• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 11:58
CET 17:58
KST 01:58
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
TL.net Map Contest #21: Winners8Intel X Team Liquid Seoul event: Showmatches and Meet the Pros10[ASL20] Finals Preview: Arrival13TL.net Map Contest #21: Voting12[ASL20] Ro4 Preview: Descent11
Community News
Starcraft, SC2, HoTS, WC3, returning to Blizzcon!33$5,000+ WardiTV 2025 Championship6[BSL21] RO32 Group Stage4Weekly Cups (Oct 26-Nov 2): Liquid, Clem, Solar win; LAN in Philly2Weekly Cups (Oct 20-26): MaxPax, Clem, Creator win9
StarCraft 2
General
RotterdaM "Serral is the GOAT, and it's not close" TL.net Map Contest #21: Winners Starcraft, SC2, HoTS, WC3, returning to Blizzcon! 5.0.15 Patch Balance Hotfix (2025-10-8) Weekly Cups (Oct 20-26): MaxPax, Clem, Creator win
Tourneys
$5,000+ WardiTV 2025 Championship Sparkling Tuna Cup - Weekly Open Tournament Constellation Cup - Main Event - Stellar Fest Merivale 8 Open - LAN - Stellar Fest Sea Duckling Open (Global, Bronze-Diamond)
Strategy
Custom Maps
Map Editor closed ?
External Content
Mutation # 498 Wheel of Misfortune|Cradle of Death Mutation # 497 Battle Haredened Mutation # 496 Endless Infection Mutation # 495 Rest In Peace
Brood War
General
BW General Discussion [ASL20] Ask the mapmakers — Drop your questions [BSL21] RO32 Group Stage BGH Auto Balance -> http://bghmmr.eu/ SnOw's ASL S20 Finals Review
Tourneys
[Megathread] Daily Proleagues [ASL20] Grand Finals [BSL21] RO32 Group B - Sunday 21:00 CET [BSL21] RO32 Group A - Saturday 21:00 CET
Strategy
Current Meta PvZ map balance How to stay on top of macro? Soma's 9 hatch build from ASL Game 2
Other Games
General Games
Path of Exile Stormgate/Frost Giant Megathread Dawn of War IV Nintendo Switch Thread ZeroSpace Megathread
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
TL Mafia Community Thread SPIRED by.ASL Mafia {211640}
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread Things Aren’t Peaceful in Palestine YouTube Thread Dating: How's your luck?
Fan Clubs
White-Ra Fan Club The herO Fan Club!
Media & Entertainment
Anime Discussion Thread Movie Discussion! [Manga] One Piece Korean Music Discussion Series you have seen recently...
Sports
2024 - 2026 Football Thread NBA General Discussion MLB/Baseball 2023 TeamLiquid Health and Fitness Initiative For 2023 Formula 1 Discussion
World Cup 2022
Tech Support
SC2 Client Relocalization [Change SC2 Language] Linksys AE2500 USB WIFI keeps disconnecting Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List Recent Gifted Posts
Blogs
Coffee x Performance in Espo…
TrAiDoS
Saturation point
Uldridge
DnB/metal remix FFO Mick Go…
ImbaTosS
Why we need SC3
Hildegard
Reality "theory" prov…
perfectspheres
Our Last Hope in th…
KrillinFromwales
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1747 users

Hip Hop / Rap Music Discussion - Page 2

Forum Index > Media & Entertainment
Post a Reply
Prev 1 2 3 4 5 66 67 68 Next
Zinnwaldite
Profile Joined August 2010
Norway1567 Posts
April 15 2013 08:16 GMT
#21
Guess I'll post some stuff..

K-Rino - Annihilation of the Evil Machine
+ Show Spoiler +


Canibus - Poet Laureate II
+ Show Spoiler +


Canibus - Master Thesis
+ Show Spoiler +


eMC - Winds of Change
+ Show Spoiler +


Celph Titled ft. Cashmere the PRO and Oktober - Clap
+ Show Spoiler +


Cunninlynguists - Mindstate
+ Show Spoiler +


Chino XL - Wordsmith
+ Show Spoiler +


Adeem - Make It Right
+ Show Spoiler +


Aesop Rock - "Cycles to Gehenna"
+ Show Spoiler +


Aesop Rock - Basic Cable
+ Show Spoiler +


7L & Esoteric - Operating Correctly Feat. Mr. Lif
+ Show Spoiler +


B. DOLAN "MARVIN"
+ Show Spoiler +


Cannibal Ox - Iron Galaxy
+ Show Spoiler +


elzhi - Scattered Pictures
+ Show Spoiler +


Jack Cracker of The CREST - Feel It
+ Show Spoiler +


Marco Polo & Torae
+ Show Spoiler +


Mr Lif - Because They Made It That Way
+ Show Spoiler +


Ras Kass - Soul On Ice
+ Show Spoiler +
http://www.youtube.com/watch?v=enQsdbcMOiQ


Ras Kass - Goldyn Chyld
+ Show Spoiler +


Tech N9ne - Worst Enemy
+ Show Spoiler +


Wordsworth - Guardian Angel
+ Show Spoiler +


We promise with a view to hope, but the reason to "accomplish" what we promised would be fear.
ReignSupreme.
Profile Blog Joined September 2012
Australia4123 Posts
April 15 2013 08:27 GMT
#22
Lose the songs, start flouting albums.
Too much love for all of the following:

Mos Def - Black on Both Sides
Immortal Technique - Revolutionary Vol 1 & 2
RJD2 - Dead Ringer
Damu the Fudgemunk - How it Should Sound
Gangstarr - Full Clip
Jay Electronica - StyleWars
KMD - Black Bastards
Kruse - The Kruse Collection
***Any MF DOOM Album/Collab. Literally any.***
Nas - Nastradamus
Nujabes - Metaphorical Music
Oh No - The Disrupt
Organized Konfusion - The Equinox
The Roots - Things Fall Apart
A Tribe Called Quest - Midnight Marauders
"Y - Society" - Travel at your own pace
MCDayC
Profile Joined March 2011
United Kingdom14464 Posts
April 15 2013 09:48 GMT
#23
I feel like this thread is gonna be kinda pointless if everyone just posts list and there's zero discussion
VERY FRAGILE, LIKE A BABY PANDA EGG
amalgam
Profile Joined April 2013
3 Posts
April 15 2013 11:51 GMT
#24
I guess I'll start this off then! Great article written by Homeboy Sandman (also a hip-hop artist) regarding the issues that you bring up OP.

