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MLG Winter Arena to be PPV - Page 169

Forum Index > SC2 General
4945 CommentsPost a Reply
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Criticism is allowed. Undue flaming is not. Take a second to think your post through before you submit.

Bans will be handed out.

Should go without saying, but don't link restreams here either.
MVTaylor
Profile Blog Joined October 2011
United Kingdom2893 Posts
Last Edited: 2012-02-15 09:09:35
February 15 2012 08:56 GMT
#3361
Here's where MLG has really messed up with this entire event.

1) The releasing of information about Winter Arena. It all started off rather badly with the initial reveal of MLG Winter. Yes there are only a limited number of weekend in the year but having it clash with another major event seems poorly planned. The reveal of Arena should have been done earlier and not so close to the event.

2) Qualifiers... non-open qualifiers based on a crazy invite system that involved inviting SOME of the best Code S players in KR to a qualifier and then SOME players in NA who probably couldn't even get master in the KR server also being invited. The whole system was terrible, further to this the leaking of results for every qualifier was shambolic as was deciding to broadcast the EU qualifier at a time where almost no EU viewers could watch.

3) Timing of PPV announcement. This should have been announced weeks ago, not now. When Winter Arena was announced nobody considered this would be the way they would have to watch it. I'm 99% sure everyone assumed it would be a free ad supported stream with an HD option for some money. Instead, TEN DAYS before the event it is announced that the Arena will be PPV with no free low quality ad supported option. The Arena itself should have been announced in 2011 while the PPV announcement should have been made when the actual arena announcement was made.

4) MLG costs for the event. I'll reach this in a later point but $20 is too much for one weekend of PPV. However, surely MLG can reduce their costs rather than charging this much. If MLG say they are losing money then do they really need to have a non Pro Circuit event with a $26,000 prize pool, no audience while paying for the flights of all the competitors, do they really need to bring back Halo for another year with $56k per event in prizes for a dead game. If you are losing money then before charging viewers so much maybe reduce your costs, do you really need to offer a 26k prize pool for a non pro Circuit event, do you really need to pay for the travel of 32 players (especially the 20 or so coming from outside NA), do you really need to be the only thing keeping competitive Halo alive?

5) Actual cost of PPV. Let's get this right out there, $20 is too much. While it may indeed be a premier event it's not even a Pro Circuit event. The GSL is the only league who charges anywhere near as much as this per event but given that's the premier SC2 competition and you pay for leagues and not just weekends this comparison is barely valid. NASL charged a large amount for HD coverage of their finals and I'm willing to be many people didn't go with that and just stuck to the free stream. IPL3 extra content was dirt cheap in comparison, as is IEM events. For the $20 I'm paying I'll be getting five streams, but you've only announced four casters. I would not want to pay $20 to have a stream with Tastosis, a stream with Wheat and JP and then two dead streams (or Tumba in a cupboard) and a wandering cam. If people are going to pay this much they expect the absolute best available and I don't think I'm alone in thinking MLG will not be able to produce this on their first trial of this system. $10 is without doubt the better option.

6) No reductions for Gold members (until a shit storm happens). I realise that Gold members now get a massive $5 discount on this but it should have been AT LEAST this from the announcement. Getting people paying a subscription for your content has got to be the goal of any organisation. You aren't basing your income on estimates or assumptions then, you know you have this many subscribers that will give you this much every year. This event should have been free, or immensely cheap for MLG Gold members. If I want to watch every MLG Arena without becoming a Gold member then it will cost me $80 this year (assuming the next three are also $20). If I want to watch every MLG Arena and be a Gold member it will cost me $90 (assuming the next three are also $15 for Gold). This is a terrible model. It should cost me the same amount, or less, to be a Gold member and watch these events than just to watch these events. You have got to reward subscribers!

I think that about sums it up and I while I'd love to get a response from MLG on the points, well, I won't. lol.

