Earlier in the week on the vVv Gaming podcast, The Loser's Bracket, LordJerith (the president of vVv Gaming) went on a long rant about monetizing eSports using Starcraft as a primary example. He touched on subjects such as eSports giving away too much for free and stated that MLG/IPL/etc should charge for quality streams, a la WWE or UFC.
Jerith also said... "If we don't monetize eSports, this is dead." Is he right? Is this the solution?
From looking at things from the outside, MLG might be considering a model similar to this. Sundance tweeted a few days ago...
Ok. I lied. I'm back. How many people pay for UFC PPV? How many would pay if it was $20-$25
(Source: Sundance DiGiovanni - Twitter)
The question becomes.. what are your thoughts on paying for streams in this manner? Would you accept a PPV model to watch high quality content? If this does happen and it fails... is all hope lost for eSports in North America?
If you would like to listen to the full rant, the episode of The Loser's Bracket can be found here and the rant starts approximately 49 minutes into the show. I will warn you, if you do listen... there are quite a few curse words/words that might offend.
Please share your feedback here. From what I can tell, this is a subject that MLG looks to be watching closely. We need to speak up and share our concerns, questions, and feelings. Look forward to your feedback.