From http://www.huffingtonpost.com/homeboy-sandman/industry-lie-4080-not-bad_b_2000515.html

My last piece covered how negativity, (most notably criminality, misogyny, and materialism), has a stranglehold on popular hip hop today. Response was varied. There was agreement that it is a horrific dilemma. There was suspicion that I am merely jealous because it's not my music dominating the airwaves. Blame was assigned to everyone from rappers to listeners to labels. Amidst this can of worms one common response stood out to me as particularly puzzling; "it's what sells."

The notion that hip hop consumers have an insatiable thirst for negativity is widely accepted and regularly circulated. In today's society where the bottom line reigns supreme, generation of revenue is seen less as an excuse, and more as an reasonable explanation, for immoral and socially irresponsible behavior. One commenter went as far as to assert that rappers who play into redundant stereotypes are "being good capitalists."

I don't like this argument for two reasons. The first is that It suggests that it's acceptable for integrity to take a backseat to lucrative business opportunity.

The second is that, it's not even true.

The universally accepted, almost common knowledge claim that consumers prefer negative hip hop over all else is a falsehood that does not hold up to even the lightest scrutiny.

Where once the hip hop landscape was rich with the type of diversity believed to have no where near the demand that negativity does, today it is completely saturated with the base immorality consumers are said to clamor for. If negativity is what sells, one would expect hip hop sales to be at an all time high. Instead, hip hop sales are at an all time low. Oddly enough, this is also common knowledge.

Proponents of the misconception chalk this up to record sales being down across the board regardless of genre. Fair enough. Ever since Napster it's been tough all around. A look at the best selling hip hop albums of all time should level the playing field.

Hip hop's best selling album is Outkast's Speakerboxx/The Love Below, which sold 11 million copies. While the double album is not absolutely devoid of the themes said to be mandatory for achieving commercial success (Big Boi is vocal throughout about his penchant for pimping, and it is clear that both he and Andre 3000 have witnessed, and perhaps even taken part, in a few shady happenings while coming of age in Atlanta), they come across first, foremost, and most powerfully as the street-wise, slick talking ladies man who adores his daughter, and the legendarily gifted introvert just looking for someone to love.

That sold.

There are those that argue that since Speakerboxx/The Love Below was a double album that actually sold 5.5 million copies that it doesn't count. I personally side with the Record Industry Association of America and agree that 11 million sales is 11 million sales whether they came two at a time or not (particularly since the double album sold for roughly twice the price of a single one), but let's round out the top five sellers for argument's sake.

Two Eminem albums, "The Marshall Mathers LP," and "The Eminem Show," The Notorious B.I.G.'s "Life After Death," and MC Hammer's "Please Hammer, Don't Hurt 'Em," all sold roughly 10 million copies.

Pre-hiatus Eminem was characterized by his substance abuse, his inability to gain control over his love/hate relationship with his daughter's mother, his mommy issues, his ironic disgust for pop music, and his phenomenal talent. Hardly an example of one-dimensional negativity, his persona was that of a troubled youth lashing out at a world that seemed unfair.

That sold.

Then you have MC Hammer. Genie pants, sideways dancing, rapping about how good he raps. A far cry from a money worshipping, women hating, bully. He even prayed.

That sold.

Biggie is the only member of the top five sellers that fits the profile rigidly adhered to today. In many ways he was it's prototype. That never bothered me though because he was an amazing rapper. I am not naive enough to think that no one sold drugs before hip hop made it cool, but in an atmosphere where talent was paramount you were bound to find the full spectrum of human beings represented. This is further supported by 2Pac, Nelly, The Beastie Boys, and Will Smith rounding out the top 10. Hardly birds of a feather.

In my last piece, Crazy Legs told me that hip hop was never about love. It was never about hate. It was never about peace or flowers or murder or pain. It was about talent. He said something like: "People talking all this hip hop is about peace. It was never about that. Half that cats that started hip hop were stick up kids. Half of 'em were dust heads. Sure some cats were pro black or pro whatever, but that's because they were, not because hip hop was." (I didn't tape record our conversation so that might be a misquote, but that was the gist of it.)

It's also worth noting that if Outkast's contribution to the top five is rendered void for being a double album, so too must B.I.G.'s contribution, "Life After Death."

Speaking of Biggie, when his first single "Juicy" was burning through the airwaves it wasn't alone. An equally infectious single called "Flava in Ya Ear" from Bad Boy label mate Craig Mack, an emcee who's personality was characterized entirely by his unique delivery and enormous ego, battled "Juicy" head to head for pole position on practically every hip hop chart in the country. Their simultaneous ascension despite starkly contrasting personas is strong evidence that it doesn't take an overtly negative image to be marketable in hip hop.

While Mack's first album revealed him to be a one trick pony, Biggie went on to create some of the most creative (albeit negative) anthems that hip hop has ever known. Never has beating your girlfriend when she talked slick seemed so romantic as on "Me and My Bitch." I would never sell crack, but if I did, I'd follow "The Ten Crack Commandments" to the letter. With the exception of "When God Comes," Mack's entire debut album was same song, different beat, while Biggie's Ready to Die was an undisputed classic whose songs painted an array of different pictures. Though his subjects were common, his strokes were brilliant. "Suicidal Thoughts," the album's creative pinnacle, found B.I.G. vividly detailing the hell that awaited him for all of his evil deeds; a concept seldom tackled executed in a thoroughly unique way. The Notorious B.I.G.'s career did not surpass Craig Mack's because of image, it surpassed it because he was a better rapper, and given proper exposure better music will win out. Always. That's why it's "better."