While I don't think anyone here wants to see MLG die off there seems to have been some utterly awful business and PR decisions involved in this with very little common sense. As a further point if there really not enough people watching SC2 to justify a free stream then going down a PPV route will only mean less people watch. No one is going to pay $20 for this if they don't already like SC2 tournaments, there will be no new people watching.
@followMVT
PHILtheTANK
Profile Joined March 2011
United States1834 Posts
February 15 2012 10:07 GMT
#3362
I won't be purchasing this, but that is because I rarely have the time on the weekend to sit down and watch an entire tournament and the 20 dollars isn't worth it to me to just watch the semis/finals, i'll just watch the vods of the games I want to see later. I'll be curious to see how the viewer numbers are affected by this.
Jieun <3
Jono7272
Profile Joined November 2010
United Kingdom6330 Posts
February 15 2012 10:22 GMT
#3363
On February 15 2012 17:56 mvtaylor wrote:
+ Show Spoiler +
Here's where MLG has really messed up with this entire event.

1) The releasing of information about Winter Arena. It all started off rather badly with the initial reveal of MLG Winter. Yes there are only a limited number of weekend in the year but having it clash with another major event seems poorly planned. The reveal of Arena should have been done earlier and not so close to the event.

2) Qualifiers... non-open qualifiers based on a crazy invite system that involved inviting SOME of the best Code S players in KR to a qualifier and then SOME players in NA who probably couldn't even get master in the KR server also being invited. The whole system was terrible, further to this the leaking of results for every qualifier was shambolic as was deciding to broadcast the EU qualifier at a time where almost no EU viewers could watch.

3) Timing of PPV announcement. This should have been announced weeks ago, not now. When Winter Arena was announced nobody considered this would be the way they would have to watch it. I'm 99% sure everyone assumed it would be a free ad supported stream with an HD option for some money. Instead, TEN DAYS before the event it is announced that the Arena will be PPV with no free low quality ad supported option. The Arena itself should have been announced in 2011 while the PPV announcement should have been made when the actual arena announcement was made.

4) MLG costs for the event. I'll reach this in a later point but $20 is too much for one weekend of PPV. However, surely MLG can reduce their costs rather than charging this much. If MLG say they are losing money then do they really need to have a non Pro Circuit event with a $26,000 prize pool, no audience while paying for the flights of all the competitors, do they really need to bring back Halo for another year with $56k per event in prizes for a dead game. If you are losing money then before charging viewers so much maybe reduce your costs, do you really need to offer a 26k prize pool for a non pro Circuit event, do you really need to pay for the travel of 32 players (especially the 20 or so coming from outside NA), do you really need to be the only thing keeping competitive Halo alive?

5) Actual cost of PPV. Let's get this right out there, $20 is too much. While it may indeed be a premier event it's not even a Pro Circuit event. The GSL is the only league who charges anywhere near as much as this per event but given that's the premier SC2 competition and you pay for leagues and not just weekends this comparison is barely valid. NASL charged a large amount for HD coverage of their finals and I'm willing to be many people didn't go with that and just stuck to the free stream. IPL3 extra content was dirt cheap in comparison, as is IEM events. For the $20 I'm paying I'll be getting five streams, but you've only announced four casters. I would not want to pay $20 to have a stream with Tastosis, a stream with Wheat and JP and then two dead streams (or Tumba in a cupboard) and a wandering cam. If people are going to pay this much they expect the absolute best available and I don't think I'm alone in thinking MLG will not be able to produce this on their first trial of this system. $10 is without doubt the better option.

6) No reductions for Gold members (until a shit storm happens). I realise that Gold members now get a massive $5 discount on this but it should have been AT LEAST this from the announcement. Getting people paying a subscription for your content has got to be the goal of any organisation. You aren't basing your income on estimates or assumptions then, you know you have this many subscribers that will give you this much every year. This event should have been free, or immensely cheap for MLG Gold members. If I want to watch every MLG Arena without becoming a Gold member then it will cost me $80 this year (assuming the next three are also $20). If I want to watch every MLG Arena and be a Gold member it will cost me $90 (assuming the next three are also $15 for Gold). This is a terrible model. It should cost me the same amount, or less, to be a Gold member and watch these events than just to watch these events. You have got to reward subscribers!


I think that about sums it up and I while I'd love to get a response from MLG on the points, well, I won't. lol.

While I don't think anyone here wants to see MLG die off there seems to have been some utterly awful business and PR decisions involved in this with very little common sense. As a further point if there really not enough people watching SC2 to justify a free stream then going down a PPV route will only mean less people watch. No one is going to pay $20 for this if they don't already like SC2 tournaments, there will be no new people watching.

