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+ Show Spoiler + On June 15 2011 23:58 coljbass wrote:Show nested quote +On June 15 2011 23:07 toadyy wrote:On June 15 2011 22:56 [FSM]Doji wrote:
Don't you guys realize... This is ROOT 2.0 .
They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors.
Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic...
ROOT didn't work, why would this work? Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. Hey guys, I am a long time reader but first time commenter. I am the other owner of Complexity Gaming with Jason Lake. I am Jason Bass. I usually stay in the background but sometimes I see things that require a comment. For Complexity, I handle the finances and most of the business side of things, ie sponsor acquisition and working with our existing partners/sponsors. I started in eSports with GotFrag many years ago and was the COO of that company and part owner until we sold it to MLG. From there I went to become the Director of Online Marketing at the Championship Gaming Series, where Complexity was one of the two teams purchased by the league. I left CGS about a year before it fell apart and went back to my career in the Industrial Software industry where I am the Director of Marketing for a large company. I joined up with Jason and Complexity about 3 years ago now. I see a lot of the StarCraft community say things like what I have quoted above. For those of us that have been in eSports for the last ten years of our lives we know that it is NOT ever EASY to get new sponsors. I am not saying VT won't get them or doesn't maybe even have some lined up but to say they will easily get them is simply not true. Most sales cycles in this industry are long and you have to be fairly persistent for a long period of time before you ever get a contract. Simply making a team and having the best players on earth does not get you sponsors. If that were the case there would be TONS of self sufficient organizations out there and in actuality there are about 10-20 with any real funding. There are several challenges people face when trying to get sponsors in eSports. First, there is usually a period of education on what eSports is and why any company should care about it. You have to show them the size, explain the demographic and explain why it matters. These are all very intangible things and most people fail to ever get a meeting because they don't accomplish this. Once you have gotten this far, you have the next hurdle in convincing the target that you are a company worthy of talking to in this demographic. There is so much more to this than simply saying we win tournaments. You need a fan base, you need business acumen(you have to speak their language), they need to be able to see that there is ROI(return on investment) at the end of the rainbow, and so many other things. Once you have jumped this hurdle, you will just now get a meeting in many cases and then the real sales cycle begins. You basically have converted a lead into an opportunity and many opportunities never close. Again you are selling something that can not be seen or touched so you are value selling. The better you are at selling the value of what you do and this means convincing someone that what you do is important to them and will generate the results they are looking for, the more money you can charge for the service. This last paragraph really just skims the surface of what all is involved and certainly does not include everything. My point is to show people that this is a complicated process and debunk the perception that teams like CompLexity, EG, SK, Fnatic, Dignitas, Liquid, etc. Don't just simply send off a letter saying hi we are great and have great players, give us money and then it just happens. It takes a lot of effort and there is so much more to it. Even after seeing the above and how complicated it is, once you have signed the partner many times it can be even more difficult to keep them. It is not as simple as slapping a logo on a player and they are happy. There is so much that goes on behind the scenes that fans never see. Promotions, ad campaigns, viral marketing, social media, trade show activations, etc, etc. If you are not good at doing these things many times a partner will never realize the ROI and will drop the team after a short period of time. So the point is, it is not easy to get sponsors. As this industry grows it will get easier because we become something companies can no longer overlook as fringe or experimental and we get baked into budgets. We are slowly getting there and times are changing but it will never be easy. Sorry for the long post. /rant
TY for posting it would be awesome to hear more about you're thoughts about where the scene is going over the next couple years. You should post more here 
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Wow,
i truely didnt see this coming. This sounds very promising and iam happy to see Kiwi on a new team that gives him the support he deserves
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On June 15 2011 23:58 coljbass wrote:Show nested quote +On June 15 2011 23:07 toadyy wrote:On June 15 2011 22:56 [FSM]Doji wrote:
Don't you guys realize... This is ROOT 2.0 .
They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors.
Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic...