I say "given the exposure" because what's really at the root of the "negativity sells better" misconception is people supporting negative hip hop because it's all they know. My favorite album of this year, (besides my own, of course), is Oddisee's "People Hear What They See." (A telling title indeed). Genius from the first note to the last, the album has not sold a single copy at Best Buy, or at Target, or at Walmart, or at any of the most visible most easily accessible physical music retailers in this country.

Of course it hasn't. It isn't being sold there.

If you go to a supermarket and all that's being sold is oranges, oranges are going to sell. Today's mainstream hip hop audience is an underinformed bunch confusing taste with familiarity. In my last piece I shared my experiences inside inner city high schools and middle schools. Ask these kids who they like and everyones' hand shoots up. Ask them who they don't like and you'll hear crickets. They represent a demographic that is eating whatever they're fed. Oddisee is one of the most gifted musicians of our generation, but he's not in heavy rotation on Hot 97, BET or MTV. He's not getting constant coverage from Vibe, XXL, The Source, Rolling Stone, Spin, Complex or Fader. He's not performing on The Tonight Show. What basis can there be for knocking his music for not selling, when the overwhelming majority of consumers haven't even had an opportunity to listen to it in the first place?

While it's true that Oddisee's digital album is as as available to anyone with internet connection as his mainstream supported counterparts, it doesn't make much sense to compare their sales numbers given the spectacular gap in exposure. Getting people to hear Oddisee is way tougher than getting them to buy his music once they have. Oddisee making a comfortable living off of his music while being relatively unknown is a testament to his conversion rate. I can't speak on Oddisee's personal journey but I can tell you that my highest viewed music video hasn't even reached 100,000 views on YouTube and I've been paying rent in lower Manhattan for over a year. DJ Khaled's latest album sold about 65 times more in it's first week than mine did, but he gets way more than 65 times more exposure. More like 650 times. It's irrational to hold him to the same sales standard as artists getting by on little more than talent and word of mouth.

In fact, when all of these factors are considered, it begins to look like my conversion rate, and Oddisee's, and Brother Ali's, and Blu and Exile's, and all the other remarkable emcees who live comfortably (some very comfortably) exposed to hundreds of thousands rather than hundreds of millions, is actually higher than the vast majority of the acts most people think of when they think hip hop. If as many people knew about us as knew about them, we wouldn't sell just as good. We'd sell better.

Just look at what happened when super stereotype 50 Cent challenged then conscious Kanye West to a Curtis vs. Graduation release week duel and got blown away. Common's Finding Forever debuted at #1 on the billboard charts despite receiving virtually no airplay at all on Hot 97 (the #1 hip hop station in the birthplace of hip hop)! Lupe Fiasco's most recent release fetched 90,000 sales in its first week despite outright media blacklisting. If negativity sells so much better than anything else, how come Eminem's Recovery sold so much more than Relapse? In fact, released in 2010, Recovery is the best selling hip hop album in the last seven years. It's easy to look at the Billboard charts and proclaim that negativity in hip hop is selling. Only slightly closer observation reveals that whenever given equal exposure, talent sells even better.

The reason why today's popular hip hop is embraced by labels and media alike is not because it's the music that sells best. It's because it's the music that sells other things best.

In my last piece I listened to hip hop songs on Hot 97 at random. The first was French Montana's "Pop That." In the song's music video, before anyone begins rapping a close up of a Moet bottle is shown and it's established that one of the guests on the song is nicknamed Rozay (the pronunciation of "Rosé," a blush wine). I admit to only watching the first two verses worth of the video, which contained about as many shots of Ciroc Vodka as it did the rappers performing the song. I'm not exaggerating. The lyrics referenced expensive cars, most notably the Bugotti. Expensive jewelry was boasted and shown, misogyny was overt both lyrically and visually, and multiple molly references were made. ("Molly" is shorthand for a pure form of ecstasy, the trendiest mainstream hip hop drug of the moment).

"Pop That" is typical of the hip hop championed by today's mainstream media. It doesn't sell records particularly well, but has been proven remarkably effective at selling liquor, cars, jewelry, clothing, and electronics. Not only does it also sell drugs but it sells selling drugs. Impressionable listeners who follow suit get caught, and wind up cogs in the prison industrial complex. What corporate interests lose in record sales they more than make up for in sales of expensive goods and free labor. That hip hop music about being irresponsible inherently sells best is a rumor created to justify the transformation of hip hop culture from an art form to one gigantic advertisement.

Hip hop is hurting, and so are we the members of the hip hop community. It's gotten so bad that the term "commercial rap," has gone from meaning rap that is commercially successful, to meaning rap that is actually a commercial. But a higher demand for negativity than talent? If you buy that, you'll buy anything.


What do you guys think?
FreudianTrip
Profile Joined July 2011
Switzerland1983 Posts
Last Edited: 2013-04-15 11:59:01
April 15 2013 11:56 GMT
#25
On April 15 2013 13:23 heliusx wrote:
Have you guys ever heard MF doom? Fantastic. Esp the album with MF grimm.

He's good but it's a shame he's a total asshole. I was a / work with Promoters for night clubs. MF Doom is the worst person you'll ever negotiate with, he'll haggle over 50 cents and then when you finally agree the price you're not sure if he'll just send a lookalike wearing the costume. What a douche.

Although I haven't met a single person in the rap game that I actually liked. Never meet your heros.

Then you have MC Hammer. Genie pants, sideways dancing, rapping about how good he raps. A far cry from a money worshipping, women hating, bully. He even prayed.