Don't be so unsure! Live on three tonight should provide some good answers to most of this. Forward this DjWheat, as it seems a good summary.
Innovation | Flash | Mvp | Byun | TY
Disposition1989
Profile Blog Joined March 2011
Canada270 Posts
February 15 2012 10:24 GMT
#3364
"i want this tournament to be free, HD to be perfect quality on all 16 streams, my vods quicker, more worldwide players and i want mlg to afford to pay their players before they leave the venue or else ill bring down the wrath of a titan". did i get that right?

unless sundance is a wizard, the monies need to come from more than just sponsors. i.e., you because in north america, a zillion people watch football/hockey/baseball/basketball. only a 10000th of a zillion watch sc2. why should big companies sponsor big money for this if its fanbase will jump ship this easily?
qbs
Profile Joined January 2011
Poland771 Posts
February 15 2012 10:31 GMT
#3365
well $20 is too much imo to watch event late in the night for me just saying

one way i rly want this to be a sucess but man if it is they will always charge $20 witch i think is too much for a single event . 60$ for light season of GSL is worth it 1 event MLG for 20 $ is not.

DeMusliM !!!
nimdil
Profile Blog Joined January 2011
Poland3752 Posts
February 15 2012 10:34 GMT
#3366
On February 15 2012 08:38 Titorelli wrote:
Show nested quote +
On February 15 2012 07:57 nimdil wrote:
On February 15 2012 03:03 Klipsys wrote:
On February 15 2012 03:01 mememolly wrote:
On February 15 2012 02:56 Klipsys wrote:
So many broke nerds it’s disgusting. Some of you should get jobs and contribute instead of being spoiled consumers. Honestly, it's like a bunch of poor children crying about wanting free shit. You should all be ashamed of yourselves, and if you're over 18, you should be EMBARRESED. These people put on a show for us to enjoy, and you want them to constantly do it for FREE? I don't think anyone here really understands how business work....



no one asked MLG to put those events on you know, they do it to make money, don't act like MLG have some moral high ground here and are being undermined by the uncompromising "broke nerds", people just don't want to be ripped off/insulted, $20 is ripping people off


Are you new to planet earth? Are you seriously OFFENDED (LOL?) that they're charging money for this? Do you honestly believe everything esports should be free? How do you expect these people to feed their families? You're delusional if you think they should make everything free for everyone.

Google makes stuff free for people and bam! The make profit!
Facebook is free and BAM! I don't think Mark has any problems with feeding his family.

What a joke.

Pls turn on your brain on before comparing Google and Facebook to MLG or E-sports organisations in general. Gosh it hurts my brain that people keep doing that.


Show nested quote +
On February 15 2012 08:16 Slasher wrote:
Sundance will join Live On Three tomorrow as the first guests of the new year to discuss all details on the Winter Arena, PPV, and the future of the 2012 season.


AWESOME! Cant wait

I don't pay for any TV channel in Poland. At best I pay Television provider for access to channels which is similar in price to Internet access.
Somehow I can have sport channels, news channels, business channels and all that crap.
In Poland there was 1 ppv event and it was rather unsuccesful.

clementdudu
Profile Joined September 2010
France819 Posts
February 15 2012 10:38 GMT
#3367
i dont remember one ppv event in france >.<
they lost eu vierwership right there and then.
bad timezone(no biggie its a na tournie),assembly with lots of eu players at the same time with good timezone,and ppv which has never been seen in eu.
Xcobidoo
Profile Joined June 2011
Sweden1871 Posts
February 15 2012 10:40 GMT
#3368
On February 15 2012 19:24 Disposition1989 wrote:
"i want this tournament to be free, HD to be perfect quality on all 16 streams, my vods quicker, more worldwide players and i want mlg to afford to pay their players before they leave the venue or else ill bring down the wrath of a titan". did i get that right?

unless sundance is a wizard, the monies need to come from more than just sponsors. i.e., you because in north america, a zillion people watch football/hockey/baseball/basketball. only a 10000th of a zillion watch sc2. why should big companies sponsor big money for this if its fanbase will jump ship this easily?

