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Is there any esports team that's profitable?

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luxon
Profile Joined August 2012
United States112 Posts
June 14 2023 11:34 GMT
#1
I just watched the below video on how someone set 7 figures on fire for two years trying to start a LoL team. I dont know anything about any esport that's not sc2, but I thought the other ones were doing well, having 10x the viewership and sponsorships. If brands are trying to get out and even the largest games are losing $, do the unit economics work out to sustain a profitable team? Is there any sc2 team that actually makes $? Or in 10 years when the dust settles, will it just be the Tobi's of the world keeping a team (aka pet hobby of a billionaire who's willing to eat the loss).

on
Nakajin
Profile Blog Joined September 2014
Canada8989 Posts
Last Edited: 2023-06-14 13:21:46
June 14 2023 13:19 GMT
#2
Short answer is no, there is not. At least not in SC2.

Maybe back in the day EG and TL were viable for a short while but I doubt it, it's really more of a passion projet for everyone nowaday.
Writerhttp://i.imgur.com/9p6ufcB.jpg
geokilla
Profile Joined May 2011
Canada8240 Posts
June 14 2023 13:22 GMT
#3
There are some profitable CS:GO and LoL teams but most burn money. For CS:GO, ENCE is profitable.
Captain Peabody
Profile Blog Joined May 2009
United States3110 Posts
Last Edited: 2023-06-14 17:16:45
June 14 2023 17:15 GMT
#4
I'm a bit confused by the framing, as I understand it ESPORTs teams don't exist to "make money" or be profitable in the immediate sense. They're almost entirely advertising-driven entities, meaning that they're justified financially not by the team itself making money but by serving as effective promotion for the brands and corporations that sponsor them.

For these corporations, which are almost always going to be mega-corporations with lots of money to throw around, they're entirely a loss in terms of immediate bottom-line, but are a few line items in a much larger budgeting for advertising/outreach efforts that, while hard to quantify, they believe ultimately lead to more sales. I'm not sure there was ever a time in BW or SC2 when ESPORTs teams themselves were run as enterprises that were supposed to directly generate profit for investors and owners--the idea seems highly counterintuitive, though maybe someone can point to examples?

Now, it's very possible that there's a growing mismatch between what advertisers are willing to pay to teams and what it actually costs teams to operate, leading to a shortfall that has to be made up by passionate managers and financial backers and fans, and to a small extent even by passion and fandom among corporate investors. If that's true, though, the problem isn't so much with teams failing to be profitable enterprises in the business sense as with corporate advertising budgeting and viewer numbers and team-running costs and how they fit together or don't.

In the long run, the question is really how large corporations (including game studios) estimate the value of ESPORTs investment for advertising and promotion and therefore how it gets budgeted for, and only secondarily how much money it actually costs to run an ESPORTs team. I will say there are reasons why a LoL team would be more expensive than a SC2 team, though.
Dies Irae venit. youtube.com/SnobbinsFilms
Slydie
Profile Joined August 2013
1919 Posts
June 14 2023 17:42 GMT
#5
Sponsors need to get their value back, and afaik, there are sophisticated models for calculating if a certain kind of marketing bolsters sales for a certain demographic. If the sponsorship does not have the desired impact, it is wiser to spend the marketing budget differently.

E-Sports has not found its sustainable sweet spot yet.
Buff the siegetank
JimmyJRaynor
Profile Blog Joined April 2010
Canada16709 Posts
June 14 2023 18:23 GMT
#6
i liken eSports teams to auto racing teams. If some super rich people want to burn money in what they consider to be a fun hobby they start an auto racing team or an esports team.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
Vindicare605
Profile Blog Joined August 2011
United States16071 Posts
June 14 2023 18:23 GMT
#7
Traditional sports teams make money by charging people to come watch them play at their home arena, or having exclusive TV deals with networks to exclusively broadcast their games. Those are HUGE parts of their revenue stream in addition to Merchandise that some but not all esports teams have.

esports teams are more akin to athlete sponsorships, like Tennis players or athlete endorsement deals like shoe deals with sports players. The company isn't looking to make money off of them necessarily directly, but just more interested in getting their brand name out in the public space in as many places as possible. Get people who engage in that activity thinking about their brand like ESL with Intel.

Anyone actually investing money into esports teams directly right now isn't investing in those teams making money immediately or at least they shouldn't be, what they are investing in is the potential future of esports if it ever gets to the point where its large enough to start making the kind of money mainstream sports do, and we're a LONG way off from that.
aka: KTVindicare the Geeky Bartender
Nakajin
Profile Blog Joined September 2014
Canada8989 Posts
Last Edited: 2023-06-14 18:43:34
June 14 2023 18:29 GMT
#8
On June 15 2023 02:15 Captain Peabody wrote:
I'm a bit confused by the framing, as I understand it ESPORTs teams don't exist to "make money" or be profitable in the immediate sense. They're almost entirely advertising-driven entities, meaning that they're justified financially not by the team itself making money but by serving as effective promotion for the brands and corporations that sponsor them.

For these corporations, which are almost always going to be mega-corporations with lots of money to throw around, they're entirely a loss in terms of immediate bottom-line, but are a few line items in a much larger budgeting for advertising/outreach efforts that, while hard to quantify, they believe ultimately lead to more sales. I'm not sure there was ever a time in BW or SC2 when ESPORTs teams themselves were run as enterprises that were supposed to directly generate profit for investors and owners--the idea seems highly counterintuitive, though maybe someone can point to examples?

