EPTOn December 19 2012 13:48 Jacmert wrote:
I'm honestly UPSET at KeSPA that they are ONLY charging $5 for the whole Proleague season. I think it shows that they aren't putting enough attention into their English/foreign audience and, by extension, the English stream.
Call me crazy, but to me it seems clear that KeSPA/IEG is only charging $5 for the entire season because they either don't realize how much potential the English/foreign market has, or - and I think this is the more likely scenario - they DO realize how big the English/foreign market is, but they weren't organized enough to be able to capitalize on it.
I'm saying this because they can look to GomTV and the GSL and how it's had a successful track record of providing content to English/foreign viewers for $100-$200 per year with good viewership numbers, whereas for Proleague they're charging about 2% of the cost. Not only that, they told OGN 48 hours before their first Proleague match that they won't be the ones doing their English stream anymore AND they just finalized their English casters (EG-TL) one week AFTER Proleague started. And it's remote casting, too.
Which, in the end, is why YOU should care about what KeSPA charges, even if it's "too low". The less KeSPA charges for their English stream, the less attention they will devote to providing a good English stream viewing experience.
I'm honestly UPSET at KeSPA that they are ONLY charging $5 for the whole Proleague season. I think it shows that they aren't putting enough attention into their English/foreign audience and, by extension, the English stream.
Call me crazy, but to me it seems clear that KeSPA/IEG is only charging $5 for the entire season because they either don't realize how much potential the English/foreign market has, or - and I think this is the more likely scenario - they DO realize how big the English/foreign market is, but they weren't organized enough to be able to capitalize on it.
I'm saying this because they can look to GomTV and the GSL and how it's had a successful track record of providing content to English/foreign viewers for $100-$200 per year with good viewership numbers, whereas for Proleague they're charging about 2% of the cost. Not only that, they told OGN 48 hours before their first Proleague match that they won't be the ones doing their English stream anymore AND they just finalized their English casters (EG-TL) one week AFTER Proleague started. And it's remote casting, too.
Which, in the end, is why YOU should care about what KeSPA charges, even if it's "too low". The less KeSPA charges for their English stream, the less attention they will devote to providing a good English stream viewing experience.
Or maybe they're not overcharging as they get it set up and have stiff competition from the established GSL casts? They know they have a quality product so why not sell it dirt cheap for a while to maximise the audience? Once they've built a new SC2 fanbase and have a good system running i'm sure the price will go up. Plus KESPA has always been more about domestic brand marketing than anything else. There's no merchandise and they're not really focused on turning a profit in the same way gom is.
