[b]Limitation of Usage Neither you nor the operator of any website where your Production(s) may be viewed can force a viewer to pay a "fee" to be able to view your Production(s).
Oh and, the Silver pass for 3 MLG's for what 10, 15 bucks? That was boss. Now you're not getting any of my money. Because you're going the PPV route, people are just going to have hidden "private" streams of your streamed event and only 1 person will pay and have all their friends watch for free. Instead of keeping it cheap and getting all their money.
PPV and commercials still too? When you order PPV for UFC events and such they don't have regular commercials.
On February 15 2012 02:15 TechSc2 wrote: Okay some points here:
1. MLG will loose at least 40% off their viewers, meaning 40% less exposure for their sponsors 2. MLG will loose 40% off their ad revenue from their viewers 3. People don't get a choice here, thus they won't pay ( nature of human to rebel if not given a choice ) 4. People don't want to pay for stuff they don't use. All the extra's that they provide is fine for a premium account 5. There are other tournaments / season based events going on for less ( or no ) money with higher production value and less disturbance in the viewing ( MLG streams crashed on every event, or are VERY laggy for not acceptable amount of times )
So all in all they will fail in this attempt to make a service from free, into a paid service with too much crap most people don't care about. If they would provide a medium quality stream with VODS right after the matches are played, for lets say $5 then a premium account with ALL those extra's for $20, EVERYONE would be happy.
Monetizing a business is perfectly fine, but their marketing department has their heads up their asses for only looking at this:
Oh last time we had 13K viewers on average, so $20 times 13K is 260K which means we cover all expenses and have enough money left over from sponsorships, so lets do that. Also newcomers in watching SC2 events will NEVER watch MLG because it's $20 to try out if you like it or not.
For people that say that you also have PPV movies etc, it's $5 for a BLOCKBUSTER movie WHENEVER YOU WANT TO SEE IT. also there are subscriptions that have unlimited movies for a certain amount of money, for example i pay €10 a month to have the ability to watch 30 movies including the new ones. So 30x2 hours is 60 hours of content for about $13 and here i pay $20 for 20 hours of games, and i'm a protoss player, so i have NO interest in watching TvT, ZvZ, TvZ, which cuts out AT LEAST 50% off the games.
so good luck MLG, i won't be watching anything or supporting you in any regard untill you come to your senses and at least make a pure medium quality+VOD membership for a small fee.
Assembly, ROG here i come
You can't say that MLG will loss 40% of its viewership; It could be less it could be more, who knows maybe there will be an increase (which is entirely possible if people are willing to back the idea).
I think you miss MLG's point on doing this. It isn't about MLG breaking even and assuming they can profit X amount. Sundance has always made it clear that he's trying to grow MLG and eSports into a competivite market and moves like PPV are things that can take our sport to the next level. MLG has put more money into the community then it has taken out and doing that isn't a stable model. I high doubt the marketing department looked at the numbers like you did.
Your point on people rebelling and not paying for it doesn't really work because there is a choice. You either choose to pay or you don't; it is not rebellion to not pay. That's like saying you are rebelling when you choose NOT to buy food/go out for dinner. It's simply a matter of whether or not you think the content is work the $20 and are willing to buy it.
Last thing is your point on PPV and $5 blockbuster movies doesn't work either. MLG is offering all VODs to everyone for free a week after. A blockbuster movie on PPV is equivalent to getting your VOD's (though MLG is clearly better because it is free). The $20 is for the experience of the MLG weekend which is like the experience of going to a theater to see a show. Sure you could wait till you can get it cheaper but you loss out on the enviroment and feel that comes with a live event.
Like I said the main point here is whether or not you think an MLG weekend is worth $20 and I think thats the only good argument to have. I for one do think its worth it and will enjoy spending $20 on somthing I love to watch. If you don't agree then don't buy it and let MLG know why; don't just go with a kneejerk response and shit all over a tournement for trying somthing new.