ROOT didn't work, why would this work? Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. Hey guys, I am a long time reader but first time commenter. I am the other owner of Complexity Gaming with Jason Lake. I am Jason Bass. I usually stay in the background but sometimes I see things that require a comment. For Complexity, I handle the finances and most of the business side of things, ie sponsor acquisition and working with our existing partners/sponsors. I started in eSports with GotFrag many years ago and was the COO of that company and part owner until we sold it to MLG. From there I went to become the Director of Online Marketing at the Championship Gaming Series, where Complexity was one of the two teams purchased by the league. I left CGS about a year before it fell apart and went back to my career in the Industrial Software industry where I am the Director of Marketing for a large company. I joined up with Jason and Complexity about 3 years ago now. I see a lot of the StarCraft community say things like what I have quoted above. For those of us that have been in eSports for the last ten years of our lives we know that it is NOT ever EASY to get new sponsors. I am not saying VT won't get them or doesn't maybe even have some lined up but to say they will easily get them is simply not true. Most sales cycles in this industry are long and you have to be fairly persistent for a long period of time before you ever get a contract. Simply making a team and having the best players on earth does not get you sponsors. If that were the case there would be TONS of self sufficient organizations out there and in actuality there are about 10-20 with any real funding. There are several challenges people face when trying to get sponsors in eSports. First, there is usually a period of education on what eSports is and why any company should care about it. You have to show them the size, explain the demographic and explain why it matters. These are all very intangible things and most people fail to ever get a meeting because they don't accomplish this. Once you have gotten this far, you have the next hurdle in convincing the target that you are a company worthy of talking to in this demographic. There is so much more to this than simply saying we win tournaments. You need a fan base, you need business acumen(you have to speak their language), they need to be able to see that there is ROI(return on investment) at the end of the rainbow, and so many other things. Once you have jumped this hurdle, you will just now get a meeting in many cases and then the real sales cycle begins. You basically have converted a lead into an opportunity and many opportunities never close. Again you are selling something that can not be seen or touched so you are value selling. The better you are at selling the value of what you do and this means convincing someone that what you do is important to them and will generate the results they are looking for, the more money you can charge for the service. This last paragraph really just skims the surface of what all is involved and certainly does not include everything. My point is to show people that this is a complicated process and debunk the perception that teams like CompLexity, EG, SK, Fnatic, Dignitas, Liquid, etc. Don't just simply send off a letter saying hi we are great and have great players, give us money and then it just happens. It takes a lot of effort and there is so much more to it. Even after seeing the above and how complicated it is, once you have signed the partner many times it can be even more difficult to keep them. It is not as simple as slapping a logo on a player and they are happy. There is so much that goes on behind the scenes that fans never see. Promotions, ad campaigns, viral marketing, social media, trade show activations, etc, etc. If you are not good at doing these things many times a partner will never realize the ROI and will drop the team after a short period of time. So the point is, it is not easy to get sponsors. As this industry grows it will get easier because we become something companies can no longer overlook as fringe or experimental and we get baked into budgets. We are slowly getting there and times are changing but it will never be easy. Sorry for the long post. /rant
Very insightful post, good read too.
On Topic:
Team Reign does largely feel like a strange transition in some ways, I don't the specifics of the salaries and resources(which are obviously key) but it seems like a strange transition, particularly for Kiwi and Slush, if they were going to go to VT, why not just go to Complexity? They are around the same tier in terms of pro-teams in my opinion, it just feels like a decision to choose something that's pretty much the same(or slightly less than) as your other possible option.
However, it would see that VT is interested in making a substantial investment into this team, and I can understand why some of their current members are a little bitter(not that it's entirely appropriate for them to express that in this thread). I truly hope this has actually been planned out well, and works out for everyone involved, but it seems like a pretty risky move overall.
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Totally unexpected. Super badass =)
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Dawn of a new reign? (pun originally not intended)
I hope so.
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On June 15 2011 23:58 coljbass wrote:Show nested quote +On June 15 2011 23:07 toadyy wrote:On June 15 2011 22:56 [FSM]Doji wrote:
Don't you guys realize... This is ROOT 2.0 .
