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Active: 538 users

MLG Winter Arena to be PPV - Page 108

Forum Index > SC2 General
4945 CommentsPost a Reply
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Criticism is allowed. Undue flaming is not. Take a second to think your post through before you submit.

Bans will be handed out.

Should go without saying, but don't link restreams here either.
imperator-xy
Profile Blog Joined March 2009
Germany1366 Posts
February 14 2012 11:17 GMT
#2141
On February 14 2012 20:09 Serelitz wrote:
Show nested quote +
On February 14 2012 20:00 clementdudu wrote:
if you want to support esports,do not buy it.


edit:a tournament supporting esport is making money through adds on free streams,lots of viewers attracting sponsors,bringing money into the scene,not the opposite.
i sincerely hope assembly will rape mlgs numbers


And how do you know that that is enough money wise? You know what the cost is of flying out 32 top players in addition to venue, production (satellite trucks last year for example) and prize pool?

Ads don't cover that, and the ROI for sponsors simply isn't enough. MLG as it was in 2011 simply isn't sustainable costwise.

its been sustainable for over a decade for the likes of OGN, MBC, ESL and some other leagues, so that statement shouldnt make sense
BoxingKangaroo
Profile Blog Joined December 2011
Japan955 Posts
Last Edited: 2012-02-14 11:21:30
February 14 2012 11:18 GMT
#2142
On February 14 2012 20:07 Rannasha wrote:
Show nested quote +
On February 14 2012 19:55 BoxingKangaroo wrote:
On February 14 2012 19:48 Koshi wrote:

So true. 20$ is not rightly priced. We can get the same quality watching Assembly.


$20 dollars may not be worth it to you, but so long as MLG isn't profiteering, then $20 is the price. It costs money to fly the best players from around the world and put them in the same room and if you buy Sundance's argument that this is the reason for the $20 PPV, then any similar event (whichever company puts it on), will be similarly priced.


The argument is not that simple. The factor that matters is total revenue: price times number of purchases. If at least twice as many people buy a $10 pass than the $20 pass, then the $10 pass is simply a better idea. And the lower the price is, the more people you can expect to buy it. The question is at which price is revenue maximized. I'd be surprised if that's at $20.

I agree with another post a bit above me, that we'll probably see the price lowered soon as a marketing trick.


Excellent point which I hadn't considered. The lower the price, the more people may buy it, but this thread suggests there's a fair number of people who simply won't pay for Starcraft whatever the price. This affects the equation and lowering the price may not attract enough new viewers to make up for the lost revenue, and you many not even cover your costs.

$20 dollars may not be the price at which revenue is maximised, but I doubt that anyone truly knows what that price point is, since this is the first event where we've seen this situation. At best, Sundance has figures from those people who shelled out money for previous MLG passes to use as a guide.

I wouldn't be surprised if $20 did end up being the optimum price point. It gets the maximum value from those actually willing to pay for a quality event, while not being so high to turn those paying customers away. But that's all theory-crafting.
Cereb
Profile Joined November 2011
Denmark3388 Posts
February 14 2012 11:19 GMT
#2143
This is so great ! Happy to see tournaments starting to get a healthy business model !

20$ might be slightly too high though. This is simply because the people who would pay for this mostly have a pretty low income so I think you'd get waaay more paying costumers with a price around 10$.

But that's just my guess
"Until the very very top in almost anything, all that matters is how much work you put in. The only problem is most people can't work hard even at things they do enjoy, much less things they don't have a real passion for. -Greg "IdrA" Fields
BoxingKangaroo
Profile Blog Joined December 2011
Japan955 Posts
February 14 2012 11:21 GMT
#2144
On February 14 2012 20:15 zasda wrote:
Show nested quote +
On February 14 2012 20:08 Belial88 wrote:
MLG always has amazing tournaments, and the price for content is competitive to GSL.

$20 really is not that much money, it's barely a tank of gas or dinner for a couple.

why are you comparing it to random things. compare to other sc2 stuff that require payment. Nowhere near gsl lol u see hwo many content u get for 15$??? or maybe u racist ..