Now, it's very possible that there's a growing mismatch between what advertisers are willing to pay to teams and what it actually costs teams to operate, leading to a shortfall that has to be made up by passionate managers and financial backers and fans, and to a small extent even by passion and fandom among corporate investors. If that's true, though, the problem isn't so much with teams failing to be profitable enterprises in the business sense as with corporate advertising budgeting and viewer numbers and team-running costs and how they fit together or don't.

In the long run, the question is really how large corporations (including game studios) estimate the value of ESPORTs investment for advertising and promotion and therefore how it gets budgeted for, and only secondarily how much money it actually costs to run an ESPORTs team. I will say there are reasons why a LoL team would be more expensive than a SC2 team, though.


I'd be curious about the financial scheme of Kespa BW team and Korean lol. Since they opperated in the Televisual market, rather than Internet broadcasting my guess is that maybe they were profitable? Or at least they could actually make money "on their own" by selling broadcasting right to TV channel that then make money through both cable TV subscription as well as TV avertising.

I don't know if TV rights were ever good enough to make an esport team profitable, but that would have been a much more traditionnal way for team to make money. ( I'm vaguely aware there was a lot of legal controversy between Kespa and Blizz on who had the broadcasting right to BW, but I never really took the time to dive into it).

But yea, outside if that it's the age-old problem that we expect org, esports and teams to be profitable while never having to pay for anything.
Writerhttp://i.imgur.com/9p6ufcB.jpg
JimmyJRaynor
Profile Blog Joined April 2010
Canada16709 Posts
June 14 2023 18:57 GMT
#9
On June 15 2023 03:23 Vindicare605 wrote:
Traditional sports teams make money by charging people to come watch them play at their home arena, or having exclusive TV deals with networks to exclusively broadcast their games. Those are HUGE parts of their revenue stream in addition to Merchandise that some but not all esports teams have.

traditional NA sports teams also make money by scamming governments into giving them free stuff. it is welfare for the rich.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
[Phantom]
Profile Blog Joined August 2013
Mexico2170 Posts
June 14 2023 20:41 GMT
#10
There is not a single esport scene that is profitable. Not a single one.

Esports turned out to be a bubble.

It can be profitable in some circumstances, it can be profitable for some teams for a while.

But if you start reading about the finances of esports. Lol, CSGO, DoTa, Overwatch, rocket league etc none of them are actually profitable.

It could be argued the publicity is worth it for the companies but even that is indirect
WriterTeamLiquid Staff writer since 2014 @Mortal_Phantom
Vindicare605
Profile Blog Joined August 2011
United States16071 Posts
Last Edited: 2023-06-14 20:48:26
June 14 2023 20:48 GMT
#11
On June 15 2023 03:57 JimmyJRaynor wrote:
Show nested quote +
On June 15 2023 03:23 Vindicare605 wrote:
Traditional sports teams make money by charging people to come watch them play at their home arena, or having exclusive TV deals with networks to exclusively broadcast their games. Those are HUGE parts of their revenue stream in addition to Merchandise that some but not all esports teams have.

traditional NA sports teams also make money by scamming governments into giving them free stuff. it is welfare for the rich.


They use the argument that a new stadium for them is good for the whole city because it drives up business for the whole area. Hotels, restaurants, bars, parking revenue, etc. It's partially true but it's a very surface level, and short term argument.

It works better with cities that have nothing else going for them, they want to entice whatever sports team to move to THEIR city instead of a more desirable location elsewhere. Thankfully my city: Los Angeles, put a big stop to that with the latest stadium that was built beautifully in LA without a penny of taxpayer money. But Los Angeles has clout to tell Sports Team owners to build their own shit or get the fuck out, because Sports Team owners WANT to relocate to LA because of the media market. Cities like St. Louis don't have that kind of clout.
aka: KTVindicare the Geeky Bartender
WGT-Baal
Profile Blog Joined June 2008
France3366 Posts
Last Edited: 2023-06-14 20:52:33
June 14 2023 20:49 GMT
#12
On June 15 2023 03:29 Nakajin wrote:
Show nested quote +
On June 15 2023 02:15 Captain Peabody wrote:
I'm a bit confused by the framing, as I understand it ESPORTs teams don't exist to "make money" or be profitable in the immediate sense. They're almost entirely advertising-driven entities, meaning that they're justified financially not by the team itself making money but by serving as effective promotion for the brands and corporations that sponsor them.

For these corporations, which are almost always going to be mega-corporations with lots of money to throw around, they're entirely a loss in terms of immediate bottom-line, but are a few line items in a much larger budgeting for advertising/outreach efforts that, while hard to quantify, they believe ultimately lead to more sales. I'm not sure there was ever a time in BW or SC2 when ESPORTs teams themselves were run as enterprises that were supposed to directly generate profit for investors and owners--the idea seems highly counterintuitive, though maybe someone can point to examples?

Now, it's very possible that there's a growing mismatch between what advertisers are willing to pay to teams and what it actually costs teams to operate, leading to a shortfall that has to be made up by passionate managers and financial backers and fans, and to a small extent even by passion and fandom among corporate investors. If that's true, though, the problem isn't so much with teams failing to be profitable enterprises in the business sense as with corporate advertising budgeting and viewer numbers and team-running costs and how they fit together or don't.

In the long run, the question is really how large corporations (including game studios) estimate the value of ESPORTs investment for advertising and promotion and therefore how it gets budgeted for, and only secondarily how much money it actually costs to run an ESPORTs team. I will say there are reasons why a LoL team would be more expensive than a SC2 team, though.


I'd be curious about the financial scheme of Kespa BW team and Korean lol. Since they opperated in the Televisual market, rather than Internet broadcasting my guess is that maybe they were profitable? Or at least they could actually make money "on their own" by selling broadcasting right to TV channel that then make money through both cable TV subscription as well as TV avertising.

