EPTKick some Ars !!!!!!!!
PhoeNix FTW !
KiWiKaKi, SLush, Phoenix, Spades to Reign - Page 27
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Sickjeremiah
United States1 Post
Kick some Ars !!!!!!!! PhoeNix FTW ! | ||
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Termit
Sweden3466 Posts
On June 15 2011 22:56 [FSM]Doji wrote: Don't you guys realize... This is ROOT 2.0 . They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors. Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic... ROOT didn't work, why would this work? Ehm, ROOT worked for kiwi, slush and Fayth because they did clearly not wanna go to coL for the money. So I don't think a website and sponsors is a problem. If it was, why would they start this in the first place? | ||
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mechavoc
United States664 Posts
On June 15 2011 12:50 ROOTFayth wrote: i dont have any doubt about me being worse than kiwi, not that much worse than slush, just slightly but to say i cant compete with azz, whiplash or you, meh cmon lol T_T Fayth is no joke, did well at the MLG. Hmm show match to settle this?? | ||
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ki11z0ne
United States427 Posts
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toadyy
United Kingdom179 Posts
On June 15 2011 22:56 [FSM]Doji wrote: Don't you guys realize... This is ROOT 2.0 . They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors. Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic... ROOT didn't work, why would this work? Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. | ||
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Arcanne
United States1519 Posts
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MajorityofOne
Canada2506 Posts
Then again, it's still not as bad as the Korean team names (or Team Liquid, for that matter  ) | ||
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Pokebunny
United States10654 Posts
On June 15 2011 23:07 toadyy wrote: Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. And what are VTG's sponsors? It's mostly privately funded by people with money. | ||
Epoxide
Magic Woods9326 Posts
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Lumi
United States1616 Posts
 Time to bump that English up! | ||
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-Doji-
Belgium127 Posts
On June 15 2011 23:20 Pokebunny wrote: And what are VTG's sponsors? It's mostly privately funded by people with money. Ty for providing an insider view (and proving my point ^_^) PokeBunny. | ||
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Euronyme
Sweden3804 Posts
On June 15 2011 10:40 tehemperorer wrote: AWESOME congratulations guys, another team is good for SC2 imo, glad to see it's a real contenda' Well we lost ROOT so the number of teams isn't actually changed. Nice to see another team house though! | ||
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coljbass
United States42 Posts
On June 15 2011 23:07 toadyy wrote: Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. Hey guys, I am a long time reader but first time commenter. I am the other owner of Complexity Gaming with Jason Lake. I am Jason Bass. I usually stay in the background but sometimes I see things that require a comment. For Complexity, I handle the finances and most of the business side of things, ie sponsor acquisition and working with our existing partners/sponsors. I started in eSports with GotFrag many years ago and was the COO of that company and part owner until we sold it to MLG. From there I went to become the Director of Online Marketing at the Championship Gaming Series, where Complexity was one of the two teams purchased by the league. I left CGS about a year before it fell apart and went back to my career in the Industrial Software industry where I am the Director of Marketing for a large company. I joined up with Jason and Complexity about 3 years ago now. I see a lot of the StarCraft community say things like what I have quoted above. For those of us that have been in eSports for the last ten years of our lives we know that it is NOT ever EASY to get new sponsors. I am not saying VT won't get them or doesn't maybe even have some lined up but to say they will easily get them is simply not true. Most sales cycles in this industry are long and you have to be fairly persistent for a long period of time before you ever get a contract. Simply making a team and having the best players on earth does not get you sponsors. If that were the case there would be TONS of self sufficient organizations out there and in actuality there are about 10-20 with any real funding. There are several challenges people face when trying to get sponsors in eSports. First, there is usually a period of education on what eSports is and why any company should care about it. You have to show them the size, explain the demographic and explain why it matters. These are all very intangible things and most people fail to ever get a meeting because they don't accomplish this. Once you have gotten this far, you have the next hurdle in convincing the target that you are a company worthy of talking to in this demographic. There is so much more to this than simply saying we win tournaments. You need a fan base, you need business acumen(you have to speak their language), they need to be able to see that there is ROI(return on investment) at the end of the rainbow, and so many other things. Once you have jumped this hurdle, you will just now get a meeting in many cases and then the real sales cycle begins. You basically have converted a lead into an opportunity and many opportunities never close. Again you are selling something that can not be seen or touched so you are value selling. The better you are at selling the value of what you do and this means convincing someone that what you do is important to them and will generate the results they are looking for, the more money you can charge for the service. This last paragraph really just skims the surface of what all is involved and certainly does not include everything. My point is to show people that this is a complicated process and debunk the perception that teams like CompLexity, EG, SK, Fnatic, Dignitas, Liquid, etc. Don't just simply send off a letter saying hi we are great and have great players, give us money and then it just happens. It takes a lot of effort and there is so much more to it. Even after seeing the above and how complicated it is, once you have signed the partner many times it can be even more difficult to keep them. It is not as simple as slapping a logo on a player and they are happy. There is so much that goes on behind the scenes that fans never see. Promotions, ad campaigns, viral marketing, social media, trade show activations, etc, etc. If you are not good at doing these things many times a partner will never realize the ROI and will drop the team after a short period of time. So the point is, it is not easy to get sponsors. As this industry grows it will get easier because we become something companies can no longer overlook as fringe or experimental and we get baked into budgets. We are slowly getting there and times are changing but it will never be easy. Sorry for the long post. /rant | ||
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Raysalis
Malaysia1034 Posts
. Of all the speculation about where Kwi/Slush/Fayth will end up, I definitely never even imagine that they will move all the way down to San Franscisco to live in a pro house and be join by Phoenix from Korea. Sometimes RL news are just crazier than fantasy! | ||
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toadyy
United Kingdom179 Posts
On June 15 2011 23:20 Pokebunny wrote: And what are VTG's sponsors? It's mostly privately funded by people with money. Answer your own question much. | ||
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ComusLoM
Norway3547 Posts
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Djzapz
Canada10681 Posts
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imkp
United Kingdom139 Posts
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quRax
Korea (South)264 Posts
Good news! This is great news for the foreign scene:D | ||
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Remaker12
United States105 Posts
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