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On October 14 2012 20:54 mememolly wrote:Show nested quote +On October 14 2012 20:47 Hardigan wrote:
well, if every pro/manager etc. said that it really really helps giving the sponsors some love, contacting them and writing them E-Mails, why shouldn't we think that way? if a company receives 4000 emails saying how nice it was they sponsored an event but sees no improvement on their sales then they will stop sponsoring that event or they will continue to invest in flawed investments to their own detriment
4000 e-mails mean that some time, in the near or later future, when an individual will have to make a purchasing decision, he will be inclined towards their product
i.e. standard advertising
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On October 14 2012 20:54 mememolly wrote:Show nested quote +On October 14 2012 20:47 Hardigan wrote:
well, if every pro/manager etc. said that it really really helps giving the sponsors some love, contacting them and writing them E-Mails, why shouldn't we think that way? if a company receives 4000 emails saying how nice it was they sponsored an event but sees no improvement on their sales then they will stop sponsoring that event or they will continue to invest in flawed investments to their own detriment
If you think about it, sometimes it's hard to notice improvement on their sales because they have many products, and target is like 70% of the world, not really one country so it's even harder to track, e-mails on the other hand are very easy to be noticed.
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On October 14 2012 20:55 n0ise wrote:Show nested quote +On October 14 2012 20:54 mememolly wrote:On October 14 2012 20:47 Hardigan wrote:
well, if every pro/manager etc. said that it really really helps giving the sponsors some love, contacting them and writing them E-Mails, why shouldn't we think that way? if a company receives 4000 emails saying how nice it was they sponsored an event but sees no improvement on their sales then they will stop sponsoring that event or they will continue to invest in flawed investments to their own detriment 4000 e-mails mean that some time, in the near or later future, when an individual will have to make a purchasing decision, he will be inclined towards their product i.e. standard advertising
you missed this part but sees no improvement on their sales
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On October 14 2012 20:54 mememolly wrote:Show nested quote +On October 14 2012 20:47 Hardigan wrote:
well, if every pro/manager etc. said that it really really helps giving the sponsors some love, contacting them and writing them E-Mails, why shouldn't we think that way? if a company receives 4000 emails saying how nice it was they sponsored an event but sees no improvement on their sales then they will stop sponsoring that event or they will continue to invest in flawed investments to their own detriment
hmm.. i dont know how to respond to that exactly. maybe with this here:
"well, if every pro/manager etc. said that it really really helps giving the sponsors some love, contacting them and writing them E-Mails, why shouldn't we think that way?"
If they say it's good and very useful, than i trust them. And as long as they keep saying exactly that, i believe it.
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discounts for starcraft players would be nice step that u can ask sponsors when u tell them that they are awesome in email
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On October 14 2012 20:45 mememolly wrote:
sponsors only care about money, emails don't mean shit if you're not buying their products
This is a little one-sided. Sure, bottom line is money, but when they receive a lot of emails, they can be pretty sure the senders are aware of their brand and view it favorably. That's pretty much all advertising can ask for. At the end of the day being viewed favorably only counts when it translates to sales, but that's always a matter of probability. The probability of sales increases with the number of consumers that view a brand favorably.
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On October 14 2012 20:57 mememolly wrote:Show nested quote +On October 14 2012 20:55 n0ise wrote:On October 14 2012 20:54 mememolly wrote:On October 14 2012 20:47 Hardigan wrote:
well, if every pro/manager etc. said that it really really helps giving the sponsors some love, contacting them and writing them E-Mails, why shouldn't we think that way? if a company receives 4000 emails saying how nice it was they sponsored an event but sees no improvement on their sales then they will stop sponsoring that event or they will continue to invest in flawed investments to their own detriment 4000 e-mails mean that some time, in the near or later future, when an individual will have to make a purchasing decision, he will be inclined towards their product i.e. standard advertising you missed this part but sees no improvement on their sales
Actually i think the idea that sponsors support teams for sales increases is slightly misguided. Say steelseries sponsors and MLG, and then the next week they see a 2% increase in sales. Maybe that's people watching MLG and thinking "hmm yes i want to buy steelseries gear" or maybe it isn't. Steelseries has no way to tell.
Sponsoring stuff is about brand awareness and about controlling how the public perceives your company. This is why energy drinks sponsor stuff like gaming, F1 racing etc. It's not just people seeing the logo and wanting to buy the thing, it's about creating an image of a company that's appealing to your target demographic.
What this means is that the positive effects of sponsoring something like a gaming team are very hard to quantify, and are probably based more off gut feeling than anything else. In that case, i expect companies who sponsor gaming teams would appreciate emails saying thank you for sponsorship.