Assembly have better player lineup for EU viewers, not many koreans so event will be less predictable. We have players that we like to watch every day. Koreans will dominate MLG, they already have sick lineup there.. Im not saying Assembly will not be taken by Hero or some other player but...
All the ppl who are in Europe and are thinking about buying this pass casue of the instant vods be patience my fellow brohans, the vods will be released one week after the event has passed.
On February 15 2012 02:39 shell wrote: "And the Dr Pepper MLG Ultimate Access Stream (more info on this soon) will be free to all, without an Arena pass, all weekend long"
I kinda missed this in my first read of the OP.
Seems like there is going to be a free stream.
Sounds like a behind the scenes thing, definitely not gameplay.
On February 15 2012 02:38 OrganicDoom wrote: !!! WE WERE TRICKED !!!
MLG hyped this tourney. Gave us free online qaulifiers. Then one week before the whole thing goes down they announce this "Experiment".
Hey sc2 fans even though you've been purchasing gold memberships for a month and assumed we would follow the standard buisness model. We're now not going to let you watch the event live unless you give us $20.00. Oh by the way, as long as you stop following SC2 for a week you may be able to enjoy the vods spoiler free.
I'm shocked MLG donned the cloak and dagger and stuck it to loyal fans. They should man up and postpone this experiment until the next arena, when it can be fully transparent.
On top of all that, this may be violating a Blizzard limitations policy.
Limitation of Usage Neither you nor the operator of any website where your Production(s) may be viewed can force a viewer to pay a "fee" to be able to view your Production(s).
Blizzard gets a cut of what ever MLG makes off SC2, so it wouldn't make sense to disallow the PPV when they would be profitting off it. Blizzard most likely wavied this limitation.
I will be purchasing this and think $20 is more than reasonable for what they offer, especially if with the introduction of PPV they up the production even higher and it becomes more and more like other professional sporting programmes such as boxing PPV.
People who think they can expect the production value to go up and for everything in eSport to remain free need to wake up to the real world. If you are passionate about it, support it. Unfortunately the real world revolves around money and if eSports is to become truely mainstream and be accepted as a professional sport then it will have to start making money and lots of it.
On February 15 2012 00:52 Prochainezo wrote: Wow so many people here don't realise they are shooting themselves in the foot.
Finally after a year of hoping that Starcraft would explode as an esport, an opportunity comes along where we can prove that it can be monetised and can be a sustainable bussiness that will have real profits (and not just free stream viewers) to show to bigger sponsors and secure larger investment... and you guys can't justify $1/hour of content.
What a real shame that is. MLG knew this would be an unpopular decision. But somebody has to man up and start monetising esports, and frankly if MLG can't do it, then who the hell can?
Please, just think of all the great content MLG has given us last year alone. This is the hour when your support will count the most. If this event succeeds, then esports will grow, it is as simple as that. Just this once we need to prove we are willing to part with our cash to support our hobby, just like fans of every other sport are willing to do on a far more routine and more expensive basis.
If you can afford the $20, and you don't spend it, then as melodramatic as it may sound, you are killing esports. MLG really stuck their heads out on this one, there is no way all this bad PR is worth the measly amount they will earn from this event, and the loss in ad revenue may even hurt them. But they understand better than you do what needs to happen for esports to grow.
Reading these threads really makes me wonder if an esport will ever manage to acheive mainstream popularity with such a shortsighted and cheap fanbase. Really, its making me pretty depressed.
Do the right thing guys, or dont complain when in next years time absolutely nothing has changed.
People will look back on this in years to come, and wonder why the hell such an avid and hardcore fanbase came up with so many excuses not to support their passion. Don't be one of those people.
First of all sponsors don't care how much money MLG makes, only how many people are watching and how many times you see their product during the event. Less people watching = less (need for) sponsors.
Just wow, that isn't how bussiness works at all. It is a shame that I have to explain this to you all, but I feel it is my duty seeing as how uninformed you all are. You can't go to a sponsor and say we have 20,000 free stream viewers. The first question they will ask is how much money you have made. If you say $0, then they dont care. The whole reason we need to monetise it is because it is only the money that informs bussiness decision. If you cant get people to pay for $1/hour high quality content that cost you thousands of dollars to set up, then why the hell would a sponsor think anyone would be willing to spend money on their products?