It's not about jumping ship, it's about deciding what price is fair and what is not. This happens in all kinds of business around the globe and that's why we have the prices that we have. If a rival company can offer you a better deal and a better product, then you have to do something else. Making a tournament does not entitle you to get money, just as little as it entitles anyone else to get free access to anything.
What I think is weird is the fact that MLG does not seem to have thought this through beforehand. In normal business you just don't set a price and see if people want it or not, you research. If someone would have told me a month ago "MLG will be flying over 48 players and casters on their expense and they are going to charge you 20 dollars" I would have laughed. Not because of the price, but because there has been no indication from streaming numbers or the community that a venture of that magnitude would succeed. We didn't ask MLG to send over 48 players on their expense, they didn't even ask US, the consumer. And IF they actually did and they are surprised now to see that a lot of people will not be paying; well then someone has fucked up immensely.¨
If someone told me to bake two cakes for a yard sale because I expected 20 people to come, I wouldn't bake 100 of them and then be surprised when only 25 showed up, that's just a ill-informed business decision as far as I'm concerned.
Supreme Intergalactic Commander
Frankon
Profile Joined May 2010
3054 Posts
February 15 2012 10:45 GMT
#3369
On February 15 2012 19:34 nimdil wrote:
Show nested quote +
On February 15 2012 08:38 Titorelli wrote:
On February 15 2012 07:57 nimdil wrote:
On February 15 2012 03:03 Klipsys wrote:
On February 15 2012 03:01 mememolly wrote:
On February 15 2012 02:56 Klipsys wrote:
So many broke nerds it’s disgusting. Some of you should get jobs and contribute instead of being spoiled consumers. Honestly, it's like a bunch of poor children crying about wanting free shit. You should all be ashamed of yourselves, and if you're over 18, you should be EMBARRESED. These people put on a show for us to enjoy, and you want them to constantly do it for FREE? I don't think anyone here really understands how business work....



no one asked MLG to put those events on you know, they do it to make money, don't act like MLG have some moral high ground here and are being undermined by the uncompromising "broke nerds", people just don't want to be ripped off/insulted, $20 is ripping people off


Are you new to planet earth? Are you seriously OFFENDED (LOL?) that they're charging money for this? Do you honestly believe everything esports should be free? How do you expect these people to feed their families? You're delusional if you think they should make everything free for everyone.

Google makes stuff free for people and bam! The make profit!
Facebook is free and BAM! I don't think Mark has any problems with feeding his family.

What a joke.

Pls turn on your brain on before comparing Google and Facebook to MLG or E-sports organisations in general. Gosh it hurts my brain that people keep doing that.


On February 15 2012 08:16 Slasher wrote:
Sundance will join Live On Three tomorrow as the first guests of the new year to discuss all details on the Winter Arena, PPV, and the future of the 2012 season.


AWESOME! Cant wait

I don't pay for any TV channel in Poland. At best I pay Television provider for access to channels which is similar in price to Internet access.
Somehow I can have sport channels, news channels, business channels and all that crap.
In Poland there was 1 ppv event and it was rather unsuccesful.


And that event was a bit controversial. The network that hosted that ppv event forced other networks that had in their offer a german tv station that was showing that match for free (with german comentary) to turn off that station cabel signal in polish cabel networks.
Swiv
Profile Joined October 2011
Germany3674 Posts
February 15 2012 10:47 GMT
#3370
let's bet, how will sundance backpedal on lo3:

no freestream and ~10$ or freestream and 10$?

whatever he does, i hope not too many will fall for that marketing trick.
[_] Terran [_] Zerg [_] Protoss [X] Random ------- Fantasy - hyvaa - sOs
y0su
Profile Blog Joined September 2011
Finland7871 Posts
February 15 2012 10:56 GMT
#3371
On February 15 2012 19:47 Swiv wrote:
let's bet, how will sundance backpedal on lo3:

no freestream and ~10$ or freestream and 10$?

whatever he does, i hope not too many will fall for that marketing trick.

You really think they would refund half the money they've already made to gamble on getting at least double the current/expected buys? (as well on gamble if this would make them look better or worse.)