I lol'd at this bit. It's quite well known within the game that MC Hammer GOES HARD. Redman had a skit that mentioned MC Hammers mom in passing, they ended up at a gig together and Redman ended up running out the back. Apparently he's a pretty scary mofo.
KvltMan
Profile Blog Joined October 2010
Sweden1609 Posts
April 15 2013 12:07 GMT
#26
On April 15 2013 20:56 FreudianTrip wrote:
Show nested quote +
On April 15 2013 13:23 heliusx wrote:
Have you guys ever heard MF doom? Fantastic. Esp the album with MF grimm.

He's good but it's a shame he's a total asshole. I was a / work with Promoters for night clubs. MF Doom is the worst person you'll ever negotiate with, he'll haggle over 50 cents and then when you finally agree the price you're not sure if he'll just send a lookalike wearing the costume. What a douche.

Although I haven't met a single person in the rap game that I actually liked. Never meet your heros.

Show nested quote +
Then you have MC Hammer. Genie pants, sideways dancing, rapping about how good he raps. A far cry from a money worshipping, women hating, bully. He even prayed.


I lol'd at this bit. It's quite well known within the game that MC Hammer GOES HARD. Redman had a skit that mentioned MC Hammers mom in passing, they ended up at a gig together and Redman ended up running out the back. Apparently he's a pretty scary mofo.

I'd never actually end up paying for a DOOM-concert, it'd be as big of a gamble as going to a Deicide show where you're never sure about whether you'll get your money's worth. Also, just to bring something to the discussion, but do people hold King Geedorah in high regard in general? Because I think it's extremely lacklustre in delivery as well as overall sound, especially coming from someone like DOOM.

Also, I don't really know where that article is coming from all-in-all as most of the stuff I associate as popular rap is, in general, mostly about the "good life".
Get crunk
FreudianTrip
Profile Joined July 2011
Switzerland1983 Posts
April 15 2013 12:10 GMT
#27
On April 15 2013 21:07 KvltMan wrote:
Show nested quote +
On April 15 2013 20:56 FreudianTrip wrote:
On April 15 2013 13:23 heliusx wrote:
Have you guys ever heard MF doom? Fantastic. Esp the album with MF grimm.

He's good but it's a shame he's a total asshole. I was a / work with Promoters for night clubs. MF Doom is the worst person you'll ever negotiate with, he'll haggle over 50 cents and then when you finally agree the price you're not sure if he'll just send a lookalike wearing the costume. What a douche.

Although I haven't met a single person in the rap game that I actually liked. Never meet your heros.

Then you have MC Hammer. Genie pants, sideways dancing, rapping about how good he raps. A far cry from a money worshipping, women hating, bully. He even prayed.


I lol'd at this bit. It's quite well known within the game that MC Hammer GOES HARD. Redman had a skit that mentioned MC Hammers mom in passing, they ended up at a gig together and Redman ended up running out the back. Apparently he's a pretty scary mofo.

I'd never actually end up paying for a DOOM-concert, it'd be as big of a gamble as going to a Deicide show where you're never sure about whether you'll get your money's worth. Also, just to bring something to the discussion, but do people hold King Geedorah in high regard in general? Because I think it's extremely lacklustre in delivery as well as overall sound, especially coming from someone like DOOM.

Also, I don't really know where that article is coming from all-in-all as most of the stuff I associate as popular rap is, in general, mostly about the "good life".

Personally, I don't like DOOM. But as a promoter you have to be open to shit you don't like but people will go crazy for, which is pretty much DOOM in a nutshell. Luckily, he actually bothered to turn up.
yNx
Profile Joined November 2011
Israel34 Posts
April 15 2013 12:28 GMT
#28
On April 15 2013 20:51 amalgam wrote:
I guess I'll start this off then! Great article written by Homeboy Sandman (also a hip-hop artist) regarding the issues that you bring up OP.

From http://www.huffingtonpost.com/homeboy-sandman/industry-lie-4080-not-bad_b_2000515.html

Show nested quote +
My last piece covered how negativity, (most notably criminality, misogyny, and materialism), has a stranglehold on popular hip hop today. Response was varied. There was agreement that it is a horrific dilemma. There was suspicion that I am merely jealous because it's not my music dominating the airwaves. Blame was assigned to everyone from rappers to listeners to labels. Amidst this can of worms one common response stood out to me as particularly puzzling; "it's what sells."

The notion that hip hop consumers have an insatiable thirst for negativity is widely accepted and regularly circulated. In today's society where the bottom line reigns supreme, generation of revenue is seen less as an excuse, and more as an reasonable explanation, for immoral and socially irresponsible behavior. One commenter went as far as to assert that rappers who play into redundant stereotypes are "being good capitalists."

I don't like this argument for two reasons. The first is that It suggests that it's acceptable for integrity to take a backseat to lucrative business opportunity.

The second is that, it's not even true.

The universally accepted, almost common knowledge claim that consumers prefer negative hip hop over all else is a falsehood that does not hold up to even the lightest scrutiny.

Where once the hip hop landscape was rich with the type of diversity believed to have no where near the demand that negativity does, today it is completely saturated with the base immorality consumers are said to clamor for. If negativity is what sells, one would expect hip hop sales to be at an all time high. Instead, hip hop sales are at an all time low. Oddly enough, this is also common knowledge.

Proponents of the misconception chalk this up to record sales being down across the board regardless of genre. Fair enough. Ever since Napster it's been tough all around. A look at the best selling hip hop albums of all time should level the playing field.

Hip hop's best selling album is Outkast's Speakerboxx/The Love Below, which sold 11 million copies. While the double album is not absolutely devoid of the themes said to be mandatory for achieving commercial success (Big Boi is vocal throughout about his penchant for pimping, and it is clear that both he and Andre 3000 have witnessed, and perhaps even taken part, in a few shady happenings while coming of age in Atlanta), they come across first, foremost, and most powerfully as the street-wise, slick talking ladies man who adores his daughter, and the legendarily gifted introvert just looking for someone to love.