They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors.
Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic...
ROOT didn't work, why would this work? Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. Hey guys, I am a long time reader but first time commenter. I am the other owner of Complexity Gaming with Jason Lake. I am Jason Bass. I usually stay in the background but sometimes I see things that require a comment. For Complexity, I handle the finances and most of the business side of things, ie sponsor acquisition and working with our existing partners/sponsors. I started in eSports with GotFrag many years ago and was the COO of that company and part owner until we sold it to MLG. From there I went to become the Director of Online Marketing at the Championship Gaming Series, where Complexity was one of the two teams purchased by the league. I left CGS about a year before it fell apart and went back to my career in the Industrial Software industry where I am the Director of Marketing for a large company. I joined up with Jason and Complexity about 3 years ago now. ... So the point is, it is not easy to get sponsors. As this industry grows it will get easier because we become something companies can no longer overlook as fringe or experimental and we get baked into budgets. We are slowly getting there and times are changing but it will never be easy. Sorry for the long post. /rant
TLDR~
Just kidding, great post by Professor Bass - all aboard, eSports 101
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On June 15 2011 23:20 Pokebunny wrote:Show nested quote +On June 15 2011 23:07 toadyy wrote:On June 15 2011 22:56 [FSM]Doji wrote:
Don't you guys realize... This is ROOT 2.0 .
They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors.
Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic...
ROOT didn't work, why would this work? Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. And what are VTG's sponsors? It's mostly privately funded by people with money.
He's right. Their two sponsors are Nation Voice (which I personally got for them) and another one that is Tranqfx's friend.
Do they have any more sponsors after those two? I didn't check recently.
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On June 16 2011 01:10 coL.edward wrote:Show nested quote +On June 15 2011 23:58 coljbass wrote:On June 15 2011 23:07 toadyy wrote:On June 15 2011 22:56 [FSM]Doji wrote:
Don't you guys realize... This is ROOT 2.0 .
They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors.
Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic...
ROOT didn't work, why would this work? Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. Hey guys, I am a long time reader but first time commenter. I am the other owner of Complexity Gaming with Jason Lake. I am Jason Bass. I usually stay in the background but sometimes I see things that require a comment. For Complexity, I handle the finances and most of the business side of things, ie sponsor acquisition and working with our existing partners/sponsors. I started in eSports with GotFrag many years ago and was the COO of that company and part owner until we sold it to MLG. From there I went to become the Director of Online Marketing at the Championship Gaming Series, where Complexity was one of the two teams purchased by the league. I left CGS about a year before it fell apart and went back to my career in the Industrial Software industry where I am the Director of Marketing for a large company. I joined up with Jason and Complexity about 3 years ago now. ... So the point is, it is not easy to get sponsors. As this industry grows it will get easier because we become something companies can no longer overlook as fringe or experimental and we get baked into budgets. We are slowly getting there and times are changing but it will never be easy. Sorry for the long post. /rant TLDR~ Just kidding, great post by Professor Bass - all aboard, eSports 101
be careful with this ed i got banned for saying this as a joke too once xD
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On June 15 2011 23:58 coljbass wrote:Show nested quote +On June 15 2011 23:07 toadyy wrote:On June 15 2011 22:56 [FSM]Doji wrote:
Don't you guys realize... This is ROOT 2.0 .
They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors.
Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic...