I don't know if TV rights were ever good enough to make an esport team profitable, but that would have been a much more traditionnal way for team to make money. ( I'm vaguely aware there was a lot of legal controversy between Kespa and Blizz on who had the broadcasting right to BW, but I never really took the time to dive into it).

But yea, outside if that it's the age-old problem that we expect org, esports and teams to be profitable while never having to pay for anything.


Disclaimer: this is my limited personal understanding of it based of friendly chats with kespa staff at WCG over a decade ago.
My understanding is that yes, it was profitable to a point (if you count the marketing benefits), due to the essentially locked structure of the kespa managed teams and tournaments, with also very bad conditions for most players and teams. The tv rights were mostly from ogn and mbc, which later somewhat dried up then died, but the big companies behind the teams (Samsung and co) considered it worth it from a marketing standpoint.
But in korea specifically this was a huge market, and a similar model already exists for most sports (baseball for instance) and as a result it was easier to integrate. On top of that, players and teams rarely had to actually travel far (no intercontinental flights/hotels and associated costs) which also made it easier to manage everything, given the size of the country. That would be impossible in, say, the USA
How long it stayed that way once the novelty wore off i don't know
Horang2 fan
phodacbiet
Profile Joined August 2010
United States1740 Posts
June 14 2023 22:11 GMT
#13
I honestly would love to have a talk show where people interview progamers post gaming career. I always wonder how many are doing. I am sure the big names like Flash, Bisu, Jaedong are doing well, but what about the players that are mid or bottom tiers? Do they go to school and get regular jobs? Or do they just work at GS25 now?
Nakajin
Profile Blog Joined September 2014
Canada8989 Posts
Last Edited: 2023-06-14 23:08:51
June 14 2023 22:30 GMT
#14
On June 15 2023 07:11 phodacbiet wrote:
I honestly would love to have a talk show where people interview progamers post gaming career. I always wonder how many are doing. I am sure the big names like Flash, Bisu, Jaedong are doing well, but what about the players that are mid or bottom tiers? Do they go to school and get regular jobs? Or do they just work at GS25 now?


It's a bit tangential, but jinjin did an interview with Cloud a while back (kind of a mid-tier BW pro apparently) who now runs a restaurant, very good interview.



Edit: Didn't post the good link
Writerhttp://i.imgur.com/9p6ufcB.jpg
Blargh
Profile Joined September 2010
United States2103 Posts
June 14 2023 22:36 GMT
#15
On June 15 2023 07:11 phodacbiet wrote:
I honestly would love to have a talk show where people interview progamers post gaming career. I always wonder how many are doing. I am sure the big names like Flash, Bisu, Jaedong are doing well, but what about the players that are mid or bottom tiers? Do they go to school and get regular jobs? Or do they just work at GS25 now?

There are a few interesting ones, but usually they're bigger names. Elky and Yellow (old BW pros) ended up with Poker careers. Yellow also does some TV shows. Huk was working with OWL (Toronto Defiant) as GM and then president of gaming, whatever that means) for a while. Idra went back to school/physics I believe. Boxer streams / creates content / plays poker / whatever for T1. Polt is also an analyst / GM for League of Legends who was on T1 and now HLE.

I think a lot of them end up being tangential to esports. It's hard to leave the one industry you have skills / relevance to. But I also wonder about the mid-low tier gamers. I think some of them actually have jobs while they compete still. Some just move on to other games.
luxon
Profile Joined August 2012
United States112 Posts
June 14 2023 23:03 GMT
#16
On June 15 2023 05:41 [Phantom] wrote:
There is not a single esport scene that is profitable. Not a single one.

This is the hard hitting answer I was looking for. I'm so surprised by this esp since Dota still has 8 figure prize pools.

It still all comes down to viewership - I find it hard to believe that viewership aka attention cannot be monetized. It's how every sport, streaming service, and youtube/tiktok print money. In the video he cites examples of teams not being able to generate viewership for their content. On the other hand, Ninja is incredibly wealthy, worth well into 8 figures USD. Are these other games not drawing viewers either?
Balnazza
Profile Joined January 2018
Germany1177 Posts
June 15 2023 00:06 GMT
#17
On June 15 2023 08:03 luxon wrote:
Show nested quote +
On June 15 2023 05:41 [Phantom] wrote:
There is not a single esport scene that is profitable. Not a single one.

This is the hard hitting answer I was looking for. I'm so surprised by this esp since Dota still has 8 figure prize pools.

It still all comes down to viewership - I find it hard to believe that viewership aka attention cannot be monetized. It's how every sport, streaming service, and youtube/tiktok print money. In the video he cites examples of teams not being able to generate viewership for their content. On the other hand, Ninja is incredibly wealthy, worth well into 8 figures USD. Are these other games not drawing viewers either?


Ninja does not have any big expenses though and that is the difference.
For example, the LEC (League of Legends) dictates that any LEC player who has atleast played 18 games needs to qualify for "minimum wage", which the LEC declares as 60K in Euros. So even if you only pay the bare minimum, any of the ten teams pays its five players atleast 360K a year. Of course, if you want the big names, you have to pay more to win more. Then you have a gaming house for your team, which isn't exactly some small flat anymore. I only have seen the Schalke team house a few years back, but that alone was really good. You also have coaches, analysts and probably even physios for your team aswell, who might not earn as much as your players, but still need good payment. You also might have some social media presence, so you probably have a social media manager, maybe even camera guys and other assistants.

