenue with some of their partners for tournaments eg korean air, steelseries etc. Like you said they have 12 million or so WoW subscribers that aren't necessarily gonna have to purchase the game if they sub to WoW (skorea.) They have a lot of interest in China and those guys are playing as much as anybody else plus they have tournaments that are running right now for the end of the beta. I'm not even gonna start with the others regions like europe and other markets that will likely bring in more sales. Don't start doubting those numbers at all. The price for the expansions could be higher when they are released and not the $60 dollar rate they are right now. Some places the price is higher.
There's no S in KT. :P
RaiKageRyu
Profile Joined August 2009
Canada4773 Posts
July 16 2010 04:55 GMT
#22
Modern Warfare is not the best selling game in history. Many classics, especially those of Nintendo outsell MW.
Someone call down the Thunder?
automocc
Profile Joined April 2010
United States40 Posts
July 16 2010 04:57 GMT
#23
What I got from that is Blizzard is going to have sell a record setting number of copies. Seems like this might hinder Blizzard's enthusiasm for incorporating cross realm play without purchasing extra accounts/copies.
BoostJC
Profile Joined July 2010
Canada10 Posts
July 16 2010 04:59 GMT
#24
people are saying a lot about 3 parts, but they forget to mention that those games will cost a lot to make and balance as well, as well as marketing and what not.

however blizzard hopes to reap what they sow in several ways.
in some cases it sounds like they are going to charge monthly fees. they plan on having small chunks of tournaments, they also plan on having small chunks of user-created content that sells.


if another game like DOTA is created, blizzard will make a killing, especially if people are willing to buy it, the question is whether or not people are willing to sell a product, if they can get more people interested in it for free, and have paypal donations instead.
Random Strategies= Zerg 6 pool - Toss 4 Gate - Terran 3 Rax Marauders
Go0g3n
Profile Blog Joined December 2009
Russian Federation410 Posts
Last Edited: 2010-07-16 05:11:57
July 16 2010 05:03 GMT
#25
I'd say StarCraft II is going to sell ~8.3m copies over the course of 5-6 years which will be it's lifespan, they are also going to sell 13m expansion packs.

Reasons for that mainly are that the game isn't very good (IMO), the genre isn't very popular, it doesn't fit the current Guitar Hero/CoD:MW generation, the original pool of SCBW players is too old, and mainly that PC gaming sales are on all time low with the exception of MMOs.
Baarn
Profile Joined April 2010
United States2702 Posts
July 16 2010 05:21 GMT
#26
Also Blizzard could offer the WoW playerbase a free mount with purchase of Sc2 to drive up sales if they wanted to. I can see that happening cause they are homogenizing their playerbase for the games and services they offer by integrating facebook, cross game chat etc. A bunch of people bought that glitter pony.
There's no S in KT. :P
Daniri
Profile Joined May 2007
387 Posts
July 16 2010 05:25 GMT
#27
On July 16 2010 14:21 Baarn wrote:
A bunch of people bought that glitter pony.


It was a winged star pony that flies!
"you guys are silly lol thats why i hate you people" berserkboar
Torture
Profile Joined May 2010
Canada221 Posts
July 16 2010 05:27 GMT
#28
Regardless of how many units they sell the fact that they're forecasting $500 mill - $1 billion in profits is pretty damn huge.
Torture
Profile Joined May 2010
Canada221 Posts
Last Edited: 2010-07-16 05:33:04
July 16 2010 05:32 GMT
#29
I'd say StarCraft II is going to sell ~8.3m copies over the course of 5-6 years which will be it's lifespan, they are also going to sell 13m expansion packs.

Reasons for that mainly are that the game isn't very good (IMO), the genre isn't very popular, it doesn't fit the current Guitar Hero/CoD:MW generation, the original pool of SCBW players is too old, and mainly that PC gaming sales are on all time low with the exception of MMOs.