ROOT didn't work, why would this work? Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. Hey guys, I am a long time reader but first time commenter. I am the other owner of Complexity Gaming with Jason Lake. I am Jason Bass. I usually stay in the background but sometimes I see things that require a comment. For Complexity, I handle the finances and most of the business side of things, ie sponsor acquisition and working with our existing partners/sponsors. I started in eSports with GotFrag many years ago and was the COO of that company and part owner until we sold it to MLG. From there I went to become the Director of Online Marketing at the Championship Gaming Series, where Complexity was one of the two teams purchased by the league. I left CGS about a year before it fell apart and went back to my career in the Industrial Software industry where I am the Director of Marketing for a large company. I joined up with Jason and Complexity about 3 years ago now. I see a lot of the StarCraft community say things like what I have quoted above. For those of us that have been in eSports for the last ten years of our lives we know that it is NOT ever EASY to get new sponsors. I am not saying VT won't get them or doesn't maybe even have some lined up but to say they will easily get them is simply not true. Most sales cycles in this industry are long and you have to be fairly persistent for a long period of time before you ever get a contract. Simply making a team and having the best players on earth does not get you sponsors. If that were the case there would be TONS of self sufficient organizations out there and in actuality there are about 10-20 with any real funding. There are several challenges people face when trying to get sponsors in eSports. First, there is usually a period of education on what eSports is and why any company should care about it. You have to show them the size, explain the demographic and explain why it matters. These are all very intangible things and most people fail to ever get a meeting because they don't accomplish this. Once you have gotten this far, you have the next hurdle in convincing the target that you are a company worthy of talking to in this demographic. There is so much more to this than simply saying we win tournaments. You need a fan base, you need business acumen(you have to speak their language), they need to be able to see that there is ROI(return on investment) at the end of the rainbow, and so many other things. Once you have jumped this hurdle, you will just now get a meeting in many cases and then the real sales cycle begins. You basically have converted a lead into an opportunity and many opportunities never close. Again you are selling something that can not be seen or touched so you are value selling. The better you are at selling the value of what you do and this means convincing someone that what you do is important to them and will generate the results they are looking for, the more money you can charge for the service. This last paragraph really just skims the surface of what all is involved and certainly does not include everything. My point is to show people that this is a complicated process and debunk the perception that teams like CompLexity, EG, SK, Fnatic, Dignitas, Liquid, etc. Don't just simply send off a letter saying hi we are great and have great players, give us money and then it just happens. It takes a lot of effort and there is so much more to it. Even after seeing the above and how complicated it is, once you have signed the partner many times it can be even more difficult to keep them. It is not as simple as slapping a logo on a player and they are happy. There is so much that goes on behind the scenes that fans never see. Promotions, ad campaigns, viral marketing, social media, trade show activations, etc, etc. If you are not good at doing these things many times a partner will never realize the ROI and will drop the team after a short period of time. So the point is, it is not easy to get sponsors. As this industry grows it will get easier because we become something companies can no longer overlook as fringe or experimental and we get baked into budgets. We are slowly getting there and times are changing but it will never be easy. Sorry for the long post. /rant
Most people in on this site should read this.
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On June 15 2011 23:58 coljbass wrote:+ Show Spoiler +On June 15 2011 23:07 toadyy wrote:Show nested quote +On June 15 2011 22:56 [FSM]Doji wrote:
Don't you guys realize... This is ROOT 2.0 .
They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors.
Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic...