I really think mlg should have said from the start: "We're going to put on huge tournament 4 times a year. We want to fly in players from all 3 major regions but to do that we will charge viewers $20 for the weekend. Also, this will not be part of the 'pro circuit' so anyone who already purchased a subscription is out of luck." (Actually, it still doesn't sound good...)
eme
Profile Joined January 2011
Finland105 Posts
February 15 2012 11:02 GMT
#3372
On February 15 2012 19:24 Disposition1989 wrote:
"i want this tournament to be free, HD to be perfect quality on all 16 streams, my vods quicker, more worldwide players and i want mlg to afford to pay their players before they leave the venue or else ill bring down the wrath of a titan". did i get that right?

unless sundance is a wizard, the monies need to come from more than just sponsors. i.e., you because in north america, a zillion people watch football/hockey/baseball/basketball. only a 10000th of a zillion watch sc2. why should big companies sponsor big money for this if its fanbase will jump ship this easily?


Just the same, why should big companies sponsor big money if the numbers in spectators drop drastically. After all, they are looking for exposure, which they would not be getting from the PPV system. Also, people who are paying for a service expect it to be free of ads, although not sure how this works in North America.
WallieP
Profile Joined January 2011
Netherlands425 Posts
February 15 2012 11:08 GMT
#3373
Just to say it in case MLG reads all comments here:
I would surely pay 10$, but 20$ is just to much for a single tourney.. i just watch the ASUS ROG now i guess
i came i saw i conquered
eLeVaTioN
Profile Joined February 2012
United States97 Posts
February 15 2012 11:11 GMT
#3374
People need to look at this from not only their own perspective but from an E-Sports business perspective as well. E-Sports (competitive gaming), what ever you want to call it is a business, and many people live under the delusion that gaming leagues like MLG are already making millions of dollars every year, when in fact every year they are taking a loss while they continue to invest back into it. For E-Sports to survive, it needs to be monetized and for MLG to begin the change into a new era is actually a good decision, otherwise if these leagues continued to ignore this model and make everything free, eventually these leagues will go bankrupt and E-Sports will die.

Now for those concerned about the $20 cost for a weekend pass, yes it seems a bit high to most but from a business perspective it was rather a very smart decision on their part and it needed to be done. For this arena it's $20, but they knew that people would give negative feedback towards it and we can easily assume that the price will decrease afterwards for the remaining 3 arena events for this season and for any events in future years if they continue to use this tournament format. This was their plan to begin with, people were going to be mad about the higher price, and after this arena they will cut the price drastically, that way much more people will buy into these passes or they will buy into the new but unreleased combined packages that they announced, which will essentially be the same thing as GSL year long passes. And while they made this decision, other leagues such as IPL, NASL, IEM and some of the major tournaments like Dreamhack will look into what MLG is doing and eventually they as well will introduce similar models, charging money for their content. You can't sit here forever believing they will just hand out all of their content for free while not making any revenue after each year and taking a loss. Within the next couple of years, probably every league will monetize their content in some way, and at the same time that content will continue to grow in quality as well as the amount of it.

Another consideration people need to take into account is that the money they will make from this PPV and from future monetized content, that money will in part be put back into the model and the company to better provide for players and spectators alike. So as MLG begins to make a revenue, they will have more money to work with in providing even higher quality content and more ideas with streaming and such.

This first Arena PPV was just a test, and as I said earlier this was probably their plan from the start and the price will be cut afterwards while they introduce more content packages. And throughout the year as they continue to receive feedback and such from the community, the model will work better with providing the community with the best quality content MLG can offer for a reasonable price. The community, although most of it disagrees with this new model, should still support this change as it's for the better and growth of E-Sports. I'm not saying everyone should buy this pass, imo if you love SC2 and you feel it's worth your $20, buy it, if not, don't, but don't have the attitude of just doing away with MLG and just ranting and raging about these changes while not having any consideration from their perspective or the perspective of E-sports in general. Yes, Starcraft existed and was established before and without MLG, however for SC2 to grow and be able to provide the luxuries that players want as well as spectators and to have the opportunity to grow E-sports to a level that is close to the level of professional sports, MLG needs to exist with SC2 and in the end it needs to succeed.

mYthson
Profile Joined December 2011
Germany20 Posts
February 15 2012 11:16 GMT
#3375
So Assembly it is

I payed 15$ for GSL Code S, Code A and Up&Downs and 20€ (special offer at the moment) for 1 year ESLTV (IEM,HSC,EPS,go4sc2,taketv,...).
Theres no way that I pay 20$ for just 1 weekend.

