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Monetizing Starcraft / LordJerith rant. Thoughts? - Page 30

Forum Index > SC2 General
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SeraKuDA
Profile Joined November 2010
Canada343 Posts
February 10 2012 02:10 GMT
#581
All I know is that if I have to pay for any streams or content, I won't be watching it. I don't pay for UFC, or anything else. I'll just check the results and be done with it.
SACtheXchng
Profile Joined January 2011
168 Posts
February 10 2012 02:11 GMT
#582
On February 10 2012 11:08 SlimeBagly wrote:
It's fascinating, we live in a generation of unprecedented entitlement. The idea of "Free exchange of information" is talked about like it's the 11th amendment, when all it really means is "I'm used to getting shit for free, so anything that's contrary to that is nazi germany." One way or another, we'll have to get used to the idea that we have to pay for things we enjoy...

One way or another companies will have to get used to the Idea that forcing overpriced sub par products down customers' throats expecting to turn a profit is the wrong way to run a business.
WolfintheSheep
Profile Joined June 2011
Canada14127 Posts
February 10 2012 02:13 GMT
#583
On February 10 2012 11:08 SlimeBagly wrote:
It's fascinating, we live in a generation of unprecedented entitlement. The idea of "Free exchange of information" is talked about like it's the 11th amendment, when all it really means is "I'm used to getting shit for free, so anything that's contrary to that is nazi germany." One way or another, we'll have to get used to the idea that we have to pay for things we enjoy...


Bullshit. Tournaments have to accept that without free streams, they won't even exist.

Ask Everquest how it's doing as a P2P game. How about Lineage? The Old Republic? Guild Wars? Team Fortress 2? DotA? LoL?

Oh, right, every single one of those games are FREE TO PLAY because WoW completely, totally, and absolutely dominated the market of monthly payment games.

It's not entitlement to expect free streams from tournaments. It's common sense and basic business understanding that tells you that a PPV model funnels all the money to a select few organizations, and completely starves out the rest.
Average means I'm better than half of you.
OuchyDathurts
Profile Joined September 2010
United States4588 Posts
February 10 2012 02:16 GMT
#584
On February 10 2012 11:13 WolfintheSheep wrote:
Show nested quote +
On February 10 2012 11:08 SlimeBagly wrote:
It's fascinating, we live in a generation of unprecedented entitlement. The idea of "Free exchange of information" is talked about like it's the 11th amendment, when all it really means is "I'm used to getting shit for free, so anything that's contrary to that is nazi germany." One way or another, we'll have to get used to the idea that we have to pay for things we enjoy...


Bullshit. Tournaments have to accept that without free streams, they won't even exist.

Ask Everquest how it's doing as a P2P game. How about Lineage? The Old Republic? Guild Wars? Team Fortress 2? DotA? LoL?

Oh, right, every single one of those games are FREE TO PLAY because WoW completely, totally, and absolutely dominated the market of monthly payment games.

It's not entitlement to expect free streams from tournaments. It's common sense and basic business understanding that tells you that a PPV model funnels all the money to a select few organizations, and completely starves out the rest.


Umm, might want to get your facts straight. EQ was Pay to play for 13 years and laid down the groundwork for games to come and ToR certainly isn't free to play.
LiquidDota Staff
MrCash
Profile Joined October 2011
United States1504 Posts
Last Edited: 2012-02-10 02:21:28
February 10 2012 02:17 GMT
#585
This is simply too narrow of a view of a very large topic.
There are PPV boxing matches, but not every boxing match is PPV. As a matter of fact, the minority of all boxing matches are PPV, the very top echelon (plus opening bouts).
There is tons of free UFC content as well, that particular industry appears to be very heavily dependent on PPV. That could actually be a threat to UFC, because if something went awry wit the PPV system, UFC would suffer greatly. Much like online poker did with certain laws that got passed in the US. I can't foresee anything of the sort, however there is a reason financial investors recommend to diversify your portfolio.

Point is, there is room for PPV like events, like what GOM and GSL are doing, but it's a bit early to do too much of it. These companies need to invest some of their own money (which is a risk), into a growing industry. If it grows, they will have already established themselves as a major brand name and will be able to offer more pay-for services. Anyone trying to get in on the action when the scene "booms" would struggle for recognition. This is the investment these groups must make.