ROOT didn't work, why would this work? Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. Hey guys, I am a long time reader but first time commenter. I am the other owner of Complexity Gaming with Jason Lake. I am Jason Bass. I usually stay in the background but sometimes I see things that require a comment. For Complexity, I handle the finances and most of the business side of things, ie sponsor acquisition and working with our existing partners/sponsors. I started in eSports with GotFrag many years ago and was the COO of that company and part owner until we sold it to MLG. From there I went to become the Director of Online Marketing at the Championship Gaming Series, where Complexity was one of the two teams purchased by the league. I left CGS about a year before it fell apart and went back to my career in the Industrial Software industry where I am the Director of Marketing for a large company. I joined up with Jason and Complexity about 3 years ago now. I see a lot of the StarCraft community say things like what I have quoted above. For those of us that have been in eSports for the last ten years of our lives we know that it is NOT ever EASY to get new sponsors. I am not saying VT won't get them or doesn't maybe even have some lined up but to say they will easily get them is simply not true. Most sales cycles in this industry are long and you have to be fairly persistent for a long period of time before you ever get a contract. Simply making a team and having the best players on earth does not get you sponsors. If that were the case there would be TONS of self sufficient organizations out there and in actuality there are about 10-20 with any real funding. There are several challenges people face when trying to get sponsors in eSports. First, there is usually a period of education on what eSports is and why any company should care about it. You have to show them the size, explain the demographic and explain why it matters. These are all very intangible things and most people fail to ever get a meeting because they don't accomplish this. Once you have gotten this far, you have the next hurdle in convincing the target that you are a company worthy of talking to in this demographic. There is so much more to this than simply saying we win tournaments. You need a fan base, you need business acumen(you have to speak their language), they need to be able to see that there is ROI(return on investment) at the end of the rainbow, and so many other things. Once you have jumped this hurdle, you will just now get a meeting in many cases and then the real sales cycle begins. You basically have converted a lead into an opportunity and many opportunities never close. Again you are selling something that can not be seen or touched so you are value selling. The better you are at selling the value of what you do and this means convincing someone that what you do is important to them and will generate the results they are looking for, the more money you can charge for the service. This last paragraph really just skims the surface of what all is involved and certainly does not include everything. My point is to show people that this is a complicated process and debunk the perception that teams like CompLexity, EG, SK, Fnatic, Dignitas, Liquid, etc. Don't just simply send off a letter saying hi we are great and have great players, give us money and then it just happens. It takes a lot of effort and there is so much more to it. Even after seeing the above and how complicated it is, once you have signed the partner many times it can be even more difficult to keep them. It is not as simple as slapping a logo on a player and they are happy. There is so much that goes on behind the scenes that fans never see. Promotions, ad campaigns, viral marketing, social media, trade show activations, etc, etc. If you are not good at doing these things many times a partner will never realize the ROI and will drop the team after a short period of time. So the point is, it is not easy to get sponsors. As this industry grows it will get easier because we become something companies can no longer overlook as fringe or experimental and we get baked into budgets. We are slowly getting there and times are changing but it will never be easy. Sorry for the long post. /rant
Great post, I always figured that getting sponsorship from a company was pretty difficult. I'd imagine that convincing them of the ROI of esports would be pretty difficult to some companies never exposed to the idea.
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Awesome. +1
User was warned for this post
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Yet another reason why the West Coast, and specifically the Bay Area is becoming the next center for ESPORTS in America. GTFO Dallas, we coming 4 ur title ^____^
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On June 16 2011 01:16 Slasher wrote:Show nested quote +On June 15 2011 23:58 coljbass wrote:On June 15 2011 23:07 toadyy wrote:On June 15 2011 22:56 [FSM]Doji wrote:
Don't you guys realize... This is ROOT 2.0 .
They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors.
Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic...