This is a point that has been made so many times by numerous people within the industry. It is not just my opinion. It is how it works.
I wonder if you realise the harm uninformed opinions like yours do on these kind of sites. Even if you aren't buying, you should be encouraging others to do so if they can afford it. Otherwise you are helping no-one, and perhaps even doing harm. Grow up.
Tell me one single competition/sport/entertaining that grown from 90k viewer to mainstream with a PPV.
Just one.
GL with that.
All actual mainstream entertainments grown because it's popular. Not because the public paid to watch it.
I've not big knowlegde with business (or english as you can read), but i'm pretty well informed about entertaining, and there is not a single exemple that this economical model ever evolved in mainstream.
ECW, went from free on cable and making no money to moderate success through the use of PPV. Unfortunately PPV is still a relatively new model that people are working out. But I have provided what you asked for, PPV can work and has worked as long as the fanbase are willing to support it.
Oh boy, ECW. Didn't they go bankrupt? ECW is actually a perfect example of PPV not working in a niche-market. Maybe SC2 should be compared to ECW instead of UFC.
Yup, they went bankrupt eventually after having all their talent stolen. I'm gonna go ahead and say that 'stealing talent' is unlikely to occur in starcraft. So my example still holds. Please, try harder.
Talent stolen by who? If the PPV model was so successful, why couldn't ECW pay its wrestlers equivalent amounts of money? The company that stole the talent put their product on network TV for free. Surely they couldn't afford to steal talent when giving away so much free content, right? Yes, they had some PPVs too, but a ton of their content was given away for free. In turn, they managed to sell out arenas. They managed to sell a ton of merchandise. And they managed to eventually pull in some big bucks through PPV of special matches. However, the big bucks only came after they built a huge audience.
As for the main argument, if you think the three days is worth the $20, then buy. If not, don't. I think it's perfectly fine that MLG is trying this. If it makes them money, good for them, but I doubt it will long-term.
The only thing that annoys me is that they charge $20 because they're a "business", but expect us to pay to "support e-sports". Since when am I supposed to be giving charity to a for-profit business? Due to the uproar and the novelty, I wouldn't be surprised if they hit 5k+ people this time trying to "support esports". Next time around? I doubt they even get half that. And that's the problem with this whole "support e-sports" BS. It's BS. It's not sustainable. If you don't like a product enough to want to buy it on its own merits, then that product isn't viable no matter how many charity dollars you toss into it. I have no desire to create that bubble just to put a few of my dollars into someone else's pocket.
Tournaments need to develop sustainable models. Perhaps it means not being at a LAN. Perhaps it means not paying for everything for your players. And I get it... people want to see Koreans play and Koreans only come to MLG because everything is paid for. Then every other team manager complains about the unfairness that they have to pay for their own players to go and many European teams refuse. European fans want to see European players battle against the Koreans. So MLG caves and does this arena thing and flies everyone out. To pay for it, they charge $20 PPV.
I think they should have cut this problem off at the very beginning. Don't pay for anyone to fly out. If a Korean team wants to send in an Ace to own it up, cool. If the reddit community wants to send someone to an MLG, great. If people want to create satellite tournaments to a big tournament like in Poker, that works too. If not, oh well. At least we'll be able to see the best of NA battle it out and we can keep pretending that Idra/Huk are the best players in the world. The end result is that we have a tournament with significantly reduced costs, but would still draw the vast majority of the current NA audience. Similar revenues + reduced costs hopefully equals a profit (how deep in the red are they?). Eventually that profit can be filtered into the prize pool. That prize pool would eventually attract more outside talent and help the tournament grow even more.
Instead of trying to obtain natural, sustainable growth, they decided to go for the big bubble. Now they expect us to keep inflating that bubble. How long will a few diehards keep trying to prevent that bubble from bursting?
