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On April 29 2010 11:12 Mystlord wrote:
Southlight: Yes, DVDs and Blu-Rays do account for probably 70% of the revenue for those animation companies, but those in and of themselves are so ridiculously overpriced that its an unsustainable source of revenue (I would hope). However, I could be wrong considering the crazy demand of the Otaku culture... However, the price of DVDs are so prohibitive to the non-Otakus that the animation companies are missing out on a, I think, big source of revenue. The world is beginning to move beyond DVDs. The animation companies need to get with the times and recognize that fact if they want to stay profitable, or they can rely on the crazy obsession of the Otakus...
Again, it's not so much the animation companies so much as the japanese media as a whole.
The animation companies do not have the clout to move their shows to whatever timeslot they wish. That's why their times are always at crazy midnight hours, far from the timeslots for regular viewership. They're essentially fighting an uphill battle against the timeslotting (remember, moving Code Geass 2 from the usual 1am slot to the 6pm slot forced the director to rewrite the script to make it more kiddy) of networks and the general lack of advertisements prevalent on japanese TV. It's very difficult for them to not only move into a favorable timeslot, but to maintain whatever material they originally planned for it, AND at the same time generate advertisement revenue from a viewerbase that abhors advertisements and has never needed to experience the American Dose.
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On April 29 2010 11:56 Southlight wrote:Show nested quote +On April 29 2010 11:12 Mystlord wrote:
Southlight: Yes, DVDs and Blu-Rays do account for probably 70% of the revenue for those animation companies, but those in and of themselves are so ridiculously overpriced that its an unsustainable source of revenue (I would hope). However, I could be wrong considering the crazy demand of the Otaku culture... However, the price of DVDs are so prohibitive to the non-Otakus that the animation companies are missing out on a, I think, big source of revenue. The world is beginning to move beyond DVDs. The animation companies need to get with the times and recognize that fact if they want to stay profitable, or they can rely on the crazy obsession of the Otakus... Again, it's not so much the animation companies so much as the japanese media as a whole. The animation companies do not have the clout to move their shows to whatever timeslot they wish. That's why their times are always at crazy midnight hours, far from the timeslots for regular viewership. They're essentially fighting an uphill battle against the timeslotting (remember, moving Code Geass 2 from the usual 1am slot to the 6pm slot forced the director to rewrite the script to make it more kiddy) of networks and the general lack of advertisements prevalent on japanese TV. It's very difficult for them to not only move into a favorable timeslot, but to maintain whatever material they originally planned for it, AND at the same time generate advertisement revenue from a viewerbase that abhors advertisements and has never needed to experience the American Dose.
It's not so much the price but rather the release times/methods. Take a popular series for example, like Bleach, you can either wait for them to release in your native area a few months later to buy it and read it, or you can download the scans the day of the release. So you either wait or you don't wait, and I don't think anyone wants to wait on a series they-want-to-know-what's-going-on-now. I also think some of you are overestimating the demand of anime in Japanese culture. Anyway you cut it, DVDs right now are the best way to make profits, there simply isn't a delivery model in place for alternatives. Good luck trying to create something like an iTunes (or whatever online delivery system you want here) with multiple studios.
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Well that's my point  American TV shows are based on ad-based revenue, and shows tend to take up prime-time slots to generate as much of this revenue as possible. Many japanese people find themselves in a struggle to watch an anime episode at all until the actual DVD release, or re-runs, because staying up until 1am to watch the start of a show is usually not realistic. Speak nothing of the severe lack of advertisement revenue available at such ungodly hours. The popularity of anime as a whole, also, is not nearly enough to bump shows into "prime-time" hours, particularly in the case of some heavier shows (I consider CG pretty tame, but even that wasn't enough to prevent it from requiring re-writing of a script in season 2). It's a very different entertainment media culture from what the western world is used to.
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Mystlord
United States10264 Posts
I think there is a really heavy demand in Japan for anime. If there wasn't then there's no way that the animation studios can get away with 50 dollars for a movie or a DVD.
I'm arguing that part of the problem with animation studios is that they pander to the Otaku culture, which is ultimately hurting the industry a great deal, and a contributing factor to this is the high price of DVDs. It's prohibitively expensive for any casual fans that want to pick up a series. Then again, half of the problem is that the animation studios pander so much to otakus that the series will only ever be received well by Otakus... With rare exceptions (Bakemonogatari). I'm almost certain that relying on high cost DVD is an unsustainable business plan.
I certainly don't want a million Bakemonogataris flooding out from animation companies, so I'd rather see them expand their market using a large viral campaign and providing a lot more episodes online.