ROOT didn't work, why would this work? Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. Hey guys, I am a long time reader but first time commenter. I am the other owner of Complexity Gaming with Jason Lake. I am Jason Bass. I usually stay in the background but sometimes I see things that require a comment. For Complexity, I handle the finances and most of the business side of things, ie sponsor acquisition and working with our existing partners/sponsors. I started in eSports with GotFrag many years ago and was the COO of that company and part owner until we sold it to MLG. From there I went to become the Director of Online Marketing at the Championship Gaming Series, where Complexity was one of the two teams purchased by the league. I left CGS about a year before it fell apart and went back to my career in the Industrial Software industry where I am the Director of Marketing for a large company. I joined up with Jason and Complexity about 3 years ago now. I see a lot of the StarCraft community say things like what I have quoted above. For those of us that have been in eSports for the last ten years of our lives we know that it is NOT ever EASY to get new sponsors. I am not saying VT won't get them or doesn't maybe even have some lined up but to say they will easily get them is simply not true. Most sales cycles in this industry are long and you have to be fairly persistent for a long period of time before you ever get a contract. Simply making a team and having the best players on earth does not get you sponsors. If that were the case there would be TONS of self sufficient organizations out there and in actuality there are about 10-20 with any real funding. There are several challenges people face when trying to get sponsors in eSports. First, there is usually a period of education on what eSports is and why any company should care about it. You have to show them the size, explain the demographic and explain why it matters. These are all very intangible things and most people fail to ever get a meeting because they don't accomplish this. Once you have gotten this far, you have the next hurdle in convincing the target that you are a company worthy of talking to in this demographic. There is so much more to this than simply saying we win tournaments. You need a fan base, you need business acumen(you have to speak their language), they need to be able to see that there is ROI(return on investment) at the end of the rainbow, and so many other things. Once you have jumped this hurdle, you will just now get a meeting in many cases and then the real sales cycle begins. You basically have converted a lead into an opportunity and many opportunities never close. Again you are selling something that can not be seen or touched so you are value selling. The better you are at selling the value of what you do and this means convincing someone that what you do is important to them and will generate the results they are looking for, the more money you can charge for the service. This last paragraph really just skims the surface of what all is involved and certainly does not include everything. My point is to show people that this is a complicated process and debunk the perception that teams like CompLexity, EG, SK, Fnatic, Dignitas, Liquid, etc. Don't just simply send off a letter saying hi we are great and have great players, give us money and then it just happens. It takes a lot of effort and there is so much more to it. Even after seeing the above and how complicated it is, once you have signed the partner many times it can be even more difficult to keep them. It is not as simple as slapping a logo on a player and they are happy. There is so much that goes on behind the scenes that fans never see. Promotions, ad campaigns, viral marketing, social media, trade show activations, etc, etc. If you are not good at doing these things many times a partner will never realize the ROI and will drop the team after a short period of time. So the point is, it is not easy to get sponsors. As this industry grows it will get easier because we become something companies can no longer overlook as fringe or experimental and we get baked into budgets. We are slowly getting there and times are changing but it will never be easy. Sorry for the long post. /rant Most people in on this site should read this.
i agree thats best post i read in while nice that people on the top show off some of the work that needs to go into teams.
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They need a logo contest :p
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On June 16 2011 01:16 Slasher wrote:Show nested quote +On June 15 2011 23:58 coljbass wrote:On June 15 2011 23:07 toadyy wrote:On June 15 2011 22:56 [FSM]Doji wrote:
Don't you guys realize... This is ROOT 2.0 .
They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors.
Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic...
ROOT didn't work, why would this work? Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. Hey guys, I am a long time reader but first time commenter. I am the other owner of Complexity Gaming with Jason Lake. I am Jason Bass. I usually stay in the background but sometimes I see things that require a comment. For Complexity, I handle the finances and most of the business side of things, ie sponsor acquisition and working with our existing partners/sponsors. I started in eSports with GotFrag many years ago and was the COO of that company and part owner until we sold it to MLG. From there I went to become the Director of Online Marketing at the Championship Gaming Series, where Complexity was one of the two teams purchased by the league. I left CGS about a year before it fell apart and went back to my career in the Industrial Software industry where I am the Director of Marketing for a large company. I joined up with Jason and Complexity about 3 years ago now. I see a lot of the StarCraft community say things like what I have quoted above. For those of us that have been in eSports for the last ten years of our lives we know that it is NOT ever EASY to get new sponsors. I am not saying VT won't get them or doesn't maybe even have some lined up but to say they will easily get them is simply not true. Most sales cycles in this industry are long and you have to be fairly persistent for a long period of time before you ever get a contract. Simply making a team and having the best players on earth does not get you sponsors. If that were the case there would be TONS of self sufficient organizations out there and in actuality there are about 10-20 with any real funding. There