On February 15 2012 02:15 TechSc2 wrote: Okay some points here:
1. MLG will loose at least 40% off their viewers, meaning 40% less exposure for their sponsors 2. MLG will loose 40% off their ad revenue from their viewers 3. People don't get a choice here, thus they won't pay ( nature of human to rebel if not given a choice ) 4. People don't want to pay for stuff they don't use. All the extra's that they provide is fine for a premium account 5. There are other tournaments / season based events going on for less ( or no ) money with higher production value and less disturbance in the viewing ( MLG streams crashed on every event, or are VERY laggy for not acceptable amount of times )
So all in all they will fail in this attempt to make a service from free, into a paid service with too much crap most people don't care about. If they would provide a medium quality stream with VODS right after the matches are played, for lets say $5 then a premium account with ALL those extra's for $20, EVERYONE would be happy.
Monetizing a business is perfectly fine, but their marketing department has their heads up their asses for only looking at this:
Oh last time we had 13K viewers on average, so $20 times 13K is 260K which means we cover all expenses and have enough money left over from sponsorships, so lets do that. Also newcomers in watching SC2 events will NEVER watch MLG because it's $20 to try out if you like it or not.
For people that say that you also have PPV movies etc, it's $5 for a BLOCKBUSTER movie WHENEVER YOU WANT TO SEE IT. also there are subscriptions that have unlimited movies for a certain amount of money, for example i pay €10 a month to have the ability to watch 30 movies including the new ones. So 30x2 hours is 60 hours of content for about $13 and here i pay $20 for 20 hours of games, and i'm a protoss player, so i have NO interest in watching TvT, ZvZ, TvZ, which cuts out AT LEAST 50% off the games.
so good luck MLG, i won't be watching anything or supporting you in any regard untill you come to your senses and at least make a pure medium quality+VOD membership for a small fee.
Assembly, ROG here i come
You can't say that MLG will loss 40% of its viewership; It could be less it could be more, who knows maybe there will be an increase (which is entirely possible if people are willing to back the idea).
I think you miss MLG's point on doing this. It isn't about MLG breaking even and assuming they can profit X amount. Sundance has always made it clear that he's trying to grow MLG and eSports into a competivite market and moves like PPV are things that can take our sport to the next level. MLG has put more money into the community then it has taken out and doing that isn't a stable model. I high doubt the marketing department looked at the numbers like you did.
Your point on people rebelling and not paying for it doesn't really work because there is a choice. You either choose to pay or you don't; it is not rebellion to not pay. That's like saying you are rebelling when you choose NOT to buy food/go out for dinner. It's simply a matter of whether or not you think the content is work the $20 and are willing to buy it.
Last thing is your point on PPV and $5 blockbuster movies doesn't work either. MLG is offering all VODs to everyone for free a week after. A blockbuster movie on PPV is equivalent to getting your VOD's (though MLG is clearly better because it is free). The $20 is for the experience of the MLG weekend which is like the experience of going to a theater to see a show. Sure you could wait till you can get it cheaper but you loss out on the enviroment and feel that comes with a live event.
Like I said the main point here is whether or not you think an MLG weekend is worth $20 and I think thats the only good argument to have. I for one do think its worth it and will enjoy spending $20 on somthing I love to watch. If you don't agree then don't buy it and let MLG know why; don't just go with a kneejerk response and shit all over a tournement for trying somthing new.
There is no way they're going to get more viewers. In fact, the guy was being generous. They could break even, but if you look at their expenses. Many things don't make sense. The biggest one being flying down all 32 players when you aren't getting full value for them.
On February 15 2012 01:30 Artrey wrote: MLG, that is the tournament with 50% crowd shots with the same music riff going on for hours, right? And with 5 streams, I bet we get 5x crowd shots between games instead of two streams and a decent schedule. ;o)
Transitioning from 10$ for 3 months (MLG silver, mostly worked to watch ~2 tournaments with one silver pass IIRC) to 20$ for one weekend is obviously going to feel like a total ripoff for every fan. So effectively I would have to pay 4 times as much for basically the same service.
