As a concerned consumer of Blizzard products the state of Battle.net 2.0 is beginning to worry me (I'm sure I'm not alone here either). Let me explain why.
- Time. Battle.net 2.0 was the reason that Starcraft was delayed for so long. This generated (unsurprisingly) alot of hype about Battle.net 2.0. - I mean if it takes so long to make then it must be awesome. Why am I concerned about this. If it took Blizzard so long to make something that is, quite frankly considerably worse than say regular battle.net in pretty much all ways, how long is it going to take them to make something that is actually worth using? 2 months to release, 2 years to make what we got. You do the math, doesn't look good.
- Priorities. When Battle.net 2.0 was previewed by Blizzard all those years and months ago it had alot of exciting new features. All of which have been removed or are not currently in beta. Ok fair enough, we just wanna play the game and have fun. What concerns me is that the priority for Blizzard instead of adding something like a chat room, clan system or even something trivial but still useful like a pacman game inside battle.net. Blizzard instead decided to add Facebook. I don't mean to be blunt, but who actually wanted that? Does anyone actually add gamer friends to their facebook account? I have my mom and my wife on facebook I don't want someone from halfway around the world adding them and being like "Hi I'm Robs friend from the internet". - Thats just wrong. Priorities. An analogy that Jdanzi put to me on msn actually seems appropriate to sum up this point. "What Blizzard are doing is watering the plants when the house is burning down" - The house being Battle.net 2.0.
- Features. As an engineer myself in real life one of the sayings I find myself saying far too often is "If its not broken, don't fix it". Another saying I find myself using more than I should be is "Simple products are good products". More or less if your product does what it says on the tin then thats what the consumer is paying for not anything more than that. No one gives a shit if your brand new Ford Mondeo comes with a bumper sticker, but they expect it to take you from A to B. I think Blizzard need to learn a lesson from those two sayings. Battle.net 2.0 is a medium to play Starcraft 2, no one cares about adding facebook friends or achievements or portraits or what randomly selected metal your league happens to be or making yourself feel good about being rank 4 in bronze league "omgz im rank 4 at being shit". What people want is to play Starcraft 2 against other people and to do that they need a way of communicating with them that doesn't require giving out personal information to total strangers.
These things concern me. It should concern you too. Blizzard I hope you read this and I hope you understand that as a consumer I am disappointed in your total lack of understanding your customer and your apparent total lack of forethought when implementing Battle.net 2.0. As a positive suggestion I suggest you start with Battle.net 2.0 the way it was at the start of Beta, because it was better.