Oh and I buy stuff that I think is worth it, not something overprized for the love of esports
zezamer
Profile Joined March 2011
Finland5701 Posts
February 15 2012 11:19 GMT
#3376
On February 15 2012 20:11 eLeVaTioN wrote:
People need to look at this from not only their own perspective but from an E-Sports business perspective as well. E-Sports (competitive gaming), what ever you want to call it is a business, and many people live under the delusion that gaming leagues like MLG are already making millions of dollars every year, when in fact every year they are taking a loss while they continue to invest back into it. For E-Sports to survive, it needs to be monetized and for MLG to begin the change into a new era is actually a good decision, otherwise if these leagues continued to ignore this model and make everything free, eventually these leagues will go bankrupt and E-Sports will die.


You working for MLG?
esotericc
Profile Joined July 2011
449 Posts
Last Edited: 2012-02-15 11:28:23
February 15 2012 11:26 GMT
#3377
On February 15 2012 20:11 eLeVaTioN wrote:
People need to look at this from not only their own perspective but from an E-Sports business perspective as well. E-Sports (competitive gaming), what ever you want to call it is a business, and many people live under the delusion that gaming leagues like MLG are already making millions of dollars every year, when in fact every year they are taking a loss while they continue to invest back into it. For E-Sports to survive, it needs to be monetized and for MLG to begin the change into a new era is actually a good decision, otherwise if these leagues continued to ignore this model and make everything free, eventually these leagues will go bankrupt and E-Sports will die.

Now for those concerned about the $20 cost for a weekend pass, yes it seems a bit high to most but from a business perspective it was rather a very smart decision on their part and it needed to be done. For this arena it's $20, but they knew that people would give negative feedback towards it and we can easily assume that the price will decrease afterwards for the remaining 3 arena events for this season and for any events in future years if they continue to use this tournament format. This was their plan to begin with, people were going to be mad about the higher price, and after this arena they will cut the price drastically, that way much more people will buy into these passes or they will buy into the new but unreleased combined packages that they announced, which will essentially be the same thing as GSL year long passes. And while they made this decision, other leagues such as IPL, NASL, IEM and some of the major tournaments like Dreamhack will look into what MLG is doing and eventually they as well will introduce similar models, charging money for their content. You can't sit here forever believing they will just hand out all of their content for free while not making any revenue after each year and taking a loss. Within the next couple of years, probably every league will monetize their content in some way, and at the same time that content will continue to grow in quality as well as the amount of it.

Another consideration people need to take into account is that the money they will make from this PPV and from future monetized content, that money will in part be put back into the model and the company to better provide for players and spectators alike. So as MLG begins to make a revenue, they will have more money to work with in providing even higher quality content and more ideas with streaming and such.

This first Arena PPV was just a test, and as I said earlier this was probably their plan from the start and the price will be cut afterwards while they introduce more content packages. And throughout the year as they continue to receive feedback and such from the community, the model will work better with providing the community with the best quality content MLG can offer for a reasonable price. The community, although most of it disagrees with this new model, should still support this change as it's for the better and growth of E-Sports. I'm not saying everyone should buy this pass, imo if you love SC2 and you feel it's worth your $20, buy it, if not, don't, but don't have the attitude of just doing away with MLG and just ranting and raging about these changes while not having any consideration from their perspective or the perspective of E-sports in general. Yes, Starcraft existed and was established before and without MLG, however for SC2 to grow and be able to provide the luxuries that players want as well as spectators and to have the opportunity to grow E-sports to a level that is close to the level of professional sports, MLG needs to exist with SC2 and in the end it needs to succeed.



I refuse to pay for anything that doesn't offer a low quality free stream. Them simply only offering content to people who pay an absurd amount is not helping esports or growing SC2, it's growing MLG and hurting sc2 because newer people and people who just don't like it enough to pay won't.