The other big half of the problem, which I think is currently being corrected through market forces, is the absolutely retarded number of animes that came out. The anime industry spreads their already limited resources far too thin, which is largely preventing great animes from coming to fruition. Instead, we get half-assed series like K-On or Suzumiya Haruhi no Yuutsu Part 2 for the past few years.
PS - My brain is dying from lack of sleep right now so I'll make a more coherent post tomorrow...
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Remember Konata's words about how the Japanese are weak against limited editions? People will buy $50 DVDs. I certainly did (and I am not even Japanese!). Can't say I am too proud of it ><
About the online distribution thing, you have to keep in mind, this is Japan. Access to internet in Japan works rather differently from the Western countries. Yeah, people will still watch things on their iPhone or what not, but honestly you won't particularly be expanding your audience. Also, like what Southlight pointed out, the anime industry is kind of a cog in a giant machination that is the general media industry. Culturally you just don't see many of them trying to break out of existing mechanisms to opt for different possibilities. A step toward online distribution, as much as 2ch love that idea, is hard to actually sell to your superiors.
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FFFFUFUUUUU
Watched 11 eps of lain, 2 to go
My mind is failing
I want that haircut
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Now you just need to watch it again so that it actually makes some sense :D
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aers
United States1210 Posts
$50?
Try $70. For 2 episodes.
Try 9 discs at $70 each (K-ON S2).
Anyway..anime DVD sales (overall) have been on a steady decline in Japan for a while now. TV viewership is also somewhat down. The industry is slowing in general.
Random trivia: Toei's most profitable franchise in Japan is Pretty Cure, followed by Dragonball. Nothing else comes close. Dunno how those two compare to other studios stuff.
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On April 29 2010 17:17 triangle wrote:
Now you just need to watch it again so that it actually makes some sense :D
and then watch it five more times to get a basic understanding of it.
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United Kingdom12024 Posts
On April 29 2010 14:54 Caller wrote:
これはなんですか？
わからないよアニメすいたいとおもいかった
I think that's right, don't hate on me. I'm not that good yet. ;p
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Damn lain was so good!
really encourages me to go watch his other works now (ive seen haibane which was also amazing)
I feel so sorry for lain  shes such an awesome character
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On April 29 2010 17:39 aers wrote:
$50?
Try $70. For 2 episodes.
Try 9 discs at $70 each (K-ON S2).
Anyway..anime DVD sales (overall) have been on a steady decline in Japan for a while now. TV viewership is also somewhat down. The industry is slowing in general.
Random trivia: Toei's most profitable franchise in Japan is Pretty Cure, followed by Dragonball. Nothing else comes close. Dunno how those two compare to other studios stuff.
Well, that's MSRP, once things get to Amazon we do tend to see a 15~20 dollar difference...
Well that's the excuse I convinced myself with for bakemonogatari and rakkyo 
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Furthest I go is books. Books are expensive enough for me, and I'm reeeeeeeeeeeally pick about what I read >_<
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Hi guys. Ive been watching Legend of the Galactic Heroes lately. It's older but pretty awesome so far. Description is as follows:
"For decades, the Galactic Empire has been locked in an interstellar war with the Free Planets Alliance, a conflict that involves thousands of spaceships and millions of soldiers on both sides. Two new commanders enter the conflict with great hopes: Imperial Admiral Reinhard von Lohengramm and the FPA's Yang Wen-Li. As they deal with superiors and subordinates, maneuver through complicated political arrangements, plot strategies, and win battles, each will be tested, and ultimately, changed, by the reality of war."
It's refreshing after all the cookie cutter "blah blah was just an ordinary high school student with no friends when one day..." stuff. I highly recommend
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What's with the sudden spike in LogH viewership? -_-
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On April 29 2010 21:17 BrTarolg wrote:
Damn lain was so good!
really encourages me to go watch his other works now (ive seen haibane which was also amazing) Despera coming out at some point (SOOO EXCITED!)
I still need to watch NieA_7... anyone know what fansub group might be good?
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On April 30 2010 00:29 Southlight wrote:
What's with the sudden spike in LogH viewership? -_-
I started watching it because it was the #3 highest ranked anime of all time on a website I frequented. Sorry if someone already mentioned it in thread
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Several people mentioned it in the past week alone, I felt like someone was paying people to advertise that series in this thread or something.
I don't remember NieA_7 being that captivating, but hopefully it works better for you o/
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Ah, and one reason I mentioned it is because I thought it would've been overlooked for being older heh.
I gotta say, Hunter x Hunter has to be my favorite. Hopefully there will be new episodes in the works now that the creator has continued work on the manga.
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EPT