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On October 14 2012 21:03 FrogOfWar wrote:Show nested quote +On October 14 2012 20:45 mememolly wrote:
sponsors only care about money, emails don't mean shit if you're not buying their products This is a little one-sided. Sure, bottom line is money, but when they receive a lot of emails, they can be pretty sure the senders are aware of their brand and view it favorably. That's pretty much all advertising can ask for. At the end of the day being viewed favorably only counts when it translates to sales, but that's always a matter of probability. The probability of sales increases with the number of consumers that view a brand favorably.
Yep, but if the number of consumers doesn't increase when I've spent X amount on advertising for an event then I'm going to invest that X elsewhere next time as I'm more likely to see a return on it, I can't take emails to the bank
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On October 14 2012 20:57 mememolly wrote:Show nested quote +On October 14 2012 20:55 n0ise wrote:On October 14 2012 20:54 mememolly wrote:On October 14 2012 20:47 Hardigan wrote:
well, if every pro/manager etc. said that it really really helps giving the sponsors some love, contacting them and writing them E-Mails, why shouldn't we think that way? if a company receives 4000 emails saying how nice it was they sponsored an event but sees no improvement on their sales then they will stop sponsoring that event or they will continue to invest in flawed investments to their own detriment 4000 e-mails mean that some time, in the near or later future, when an individual will have to make a purchasing decision, he will be inclined towards their product i.e. standard advertising you missed this part but sees no improvement on their sales
I'll rewrite it because I feel like giving and you sure sound like you can take it.
I was saying that, regardless of sales now, 4000 e-mails does mean that sales might improve in the future. Sales in "niche" sectors (mice, headsets) might not necessarily skyrocket now because of the frequency at which they're generally replaced, at the same time it does let the manufacturer know that their future models might will sell better. Which in turn, means that sponsoring current events becomes a good idea, even if sales haven't necessarily improved visibly.
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On October 14 2012 21:05 mememolly wrote:Show nested quote +On October 14 2012 21:03 FrogOfWar wrote:On October 14 2012 20:45 mememolly wrote:
sponsors only care about money, emails don't mean shit if you're not buying their products This is a little one-sided. Sure, bottom line is money, but when they receive a lot of emails, they can be pretty sure the senders are aware of their brand and view it favorably. That's pretty much all advertising can ask for. At the end of the day being viewed favorably only counts when it translates to sales, but that's always a matter of probability. The probability of sales increases with the number of consumers that view a brand favorably. Yep, but if the number of consumers doesn't increase when I've spent X amount on advertising for an event then I'm going to invest that X elsewhere next time as I'm more likely to see a return on it, I can't take emails to the bank
In theory true, of course, but in practice advertising is hardly an exact science. It's usually not possible to attribute a sale to an ad directly. Even if the sale comes via a website referral, that customer's willingness to buy from that company might have been established earlier. But we don't know the facts here. Theoretically speaking, if sponsers in some way come to the conclusion that e-sports fans are just a bunch of slackers that are all words and never buy anything, you're right, emails won't mean anything. I find that unlikely though. Computer nerds buy computer stuff obviously.
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On October 14 2012 21:05 Zrana wrote:Show nested quote +On October 14 2012 20:57 mememolly wrote:On October 14 2012 20:55 n0ise wrote:On October 14 2012 20:54 mememolly wrote:On October 14 2012 20:47 Hardigan wrote:
well, if every pro/manager etc. said that it really really helps giving the sponsors some love, contacting them and writing them E-Mails, why shouldn't we think that way? if a company receives 4000 emails saying how nice it was they sponsored an event but sees no improvement on their sales then they will stop sponsoring that event or they will continue to invest in flawed investments to their own detriment 4000 e-mails mean that some time, in the near or later future, when an individual will have to make a purchasing decision, he will be inclined towards their product i.e. standard advertising you missed this part but sees no improvement on their sales Actually i think the idea that sponsors support teams for sales increases is slightly misguided. Say steelseries sponsors and MLG, and then the next week they see a 2% increase in sales. Maybe that's people watching MLG and thinking "hmm yes i want to buy steelseries gear" or maybe it isn't. Steelseries has no way to tell. Sponsoring stuff is about brand awareness and about controlling how the public perceives your company. This is why energy drinks sponsor stuff like gaming, F1 racing etc. It's not just people seeing the logo and wanting to buy the thing, it's about creating an image of a company that's appealing to your target demographic. What this means is that the positive effects of sponsoring something like a gaming team are very hard to quantify, and are probably based more off gut feeling than anything else. In that case, i expect companies who sponsor gaming teams would appreciate emails saying thank you for sponsorship.
