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This is pretty baller.
I want Rain to join, just because then he'll be ReignRain and go away 
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On June 15 2011 23:58 coljbass wrote:Show nested quote +On June 15 2011 23:07 toadyy wrote:On June 15 2011 22:56 [FSM]Doji wrote:
Don't you guys realize... This is ROOT 2.0 .
They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors.
Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic...
ROOT didn't work, why would this work? Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. Hey guys, I am a long time reader but first time commenter. I am the other owner of Complexity Gaming with Jason Lake. I am Jason Bass. I usually stay in the background but sometimes I see things that require a comment. For Complexity, I handle the finances and most of the business side of things, ie sponsor acquisition and working with our existing partners/sponsors. I started in eSports with GotFrag many years ago and was the COO of that company and part owner until we sold it to MLG. From there I went to become the Director of Online Marketing at the Championship Gaming Series, where Complexity was one of the two teams purchased by the league. I left CGS about a year before it fell apart and went back to my career in the Industrial Software industry where I am the Director of Marketing for a large company. I joined up with Jason and Complexity about 3 years ago now. I see a lot of the StarCraft community say things like what I have quoted above. For those of us that have been in eSports for the last ten years of our lives we know that it is NOT ever EASY to get new sponsors. I am not saying VT won't get them or doesn't maybe even have some lined up but to say they will easily get them is simply not true. Most sales cycles in this industry are long and you have to be fairly persistent for a long period of time before you ever get a contract. Simply making a team and having the best players on earth does not get you sponsors. If that were the case there would be TONS of self sufficient organizations out there and in actuality there are about 10-20 with any real funding. There are several challenges people face when trying to get sponsors in eSports. First, there is usually a period of education on what eSports is and why any company should care about it. You have to show them the size, explain the demographic and explain why it matters. These are all very intangible things and most people fail to ever get a meeting because they don't accomplish this. Once you have gotten this far, you have the next hurdle in convincing the target that you are a company worthy of talking to in this demographic. There is so much more to this than simply saying we win tournaments. You need a fan base, you need business acumen(you have to speak their language), they need to be able to see that there is ROI(return on investment) at the end of the rainbow, and so many other things. Once you have jumped this hurdle, you will just now get a meeting in many cases and then the real sales cycle begins. You basically have converted a lead into an opportunity and many opportunities never close. Again you are selling something that can not be seen or touched so you are value selling. The better you are at selling the value of what you do and this means convincing someone that what you do is important to them and will generate the results they are looking for, the more money you can charge for the service. This last paragraph really just skims the surface of what all is involved and certainly does not include everything. My point is to show people that this is a complicated process and debunk the perception that teams like CompLexity, EG, SK, Fnatic, Dignitas, Liquid, etc. Don't just simply send off a letter saying hi we are great and have great players, give us money and then it just happens. It takes a lot of effort and there is so much more to it. Even after seeing the above and how complicated it is, once you have signed the partner many times it can be even more difficult to keep them. It is not as simple as slapping a logo on a player and they are happy. There is so much that goes on behind the scenes that fans never see. Promotions, ad campaigns, viral marketing, social media, trade show activations, etc, etc. If you are not good at doing these things many times a partner will never realize the ROI and will drop the team after a short period of time. So the point is, it is not easy to get sponsors. As this industry grows it will get easier because we become something companies can no longer overlook as fringe or experimental and we get baked into budgets. We are slowly getting there and times are changing but it will never be easy. Sorry for the long post. /rant
This deservers its own thread/spotlight. Too bad it will be buried in this thread and will forever be forgotten in the annals of the internet.
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On June 16 2011 03:04 SadStarcraft wrote:
pheonix from WeRRa?
Yes.
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Good to see more NA teams forming and making greater professional dedication. This seems like a pretty stacked team in terms of NA players. I also applaud them taking on Phoenix (formerly from Werra) as I think this help the international status (in relation to the world and korea) of SC2 as many tournaments but not so much teams have so far.
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On June 15 2011 10:42 baller wrote:
r u guys gonna get the korea progamer "rain" cuz then he'd be reign.rain
and thats funny bc it sounds like saying rain twice but each rain means different things
I am more excited about the return of baller than by this news
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I'm really excited to see how the Korean-esque team house will go, and if these guys can really make a super successful team. I love the lineup they have set right now, I hope the best for all of them!
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+ Show Spoiler +On June 16 2011 03:02 Pyo wrote:Show nested quote +On June 15 2011 23:58 coljbass wrote:On June 15 2011 23:07 toadyy wrote:On June 15 2011 22:56 [FSM]Doji wrote:
Don't you guys realize... This is ROOT 2.0 .