Example was NASL season 1 tried to monetize too fast for services most people were not ready to pay for, especially from a group that has not proven itself to the community in general. We are accepting of GOMTV doing almost the exact same thing because of the consistent level of game and production quality. Eventually, GOM will be able to hold specific events which are exclusively PPV, however they will have to provide a free stream for their main shows for quite some time. Groups like MLG and IPL (maybe IEM too) are still miles behind, everyone else is not even in the same galaxy.

tl;dr Free streams are necessary investment for any organization who wants to break into the scene and will always be a staple of eSports. There is room for PPV content with time.
WolfintheSheep
Profile Joined June 2011
Canada14127 Posts
Last Edited: 2012-02-10 02:21:39
February 10 2012 02:20 GMT
#586
On February 10 2012 11:16 OuchyDathurts wrote:
Show nested quote +
On February 10 2012 11:13 WolfintheSheep wrote:
On February 10 2012 11:08 SlimeBagly wrote:
It's fascinating, we live in a generation of unprecedented entitlement. The idea of "Free exchange of information" is talked about like it's the 11th amendment, when all it really means is "I'm used to getting shit for free, so anything that's contrary to that is nazi germany." One way or another, we'll have to get used to the idea that we have to pay for things we enjoy...


Bullshit. Tournaments have to accept that without free streams, they won't even exist.

Ask Everquest how it's doing as a P2P game. How about Lineage? The Old Republic? Guild Wars? Team Fortress 2? DotA? LoL?

Oh, right, every single one of those games are FREE TO PLAY because WoW completely, totally, and absolutely dominated the market of monthly payment games.

It's not entitlement to expect free streams from tournaments. It's common sense and basic business understanding that tells you that a PPV model funnels all the money to a select few organizations, and completely starves out the rest.


Umm, might want to get your facts straight. EQ was Pay to play for 13 years and laid down the groundwork for games to come and ToR certainly isn't free to play.

Yeah, EQ was Pay to play for 13 years because it was a major power in the industry. Then it wasn't. And now it's F2P. Just like I said - money funnelled to the top players. If you didn't remember, in that same 13 years, there were a hundred big monthly payment games that died because no one was interested in paying for them instead of better alternatives.

And yeah, I was wrong about ToR. Early reports said it would be F2P, I guess they decided on monthly fees.
Average means I'm better than half of you.
sluggaslamoo
Profile Blog Joined November 2009
Australia4494 Posts
February 10 2012 02:24 GMT
#587
OSL and MSL are free to view, even to attend live its free.

They just need advertisements.
Come play Android Netrunner - http://www.teamliquid.net/forum/viewmessage.php?topic_id=409008
TheyCallMePops
Profile Joined August 2011
United States81 Posts
Last Edited: 2012-02-10 02:27:07
February 10 2012 02:25 GMT
#588
On February 10 2012 11:13 WolfintheSheep wrote:
Show nested quote +
On February 10 2012 11:08 SlimeBagly wrote:
It's fascinating, we live in a generation of unprecedented entitlement. The idea of "Free exchange of information" is talked about like it's the 11th amendment, when all it really means is "I'm used to getting shit for free, so anything that's contrary to that is nazi germany." One way or another, we'll have to get used to the idea that we have to pay for things we enjoy...


Bullshit. Tournaments have to accept that without free streams, they won't even exist.

Ask Everquest how it's doing as a P2P game. How about Lineage? The Old Republic? Guild Wars? Team Fortress 2? DotA? LoL?

Oh, right, every single one of those games are FREE TO PLAY because WoW completely, totally, and absolutely dominated the market of monthly payment games.

It's not entitlement to expect free streams from tournaments. It's common sense and basic business understanding that tells you that a PPV model funnels all the money to a select few organizations, and completely starves out the rest.

Guild Wars needs to be bought and was always intended to not have a monthly sub. Everquest was pay to play for 12? years. TOR is pay to play and has a store price just like EQ. TF2/DotA/LoL aren't MMO games (and have completely different business models, and DotA is a WC3 custom game, it has no revenue besides donations.... DotA 2 is in beta and currently has no revenue generation).

Also, what does any of this have to do with streaming Starcraft games?
AphexSCV
Profile Joined February 2012
3 Posts
February 10 2012 02:29 GMT
#589
On February 10 2012 11:24 sluggaslamoo wrote:
OSL and MSL are free to view, even to attend live its free.

They just need advertisements.


there is only so much advertising though, and if they don't get great exposure and you lose a sponsor it's lights out.
HardlyNever
Profile Blog Joined July 2011
United States1258 Posts
Last Edited: 2012-02-10 03:07:52
February 10 2012 02:31 GMT
#590
I would rather watch a player streaming for free with some ads, than mid or even higher tier tournament that I would have to pay for.