And the fun part? Winning the LEC Season Finals would only give you 65K, so it practically just pays for one players minimum wage. Now of course that isn't the only prizemoney and there are sponsorships and what not, but with this alone you might be able to understand why Esports isn't exactly reigning in the big money for the teams. And I believe LoL and the LEC is still on the good side, while in other games with less stable income the ruinous behavior is a much bigger problem
"Wenn die Zauberin runter geht, dann macht sie die Beine breit" - Khaldor, trying to cast WC3 German-only
NoobSkills
Profile Joined August 2009
United States1598 Posts
Last Edited: 2023-06-15 02:32:20
June 15 2023 02:29 GMT
#18
On June 14 2023 20:34 luxon wrote:
I just watched the below video on how someone set 7 figures on fire for two years trying to start a LoL team. I dont know anything about any esport that's not sc2, but I thought the other ones were doing well, having 10x the viewership and sponsorships. If brands are trying to get out and even the largest games are losing $, do the unit economics work out to sustain a profitable team? Is there any sc2 team that actually makes $? Or in 10 years when the dust settles, will it just be the Tobi's of the world keeping a team (aka pet hobby of a billionaire who's willing to eat the loss).

https://www.youtube.com/watch?v=UbOsE1FT8nk on


There are far too many factors in esports to fully answer, but my guess is most if not all are unprofitable and the bigger the team the bigger the drain on cash and inflated the team's value is.

Are we talking in the era where some leagues have million dollar entry fees with such little revenue share and generation you'd have to play for 30 years to get a return on your investment?

Are we talking in the era of world wide travel and the cost of moving 5 people all over and paying for everything for them?

Are we talking about teams that don't want to generate a profit, but instead inflate the value of the organization to secure more funding or perhaps a bigger buyout check?

Are we talking about the KESPA age where a bunch of kids were forced to sleep in a dorm room, lived just a bit away from the studios where 99% of the matches were played and all of the stream/tv and sponsorships were seen by the people it needed to be so ad revenue or brand revenue was put forward all the time meaning you could charge sponsors more.

Are we talking about the where some teams are paying millions to players because there is a limited talent pool and they've already invested so much that they need to win to justify their existence?

Or are we discussing teams that hire content creators under the umbrella of their competitive gaming organization? Not saying they can't be a part of the org, just that their salaries are liabilities that are on the team org's profit sheet, but they contribute nothing to the competitive team itself.

Somewhere along the line I'm sure there were profit seeking teams such as EG might have gained back through player obligation (those cheesey commercials etc) most of the money they spent on players. I'm sure some of the KESPA teams made money. I'm sure way back even the COD/CS teams made money too.

But nowadays teams are living on the edge of what they can handle for many reasons. The big game companies trying to take over esports and have sucked out a ton of profitability of something they had nothing to do with originally. Some teams are inflating rosters and worth as much as possible, so when it comes time to sell they can say well we generated X last year in revenue even though they spent X+a few mill in that same time. And there are some teams with owners who are existing off the money their players make, and just trying to ride on the bubble until it pops.

Edit: the larger part was there are different people taking a lot of money out of esports during different eras different games different tournament. There are different team styles and leagues. But overall I think the team aspect if you look at the books you'll see some crazy broke teams, you'll see some teams where the CEO is living the high life while players starve, but rarely will you find a team that is solidly profitable.
Monochromatic
Profile Blog Joined March 2012
United States997 Posts
Last Edited: 2023-06-15 02:50:30
June 15 2023 02:49 GMT
#19
Under the current model Esports will never be profitable. Esports is only feasible when the game company has no involvement in the scene - i.e. Korean Brood War or grassroots Melee.

The minute a gaming company gets involved the scene dies. Sure, there's tournament fees, but the real killer is that 100% of control of the product belongs to the gaming company. You cannot create a lasting business when you are forced to be subservient to a company with different core interests.
MC: "Guys I need your support! iam poor make me nerd baller" __________________________________________RIP Violet
NoobSkills
Profile Joined August 2009
United States1598 Posts
June 15 2023 02:52 GMT
#20
On June 15 2023 11:49 Monochromatic wrote:
Under the current model Esports will never be profitable. Esports is only feasible when the game company has no involvement in the scene - i.e. Korean Brood War or grassroots Melee.

The minute a gaming company gets involved the scene dies. Sure, there's tournament fees, but the real killer is that 100% of control of the product belongs to the gaming company. You cannot create a lasting business when you are forced to be subservient to a company with different core interests.


Twitch streamer about to figure that part out really quick.
Nakajin
Profile Blog Joined September 2014
Canada8989 Posts
Last Edited: 2023-06-15 03:46:43
June 15 2023 03:31 GMT
#21
On June 15 2023 11:49 Monochromatic wrote:
Under the current model Esports will never be profitable. Esports is only feasible when the game company has no involvement in the scene - i.e. Korean Brood War or grassroots Melee.

The minute a gaming company gets involved the scene dies. Sure, there's tournament fees, but the real killer is that 100% of control of the product belongs to the gaming company. You cannot create a lasting business when you are forced to be subservient to a company with different core interests.


I mean, neither Melee nor Brood War proved nearly has profitable nor solid in the long term as Lol, CSGO or DOTA 2 so IDK if we can say that.

Lol is now older than BW was at the Kespa switch and is still the most popular esport title in the world. Developer backed esport seemed to be the most viable for large esport, even if it's not for third party like team and organisers.
Writerhttp://i.imgur.com/9p6ufcB.jpg
lestye
Profile Blog Joined August 2010
United States4163 Posts
June 15 2023 16:11 GMT
#22
On June 15 2023 11:49 Monochromatic wrote:
Under the current model Esports will never be profitable. Esports is only feasible when the game company has no involvement in the scene - i.e. Korean Brood War or grassroots Melee.