They're going to sell more expansions than the game itself? Why would you buy just the expansion? o_O

Anyways, I disagree, SC2 is going to sell a LOT of copies. Lots of people who've only played one or two Blizzard games are looking forward to SC2. (Diablo, WoW, WC3) Some of these people haven't even played RTS' but they'll consider anything Blizzard puts out because they have a reputation for making damn good games.

In a lot of non-gaming forums I've seen discussion about buying new computers and making sure that can run SC2.

I noticed this weekend that the Wal-Mart in the town I grew up in (15,000-20,000 people) has a HUGE "Coming Soon" banner for SC2.
Half
Profile Joined March 2010
United States2554 Posts
Last Edited: 2010-07-16 05:41:36
July 16 2010 05:35 GMT
#30
No offense but your summary is kind of retarded :/


3. One of the main points of beta testing was to "migrate" WoW players to play SC2.


Actual quote


"We've brought in a lot of new players in the beta testing who've been playing 'World of Warcraft' but have never tried Starcraft," he said in an interview at the company's headquarters in Irvine, Calif.


One is a statement of results, the other is a statement of intents -_-.


4. All of this occurs against a backdrop of falling sales and profits in PC gaming in general.


Actual quote

sales of game software in the U.S. fell more than 6% compared with the same period in 2009, according to data from the NPD Group, which tracks sales of game products through traditional and online retail channels.



U.S. sales of videogame hardware, software and accessories for June fell to approximately $2.2 billion from $2.3 billion a year earlier, according to NPD.


Revenue from console games dropped last year, the PC games market grew 7% worldwide (admittedly mainly from casual games, but still)


Its almost like you're deliberately trying to sensationalize this or something. werd huh?
Too Busy to Troll!
USn
Profile Joined March 2010
United States376 Posts
July 16 2010 05:45 GMT
#31
@Half: Good post.

It also doesn't make any sense to extrapolate from expected profits to unit sales since we don't know how much of those numbers come from milking bnet.
Skee
Profile Joined March 2010
Canada702 Posts
July 16 2010 05:54 GMT
#32
On July 16 2010 13:35 Polar_Nada wrote:
Show nested quote +
On July 16 2010 13:24 Vinnesta wrote:
I don't think 11 million units is a lot for SC2, probably not even in the low range of Blizzard's estimated sales. However, the cost of SC2 may be higher than the OP's estimate, since the maintenance cost of servers are pretty significant, especially over a 10 year cycle.

I think a major bulk of the profits that Activision has estimated, that we've not considered, is from the licensing royalties that they can expect from channels like KESPA or other professional eSports hosts. Furthermore, if the popularity of SC2 is higher than SC1, the network effect will cause many LAN shops/cybercafes around the world to purchase it, which could push the sales to far higher than SC1's 11 million. That may partially explain why Blizzard is so keen to appeal to casual gamers (think Farmville's 80 million+ players).

Is it really possible to get 21.8 million copies total? I find that number quite too much, I mean that's almost twice the number of WoW subscribers of 11.5 million. Perhaps if you count all the trilogy, i think that number is reachable, but by this WOL alone, it's really unrealistic.


If you are considering WoW's subscribers as 11.5 million, you should note that the quoted number only counts the ACTIVE players. I would not be surprised if there were over 20 million copies of WoW sold in its lifetime.

they did say over the lifespan of the game...meaning the triology which would be enough. but i wonder why they want WoW players to switch over O_O
dont they make alot from WoW? like TONS?

Just because they play Starcraft II does not mean a WoW-addict will stop playing WoW. (ex, alot of WoW players play Warcraft III and Diablo II)
FC.Strike
Profile Blog Joined April 2010
United States621 Posts
July 16 2010 05:58 GMT
#33
Isn't part of that profit margin expected to come from Blizzard dipping its pockets into the pro gaming competitive scene?
--------------------------> My Smiley Face Disagrees, Your Argument is Invalid -------------------------->
YoureFired
Profile Blog Joined October 2009
United States822 Posts
July 16 2010 06:05 GMT
#34
On July 16 2010 13:49 MangoTango wrote:
How do you figure $5 marginal profit per box shipped? It costs them like $0.02 in cardboard and ink, and $0.05 for the DVD. Once the game is developed, shipping a new copy is almost free. Download-only users are even cheaper.