I've never paid for GSL (nor do I watch it, except for a few free games), and I never plan to. I watch starcraft because it is free and I don't pay for any tv. If I had to pay, I wouldn't watch the pay per view stuff, and just stick to the free stuff until it disappeared or turned to absolute garbage. Then I'd move on to something else.

Edit: I listen to the rant. That guy is an idiot. Why is he talking about how much money he makes? How is that relevant? He has a few good points, but it is diluted by the rest of the random crap that comes out of his fat face. He thinks Huk and Idra are the pinnacle of sc2 play? What? I wouldn't take anything this guy says seriously. Was entertaining, though.
Out there, the Kid learned to fend for himself. Learned to build. Learned to break.
Pitrocelli
Profile Blog Joined November 2010
Slovakia127 Posts
February 10 2012 02:34 GMT
#591
I never did and i never will pay for tournament stream unless game will reach undisputable high quality level.

In MMA you can see dedication and smart strategy in every step of preparation, training of various skills, balancing between weight lifting, conditioning, stamina and technical skills. They have to watch diet, nutrition, training schedule, they have to work on weak skillsets or strategy to force opponent into fight they excel in.

What you get in SC2 games ? Generic games, you see casters being bored 2 hours into tournament watching same games over and over again .. u hear casters talking about random bullshit just to cover up the fact that in next 8 minutes there will be nothink interesting happening.

You watch this generation of BW and WC3 semi-pros and their fans and supporters, you almost never get to witness new rising star. Community is too low in raw numbers due to Blizzard greedy policies which killed it before it even managed to rise. U can watch Blizzard charging tournaments, refusing to listen to his customers, forcing them to play on b.net 0.2 and asking them "do you really want lan"?.

Why i watch games with such negative attitude ? Because i like to use SC2 as negative energy sink and you need to keep up with the metagame or at least new maps to compete.

Overall SC2 is generic, non tactical non strategical decision tree loop. Tournaments are commented using hyperbolic or plain random gibberish statements just to keep illusion of interest about game ... would i pay for it ?? Hell no.
Thorantham
Profile Joined September 2010
United States221 Posts
February 10 2012 02:37 GMT
#592
Ads are not going to be viable long term. Advertisers will figure out that these viewers without money to pay for a $20 subscription for a stream don't have money for whatever they are selling either. Advertisers could drive down CPM right now because everyone who has a stream can only make money off the Ads. Ads in and of themselves are not going to be sufficient to build a business. The audience has little disposable income, that seems the key problem to me. Afaik no team from a team sponsor/team owner perspective is profitable.
BrosephBrostar
Profile Blog Joined December 2009
United States445 Posts
February 10 2012 02:51 GMT
#593
I think this situation would explain itself if someone could explain why the super popular game supported by people all over the world has a worse quality stream than the dying game watched only by people from a tiny east asian country.

[image loading]

User was warned for this post
nt-rAven
Profile Joined February 2011
Canada405 Posts
February 10 2012 02:52 GMT
#594
The one thing this market has going for it is it has a unified fan base, and for the most part, majority of the rts players. I can understand companies wanting to turn a profit and make money but at the same time breaking the community into subcategories is not the way to go. IF the companies are serious they will do something as big as wow subscription and do all the major tournaments online pass, where u get to watch all the content, tournies in na and eu for a price and all of those companies get a piece of the subscription while allowing free stream, otherwise it will just be a huge fail, i just simply dont see every person subscribing for every tourny every month, u will lose overall viewers and at this point with games like lol and dota2 coming up with huge numbers, starcraft 2 really cannot afford to be divided!
get owned
Elwar
Profile Joined August 2010
953 Posts
February 10 2012 02:54 GMT
#595
Simple answer is try it out and see what happens.

The most overused word on the internet at the moment seems to be 'entitlement' with people clamoring to tell everyone why they should expect less and less and be happy about it. It dawns on me that maybe e-sports organisations aren't entitled to any more profit per viewer than they're currently getting.

Try it, don't provide a free stream to your event and see what happens. Monetise everything to squeeze the last red cent from the viewers. If it falls flat on its face, well, theres already a system thats proven to work and if that doesn't generate enough profit for your liking, leave the industry. No one will care. If it works, you have your answer.
tdt
Profile Joined October 2010
United States3179 Posts
Last Edited: 2012-02-10 03:01:27
February 10 2012 03:00 GMT
#596
On February 10 2012 09:05 Hinanawi wrote:
I'm surprised nobody's explicitly said it yet, although a few people have hinted at it (i.e. "I don't want to just watch Koreans"), but there's a very real racial factor going on here. Full disclosure: I am white.