The minute a gaming company gets involved the scene dies. Sure, there's tournament fees, but the real killer is that 100% of control of the product belongs to the gaming company. You cannot create a lasting business when you are forced to be subservient to a company with different core interests.


Grass roots Melee is absolutely notorious for being completely impoverished. And I think you absoultely need publisher support nowadays because your game is probably not going to get picked up for a LAN unless it does.

Compare the Quake scene to CS:GO. Or Melty Blood to Street Fighter.
"You guys are just edgelords. Embrace your inner weeb desu" -Zergneedsfood
lechatnoir
Profile Joined November 2016
386 Posts
June 15 2023 17:18 GMT
#23
I'd wager no traditional sports team is really profitable either.

In germany there's drama on a regular about football/soccer clubs desperately needing sponsorships because otherwise they can't even afford the fees to stay in the top two leagues. And that's THE sport in this country. Given what absurd sums are paid for the top athletes in the world there's no way that would be feasible without insane amounts of money pumped into it by big corporations or other actors for the advertisement and prestige values.
Vindicare605
Profile Blog Joined August 2011
United States16071 Posts
June 15 2023 18:25 GMT
#24
On June 16 2023 02:18 lechatnoir wrote:
I'd wager no traditional sports team is really profitable either.

In germany there's drama on a regular about football/soccer clubs desperately needing sponsorships because otherwise they can't even afford the fees to stay in the top two leagues. And that's THE sport in this country. Given what absurd sums are paid for the top athletes in the world there's no way that would be feasible without insane amounts of money pumped into it by big corporations or other actors for the advertisement and prestige values.


I can't speak for European teams, but in America sports is BIG business and some of the major teams in the American scene are worth billions. In fact I think the starting bid for an NBA team is around 1 to 1.5 billion.
aka: KTVindicare the Geeky Bartender
NoobSkills
Profile Joined August 2009
United States1598 Posts
June 15 2023 18:36 GMT
#25
On June 16 2023 02:18 lechatnoir wrote:
I'd wager no traditional sports team is really profitable either.

In germany there's drama on a regular about football/soccer clubs desperately needing sponsorships because otherwise they can't even afford the fees to stay in the top two leagues. And that's THE sport in this country. Given what absurd sums are paid for the top athletes in the world there's no way that would be feasible without insane amounts of money pumped into it by big corporations or other actors for the advertisement and prestige values.


Sports teams in the US are all highly valued and probably profitable or at least so well invested in themselves that when it comes time to sell the owners will make a huge buck.

Comparing that to soccer clubs in EU you'd have to be more comparable to like minor league baseball in the US.

Meanwhile worldwide golf and tennis seem to do well. Asian baseball seems to do well.

The big soccer events are watched, but it isn't the same and because there are so many people pulling at the money. Also, the way soccer does it's big event is weird isn't it? Doesn't the UK put together several teams? And then a specific club wins the bid, but they're leaving behind better players IIRC? They keep team cohesion, but don't necessarily have all the best people per position.

WombaT
Profile Blog Joined May 2010
Northern Ireland25321 Posts
June 15 2023 18:43 GMT
#26
On June 16 2023 02:18 lechatnoir wrote:
I'd wager no traditional sports team is really profitable either.

In germany there's drama on a regular about football/soccer clubs desperately needing sponsorships because otherwise they can't even afford the fees to stay in the top two leagues. And that's THE sport in this country. Given what absurd sums are paid for the top athletes in the world there's no way that would be feasible without insane amounts of money pumped into it by big corporations or other actors for the advertisement and prestige values.

There’s generally a cyclical process in at least a more open wider market that isn’t really controlled, like European football.

You’re in the business of glory ultimately. Every extra injection of cash that should make clubs profitable and sustainable, ultimately gets swallowed up in the subsequent wage and transfer fee inflation.

When that inflation occurs, you have to move with the shifting tide or you’ll sink. Fans want their team to be competitive, not financially prudent and turning a profit while contentedly slipping down tables. Until their club crashes and burns chasing glory, in which case fans will bemoan the overspending and pretend they didn’t demand it.

eSports has the same problem, but with a way reduced direct cash flow.

People generally don’t pay out of pocket to watch these big tournaments, the big football packages here are pretty bloody expensive but people do buy em. I’d wager the eSports merch market isn’t what it could be either, especially once you get to older demographics, which in the case of something like Starcraft probably is the majority.

Add to that broadcasts are a lot less attractive to advertisers with a tech savvy demographic, many of whom will just block ads anyway.

What can be profitable is being a top level streaming personality or what have you. Something about that more personal connection/parasocial relationship leaves people way more inclined to donate and sub to people, in a way that leagues and teams haven’t

And it seems at least some appetite is there, if we look at GSL trying their hand at crowdfunding for a bit, although I’m not sure how effective that is with a more healthy scene and not the imminent threat of a scene you love declining/ending
'You'll always be the cuddly marsupial of my heart, despite the inherent flaws of your ancestry' - Squat
lechatnoir
Profile Joined November 2016
386 Posts
Last Edited: 2023-06-15 19:18:15
June 15 2023 19:13 GMT
#27
Solid answer, Wombat!
lechatnoir
Profile Joined November 2016
386 Posts
June 15 2023 19:18 GMT
#28
On June 16 2023 03:36 NoobSkills wrote:
Show nested quote +
On June 16 2023 02:18 lechatnoir wrote:
I'd wager no traditional sports team is really profitable either.

