https://blizzcon.com/en-us/schedule#fri-nov-3 StarCraft Remastered Exhibition 6:45PM - 8:00PM PDT 9:45AM - 11:00AM CST Hall A This should be the showmatch between Bisu and Jaedong I think.
https://blizzcon.com/en-us/schedule#sat-nov-4 StarCraft Remastered – Then and Now 11:30AM - 12:15PM PDT 2:30AM - 3:15AM CST North Hall Lvl 2 Join Blizzard’s classic games team as they discuss their approach to updating StarCraft for the 21st century. Learn how they transformed low-res pixels into hyper-detailed 4K art—while preserving the essential Brood War experience.
https://us.battle.net/forums/en/starcraft/topic/20759227465 "SCR will be on the show floor, and a good chunk of the Classic Games team will be working it. Please stop by and say hello. Additionally, there will be a special SCR panel for attendees and Virtual Ticket holders. "
https://wcs.starcraft2.com/en-us/news/21119784/ultimate-title-fight-bisu-vs-jaedong-10-23-2017/ UTF: Bisu vs. Jaedong will be in Hall A at BlizzCon Friday evening at 6:45 p.m. PDT (10:45 KST), after the StarCraft II World Championship Series (WCS) competition wraps up for the day. We’ll see an epic best-of-five series between this masterclass Zerg and Protoss—and, though it’s a show match, it’s not just for show: There’s a prize pool of $25,000 USD on the line. You can watch this incredible showdown live on the BlizzCon website https://blizzcon.com/watch
I feel like it's pretty silly to speculate about the different ways they could have used the $25,000. It may seem like a large prize for a show match, but the logic that "they could have just put it toward 50 hours of content instead!" is very flawed for several reasons (and surely even more than I can think of).
1) The prize pool isn't their only investment. They have to put employee hours into production, marketing, casting, player transport and more. If they start using the prize money to cover overhead items like these (for additional hours, players, events etc.) it would disappear very quickly. If they use other money to cover those items then all of a sudden they are spending several times as much on overhead to give out the same amount of prize money.
2) It sets a good precedent for future tournaments. Showing that they are willing to put this kind of money into SC:R sets an example. For the SC:R scene to grow and continue fostering talent, we will need tournaments with larger prizes that merit teams taking an interest and new/upcoming players to practice hard.
3) It generates more hype from the non-core SC:R audience. For better or worse, people find large prize pools to be enticing from a viewer perspective. Some who normally wouldn't bother watching an SC:R match might say "wow that's a lot of money for a 20 year old game, maybe there's something to this!"
I just wanted to point out a few of the pros of doing things this way. Thanks for reading!
Like niteReloaded said, for Blizzard, this is basically just a long ad, which costs 25k$. And I am pretty sure Blizzcon will be the only time, that Blizzard sponsors any BW tour or showmatch. It is their newest release this year, so a showmatch makes sense.