Put quite simply, the foreign community has a lot of people who AREN'T Korean (or even asian), and want to see white/black/hispanic/whatever players doing well and winning at the highest level of competition. If it turns into a Korean vs Korean slugfest 100% of the time, many will gradually lose interest. Not everyone is a former BW fan who is used to watching the 'best foreigners' get constantly beat up by B-team Koreans.

Right now SC2 money is flowing primarily from non-Korean spectators into Korean pockets. I'm sorry, but the reality is that isn't sustainable (unless Korea themselves takes a liking to SC2 and keeps it afloat by themselves, which by all indications they won't).

We had this same 'problem' in BW, the foreign scene was mostly a joke and our foreign tournaments explicitly banned Koreans so that whitey could win from time to time. I never took it seriously or cared much about it, although of course I would cheer for Idra and Ret when they tried to break in. Difference in BW was that it was always by Koreans for Koreans, so lack of foreign support didn't matter. Us foreign BW fans have always just been happy to watch BW played at the highest level, a foreigner breaking in was a nice dream but not a necessity. On the other hand, SC2 is dead in the water without foreigners getting their act together.

So you can go on and on about business models and ESPORTS!!!!!, but at the end of the day whitey needs to step it up or you're finished. Foreign players have no decade-long headstart to blame for their failures this time, and the GSL bends over backwards to affirmative-action foreigners into the tournament with predictably hilarious results.

Same goes for cars, electronics etc etc. It goes from West's pockets to the Orient. (most) People buy value not race.

GSL will be just fine, as if you need anymore proof as they are the only ones who can command a premium.
MC for president
Doodsmack
Profile Blog Joined August 2010
United States7224 Posts
Last Edited: 2012-02-10 03:07:25
February 10 2012 03:06 GMT
#597
On February 10 2012 11:05 WolfintheSheep wrote:
Show nested quote +
On February 10 2012 11:00 Doodsmack wrote:
On February 10 2012 10:57 WolfintheSheep wrote:
On February 10 2012 10:52 Doodsmack wrote:
On February 10 2012 10:37 SACtheXchng wrote:
On February 10 2012 10:06 Doodsmack wrote:
On February 10 2012 09:30 ReachTheSky wrote:
On February 10 2012 08:50 Doodsmack wrote:
On February 10 2012 08:28 ReachTheSky wrote:
On February 10 2012 07:59 xSixGeneralHan wrote:
[quote]

Sorry, I was meant to show that I was shaking my head at the people who think they deserve it for free. I 100% agree with it's their money, they don't have to support it. I'm saying if you feel entitled to the content, then you're all wrong


Yeah i think you should edit your post to reflect what you mean because it really looks bad ;/. Anywho. I've thought about this alot. I want the sc2 scene to become as big as the nba, mlb etc etc. I want all players/organizers etc etc making mad dough in the future. One reason why i won't pay for alot of the content is because most of it is very amateur. Alot of the commentators are amateurs. Sorry, this isn't meant to be an insult either. The production value is of college level for most of these events being ran(streamwise). I think GSL/MLG do it the best as of right now, however, it still needs to be better if i'm gonna to spend my hard earned money on a subscription. Just remember, for other sports and other activies you can view most of it for free. So why would we pay? I wouldn't pay for the sake of supporting "esports"(realistically someone elses pocket).

I think the Gsl production value is the best right now. However, i still think its not good enough. There are always little amateur hiccups here n there(Production-wise). Theres often problems with in-game camera observer not catching everything. In 'real' sports scenes such as the nfl or nba or baseball or w/e these types of issues for kept to a very miniscule possibility if at all. Yet we don't pay for them still unless its some sort of season pass thing similar to what gom does. Comparing the sc2 scene to already established sports makes the sc2 scene look slightly weak and amateurish. Why would you expect people to want to shell out money for this type of quality? Especially in retrospect to the other "sports" out there.

I think MLG and GOM have good models for this. However i think other entrepreneurs are just looking for an easier way to make a buck while telling people they should pay lol.

These are just my 2 cents, i'm sure i left out some things i meant to put in here as far as improvement goes but as of right now i don't think any of this content is really worth paying for. GOM is like almost worth it for me, almost. MLG isn't because u don't get every game. Its like here is an 1/8 of the tournament, hope you didn't miss too much(of course not all the games are worth watching, but it would be nice to be able to catch every round past 6 in the brack/all champ/all pools etc, mainly all the super solid players playing)

But yeah, i'll probably edit this or make a repost if i remember anything else.



lol demanding that SC2 tournaments live up to the production value of professional sports that are watched by millions on national TV...the flaws inherent in that argument are so obvious that it boggles my mind why you would write that out.