Not everyone loves GSL. For me $20 for an MLG weekend is better value than $15 for whatever you get with GSL's brand.
zasda
Profile Joined March 2011
381 Posts
Last Edited: 2012-02-14 11:23:31
February 14 2012 11:23 GMT
#2145
On February 14 2012 20:21 BoxingKangaroo wrote:
Show nested quote +
On February 14 2012 20:15 zasda wrote:
On February 14 2012 20:08 Belial88 wrote:
MLG always has amazing tournaments, and the price for content is competitive to GSL.

$20 really is not that much money, it's barely a tank of gas or dinner for a couple.

why are you comparing it to random things. compare to other sc2 stuff that require payment. Nowhere near gsl lol u see hwo many content u get for 15$??? or maybe u racist ..


Not everyone loves GSL. For me $20 for an MLG weekend is better value than $15 for whatever you get with GSL's brand.

I don't Buy it either but i watch it free D; but isee it more content than mlg
Only i payed from was hsc xD even though u cud see half hd for free xD
turdburgler
Profile Blog Joined January 2011
England6749 Posts
February 14 2012 11:25 GMT
#2146
i wouldnt have a problem with it being ppv to cover costs, each to their own way of doing things. except why are they paying for flights? better yet, why are they making it a lan event with no live audience? it seems like they have thrown themselves under the bus with increased costs that no one asked for then want to turn around and ask us to pay for it.

nucLeaRTV
Profile Joined May 2011
Romania822 Posts
February 14 2012 11:28 GMT
#2147
Good bye my lover, good bye MLG.
"Having your own haters means you are famous"
Shinobi1982
Profile Joined January 2011
1605 Posts
Last Edited: 2012-02-14 11:30:32
February 14 2012 11:30 GMT
#2148
From the "view demo" of premium stream it seems MLG is still using the softener filter to hide the obvious low bitrate* stream they promote as HD. Lets be honest we've seen some individuals streaming at higher bitrates and resolution.
Train like an animal, eat like a horse, sleep like a baby, grow like a weed.
bluQ
Profile Blog Joined January 2011
Germany1724 Posts
February 14 2012 11:31 GMT
#2149
On February 14 2012 20:25 turdburgler wrote:
i wouldnt have a problem with it being ppv to cover costs, each to their own way of doing things. except why are they paying for flights? better yet, why are they making it a lan event with no live audience? it seems like they have thrown themselves under the bus with increased costs that no one asked for then want to turn around and ask us to pay for it.


good point ... didn't thought about that too much.
www.twitch.tv/bluquh (PoE, Starbow, HS)
ShinobiX
Profile Joined September 2011
Germany33 Posts
February 14 2012 11:33 GMT
#2150
I've been thinking about the promoting esports argument and it connects with another train of thought I had earlier this week. To have the SC2 audience grow, tournaments have to start thinking outside of TL. I have little doubts that the majority of MLG viewers informs itself on TL.net. MLG and the other tournaments need to start attracting viewers from the outside. Anything else is just not "promoting esport".

I am not sure a hefty price like $20 is going to be helpful with that in mind. You could compare 20 bucks to a visit to the cinema and on paper 3 days of MLG minor event will win over 2h of movies. But the "success" of the 20 bucks investment for the viewer is subjective. And if you ask me whether I would prefer spending 20 bucks on Star Wars 3D or 3 days of MLG... Quality over quantity, mate. MLG and cinema don't play in the same ballpark. Not even close.

The sad thing is: the average internet citizen is a dumb sheep and will rejoice as if heaven came down on earth, once MLG gets the idea to lower the price to something reasonable. And then everyone congratulates MLG for being a good angel on the SC2 community.

In the end, I wish some people would remember this question: How exactly was that promoting esports? Has it attracted viewers from outside tight communities like TL.net? Has it attracted the average Joe on the street hearing from a mate about this great tournament for a computer game? Those are the kind of questions that promote esport, not just "how can I make more money?". Get average people wanting to see two people nerding out in their booths, then you are promoting esports.
Duravi
Profile Joined September 2010
United States1205 Posts
Last Edited: 2012-02-14 11:34:59
February 14 2012 11:34 GMT
#2151
On February 14 2012 20:25 turdburgler wrote:
i wouldnt have a problem with it being ppv to cover costs, each to their own way of doing things. except why are they paying for flights? better yet, why are they making it a lan event with no live audience? it seems like they have thrown themselves under the bus with increased costs that no one asked for then want to turn around and ask us to pay for it.