That sold.

There are those that argue that since Speakerboxx/The Love Below was a double album that actually sold 5.5 million copies that it doesn't count. I personally side with the Record Industry Association of America and agree that 11 million sales is 11 million sales whether they came two at a time or not (particularly since the double album sold for roughly twice the price of a single one), but let's round out the top five sellers for argument's sake.

Two Eminem albums, "The Marshall Mathers LP," and "The Eminem Show," The Notorious B.I.G.'s "Life After Death," and MC Hammer's "Please Hammer, Don't Hurt 'Em," all sold roughly 10 million copies.

Pre-hiatus Eminem was characterized by his substance abuse, his inability to gain control over his love/hate relationship with his daughter's mother, his mommy issues, his ironic disgust for pop music, and his phenomenal talent. Hardly an example of one-dimensional negativity, his persona was that of a troubled youth lashing out at a world that seemed unfair.

That sold.

Then you have MC Hammer. Genie pants, sideways dancing, rapping about how good he raps. A far cry from a money worshipping, women hating, bully. He even prayed.

That sold.

Biggie is the only member of the top five sellers that fits the profile rigidly adhered to today. In many ways he was it's prototype. That never bothered me though because he was an amazing rapper. I am not naive enough to think that no one sold drugs before hip hop made it cool, but in an atmosphere where talent was paramount you were bound to find the full spectrum of human beings represented. This is further supported by 2Pac, Nelly, The Beastie Boys, and Will Smith rounding out the top 10. Hardly birds of a feather.

In my last piece, Crazy Legs told me that hip hop was never about love. It was never about hate. It was never about peace or flowers or murder or pain. It was about talent. He said something like: "People talking all this hip hop is about peace. It was never about that. Half that cats that started hip hop were stick up kids. Half of 'em were dust heads. Sure some cats were pro black or pro whatever, but that's because they were, not because hip hop was." (I didn't tape record our conversation so that might be a misquote, but that was the gist of it.)

It's also worth noting that if Outkast's contribution to the top five is rendered void for being a double album, so too must B.I.G.'s contribution, "Life After Death."

Speaking of Biggie, when his first single "Juicy" was burning through the airwaves it wasn't alone. An equally infectious single called "Flava in Ya Ear" from Bad Boy label mate Craig Mack, an emcee who's personality was characterized entirely by his unique delivery and enormous ego, battled "Juicy" head to head for pole position on practically every hip hop chart in the country. Their simultaneous ascension despite starkly contrasting personas is strong evidence that it doesn't take an overtly negative image to be marketable in hip hop.

While Mack's first album revealed him to be a one trick pony, Biggie went on to create some of the most creative (albeit negative) anthems that hip hop has ever known. Never has beating your girlfriend when she talked slick seemed so romantic as on "Me and My Bitch." I would never sell crack, but if I did, I'd follow "The Ten Crack Commandments" to the letter. With the exception of "When God Comes," Mack's entire debut album was same song, different beat, while Biggie's Ready to Die was an undisputed classic whose songs painted an array of different pictures. Though his subjects were common, his strokes were brilliant. "Suicidal Thoughts," the album's creative pinnacle, found B.I.G. vividly detailing the hell that awaited him for all of his evil deeds; a concept seldom tackled executed in a thoroughly unique way. The Notorious B.I.G.'s career did not surpass Craig Mack's because of image, it surpassed it because he was a better rapper, and given proper exposure better music will win out. Always. That's why it's "better."

I say "given the exposure" because what's really at the root of the "negativity sells better" misconception is people supporting negative hip hop because it's all they know. My favorite album of this year, (besides my own, of course), is Oddisee's "People Hear What They See." (A telling title indeed). Genius from the first note to the last, the album has not sold a single copy at Best Buy, or at Target, or at Walmart, or at any of the most visible most easily accessible physical music retailers in this country.

Of course it hasn't. It isn't being sold there.

If you go to a supermarket and all that's being sold is oranges, oranges are going to sell. Today's mainstream hip hop audience is an underinformed bunch confusing taste with familiarity. In my last piece I shared my experiences inside inner city high schools and middle schools. Ask these kids who they like and everyones' hand shoots up. Ask them who they don't like and you'll hear crickets. They represent a demographic that is eating whatever they're fed. Oddisee is one of the most gifted musicians of our generation, but he's not in heavy rotation on Hot 97, BET or MTV. He's not getting constant coverage from Vibe, XXL, The Source, Rolling Stone, Spin, Complex or Fader. He's not performing on The Tonight Show. What basis can there be for knocking his music for not selling, when the overwhelming majority of consumers haven't even had an opportunity to listen to it in the first place?

While it's true that Oddisee's digital album is as as available to anyone with internet connection as his mainstream supported counterparts, it doesn't make much sense to compare their sales numbers given the spectacular gap in exposure. Getting people to hear Oddisee is way tougher than getting them to buy his music once they have. Oddisee making a comfortable living off of his music while being relatively unknown is a testament to his conversion rate. I can't speak on Oddisee's personal journey but I can tell you that my highest viewed music video hasn't even reached 100,000 views on YouTube and I've been paying rent in lower Manhattan for over a year. DJ Khaled's latest album sold about 65 times more in it's first week than mine did, but he gets way more than 65 times more exposure. More like 650 times. It's irrational to hold him to the same sales standard as artists getting by on little more than talent and word of mouth.

In fact, when all of these factors are considered, it begins to look like my conversion rate, and Oddisee's, and Brother Ali's, and Blu and Exile's, and all the other remarkable emcees who live comfortably (some very comfortably) exposed to hundreds of thousands rather than hundreds of millions, is actually higher than the vast majority of the acts most people think of when they think hip hop. If as many people knew about us as knew about them, we wouldn't sell just as good. We'd sell better.

