EPTWSJ Article on SC2 - Page 3
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Tickmint
United States12 Posts
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willeesmalls
United States477 Posts
Their main source of income will probably be from royalties for televised games. This makes sense, as they have done their most intensive advertising from Korea. In all honesty, after taking the distributor's cut and inflation into account, I think blizzard will be fortunate to recoup 100 million 2006 dollars (arbitrarily chosen) over the lifespan of sc2 based on game copies sold. The real money will be from DLC and royalties. | ||
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shinwa
Sweden225 Posts
On July 16 2010 13:20 holy_war wrote: We only have 2 PC gaming companies that's worth a shit right now: Valve and Blizzard. But the problem with both is that they release games very slowly and not very often, but all the games they make are quality games. Hopefully companies like BioWare and others can step to the plate and make quality PC exclusive games (which is important). You forgot id Software  | ||
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youngminii
Australia7514 Posts
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Skee
Canada702 Posts
ummm, they release their games on XBOX. What he forgot was Crytek, but they are switching to multiplatform as well with Crysis 2 being on the XBOX, PS3 and PC. | ||
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rS.Sinatra
Canada785 Posts
Either way, $100 million is nothing. This game is a global event and will generate fans that will be loyal to the product for several years. Oh, and here is a side note of how much it cost to produce Avatar by James Cameron (wikipedia.org) Budget $237,000,000 Gross revenue $2,730,850,547 Turning a 1000% profit isn't that hard to do these days, especially with an already established customer base with sound business principles and a strong company with a good reputation behind it. Yeah, there are alot of people crying shame about Activision on TL.net, but I myself am a huge Activision fan. I loved Mechwarrior 2, 3 and 4. Aside from Activision, who really doesn't have that much to do with Blizzard than most may think, Blizzard itself is even stronger and has an even stronger fan base. A movie that nobody knew shit about until 6 months before generated close to 3 billion in revenue world wide. A game that everybody knew about and has had 2+ years of hype and 10+ years of anticipation can easily generate 1 billion in revenue if done correctly, which I have faith in Blizzard will do. | ||
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andrewlt
United States7702 Posts
My take is that some hardcore gamers on sites like TL tend to forgot how small a minority they are. Digital distribution and esports aren't as big as most think it is. Most of the profits should still come from retail sales and retailers take a huge chunk out of that. | ||
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NukeTheBunnys
United States1004 Posts
I wont be supprised at all if this game breaks sales records, I dont think its gonna beat halo 3 or GTA's records cause there arnt as many PC gamers as there are console tards but blizz could make more money with the lower sales then rockstar because they dont need to share it with M$ or sony | ||
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Smackzilla
United States539 Posts
On July 16 2010 13:35 Polar_Nada wrote: they did say over the lifespan of the game...meaning the triology which would be enough. but i wonder why they want WoW players to switch over O_O dont they make alot from WoW? like TONS? It doesnt have to be a switch. All they have to do is buy SC2 and that doesn't mean that they cancel their WoW account to do so. In short, alot of WoW players can be enticed into checking out SC2 because of their esperiences with a Blizzard title. It'll be like how WoW got a lot of interest from Warcraft/Starcraft/Diablo players because Blizzard made it. | ||
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FindingPride
United States1001 Posts
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Disastorm
United States922 Posts
On July 17 2010 05:42 FindingPride wrote: Maybe there hoping to make some profits from the -esports scene? I'm guessing this may be one of their main ideas though. | ||
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TFlame
United States25 Posts
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Dr.Smoke
United States64 Posts
On July 17 2010 05:28 andrewlt wrote: What is the cut of retailers like Gamestop and Walmart anyway? People always seem to forget that when they discuss these things in a forum. Retailers don't make jack shit from games, or at least wal-mart doesn't. I would guess that the others don't do much better either. I worked at a wal-mart for over a year. Those hand held scanners you see the employees with, well they contain a ton of info about the products, including the profit margin. Some things, like baked goods are 100%+ profit margin. On something like a pc game their profit is in the single digits. What they really want you to buy is the tv or the pc, not necessarily the game or the movie. | ||
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JimmyJRaynor
Canada18056 Posts
Morhaime is no longer the #1 Blizzard contact with Activision-Blizzard... he reports to a Blizzard COO who then reports to Activision-Blizzard Mike Morhaime announced this is the best RTS game Blizzard has ever made. of course he is influenced to announce this "fact" with SC2 being far more expensive to produce than any other RTS game they've ever made. the pressure is now on the "RTS fans" to make this game extremely profitable or risk Activision-Blizzard stating they "can not rationalize continued investment in the RTS genre with 2 MMOs constantly requiring resources, in effect `Blizzard really is a company that makes MMOs` " SC2's profitability will be compared (investment $) for (investment $) against Blizzard's other properties and Activision-Blizzard could care less whether its an MMO game, RTS game or pong. SC2 could be the most profitable RTS game in the history of the genre and still evaluated as a failure by Activision-Blizzard... if Activision-Blizzard can bury Infinity-Ward they can bury Starcraft and not even blink. Hopefully, SC2 will be profitable relative to Blizzard's other active properties and Bob Kotick (the fox) will be kept out of the Blizzard development hen house. | ||
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Midj
Canada253 Posts
On July 17 2010 07:56 Dr.Smoke wrote: Retailers don't make jack shit from games, or at least wal-mart doesn't. I would guess that the others don't do much better either. I worked at a wal-mart for over a year. Those hand held scanners you see the employees with, well they contain a ton of info about the products, including the profit margin. Some things, like baked goods are 100%+ profit margin. On something like a pc game their profit is in the single digits. What they really want you to buy is the tv or the pc, not necessarily the game or the movie. The cost retailers show their employers is not exactly accurate. Best buy does the same thing. Their actual cost is only known to the suits. However, most of the accessory listed costs are supposedly accurate. | ||
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guitarizt
United States1492 Posts
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me_viet
Australia1350 Posts
On July 16 2010 15:05 YoureFired wrote: Also, theres some profit lost distributing said hardcopies to stores like Best Buy and Gamestop; they don't do it for free. as if, are you saying that blizzard is PAYING these said stores to sell their games? or did i misunderstand your sentence? =S I'm pretty sure these stores BUY the games off blizzard AS WELL as the RIGHTS to SELL the game. and then they mark up the prices and sell back to US at a higher price to cover their own profits.. | ||
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starcat
66 Posts
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Brad
2754 Posts
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DTown
United States428 Posts
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