I agree with this point. I just do not see what the business plan is here. Aside from a few of the koreans and europeans most of the players would have had travel covered by the team. A live audience is another potential source of revenue, though I'm not sure if they would actually make money off the audience or it would just pay for the increased space, but certainly having a crowd adds value to the broadcast. MLG hyped their viewer numbers throughout all of last year, and now take an approach that is sure to drastically lower them. The only conclusion I can come to is that they couldn't translate those viewer numbers into sponsor dollars and are now just trying a new approach, it seems so poorly executed though.

And what happened to ESPN? Didn't Sundance tweet about being in talks with ESPN last year? Not a peep about it this year.
zaii
Profile Joined October 2010
Guam2611 Posts
February 14 2012 11:35 GMT
#2152
On February 14 2012 20:25 turdburgler wrote:
i wouldnt have a problem with it being ppv to cover costs, each to their own way of doing things. except why are they paying for flights? better yet, why are they making it a lan event with no live audience? it seems like they have thrown themselves under the bus with increased costs that no one asked for then want to turn around and ask us to pay for it.



excellent point
Zyndrumz
Profile Joined August 2010
Denmark5 Posts
February 14 2012 11:35 GMT
#2153
Seems like a really bad move to me...
Not only do they actually have another major tournament to compete with, they're also setting the price rather high compared to ... well the GSL.
I'm not going to moan about them charging, but I think they're hurting themselves by setting it at 20$. I think setting it at 5$ would have gotten them sufficiently extra viewers to be more profittable, well if there was no assembly. But that's pure speculation, and I really have no qualifications that would be remotely relevant...

It will be very interesting to see how it works out. If any such data is going to be discussed.
never argue with an idiot, he will drag you down to his level and then beat you with experience
bluQ
Profile Blog Joined January 2011
Germany1724 Posts
Last Edited: 2012-02-14 11:45:04
February 14 2012 11:37 GMT
#2154
Erm just tried the demo ... should THAT make me spend 20$?
Screenshot of 720p+
+ Show Spoiler +
[image loading]

For this so called "HD" i allready paid the whole last year. And now they want to rip me off with presenting the same content but for more money? ...

Edit: at least they dont automatically renew my old membership
www.twitch.tv/bluquh (PoE, Starbow, HS)
TheMute
Profile Blog Joined July 2009
United States458 Posts
February 14 2012 11:39 GMT
#2155
I feel like MLG should do what they did last year where they had one of their first events free HD and maybe the next event PPV. Every event has a free stream andI don't see a good reason to pay for this one.
Friends are simply people you can do/say vulgar things to.
MotherOfRunes
Profile Joined December 2010
Germany2862 Posts
February 14 2012 11:43 GMT
#2156
mlg will get horrible viewer counts....well played sundance, well played.....oh wait... NOT
"Your Razor sucks!" -Kuroky's Dad
bluQ
Profile Blog Joined January 2011
Germany1724 Posts
February 14 2012 11:45 GMT
#2157
On February 14 2012 20:43 gwaihir wrote:
mlg will get horrible viewer counts....well played sundance, well played.....oh wait... NOT

Not only that, I guess they'll get alot of cancels of running MLG Memberships. I predict a pretty big business decision fail.
www.twitch.tv/bluquh (PoE, Starbow, HS)
Sgt. Bilko
Profile Joined December 2011
97 Posts
February 14 2012 11:46 GMT
#2158
Well, no money from me. And that has nothing to do with assembly being on the same weekend
War, never been so much fun. Go up to you brother, kill him with your gun, leave him lying in his uniform dying in the sun.
Tomba
Profile Joined January 2012
Norway106 Posts
Last Edited: 2012-02-14 11:48:52
February 14 2012 11:47 GMT
#2159
Assembly have Jinro, WhiteRA and Strelok, and it's free!
blackwolf
Profile Joined September 2010
Denmark157 Posts
February 14 2012 11:47 GMT
#2160
Well would probably have preferred assembly over mlg anyway this just means ill only watch assembly. No way ill pay for MLG they are doing a much worse job than other comparable events like IEM, IPL and even NASL.
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