There will be no crowds there... Just non stop Nos or Dr. Pepper commercial in the breaks. And to all people saying that there will be no commercials... Dr Pepper Pregame Show - hard to imagine that it won't be any commercials afters seeing this in the MLG program.
On February 15 2012 02:00 nihlon wrote: It could be advertisement without commercials. Though you're probably right.
Geez guys, why do people keep buying into the bs that there are going to be commercials? Let's look at a quick example here:
Now this year's superbowl halftime show was sponsoed by Bridgestone. However, did this mean that they spammed commercials during the half time show? No they didnt! Yes they had commercials before/after the show, but here's the key thing: they did not play commercials in the middle of content.
If nothing is going on, there's nothing wrong with displaying logos and such. If they start playing an actual commercial, yea I would agree that shouldn't be part of the PPV experience. But you guys make it sound like you want MLG to have no advertising period. Are you that stupid?
I don't understand why the half time show is relevant. Isn't the actual Superbowl more valid for a comparison. Which had quite a few commercials.
Anyways, I don't mind them running commercials, but if its going to be PPV, there should be much less commercials throughout the event.
Well the superbowl is free and this PPV isn't, so there are going to be commercials for the free event. But that's besides the point.
The main point I was trying to make was that having a company name attached to an event/aspect of the event (like the Dr. Pepper pregame show or the Superbowl halftime show sponsored by Bridgestone) does not automatically mean that event is going to carry commercials. People see the company name and automatically jump to the assumption that there are going to be commercials just because of that for the PPV event.
On February 15 2012 02:45 Seohce wrote: I will be purchasing this and think $20 is more than reasonable for what they offer, especially if with the introduction of PPV they up the production even higher and it becomes more and more like other professional sporting programmes such as boxing PPV.
People who think they can expect the production value to go up and for everything in eSport to remain free need to wake up to the real world. If you are passionate about it, support it. Unfortunately the real world revolves around money and if eSports is to become truely mainstream and be accepted as a professional sport then it will have to start making money and lots of it.
Sigh, why is this so hard to understand for some of you people? It's not that everything has to be free its just that lots of people simply think that the price is not right. If it would have been 10dollar with like first time free for everyone to check it out it would have been so much more reasonable. You simply cannot ask me to pay 20 dollar for 3days when i don't even know if its worth it at all. 20dollar may not be much, but it is still my money.
With that model I think it's not worth my money as a european. I really like watching MLG - but since I can't watch events completely most of the time, I probably skip the PPV events.
I might still give them my money, depends a lot on streaming times. And I hope this works out well for MLG; what they are doing/trying seems to be good for the sport :-)
Ill say first i understand why MLG made the decision and applaud they are willing to be frontrunners.
I however will not purchase a ticket for this event because of 2 main reasons:
1) I think the price is too high. $20 for a weekend of SC2 action (which due to timezones i'll unfortunately miss quite a bit) is too much in correlation to how our SC2 products are being priced. Even in combination with their previous weekend deals its too much. I think they would sell twice the tickets for half the price (not sure if they did market research on this, excuse me otherwise). Another part is: I'm a goldmember of MLG since last year, shouldnt this be part of deal or at least discount?
2) Assembly is in the exact same weekend, with also a very strong lineup. And this event is free and better scheduling for us Europeans. Therefor i'll just watch Assembly instead (because i have a choice atm).
For future events (i do like the idea) i hope they cut their price. I'm quite sure more are willing to pay that way.
I have a criticism that I haven't seen brought up yet (it probably has been brought up but I haven't seen it). There should be cheaper, daily passes. I can't be the only one who has work or other commitments on one or more days of the event. For example, I will be out of town the Friday and Saturday of the Arena with no access to a computer for the most part. I certainly do not want to pay $20 for a 3-day pass that I can only use on one day (Sunday). If there was a $7-10 one day pass, I would absolutely buy it.