are several challenges people face when trying to get sponsors in eSports. First, there is usually a period of education on what eSports is and why any company should care about it. You have to show them the size, explain the demographic and explain why it matters. These are all very intangible things and most people fail to ever get a meeting because they don't accomplish this. Once you have gotten this far, you have the next hurdle in convincing the target that you are a company worthy of talking to in this demographic. There is so much more to this than simply saying we win tournaments. You need a fan base, you need business acumen(you have to speak their language), they need to be able to see that there is ROI(return on investment) at the end of the rainbow, and so many other things. Once you have jumped this hurdle, you will just now get a meeting in many cases and then the real sales cycle begins. You basically have converted a lead into an opportunity and many opportunities never close. Again you are selling something that can not be seen or touched so you are value selling. The better you are at selling the value of what you do and this means convincing someone that what you do is important to them and will generate the results they are looking for, the more money you can charge for the service. This last paragraph really just skims the surface of what all is involved and certainly does not include everything. My point is to show people that this is a complicated process and debunk the perception that teams like CompLexity, EG, SK, Fnatic, Dignitas, Liquid, etc. Don't just simply send off a letter saying hi we are great and have great players, give us money and then it just happens. It takes a lot of effort and there is so much more to it. Even after seeing the above and how complicated it is, once you have signed the partner many times it can be even more difficult to keep them. It is not as simple as slapping a logo on a player and they are happy. There is so much that goes on behind the scenes that fans never see. Promotions, ad campaigns, viral marketing, social media, trade show activations, etc, etc. If you are not good at doing these things many times a partner will never realize the ROI and will drop the team after a short period of time. So the point is, it is not easy to get sponsors. As this industry grows it will get easier because we become something companies can no longer overlook as fringe or experimental and we get baked into budgets. We are slowly getting there and times are changing but it will never be easy. Sorry for the long post. /rant Most people in on this site should read this.
wow very good post.
I was once the leader of a Up and coming pro team called team 1nsanity for sc2, and well we recently merged to VP. But man I can tell you finding a Sponsor is very hard. We had so many leads but I could never get to the point were we would set up a meeting with a company because first off getting a response back from a so called lead is hard just on that note. You are usually the last thing on there plate and I can tell you once you do get a response back from a company saying they are interested and they want more information and you get so excited and then not getting another email back is so frustrating. this is one of the reasons I kind of stepped down and leader and now put it into the hands of VP gamers to make this happen because I just got so frustrated on not getting anywhere after all the work I put into 1nsanity. So what I am saying it is VERY Hard on getting a solid sponsor, and those teams that have sponsor I have so much respect for there leadership because I for sure no how hard it really is. Anyways good luck to reign they have a great lineup and I hope them the best!!! SC2 is getting very competitive out there with teams and it just sets that bar that much higher and it should only lead to a bigger following and a lot of awesome games down the road! I am excited about this .
Officer of VPGamers
www.vpgamers.com
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On June 15 2011 10:36 VTGaming wrote:
Jonathan “KiWiKaKi” Garneau
Known as one of Canada's best WarCraft 3 players during the lifespan of the game, Kiwikaki has made professional gaming his career. Playing StarCraft 2 full-time, he's seen repeated success with his creative and cunning playstyle. Nicknamed the “Mad Scientist Protoss," Kiwikaki has collected over $10,000 in StarCraft 2 prize winnings. He has finished 2nd at two MLG tournaments, the IGN Pro League Season 1, and placed in the top ten of all but one MLG tournament.
Kiwikaki has also travelled to Korea for Code A qualifiers and can currently be seen playing in the NASL.
Haha, Artosis will be so pleased. This is exciting news, its the potential start of the arms race style practice regime, that culminates in the BW model. If we are to compete with Koreans we need to start practising like them, and I always got the idea that the current pro-gaming houses aren't quite as strict as they should be, maybe because there's no coach in the house, just a couple of friends who get along. Not that that's bad, its the kind of house I would like to live in, but that's because its more like living in a house with some good friends, instead of a practice house).
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Nice, this is nothing but good news for Western e-sport.
The more teams that take it seriously the better chance we will see some upsets at the international level.
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niiiice
Very excited to have another Korean addition to a NA team.
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On June 16 2011 00:52 Dhystopia wrote:+ Show Spoiler + On June 15 2011 23:58 coljbass wrote:Show nested quote +On June 15 2011 23:07 toadyy wrote:On June 15 2011 22:56 [FSM]Doji wrote:
Don't you guys realize... This is ROOT 2.0 .