In germany there's drama on a regular about football/soccer clubs desperately needing sponsorships because otherwise they can't even afford the fees to stay in the top two leagues. And that's THE sport in this country. Given what absurd sums are paid for the top athletes in the world there's no way that would be feasible without insane amounts of money pumped into it by big corporations or other actors for the advertisement and prestige values.


Sports teams in the US are all highly valued and probably profitable or at least so well invested in themselves that when it comes time to sell the owners will make a huge buck.

Comparing that to soccer clubs in EU you'd have to be more comparable to like minor league baseball in the US.

Meanwhile worldwide golf and tennis seem to do well. Asian baseball seems to do well.

The big soccer events are watched, but it isn't the same and because there are so many people pulling at the money. Also, the way soccer does it's big event is weird isn't it? Doesn't the UK put together several teams? And then a specific club wins the bid, but they're leaving behind better players IIRC? They keep team cohesion, but don't necessarily have all the best people per position.



https://en.wikipedia.org/wiki/Forbes_list_of_the_most_valuable_sports_teams

It's definetly above minor league abseball. don't underestimate how the world loves soccer.

"Doesn't the UK put together several teams?"

Of course - it's made up of seperate countries that all field their own national teams.
Silvanel
Profile Blog Joined March 2003
Poland4729 Posts
Last Edited: 2023-06-15 19:42:21
June 15 2023 19:41 GMT
#29
Also, this seems to be a relatively new phenomena. Before 2016 Real Madrid was the most valuable team in the World, and before that Manchester Untited, but now there are 16 American teams above them. It seems that in recent years the perceived value of American sports teams skyrocketed (or European ones plummeted).
Pathetic Greta hater.
jinjin5000
Profile Joined May 2010
United States1426 Posts
June 15 2023 19:55 GMT
#30
On June 15 2023 03:29 Nakajin wrote:
Show nested quote +
On June 15 2023 02:15 Captain Peabody wrote:
I'm a bit confused by the framing, as I understand it ESPORTs teams don't exist to "make money" or be profitable in the immediate sense. They're almost entirely advertising-driven entities, meaning that they're justified financially not by the team itself making money but by serving as effective promotion for the brands and corporations that sponsor them.

For these corporations, which are almost always going to be mega-corporations with lots of money to throw around, they're entirely a loss in terms of immediate bottom-line, but are a few line items in a much larger budgeting for advertising/outreach efforts that, while hard to quantify, they believe ultimately lead to more sales. I'm not sure there was ever a time in BW or SC2 when ESPORTs teams themselves were run as enterprises that were supposed to directly generate profit for investors and owners--the idea seems highly counterintuitive, though maybe someone can point to examples?

Now, it's very possible that there's a growing mismatch between what advertisers are willing to pay to teams and what it actually costs teams to operate, leading to a shortfall that has to be made up by passionate managers and financial backers and fans, and to a small extent even by passion and fandom among corporate investors. If that's true, though, the problem isn't so much with teams failing to be profitable enterprises in the business sense as with corporate advertising budgeting and viewer numbers and team-running costs and how they fit together or don't.

In the long run, the question is really how large corporations (including game studios) estimate the value of ESPORTs investment for advertising and promotion and therefore how it gets budgeted for, and only secondarily how much money it actually costs to run an ESPORTs team. I will say there are reasons why a LoL team would be more expensive than a SC2 team, though.


I'd be curious about the financial scheme of Kespa BW team and Korean lol. Since they opperated in the Televisual market, rather than Internet broadcasting my guess is that maybe they were profitable? Or at least they could actually make money "on their own" by selling broadcasting right to TV channel that then make money through both cable TV subscription as well as TV avertising.

I don't know if TV rights were ever good enough to make an esport team profitable, but that would have been a much more traditionnal way for team to make money. ( I'm vaguely aware there was a lot of legal controversy between Kespa and Blizz on who had the broadcasting right to BW, but I never really took the time to dive into it).

But yea, outside if that it's the age-old problem that we expect org, esports and teams to be profitable while never having to pay for anything.


BW was lot cheaper than running pro sports team but way more exposure to younger audience to promote companies back then
NoobSkills
Profile Joined August 2009
United States1598 Posts
June 15 2023 20:08 GMT
#31
On June 16 2023 04:18 lechatnoir wrote:
Show nested quote +
On June 16 2023 03:36 NoobSkills wrote:
On June 16 2023 02:18 lechatnoir wrote:
I'd wager no traditional sports team is really profitable either.

In germany there's drama on a regular about football/soccer clubs desperately needing sponsorships because otherwise they can't even afford the fees to stay in the top two leagues. And that's THE sport in this country. Given what absurd sums are paid for the top athletes in the world there's no way that would be feasible without insane amounts of money pumped into it by big corporations or other actors for the advertisement and prestige values.


Sports teams in the US are all highly valued and probably profitable or at least so well invested in themselves that when it comes time to sell the owners will make a huge buck.

Comparing that to soccer clubs in EU you'd have to be more comparable to like minor league baseball in the US.

Meanwhile worldwide golf and tennis seem to do well. Asian baseball seems to do well.

The big soccer events are watched, but it isn't the same and because there are so many people pulling at the money. Also, the way soccer does it's big event is weird isn't it? Doesn't the UK put together several teams? And then a specific club wins the bid, but they're leaving behind better players IIRC? They keep team cohesion, but don't necessarily have all the best people per position.



https://en.wikipedia.org/wiki/Forbes_list_of_the_most_valuable_sports_teams

It's definetly above minor league abseball. don't underestimate how the world loves soccer.

"Doesn't the UK put together several teams?"

Of course - it's made up of seperate countries that all field their own national teams.