Yeah, ROI is hard to track and ascertain but it's easier to track when there is no improvement as opposed to some, most of your points I agree with but all the work companies do in building brand awareness etc is useless if they only get a bunch of emails for their troubles,
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Even you are trying to do something positive, mentioning only eg sponsors makes it look like an advertisiment/eg promotion stuff. You should remove it or put other team's sponsors too while you are at it. I know it's just an example but that's the first impression I got and I'm sure I'm not the only one.
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On October 14 2012 20:55 Fandango wrote:
I hate this thread with the same vitriol I hate threads telling me why I should pay for MLG and people who email sponsors about shit players said this one time. Stop treating competitive SC2 as if it's 5 people in a basement trying to get something going, it's a multi-million dollar profitable industry that doesn't need propping up with god awful 'community' efforts. If you want SC2 to be bigger, watch or pay for events or streams you think are worth it based on the content they provide, don't watch or pay for events or streams that don't. If there's significant viewership then there's significant sponsorship, don't create false economies by propping up commercial ventures for dumb reasons.
I remember Incontrol talking on EG Master's Cup about Kingston HyperX. He specifically said that the marketing people who received positive tweets showed it to their bosses as a justification for investing even more into eSports. It's another thing to point to, in conjunction with sales numbers. I don't see a reason to doubt Incontrol, why would he lie about it if it's completely meaningless?
I'm not giving positive feedback to sponsors to replace watching and paying for products. It's an additional effort that takes very little effort and I don't see how it could possibly hurt. How does it create a "false economy"?
You're free to call it dumb though and feel free to hate it, but I haven't seen any argument against it in this thread that is more convincing than Incontrol's remark.
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On October 14 2012 21:15 ibo422 wrote:
Even you are trying to do something positive, mentioning only eg sponsors makes it look like an advertisiment/eg promotion stuff. You should remove it or put other team's sponsors too while you are at it. I know it's just an example but that's the first impression I got and I'm sure I'm not the only one.
Fair enough, I'll do that.
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100% agree nice topic and i am really silent guy too 
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Thank the sponsors by buying a product or two!
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haha I like this idea, I definitely think the backlash gets a bit out of hand sometimes....
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On October 14 2012 19:49 Vaftrudner wrote:Hello everyone! With many people on Reddit contacting the sponsors with only negative feedback, I've decided to make it a point to actively thank them because I genuinely appreciate what they do for eSports. Remember, watching hours and hours of Starcraft is a privilege, not a right. Since there was recently a campaign contacting EG's sponsors after the Stephano controversy, I've decided to make those sponsors a priority. This is a list copied straight from Reddit: EG sponsors+ Show Spoiler +Other sponsors because this is not only about EG, it was just an example from me. compLexity Gaming sponsors+ Show Spoiler +Quantic Gaming sponsors+ Show Spoiler +ROOT Gaming sponsors+ Show Spoiler +Team Liquid sponsors+ Show Spoiler +More is coming in time. Please noteThis is not a comment on the Stephano controversy. I don't take a side. It's not my place. I'm just worried that too much negative feedback will scare away the sponsors who keep eSports alive, and I want to do something positive. Whichever side you take in whatever controversy, make sure you show appreciation to the people who keep the scene vibrant.This is the letter I wrote to RaidCall, it's all true and might serve as an inspiration. If you write them, don't lie or copypaste something generic, but if you appreciate what they do, let them know. + Show Spoiler +Thank you for supporting eSports in general and EG in particular! Personally, I never tried RaidCall before I heard a lot of good things about it in EG's Starcraft 2 Master's Cup. I'm using it now and I'm very happy with it. For me, knowing that a company supports the scene I love makes me much more likely to choose their products. I know that there are people who contact you for negative reasons, but please remember that they are a vocal but small group. Speaking for the silent majority, I thank you for sponsoring the things I love and developing a great product!
Best regards,
Jonathan Jonsson
Great idea, Vaftrudner. Giving the sponsors some love makes it easier for them to continue supporting the scene. The scene needs more people with your mindset as opposed to those who are apathetic or downright negative. I will most definitely be writing to various companies via emails and tweets.
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i am going to mail the sponsors and thank them, great thread.
im also going to let them know that i dont care about what pro-gamers say, i care about the game.
i feel like we need to outweight the damn asshats that go straight to sponsors as soon as they hear something they dont like.
i was looking forward to see Stephano play GD Invitational and DreamHack Bucharest 
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Want to help esports.
Make the company that needs the least help the priority.
Nice logic you got there man.
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EPT