Then again, you have to consider server costs.

Also, theres some profit lost distributing said hardcopies to stores like Best Buy and Gamestop; they don't do it for free.
ted cruz is the zodiac killer
Skee
Profile Joined March 2010
Canada702 Posts
Last Edited: 2010-07-16 06:31:11
July 16 2010 06:11 GMT
#35
I'd say StarCraft II is going to sell ~8.3m copies over the course of 5-6 years which will be it's lifespan, they are also going to sell 13m expansion packs.

Reasons for that mainly are that the game isn't very good (IMO), the genre isn't very popular, it doesn't fit the current Guitar Hero/CoD:MW generation, the original pool of SCBW players is too old, and mainly that PC gaming sales are on all time low with the exception of MMOs.

1. edit: Cake is good.
2. You are mis-informed because Steam has 22 million ACTIVE users, and therefore PC gaming is alive and people are just switching to digital distribution technologies. Those "numbers" you see on the XBOX forums are incorrect because they dont take into account Steam sales, D2D sales, and other digital sales.
3. Guitar Hero is not popular anymore, if you listened to the Activision press conference you would know that music game sales are dropping, that fad is over.
4. You're acting like Call of Duty is a competitor, when in reality its not because its a completely different genre and Blizzard / Activision have the same parent company.
5. Exception of MMO's? I think you mean the exception of World of Warcraft. If you look at the top 100 selling games of 2009, you will see Starcraft: Broodwar was there, and therefore people are obviously interested in Starcraft II.
6. Why would you go on a Starcraft II forum section and then say Starcraft II is not good, you obviously want to get e-harassed.
7. Supreme Commander and Command & Conquer are both very popular PC titles and do not match the skill, popularity, and dedicated fans that Starcraft has.

The 7 Reasons why you are wrong. =]
Thargor
Profile Joined July 2010
Switzerland8 Posts
July 16 2010 06:22 GMT
#36
On July 16 2010 15:11 Skee wrote:
1. You're saying the expansions will outsell the main game? uhhh. WTF, you need the main game to play expansions.


There are two expansions comin, so 13millions divided by 2 ist 6.5million, so the expansion will NOT outsell the maingame ;-)
Skee
Profile Joined March 2010
Canada702 Posts
July 16 2010 06:30 GMT
#37
On July 16 2010 15:22 Thargor wrote:
Show nested quote +
On July 16 2010 15:11 Skee wrote:
1. You're saying the expansions will outsell the main game? uhhh. WTF, you need the main game to play expansions.


There are two expansions comin, so 13millions divided by 2 ist 6.5million, so the expansion will NOT outsell the maingame ;-)

It's irrelevant because I suck at math =P. Anyway, I still don't like that guy.
figq
Profile Blog Joined May 2010
12519 Posts
Last Edited: 2010-07-16 06:34:46
July 16 2010 06:32 GMT
#38
That's the total population size of a couple of average-sized European countries. And they need to get that number from predominantly teenage-to-midage range. This means they need very heavy success in all parts of the world really.

I'm kinda shocked that SC2 costs $100 million. That's... what is that i can't even
If you stand next to my head, you can hear the ocean. - Day[9]
WAAA
Profile Blog Joined February 2010
New Zealand291 Posts
July 16 2010 06:37 GMT
#39
^ same sort of budget as a hollywood movie, im not suprised.
figq
Profile Blog Joined May 2010
12519 Posts
July 16 2010 07:12 GMT
#40
On July 16 2010 15:37 WAAA wrote:
^ same sort of budget as a hollywood movie, im not suprised.
For Hollywood blockbusters yes, I was just uninformed about how big the budgets of some video games have become in the recent years. Around SC1 that could have been a square root of the same number.

I don't think you need that much for some really good gameplay, which is what we all care about. Example is Severance, which still has probably the best engine in its genre, even though the company bankrupted (what a shame).
If you stand next to my head, you can hear the ocean. - Day[9]
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