The world loves soccer I'm not doubting that, but it isn't the same. World cup is every 4 years. You have certainly some major teams on that forbes list, but they routinely compete against lesser teams in smaller cups. Your largest teams have way more value than a minor league baseball team, but your talent is all over the place, and so is your competition. You might do your own EU cup, but then you don't have the world talent at the show. Man U might go for the world cup, but you wouldn't even have a team comprised of all of the very best talent that EU has to offer. Then your specific teams going to the CUP might be used to playing with a player from another nation right? They can't play for you then right? It is just a mess. Also the governing body is trash.

I made my point about teams poorly I think. England has a few teams right? So if you pretend that each team had 3 great players the rest are mid. One team goes forward, but you're leaving behind many great players. And a team who has a foreign player if they don't meet the standards might not be able to play for their team in the world cup iirc. So you could wind up with 2 of the best 9 players available in your country representing you.

Now obviously this is written by someone who doesn't understand every nuance of world soccer. But it is so chaotic who could? You can go from one event where a 5 billion dollar team crushes a minor league team, to where that same team is losing in the world cup to a poor team comprised of better players because they put 100% of their best talent forward on one team that has been playing together.
Nakajin
Profile Blog Joined September 2014
Canada8989 Posts
June 15 2023 20:25 GMT
#32
On June 16 2023 05:08 NoobSkills wrote:
Show nested quote +
On June 16 2023 04:18 lechatnoir wrote:
On June 16 2023 03:36 NoobSkills wrote:
On June 16 2023 02:18 lechatnoir wrote:
I'd wager no traditional sports team is really profitable either.

In germany there's drama on a regular about football/soccer clubs desperately needing sponsorships because otherwise they can't even afford the fees to stay in the top two leagues. And that's THE sport in this country. Given what absurd sums are paid for the top athletes in the world there's no way that would be feasible without insane amounts of money pumped into it by big corporations or other actors for the advertisement and prestige values.


Sports teams in the US are all highly valued and probably profitable or at least so well invested in themselves that when it comes time to sell the owners will make a huge buck.

Comparing that to soccer clubs in EU you'd have to be more comparable to like minor league baseball in the US.

Meanwhile worldwide golf and tennis seem to do well. Asian baseball seems to do well.

The big soccer events are watched, but it isn't the same and because there are so many people pulling at the money. Also, the way soccer does it's big event is weird isn't it? Doesn't the UK put together several teams? And then a specific club wins the bid, but they're leaving behind better players IIRC? They keep team cohesion, but don't necessarily have all the best people per position.



https://en.wikipedia.org/wiki/Forbes_list_of_the_most_valuable_sports_teams

It's definetly above minor league abseball. don't underestimate how the world loves soccer.

"Doesn't the UK put together several teams?"

Of course - it's made up of seperate countries that all field their own national teams.


The world loves soccer I'm not doubting that, but it isn't the same. World cup is every 4 years. You have certainly some major teams on that forbes list, but they routinely compete against lesser teams in smaller cups. Your largest teams have way more value than a minor league baseball team, but your talent is all over the place, and so is your competition. You might do your own EU cup, but then you don't have the world talent at the show. Man U might go for the world cup, but you wouldn't even have a team comprised of all of the very best talent that EU has to offer. Then your specific teams going to the CUP might be used to playing with a player from another nation right? They can't play for you then right? It is just a mess. Also the governing body is trash.

I made my point about teams poorly I think. England has a few teams right? So if you pretend that each team had 3 great players the rest are mid. One team goes forward, but you're leaving behind many great players. And a team who has a foreign player if they don't meet the standards might not be able to play for their team in the world cup iirc. So you could wind up with 2 of the best 9 players available in your country representing you.

Now obviously this is written by someone who doesn't understand every nuance of world soccer. But it is so chaotic who could? You can go from one event where a 5 billion dollar team crushes a minor league team, to where that same team is losing in the world cup to a poor team comprised of better players because they put 100% of their best talent forward on one team that has been playing together.


Obviously we have all done our share of talking about things we don't really understand on the Internet, god knows I have, but man, that's not how any of it work.
Writerhttp://i.imgur.com/9p6ufcB.jpg
WombaT
Profile Blog Joined May 2010
Northern Ireland25321 Posts
June 15 2023 20:44 GMT
#33
On June 16 2023 04:13 lechatnoir wrote:
Solid answer, Wombat!

Why thank you sir, I have the odd moment!
'You'll always be the cuddly marsupial of my heart, despite the inherent flaws of your ancestry' - Squat
Slydie
Profile Joined August 2013
1919 Posts
June 16 2023 17:29 GMT
#34
Yeah, that was a funny post, mixing up club and national teams like a boss. Look up the major ones, then try again!

It is interesting that the NFL is WAY more regulated than any Soccer League, with healthy tings like salary caps.

It is also really sad when soccer teams overspend and crash down the Leagues.

Soccer teams could easily have been sustainable businesses, but are not because of bullshit money infusions by rich businessmen wanting a hobby and sports washing. Christiano Ronaldo has sold out completely now, and is a hypeman for the Saudis now.

But reading this thread, inflated salaries is not the problem for E-sports, it is the lack of a core business model.
Buff the siegetank
BronzeKnee
Profile Joined March 2011
United States5217 Posts
Last Edited: 2023-06-17 00:48:22
June 17 2023 00:35 GMT
#35
On June 15 2023 05:41 [Phantom] wrote:
There is not a single esport scene that is profitable. Not a single one.

Esports turned out to be a bubble.

It can be profitable in some circumstances, it can be profitable for some teams for a while.

But if you start reading about the finances of esports. Lol, CSGO, DoTa, Overwatch, rocket league etc none of them are actually profitable.