They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors.
Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic...
ROOT didn't work, why would this work? Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. Hey guys, I am a long time reader but first time commenter. I am the other owner of Complexity Gaming with Jason Lake. I am Jason Bass. I usually stay in the background but sometimes I see things that require a comment. For Complexity, I handle the finances and most of the business side of things, ie sponsor acquisition and working with our existing partners/sponsors. I started in eSports with GotFrag many years ago and was the COO of that company and part owner until we sold it to MLG. From there I went to become the Director of Online Marketing at the Championship Gaming Series, where Complexity was one of the two teams purchased by the league. I left CGS about a year before it fell apart and went back to my career in the Industrial Software industry where I am the Director of Marketing for a large company. I joined up with Jason and Complexity about 3 years ago now. I see a lot of the StarCraft community say things like what I have quoted above. For those of us that have been in eSports for the last ten years of our lives we know that it is NOT ever EASY to get new sponsors. I am not saying VT won't get them or doesn't maybe even have some lined up but to say they will easily get them is simply not true. Most sales cycles in this industry are long and you have to be fairly persistent for a long period of time before you ever get a contract. Simply making a team and having the best players on earth does not get you sponsors. If that were the case there would be TONS of self sufficient organizations out there and in actuality there are about 10-20 with any real funding. There are several challenges people face when trying to get sponsors in eSports. First, there is usually a period of education on what eSports is and why any company should care about it. You have to show them the size, explain the demographic and explain why it matters. These are all very intangible things and most people fail to ever get a meeting because they don't accomplish this. Once you have gotten this far, you have the next hurdle in convincing the target that you are a company worthy of talking to in this demographic. There is so much more to this than simply saying we win tournaments. You need a fan base, you need business acumen(you have to speak their language), they need to be able to see that there is ROI(return on investment) at the end of the rainbow, and so many other things. Once you have jumped this hurdle, you will just now get a meeting in many cases and then the real sales cycle begins. You basically have converted a lead into an opportunity and many opportunities never close. Again you are selling something that can not be seen or touched so you are value selling. The better you are at selling the value of what you do and this means convincing someone that what you do is important to them and will generate the results they are looking for, the more money you can charge for the service. This last paragraph really just skims the surface of what all is involved and certainly does not include everything. My point is to show people that this is a complicated process and debunk the perception that teams like CompLexity, EG, SK, Fnatic, Dignitas, Liquid, etc. Don't just simply send off a letter saying hi we are great and have great players, give us money and then it just happens. It takes a lot of effort and there is so much more to it. Even after seeing the above and how complicated it is, once you have signed the partner many times it can be even more difficult to keep them. It is not as simple as slapping a logo on a player and they are happy. There is so much that goes on behind the scenes that fans never see. Promotions, ad campaigns, viral marketing, social media, trade show activations, etc, etc. If you are not good at doing these things many times a partner will never realize the ROI and will drop the team after a short period of time. So the point is, it is not easy to get sponsors. As this industry grows it will get easier because we become something companies can no longer overlook as fringe or experimental and we get baked into budgets. We are slowly getting there and times are changing but it will never be easy. Sorry for the long post. /rant This deservers its own thread/spotlight. Too bad it will be buried in this thread and will forever be forgotten in the annals of the internet.
Very insightful. Thanks for adding your comment. It seems like a miracle now that teams like Liquid and EG have been able to strike deals with their sponsors.
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so ROOT is no longer a team??
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Cant wait to see the house and the other players!
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First post, here we go!
I think this is just what NA E-sports needs. This is a great time to reflect on the path from early beta that SC2 has taken and I must say, it is incredible.
I am a casual - I don't own SC2, but I watch it enough to know what strategies work against this and that, just as the casual football (US) fan might yell out who was open during that botched run play.
That said, I have been fortunate enough to witness SC2 growing in a very positive manner. Unlike Korea, most of the foreign pros need to work as well as try to be the best pros they can be. A team house, with practice and improvement in mind daily, is fantastic news. I think the most important part is the idea of having players salaried, thus increasing practice time and also time to promote and market themselves, their team, and E-sports.
With the recent surge of tournaments, hype, and huge stream revenues being brought in, it really looks positive for western E-sports and its great that Reign, with a special nod to Spades, have decided to be the trendsetter and put it on the line to see to it their vision of what E-sports can be finds fruition.
Reign fighting!
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On June 16 2011 04:05 darkpwnage wrote:
so ROOT is no longer a team??