Just look at what happened when super stereotype 50 Cent challenged then conscious Kanye West to a Curtis vs. Graduation release week duel and got blown away. Common's Finding Forever debuted at #1 on the billboard charts despite receiving virtually no airplay at all on Hot 97 (the #1 hip hop station in the birthplace of hip hop)! Lupe Fiasco's most recent release fetched 90,000 sales in its first week despite outright media blacklisting. If negativity sells so much better than anything else, how come Eminem's Recovery sold so much more than Relapse? In fact, released in 2010, Recovery is the best selling hip hop album in the last seven years. It's easy to look at the Billboard charts and proclaim that negativity in hip hop is selling. Only slightly closer observation reveals that whenever given equal exposure, talent sells even better.

The reason why today's popular hip hop is embraced by labels and media alike is not because it's the music that sells best. It's because it's the music that sells other things best.

In my last piece I listened to hip hop songs on Hot 97 at random. The first was French Montana's "Pop That." In the song's music video, before anyone begins rapping a close up of a Moet bottle is shown and it's established that one of the guests on the song is nicknamed Rozay (the pronunciation of "Rosé," a blush wine). I admit to only watching the first two verses worth of the video, which contained about as many shots of Ciroc Vodka as it did the rappers performing the song. I'm not exaggerating. The lyrics referenced expensive cars, most notably the Bugotti. Expensive jewelry was boasted and shown, misogyny was overt both lyrically and visually, and multiple molly references were made. ("Molly" is shorthand for a pure form of ecstasy, the trendiest mainstream hip hop drug of the moment).

"Pop That" is typical of the hip hop championed by today's mainstream media. It doesn't sell records particularly well, but has been proven remarkably effective at selling liquor, cars, jewelry, clothing, and electronics. Not only does it also sell drugs but it sells selling drugs. Impressionable listeners who follow suit get caught, and wind up cogs in the prison industrial complex. What corporate interests lose in record sales they more than make up for in sales of expensive goods and free labor. That hip hop music about being irresponsible inherently sells best is a rumor created to justify the transformation of hip hop culture from an art form to one gigantic advertisement.

Hip hop is hurting, and so are we the members of the hip hop community. It's gotten so bad that the term "commercial rap," has gone from meaning rap that is commercially successful, to meaning rap that is actually a commercial. But a higher demand for negativity than talent? If you buy that, you'll buy anything.


What do you guys think?


Well I think the writer nitpicks information and dosent understand that hip hop is music and therefore subjective. People in this thread will have different opinions concerning which artist/song they think is better. I also think that commercial hip hop is extremely boring to listen to for many reasons, but I accept that other people enjoy that kind of music and that they have as much a right to listen to their music as I do.

I think that bigger problems that should be discussed is the homosexual hate in hip hop artists (Manly in the USA I think). Another matter I think should be discussed, is why mc:s outside the USA are not getting any recognition even in the literature.
ThomasjServo
Profile Blog Joined May 2012
15244 Posts
April 15 2013 12:50 GMT
#29
On April 15 2013 14:39 heliusx wrote:
Show nested quote +
On April 15 2013 13:27 ThomasjServo wrote:
On April 15 2013 13:23 heliusx wrote:
Have you guys ever heard MF doom? Fantastic. Esp the album with MF grimm.

The Grey Album is fantastic


I think the grey is from danger mouse. a solo album separate from the dangerdoom collaborations. although it is still very good. I just really like dooms albums after his brother died (after kmd) real emotional and thought provoking. It can get confusing because some the people affiliated with doom have dozens of albums under different aliases(including himself).

You are right, for some reason in my head I always get the two switched in my head.
amalgam
Profile Joined April 2013
3 Posts
Last Edited: 2013-04-15 13:29:16
April 15 2013 13:27 GMT
#30
On April 15 2013 21:07 KvltMan wrote:
Also, I don't really know where that article is coming from all-in-all as most of the stuff I associate as popular rap is, in general, mostly about the "good life".


I see. I think the article relates more to what OP was bringing up about why negative hip-hop is more exposed in the airwaves and artists with more talent/positive lyrics don't get any recognition at all.

But I also think this article can relate to the "good life" that you guys bring up. Do you agree with Sandman's view on why popular rap is popular because it's the music that sells other things the best, though? Most of these rappers fans are young teenagers that want nothing more than the "good life" and how do they achieve the "good life"? By buying and acquiring these products (money, clothes, cars, girls, anything materialistic). These things are rapped about and displayed in music videos all the time now.

That's what I got from the article. It's about the marketing ability of rap and that's the reason why it's the same garbage being played on the airwaves all the time.

On April 15 2013 21:28 yNx wrote:
Well I think the writer nitpicks information and dosent understand that hip hop is music and therefore subjective. People in this thread will have different opinions concerning which artist/song they think is better. I also think that commercial hip hop is extremely boring to listen to for many reasons, but I accept that other people enjoy that kind of music and that they have as much a right to listen to their music as I do.


I agree. I used to be all about underground hip-hop is the best and just bash people that listened to mainstream hip-hop but after reading this quote by one of my favorite emcees (Cise Star, from the group CYNE) I changed my view.

I feel there is a time and place for all types of hip hop. Also I think there are Rappers, MC’s and Artists. A Rapper to me is the type that can rap about the usual superficial shit, make it their shtick and appeal to just a certain type of audience; an MC is one that can regardless of their shtick can move any type of crowd and say something worthwhile once and a while; and an Artist is one who can just be themselves all the time and have the world feel them for who they are because it is authentic expression. It’s all subjective in the end, but one must be mindful of what they are using their energies for. You have to remember, nobody forces people to buy/support music, so all the responsibility cannot solely rest on those type of rappers who rap about the materialistic side of things, the listeners themselves have to demand more from the music they listen to and take initiative to find good stuff.