It could be argued the publicity is worth it for the companies but even that is indirect


The very first thing they taught at business school to every student is that all businesses either get sold, or fold. Every single one. The point is to be profitable for a time.

The fact some teams are profitable for a time is no different than Circuit City or Radio Shack. To say those businesses were not successful is to misunderstand business.

And there tens of thousand thousands (millions?) of business that were never profitable. There are fields where only a few companies have been profitable (electric cars?). So that argument is hollow.

Esports Teams and Esports itself, can be, has been, and will be profitable in the future. But that doesn't mean everyone who gets into will make a profit.
Quintan
Profile Joined August 2023
3 Posts
August 21 2023 06:12 GMT
#36
--- Nuked ---
nojok
Profile Joined May 2011
France15845 Posts
August 21 2023 09:40 GMT
#37
On June 16 2023 03:25 Vindicare605 wrote:
Show nested quote +
On June 16 2023 02:18 lechatnoir wrote:
I'd wager no traditional sports team is really profitable either.

In germany there's drama on a regular about football/soccer clubs desperately needing sponsorships because otherwise they can't even afford the fees to stay in the top two leagues. And that's THE sport in this country. Given what absurd sums are paid for the top athletes in the world there's no way that would be feasible without insane amounts of money pumped into it by big corporations or other actors for the advertisement and prestige values.


I can't speak for European teams, but in America sports is BIG business and some of the major teams in the American scene are worth billions. In fact I think the starting bid for an NBA team is around 1 to 1.5 billion.

Berlusconi owned the most succesful European football team during his time and he dumped it once he was done with politics.
"Back then teams that won were credited, now it's called throw. I think it's sad." - Kuroky - Flap Flap Wings!
mindjames
Profile Blog Joined October 2010
Israel322 Posts
Last Edited: 2023-08-22 21:33:43
August 21 2023 17:12 GMT
#38
To answer OP, there is a reason why all the biggest "esports" orgs are little more than talent organizations nowadays, hiring YouTubers and Twitch streamers, and requiring all of their esports players create content as well.
MrBreaker
Profile Joined October 2023
3 Posts
October 05 2023 18:54 GMT
#39
--- Nuked ---
JimmyJRaynor
Profile Blog Joined April 2010
Canada16709 Posts
Last Edited: 2023-10-05 20:47:53
October 05 2023 20:46 GMT
#40
On June 16 2023 02:18 lechatnoir wrote:
I'd wager no traditional sports team is really profitable either.

In germany there's drama on a regular about football/soccer clubs desperately needing sponsorships because otherwise they can't even afford the fees to stay in the top two leagues. And that's THE sport in this country. Given what absurd sums are paid for the top athletes in the world there's no way that would be feasible without insane amounts of money pumped into it by big corporations or other actors for the advertisement and prestige values.

and big government.
https://www.fieldofschemes.com/about/

the governments spend the money ... the corps reel in the profits.
i'm all for abolishing welfare. let's start with corporate welfare first.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
ScrappyRabbit
Profile Joined March 2016
200 Posts
October 17 2023 17:01 GMT
#41
My only contribution to this is an anecdotal one -- I moved to Korea a few months ago, and am about to get my Alien Registration Card, which means I get to sign up with a carrier long-term. The three "big ones" are SKT, KT, and U+ -- and TBH I'd feel kinda weird about signing with U+ because of the "history" I have with SKT and KT and how much "trust" I feel like I have with those **giant corporations.** Thanks for the TeamLeague memories, let me give you money for many years because it feels like you guys are the "big boys."
Highwinds
Profile Joined August 2010
Canada955 Posts
October 18 2023 07:20 GMT
#42
On October 18 2023 02:01 ScrappyRabbit wrote:
My only contribution to this is an anecdotal one -- I moved to Korea a few months ago, and am about to get my Alien Registration Card, which means I get to sign up with a carrier long-term. The three "big ones" are SKT, KT, and U+ -- and TBH I'd feel kinda weird about signing with U+ because of the "history" I have with SKT and KT and how much "trust" I feel like I have with those **giant corporations.** Thanks for the TeamLeague memories, let me give you money for many years because it feels like you guys are the "big boys."



haha I'm in the same situation I moved here in May. I'm always telling my gf I need to buy HOT6!!!
Yes It's a Good Day. 저는 아이유 사랑해요!
ScrappyRabbit
Profile Joined March 2016
200 Posts
October 18 2023 15:07 GMT
#43
On October 18 2023 16:20 Highwinds wrote:
Show nested quote +
On October 18 2023 02:01 ScrappyRabbit wrote:
My only contribution to this is an anecdotal one -- I moved to Korea a few months ago, and am about to get my Alien Registration Card, which means I get to sign up with a carrier long-term. The three "big ones" are SKT, KT, and U+ -- and TBH I'd feel kinda weird about signing with U+ because of the "history" I have with SKT and KT and how much "trust" I feel like I have with those **giant corporations.** Thanks for the TeamLeague memories, let me give you money for many years because it feels like you guys are the "big boys."



haha I'm in the same situation I moved here in May. I'm always telling my gf I need to buy HOT6!!!


I've literally had two cans today
HeartJoy
Profile Joined October 2023
Australia3 Posts
October 28 2023 09:51 GMT
#44
--- Nuked ---
Sergio14
Profile Joined November 2023
1 Post
Last Edited: 2023-11-04 23:18:09
November 04 2023 23:18 GMT
#45
Bot edit.

User was banned for this post.
tigera6
Profile Joined March 2021
3397 Posts
March 31 2024 03:40 GMT
#46
Another good summary on how "profitable" esport is

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