Yeah, but it is not like they all went separate ways. CoL. acquired ROOT and most of its line-up because ROOT asked them if they could be part of CoL.
Kiwi, Slush and Fayth declined to follow and ended up here
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really cool, just concerned with your logo ^^;
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TLADT24920 Posts
Interesting, wonder how well they'll do if they stick to a Korean training style 
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A new team! Looking forward to it. Good Luck!
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On June 16 2011 05:32 BoBjump wrote:
Kiwi leader?
Spades is the captain. It is explained in the OP.
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On June 16 2011 03:02 Pyo wrote:Show nested quote +On June 15 2011 23:58 coljbass wrote:On June 15 2011 23:07 toadyy wrote:On June 15 2011 22:56 [FSM]Doji wrote:
Don't you guys realize... This is ROOT 2.0 .
They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors.
Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic...
ROOT didn't work, why would this work? Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. Hey guys, I am a long time reader but first time commenter. I am the other owner of Complexity Gaming with Jason Lake. I am Jason Bass. I usually stay in the background but sometimes I see things that require a comment. For Complexity, I handle the finances and most of the business side of things, ie sponsor acquisition and working with our existing partners/sponsors. I started in eSports with GotFrag many years ago and was the COO of that company and part owner until we sold it to MLG. From there I went to become the Director of Online Marketing at the Championship Gaming Series, where Complexity was one of the two teams purchased by the league. I left CGS about a year before it fell apart and went back to my career in the Industrial Software industry where I am the Director of Marketing for a large company. I joined up with Jason and Complexity about 3 years ago now. I see a lot of the StarCraft community say things like what I have quoted above. For those of us that have been in eSports for the last ten years of our lives we know that it is NOT ever EASY to get new sponsors. I am not saying VT won't get them or doesn't maybe even have some lined up but to say they will easily get them is simply not true. Most sales cycles in this industry are long and you have to be fairly persistent for a long period of time before you ever get a contract. Simply making a team and having the best players on earth does not get you sponsors. If that were the case there would be TONS of self sufficient organizations out there and in actuality there are about 10-20 with any real funding. There are several challenges people face when trying to get sponsors in eSports. First, there is usually a period of education on what eSports is and why any company should care about it. You have to show them the size, explain the demographic and explain why it matters. These are all very intangible things and most people fail to ever get a meeting because they don't accomplish this. Once you have gotten this far, you have the next hurdle in convincing the target that you are a company worthy of talking to in this demographic. There is so much more to this than simply saying we win tournaments. You need a fan base, you need business acumen(you have to speak their language), they need to be able to see that there is ROI(return on investment) at the end of the rainbow, and so many other things. Once you have jumped this hurdle, you will just now get a meeting in many cases and then the real sales cycle begins. You basically have converted a lead into an opportunity and many opportunities never close. Again you are selling something that can not be seen or touched so you are value selling. The better you are at selling the value of what you do and this means convincing someone that what you do is important to them and will generate the results they are looking for, the more money you can charge for the service. This last paragraph really just skims the surface of what all is involved and certainly does not include everything. My point is to show people that this is a complicated process and debunk the perception that teams like CompLexity, EG, SK, Fnatic, Dignitas, Liquid, etc. Don't just simply send off a letter saying hi we are great and have great players, give us money and then it just happens. It takes a lot of effort and there is so much more to it. Even after seeing the above and how complicated it is, once you have signed the partner many times it can be even more difficult to keep them. It is not as simple as slapping a logo on a player and they are happy. There is so much that goes on behind the scenes that fans never see. Promotions, ad campaigns, viral marketing, social media, trade show activations, etc, etc. If you are not good at doing these things many times a partner will never realize the ROI and will drop the team after a short period of time. So the point is, it is not easy to get sponsors. As this industry grows it will get easier because we become something companies can no longer overlook as fringe or experimental and we get baked into budgets. We are slowly getting there and times are changing but it will never be easy. Sorry for the long post. /rant This deservers its own thread/spotlight. Too bad it will be buried in this thread and will forever be forgotten in the annals of the internet.
I agree with you so much that Ive quoted it again!
*edit* "To support that, VTG Network has set out to create a new type of StarCraft 2 team..."
I didnt understand this line from the OP. What exactly is this "new type" of sc2 team. Sure, its a new team...but it's the same "type" of team as every other team out there. Also given the choice of coL. or vt I really dont understand why you would go with vt. Maybe thats cause I'm an ol' school cs head who used to lurk on gotfrag all the time but w/e...just seems like a no brainer to me.
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EPT