FreudianTrip
Profile Joined July 2011
Switzerland1983 Posts
Last Edited: 2013-04-15 13:36:05
April 15 2013 13:35 GMT
#31

To elaborate on this:
ReignSupreme.
Profile Blog Joined September 2012
Australia4123 Posts
April 15 2013 13:55 GMT
#32
Love me some DOOM. Still my favorite concert that i've been to, and he wasn't even headlining.
MCDayC
Profile Joined March 2011
United Kingdom14464 Posts
April 15 2013 13:56 GMT
#33
On April 15 2013 22:55 ReignSupreme. wrote:
Love me some DOOM. Still my favorite concert that i've been to, and he wasn't even headlining.

Are you sure it was really him though?
:p
VERY FRAGILE, LIKE A BABY PANDA EGG
Zealotdriver
Profile Blog Joined December 2009
United States1557 Posts
April 15 2013 13:59 GMT
#34
The album Dead Prez - Information Age is so sick. It's truly some of their best work yet. Listen to the whole thing free on youtube:
Turn off the radio
jeeeeohn
Profile Blog Joined May 2011
United States1343 Posts
April 15 2013 15:22 GMT
#35
On April 15 2013 22:27 amalgam wrote:
Show nested quote +
On April 15 2013 21:07 KvltMan wrote:
Also, I don't really know where that article is coming from all-in-all as most of the stuff I associate as popular rap is, in general, mostly about the "good life".


I see. I think the article relates more to what OP was bringing up about why negative hip-hop is more exposed in the airwaves and artists with more talent/positive lyrics don't get any recognition at all.

But I also think this article can relate to the "good life" that you guys bring up. Do you agree with Sandman's view on why popular rap is popular because it's the music that sells other things the best, though? Most of these rappers fans are young teenagers that want nothing more than the "good life" and how do they achieve the "good life"? By buying and acquiring these products (money, clothes, cars, girls, anything materialistic). These things are rapped about and displayed in music videos all the time now.

That's what I got from the article. It's about the marketing ability of rap and that's the reason why it's the same garbage being played on the airwaves all the time.

Show nested quote +
On April 15 2013 21:28 yNx wrote:
Well I think the writer nitpicks information and dosent understand that hip hop is music and therefore subjective. People in this thread will have different opinions concerning which artist/song they think is better. I also think that commercial hip hop is extremely boring to listen to for many reasons, but I accept that other people enjoy that kind of music and that they have as much a right to listen to their music as I do.


I agree. I used to be all about underground hip-hop is the best and just bash people that listened to mainstream hip-hop but after reading this quote by one of my favorite emcees (Cise Star, from the group CYNE) I changed my view.

Show nested quote +
I feel there is a time and place for all types of hip hop. Also I think there are Rappers, MC’s and Artists. A Rapper to me is the type that can rap about the usual superficial shit, make it their shtick and appeal to just a certain type of audience; an MC is one that can regardless of their shtick can move any type of crowd and say something worthwhile once and a while; and an Artist is one who can just be themselves all the time and have the world feel them for who they are because it is authentic expression. It’s all subjective in the end, but one must be mindful of what they are using their energies for. You have to remember, nobody forces people to buy/support music, so all the responsibility cannot solely rest on those type of rappers who rap about the materialistic side of things, the listeners themselves have to demand more from the music they listen to and take initiative to find good stuff.




I agree with a lot of the above.

Also, fantastic article. I agree that commercial rap sells other products besides music, even if said sale is unintentional. If commercial rap serves as an example of the good life, something to aspire to--isn't that worrying? Aspiring to popping mollies and getting shit-blasted every night? If this isn't indicative of USA society's obsession with materialism then I don't know what is.

That being said, I don't think the blame rests with the artists at all. Culture is, for the most part, a product of a nation's people. Meaning, society worships what it aspires to. We worship Lil Wayne, we want to be like Lil Wayne. I don't know which is more worrying: our cultural obsession, or how it'll effect the next generation.

People should listen to whatever they want. And why wouldn't they? Culture is such a large and intangible amalgamation that you really can't touch it as an individual, or truly be touched by it. Lil Wayne's music doesn't effect me, but it effects the culture. See what I mean? If no one is "effected" by the music enough to care about its message, then what's going to change? Nothing. Commercial rap appears to me like background noise--like a commercial, really.

Like Cise Star said, the burden is on us to change what's popular.
If you can't jam with the best, then you have to slam with the rest.
MCDayC
Profile Joined March 2011
United Kingdom14464 Posts
April 15 2013 16:55 GMT
#36
Whats also worth noting is that mainstream hip hop is also at its least explicit its ever been. Its still has its bastions of stupidity, but relative to even 10 years ago hip hop is far less homophobic, and far less likely to promote gangsterisms. Sexism is still a major issue, and still makes otherwise good commerical cringe worthy, in general mainstream hip hop is definitely making improvemetns.
VERY FRAGILE, LIKE A BABY PANDA EGG
heliusx
Profile Blog Joined May 2012
United States2306 Posts
April 15 2013 17:15 GMT
#37
On April 15 2013 22:56 MCDayC wrote:
Show nested quote +
On April 15 2013 22:55 ReignSupreme. wrote:
Love me some DOOM. Still my favorite concert that i've been to, and he wasn't even headlining.

Are you sure it was really him though?
:p

Heh that's been part of his act for a long time. Most long time fans would know better than to goto a supervillian concert expecting to see dumille.
dude bro.
MCDayC
Profile Joined March 2011
United Kingdom14464 Posts
April 15 2013 18:10 GMT
#38
On April 16 2013 02:15 heliusx wrote:
Show nested quote +
On April 15 2013 22:56 MCDayC wrote:
On April 15 2013 22:55 ReignSupreme. wrote:
Love me some DOOM. Still my favorite concert that i've been to, and he wasn't even headlining.

Are you sure it was really him though?
:p

Heh that's been part of his act for a long time. Most long time fans would know better than to goto a supervillian concert expecting to see dumille.