LOl i'm not demanding shit, learn how to read kiddo. I'm simply providing feedback as to why i don't think its worth my money. It boggles my mind why you would write that out without reading first
Idiotic assumptions aside, You do have to market it and produce it like other professional sports if you want to be viewed it as one. Otherwise your just playing Illusions that people will eventually see through(i.e a subpar production that will eventually die out due to better competition or people just deciding its not worth it) Yeah my analygies blow but you get the point.



You're demanding that SC2 tournaments achieve a production value on par with professional sports before you'll pay anything for them. Ask yourself this - how much more money is in professional sports, and how much longer have professional sports been putting on TV-quality productions? Apply those two answers to your logic and tell me what you find out .


Who gives a shit? All those things don't influence my decision in the slightest.

When I'm faced with the decision whether or not to buy a product, I evaluate a lot of things. None of them, however, include how easy or difficult it is for the company to produce the product.

I'll buy stuff that I deem worth my dough, if you lack the means to produce shit worth my dough, tough luck.

In a previous post I said that I would spare you guys a Soviet Russia reference, but I believe some of you just don't understand what capitalism is about (hint: it's not fairness)




That's fine if you think professional SC2 in the west should die if it can't cut it in a capitalist world (because as you know, that's what will happen if the majority take your stance), but some of us want to pay to make it sustainable.

Then congratulations, you're not running a business, you're running a charity.


Funny how many people are in this thread purely to shit on the idea of paying for tournaments. If you're not interested in the discussion of how to make professional SC2 sustainable financially, there's really no point in posting in this thread.

On another note, you should look up the definition of the word charity. If you're paying a company for providing you a service, it's not charity .

I've already posted on this thread, and I've already stated that PPV tournament streams will cause a swift and unavoidable end to any tournament that isn't GSL and possibly MLG, and will stunt the growth of any fanbase you're trying to grow.

If you want to be profitable, especially if you're not the biggest tournament around, then you need free streams to draw in the crowds, and rely on well marketed and solid peripheral products and services that people want to pay for.


And as for the charity thing, have you not heard of bake sales? School fundraisers? Charity lotteries? If you're relying on the good will of people to make you money, instead of having goods and services that are worth paying for, then you're a business out for charity donations.




Why are you trying to tell us what the best business model for SC2 is despite the fact that 1) you have no experience in the industry and 2) industry insiders have already been in this thread telling us that the free stream model isn't profitable? And you're still not understanding what charity means lol, nice attempt at saving face though. Your contention that tournament streams in their current form offer zero value and aren't worth a dime of our money is silly and just screams out "I feel entitled to whatever I want."
Sprouter
Profile Joined December 2009
United States1724 Posts
February 10 2012 03:06 GMT
#598
Esports still has a ton of room to grow. Throwing up a paywall isn't going to make more people interested.
ReVox
Profile Joined February 2012
4 Posts
February 10 2012 03:07 GMT
#599
Just thought I'd share my views as someone who watches alot of starcraft:

Foreign stuff just isn't good enough to justify paying for the stream yet. What I mean by this is the actual games, I think the casting and other stuff is great. The games over the past few days with parting, drg, and genius have been amazing games and i felt that they justified my subscription completely. When I watch MLG or NASL or anything else the matches just arent that great to watch. There's just no excitement or suspense or anything like that. Foreigners need to get better before i'm even going to want to see vods of their tournaments.
tdt
Profile Joined October 2010
United States3179 Posts
Last Edited: 2012-02-10 03:08:36
February 10 2012 03:08 GMT
#600
On February 10 2012 11:54 Elwar wrote:
Simple answer is try it out and see what happens.

The most overused word on the internet at the moment seems to be 'entitlement' with people clamoring to tell everyone why they should expect less and less and be happy about it. It dawns on me that maybe e-sports organisations aren't entitled to any more profit per viewer than they're currently getting.

Try it, don't provide a free stream to your event and see what happens. Monetise everything to squeeze the last red cent from the viewers. If it falls flat on its face, well, theres already a system thats proven to work and if that doesn't generate enough profit for your liking, leave the industry. No one will care. If it works, you have your answer.

Hehe exactly. You are only entiled to what people will pay for you service. If not enough people pay time to GTFO. 90% of business fail why should SC2 business be any differnt? Talk about entilement, That slack jawed idiot has it.
MC for president
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