[NASL] Announcing The Pulse (Weekly Talkshow) - Page 12

On January 28 2013 14:22 RodrigoX wrote:
I like how frodan tries to pull of some like really offensive jokes haha. I can't tell if I'm laughing at the joke he made, or him making the joke. I feel like to pull off offensive material you either need to be perceived an asshole or someone who doesn't care.

On January 28 2013 08:48 Adebisi wrote:

I can't imagine how anybody could possibly consider it a failure.

On January 28 2013 12:59 TheMannerMule wrote:
I think a point that could have come up from the viability of team houses topic is:

-Do you have all serious players who are training for results and try to train them as a marketing tool to be marketed by the team (developing their personality, if they have one, and such).

OR

-Do you have a player or players who are not the best players but their marketing power/brand would be worth it, for instance a MaxiumusBlack type that is specifically called in for that purpose and nothing else.

Especially in Korean dominated SC2, foreign players NEED the marketing aspect of the house desperately to stay relevant
[1/27/2013 10:39:38 PM] Alex "Virgil" Schwartz: I also think streaming is NOT the way to go around marketing the player, that's another fault of foreign team houses. They sit the players down, they practice, and stream, and that's it and they [the managers] have the gall to say "We're marketing our players within the house"
[1/27/2013 10:40:47 PM] Alex "Virgil" Schwartz: Streaming is, and should remain, a supplement for the player to directly increase their own pocket money while promoting themselves, and by proxy whatever organization they're currently representing. It's up to the organization to provide addition external promotion for the player and then by proxy the organization.

On January 29 2013 02:42 Pucca wrote:
Some people brought up the credibility of the opinions presented in episode. If this is the case maybe bring in special guests. I'd love to hear what tasteosis opinion on the team houses as both casters were pro players at points of their lives. This is purely constructive criticism I loved the show last night. Thanks for running this show guys

On January 29 2013 02:58 Xeris wrote:



When Tastless and Artosis were pros, there were no such thing as team houses outside of Korea, and neither of them were in Korea as pros so I don't really see how their opinion on team houses would add anything to the discussion...

On January 29 2013 02:44 VirgilSC2 wrote:
Honestly the first talkshow I've sat through in one sitting in a LONG time, it's extremely entertaining and informative.

It's also really cool to see the Twitter conversations that pop up during the show as people not on the show want to share their view.


This is an extremely good point, I made an argument during the show in a Skype conversation:

MaximusBlack is a wonderful example of someone who is able to bring tremendous value to an organization through his media outreach, but at the same point the organization can't (or rather, shouldn't) directly profit from his streaming revenue, instead it's a much better approach to let him go through the regular streaming routine he's doing, while at the same time promoting his brand/sponsors and using that to indirectly bring the money to his team. Does it perhaps detract from the "super serious professional gaming house environment" to bring someone like that into the house? Sure. Does it make the venture that much more sustainable and bring that much more exposure, indirectly, to the house and the other players within that don't necessarily have the time to market themselves to that extent outside of streaming? Absolutely. Outside of KeSPA, which is backed by a conglomerate of major corporate sponsors, team houses won't be viable, at least as far as sitting players down in a house, shutting them away, and sending them to major LANs is concerned, for a LONG time. Any team house, be it eSF or Foreign, needs some form of constant media exposure to have a hope of keeping it a successful, attractive venture for sponsors regardless of direct player improvement.

Sorry if this seems a little rambly, I'm wired up on a few cups of very strong tea and I've been up pretty much all night.

On January 29 2013 03:54 TheMannerMule wrote:


I highlighted these sections because there is a pseudo rebuttal to that. MaximusBlack has had a history of associating with teams that have went on to disband for one reason or another (CheckSix and Quantic). From this, I think it might be easy to overestimate the marketing brand/power of MB (although he gets thousands of viewers watching his stream and hearing his obvious sponsor plugs). If I watch MaximusBlack's stream, am I likely to care enough to start learning about It'sGosu as a team? Not necessarily. One point that is not to be forgotten is a lot of the people who watch MaximusBlack's stream and his flagship operation of LifesAGlitchTV don't care about Starcraft at all. They just want to hear MB say ridiculous things or make somewhat offensive jokes. But to go back, it would be unfair to say that those two teams didn't have problems before MaximusBlack joined either team (especially Quantic).

With marketing professional players, some organizations are clueless with how to do. Listing the major NA teams: EG, Axiom, Clarity Gaming, It'sGosu, Complexity and ROOT, only one of those teams do a fantastic job with marketing (no prizes on which team that is). For the rest of them, I know what players they have but I don't really feel like I know the players. Those teams should be getting those players out into the community, doing interviews, giving appearances on talk-shows like ThePulse (for the ones who can articulate their thoughts well), doing charity work (while wearing sponsored clothing), commentating at tournaments (like QxC at IEM Poland) or maybe even guest starring at smaller events (at a discount or even no salary at all). Most of those players probably won't have anything major happen on the pro circuit so a 'grass-roots' strategy is best employed. It doesn't even have to take up that much time, say three days a month.

I will agree that streaming =/= marketing.