They have no sponsor, all they are doing is putting 2 famous player in a team and a few average player (spades,fayth) and hoping to get sponsors.
Kaki and Slush do not care about the PR side of things in SC2, they won't be moving to the pro-house, they didn't do it for root (kaki only moved temporarily) why would they do it now ? This whole reign team is bound to fail... they have no website, how are they gonna attract sponsor with no web traffic...
ROOT didn't work, why would this work? Did you even read the OP at all, they are under VTG which already has sponsors / won't be hard for them to get them. They have a website under development. Think or actually at least read the OP before you start posting bullshit. Hey guys, I am a long time reader but first time commenter. I am the other owner of Complexity Gaming with Jason Lake. I am Jason Bass. I usually stay in the background but sometimes I see things that require a comment. For Complexity, I handle the finances and most of the business side of things, ie sponsor acquisition and working with our existing partners/sponsors. I started in eSports with GotFrag many years ago and was the COO of that company and part owner until we sold it to MLG. From there I went to become the Director of Online Marketing at the Championship Gaming Series, where Complexity was one of the two teams purchased by the league. I left CGS about a year before it fell apart and went back to my career in the Industrial Software industry where I am the Director of Marketing for a large company. I joined up with Jason and Complexity about 3 years ago now. I see a lot of the StarCraft community say things like what I have quoted above. For those of us that have been in eSports for the last ten years of our lives we know that it is NOT ever EASY to get new sponsors. I am not saying VT won't get them or doesn't maybe even have some lined up but to say they will easily get them is simply not true. Most sales cycles in this industry are long and you have to be fairly persistent for a long period of time before you ever get a contract. Simply making a team and having the best players on earth does not get you sponsors. If that were the case there would be TONS of self sufficient organizations out there and in actuality there are about 10-20 with any real funding. There are several challenges people face when trying to get sponsors in eSports. First, there is usually a period of education on what eSports is and why any company should care about it. You have to show them the size, explain the demographic and explain why it matters. These are all very intangible things and most people fail to ever get a meeting because they don't accomplish this. Once you have gotten this far, you have the next hurdle in convincing the target that you are a company worthy of talking to in this demographic. There is so much more to this than simply saying we win tournaments. You need a fan base, you need business acumen(you have to speak their language), they need to be able to see that there is ROI(return on investment) at the end of the rainbow, and so many other things. Once you have jumped this hurdle, you will just now get a meeting in many cases and then the real sales cycle begins. You basically have converted a lead into an opportunity and many opportunities never close. Again you are selling something that can not be seen or touched so you are value selling. The better you are at selling the value of what you do and this means convincing someone that what you do is important to them and will generate the results they are looking for, the more money you can charge for the service. This last paragraph really just skims the surface of what all is involved and certainly does not include everything. My point is to show people that this is a complicated process and debunk the perception that teams like CompLexity, EG, SK, Fnatic, Dignitas, Liquid, etc. Don't just simply send off a letter saying hi we are great and have great players, give us money and then it just happens. It takes a lot of effort and there is so much more to it. Even after seeing the above and how complicated it is, once you have signed the partner many times it can be even more difficult to keep them. It is not as simple as slapping a logo on a player and they are happy. There is so much that goes on behind the scenes that fans never see. Promotions, ad campaigns, viral marketing, social media, trade show activations, etc, etc. If you are not good at doing these things many times a partner will never realize the ROI and will drop the team after a short period of time. So the point is, it is not easy to get sponsors. As this industry grows it will get easier because we become something companies can no longer overlook as fringe or experimental and we get baked into budgets. We are slowly getting there and times are changing but it will never be easy. Sorry for the long post. /rant TY for posting it would be awesome to hear more about you're thoughts about where the scene is going over the next couple years. You should post more here
Agreed very amazing write up and good read post more hehe
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EPT