Wait, so you wouldn't expect him to actually turn up?
VERY FRAGILE, LIKE A BABY PANDA EGG
heliusx
Profile Blog Joined May 2012
United States2306 Posts
Last Edited: 2013-04-15 18:42:31
April 15 2013 18:40 GMT
#39
On April 16 2013 03:10 MCDayC wrote:
Show nested quote +
On April 16 2013 02:15 heliusx wrote:
On April 15 2013 22:56 MCDayC wrote:
On April 15 2013 22:55 ReignSupreme. wrote:
Love me some DOOM. Still my favorite concert that i've been to, and he wasn't even headlining.

Are you sure it was really him though?
:p

Heh that's been part of his act for a long time. Most long time fans would know better than to goto a supervillian concert expecting to see dumille.

Wait, so you wouldn't expect him to actually turn up?

I wouldn't pay to go. And if I went I'd assume its a doomposter. It's been part of his villain act since forever, I don't like it but it is what it is. He always stays in character. He's a lyrical mastermind and that's all that matters to me, he doesn't front
dude bro.
KvltMan
Profile Blog Joined October 2010
Sweden1609 Posts
April 17 2013 13:07 GMT
#40
Found this today on /r/hhh today, and god damn it's a banger.

Das Racist - Indians From all Directions Prod. A Tribe Called Red
https://soundcloud.com/a-tribe-called-red/a-tribe-called-red-das/

Apparently DR broke up whilst they were recording their 2nd album and Red decided to publish it anyway. Makes me sad to know that we'll never get more DR albums, because their tapes were seriously AOTY material. Then again, HEEM's solo work is also really impressive, especially "Nehru Jackets".
Get crunk
Prev 1 2 3 4 5 66 67 68 Next
Please log in or register to reply.
Live Events Refresh
Next event in 1h 2m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
RotterdaM 570
Livibee 96
MindelVK 11
StarCraft: Brood War
Jaedong 2126
GuemChi 1219
Light 1167
EffOrt 841
Stork 692
Larva 454
Snow 397
Barracks 298
Mini 268
Rush 228
[ Show more ]
sSak 148
sorry 136
Leta 101
JYJ40
zelot 28
Aegong 28
Backho 28
soO 20
scan(afreeca) 14
Bale 11
Terrorterran 10
HiyA 9
Dota 2
qojqva3747
syndereN295
420jenkins280
Counter-Strike
oskar116
Other Games
singsing1996
DeMusliM389
Lowko265
crisheroes219
Hui .152
Liquid`VortiX151
KnowMe127
QueenE58
Trikslyr35
Organizations
Counter-Strike
PGL190
Other Games
BasetradeTV99
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 18 non-featured ]
StarCraft 2
• Kozan
• IndyKCrew
• sooper7s
• Migwel
• AfreecaTV YouTube
• LaughNgamezSOOP
• intothetv
StarCraft: Brood War
• Michael_bg 5
• STPLYoutube
• ZZZeroYoutube
• BSLYoutube
Dota 2
• C_a_k_e 3818
• lizZardDota228
League of Legends
• Nemesis4810
• TFBlade983
Other Games
• WagamamaTV348
• Shiphtur210
• tFFMrPink 11
Upcoming Events
LAN Event
1h 2m
Lambo vs Harstem
FuturE vs Maplez
Scarlett vs FoxeR
Gerald vs Mixu
Zoun vs TBD
Clem vs TBD
ByuN vs TBD
TriGGeR vs TBD
ComeBackTV 25
Korean StarCraft League
10h 2m
CranKy Ducklings
17h 2m
IPSL
1d 1h
dxtr13 vs OldBoy
Napoleon vs Doodle
LAN Event
1d 1h
BSL 21
1d 3h
Gosudark vs Kyrie
Gypsy vs Sterling
UltrA vs Radley
Dandy vs Ptak
Replay Cast
1d 6h
Sparkling Tuna Cup
1d 17h
WardiTV Korean Royale
1d 19h
IPSL
2 days
JDConan vs WIZARD
WolFix vs Cross
[ Show More ]
LAN Event
2 days
BSL 21
2 days
spx vs rasowy
HBO vs KameZerg
Cross vs Razz
dxtr13 vs ZZZero
Replay Cast
2 days
Wardi Open
2 days
WardiTV Korean Royale
3 days
Replay Cast
4 days
Kung Fu Cup
4 days
Classic vs Solar
herO vs Cure
Reynor vs GuMiho
ByuN vs ShoWTimE
Tenacious Turtle Tussle
5 days
The PondCast
5 days
RSL Revival
5 days
Solar vs Zoun
MaxPax vs Bunny
Kung Fu Cup
5 days
WardiTV Korean Royale
5 days
RSL Revival
6 days
Classic vs Creator
Cure vs TriGGeR
Kung Fu Cup
6 days
Liquipedia Results

Completed

BSL 21 Points
SC4ALL: StarCraft II
Eternal Conflict S1

Ongoing

C-Race Season 1
IPSL Winter 2025-26
KCM Race Survival 2025 Season 4
SOOP Univ League 2025
YSL S2
Stellar Fest: Constellation Cup
IEM Chengdu 2025
PGL Masters Bucharest 2025
Thunderpick World Champ.
CS Asia Championships 2025
ESL Pro League S22
StarSeries Fall 2025
FISSURE Playground #2
BLAST Open Fall 2025
BLAST Open Fall Qual

Upcoming

BSL Season 21
SLON Tour Season 2
BSL 21 Non-Korean Championship
Acropolis #4
IPSL Spring 2026
HSC XXVIII
RSL Offline Finals
WardiTV 2025
RSL Revival: Season 3
META Madness #9
BLAST Bounty Winter 2026: Closed Qualifier
eXTREMESLAND 2025
ESL Impact League Season 8
SL Budapest Major 2025
BLAST Rivals Fall 2025
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2025 TLnet. All Rights Reserved.