Judging from the pretty expensive lifestyle MLG is already living i.e high rise offices in NY, flying players in from all over and the general we are baller attitude that is all over sundances twitter makes me feel if I did pay a very small amount of that money would be put back into the community.
eLeVaTioN
Profile Joined February 2012
United States97 Posts
February 15 2012 11:26 GMT
#3378
On February 15 2012 20:19 zezamer wrote:
Show nested quote +
On February 15 2012 20:11 eLeVaTioN wrote:
People need to look at this from not only their own perspective but from an E-Sports business perspective as well. E-Sports (competitive gaming), what ever you want to call it is a business, and many people live under the delusion that gaming leagues like MLG are already making millions of dollars every year, when in fact every year they are taking a loss while they continue to invest back into it. For E-Sports to survive, it needs to be monetized and for MLG to begin the change into a new era is actually a good decision, otherwise if these leagues continued to ignore this model and make everything free, eventually these leagues will go bankrupt and E-Sports will die.


You working for MLG?


No, I am not, I've just been an MLG competitive gamer for a number of years along with being a supporter for the growth of E-Sports in not only the US but around the world.
Velr
Profile Blog Joined July 2008
Switzerland10842 Posts
Last Edited: 2012-02-15 11:29:40
February 15 2012 11:28 GMT
#3379
MLG is not growing E.-Sports.
It's jus trying to milk the american scene.

Their problem is that the american Proscene is to small so they had to invest more than they would like to get some sort of credibilty.
Assirra
Profile Joined August 2010
Belgium4169 Posts
Last Edited: 2012-02-15 11:37:36
February 15 2012 11:34 GMT
#3380
On February 15 2012 20:11 eLeVaTioN wrote:
People need to look at this from not only their own perspective but from an E-Sports business perspective as well. E-Sports (competitive gaming), what ever you want to call it is a business, and many people live under the delusion that gaming leagues like MLG are already making millions of dollars every year, when in fact every year they are taking a loss while they continue to invest back into it. For E-Sports to survive, it needs to be monetized and for MLG to begin the change into a new era is actually a good decision, otherwise if these leagues continued to ignore this model and make everything free, eventually these leagues will go bankrupt and E-Sports will die.

Now for those concerned about the $20 cost for a weekend pass, yes it seems a bit high to most but from a business perspective it was rather a very smart decision on their part and it needed to be done. For this arena it's $20, but they knew that people would give negative feedback towards it and we can easily assume that the price will decrease afterwards for the remaining 3 arena events for this season and for any events in future years if they continue to use this tournament format. This was their plan to begin with, people were going to be mad about the higher price, and after this arena they will cut the price drastically, that way much more people will buy into these passes or they will buy into the new but unreleased combined packages that they announced, which will essentially be the same thing as GSL year long passes. And while they made this decision, other leagues such as IPL, NASL, IEM and some of the major tournaments like Dreamhack will look into what MLG is doing and eventually they as well will introduce similar models, charging money for their content. You can't sit here forever believing they will just hand out all of their content for free while not making any revenue after each year and taking a loss. Within the next couple of years, probably every league will monetize their content in some way, and at the same time that content will continue to grow in quality as well as the amount of it.

Another consideration people need to take into account is that the money they will make from this PPV and from future monetized content, that money will in part be put back into the model and the company to better provide for players and spectators alike. So as MLG begins to make a revenue, they will have more money to work with in providing even higher quality content and more ideas with streaming and such.

This first Arena PPV was just a test, and as I said earlier this was probably their plan from the start and the price will be cut afterwards while they introduce more content packages. And throughout the year as they continue to receive feedback and such from the community, the model will work better with providing the community with the best quality content MLG can offer for a reasonable price. The community, although most of it disagrees with this new model, should still support this change as it's for the better and growth of E-Sports. I'm not saying everyone should buy this pass, imo if you love SC2 and you feel it's worth your $20, buy it, if not, don't, but don't have the attitude of just doing away with MLG and just ranting and raging about these changes while not having any consideration from their perspective or the perspective of E-sports in general. Yes, Starcraft existed and was established before and without MLG, however for SC2 to grow and be able to provide the luxuries that players want as well as spectators and to have the opportunity to grow E-sports to a level that is close to the level of professional sports, MLG needs to exist with SC2 and in the end it needs to succeed.


Excuse but what?
Why should i see it from a business perspective? It's not my job to make sure they make what they want.
Does MLG helps me with my job? If not, why i should help them with theirs when i clearly think it is not worth the price.
I never understood this mentality sometimes. "Buy it not cause you think its worth it, but because you want to support it".
Why exactly should i support something i think is an obvious ripoff compared to the competition? On the opposite, if i support it they will use the same system more since they know people will "support" it making it even worse for me.
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