On November 22 2025 01:36 WombaT wrote:
I’ll never understand why you bemoan industry trends and love Bobby Kotick at the same time. Pick a lane maybe?
I’ll never understand why you bemoan industry trends and love Bobby Kotick at the same time. Pick a lane maybe?
I have complicated feelings about Bobby Kotick.
For the ten years I was at Activision, we never saw him. He never ventured far out of California, and certainly couldn't be bothered to visit a studio as far away as (checks notes) Vancouver, British Columbia. So the only interaction we ever had with him was watching a video every year where he sat awkwardly and talked awkwardly about... stuff.
But at work we always jokingly called him "Uncle Bobby", especially when it was time to thank someone for paying for our latest work lunch or dinner. We had a lot of perks at work, but mostly that was because they had to somehow offset the fact that Amazon and Google would pay server engineers twice as much as they got working for Activision. Because working in video games is FUN, right?
Anyway, then the sexual harassment stuff at Blizzard came out in the open, and it was revealed that not only did Uncle Bobby not give a shit, but that he harassed the women on his own personal staff on the regular.
But the State of California did give a shit, and sued Activision Blizzard, and that's when Bobby (we all stopped calling him Uncle Bobby at that time) decided that he would accept an offer from Microsoft to buy out the company he had spent his entire adult life building.
And Microsoft gave him, literally, a billion dollars just to go away.
Presumably, now that he's a real billionaire, he's hard at work actively trying to burn the entire world down as fast as possible, which seems to be what billionaires do.
Was he always an asshole or did money make him one? I'd lean towards the former, even though I used to have a soft spot for him because he started actually programming games, and because he tried (at first) to enact a hands-off policy with the studios he acquired, unlike EA.
But in the end, I realized that knowing how to program doesn't make anyone more empathic or virtuous. And it's not like Bobby ever really cared that much when Activision slowly wormed its way into every studio's existence. Plus, most of the studios were run by massive shitholes in the first place! It's easy to just throw your hands up, say that you're "letting the studios run themselves", and absolve yourself of any responsibility to take care of your employees. Even though some of them were getting harassed to the point of suicide.
In conclusion, fuck Uncle Bobby.


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