OGN/MBCGame vs Blizzard, Third Session - Page 4

On March 19 2011 11:07 zhurai wrote:

well not really, as, to be serious, those guys are making money from the commercials, not the actual content.

On March 19 2011 11:44 elementz wrote:

I very much doubt that anyone tuned in to see your T-Shirt, I am sure though people tune in to watch the movie that is playing, so it totally different, people tune into watch starcraft the revenue is created because of starcraft no revenue was created BECAUSE of your T-shirt.

As for popularity? link to numbers please? BW is on its way down no way you can see it differently, it is much easier for a young kid trying to make it pro to join some open preliminaries than try and get a licence (inb4 KeSPA makes licences easier to get), and the game itself is more appealing because it is more pleasing to the eye.

Most people on this thread are being defensive because of their love for BW but I doubt MBC/OGN has any chance of winning this.

On March 19 2011 08:37 Nerski wrote:
If blizzard ever wanted total control over anyone who ran a tournament with sc / sc2 period that'd be daft and would in my opinion go beyond their IP rights. That'd be like the nike telling the NFL they had to pay them because the NFL player wore their shoes, when in fact it goes the other way around.

On March 19 2011 04:28 Milkis wrote:
Blizzard latched onto the fact that OGN has established an agreement before with Gretech for Korean Air OSL Season 2. Blizzard's lawyer argued that OGN, who recognized the rights then are not recognizing them now.

On March 19 2011 11:05 Jaeger wrote:
So are all of the people using justin.tv for streams and typing /commercial to make money between matches at risk for lawsuits?

On March 19 2011 12:42 noojOh wrote:
all of this blizzard nonsense and the mediocre job they are doing currently (imho) with sc2 is the reason why i've taken a long break from sc2. it's lost its appeal and i personally enjoy playing/watching the bw broadcasts. I can't believe that blizzard has stated that they have not gained at all from the work that the korean progamers have done...

On March 19 2011 12:33 DizzyDrone wrote:
I think a lot of people are misunderstanding one of the arguments Blizzard brings up. As far as I understand it they are not saying that bw broadcasts didn't help the growth of e-sports, they are saying that the growth of e-sports is no reason to violate ip rights.

OGN/MBCGame are Robin Hood, and Blizzard are the rich they are stealing from.

The comparison to a movie channel playing movies without asking for permission isn't entirely accurate. I'd say a better comparison would be:
The main character of a tv show is watching a movie. This movie is on screen for a longer period of time.

I don't know if there is any existing law on that subject though, maybe someone else does?

On March 19 2011 12:45 floor exercise wrote:

I'm really curious about this too. It seems to me they aren't actually trying to enforce any sort of rights to broadcast the game on Justin.tv or Youtube or any other site outside of Korea. They certainly don't seem to be shutting anyone down or otherwise demanding that people respect their ownership. Not that I want them to start, but it might be something OGN/MBC could look at

Q. So You guys are ok with YouTube channels and YouTube partners making money off your corporate content?

Are we? Can we stop them? Do we want to? I’m ok with it. And certainly lots of people around the world right now have jobs that are based on Starcraft. They make money out of it. But they also put a lot of work into it. They put a ton of effort into what they do. They certainly, from my perspective, they’ve earned the money. They contribute.

On March 19 2011 14:29 Goldfish wrote:


I disagree with the analogies because:

1. About your robin hood comparison - Sales of BW is in South Korea is 4.5+ million. Total sales are around 9 million. That means just half is in South Korea.

KeSPA isn't really doing any "stealing" from Blizzard. An analogy would be if KeSPA bought a copyrighted cheese sandwich from Blizzard for example

KeSPA would have pro eaters eat the sandwich live on TV. People will pay money to see people eat the sandwich.

People notice the sandwich is good and also want to buy the sandwich from Blizzard.

In other words KeSPA was benefiting but Blizzard was also benefiting.

However - Now that Starcraft 2 is out, BW is competing with SC2.

Now KeSPA is technically stealing (or keeping people from SC2) with BW without anything paid to Blizzard.

So before SC2, both KeSPA + Blizzard benefited but now it can be said only KeSPA benefits from BW (since most people that want BW already have the game.).

Regardless though I see a lot of people saying KeSPA was the only one that benefited. While KeSPA is competing with Blizzard now in terms of SC1 vs SC2, they helped Blizzard greatly (in terms of BW sales and advertisement) and also helped build the scene for SC2.

I actually made another post about it here with an indie company - Click.

2. About the movie comparison - it isn't a 1 to 1 comparison simply because in a movie some person did everything already and they're just displaying that while in games sometimes it's up to the player to make the video game entertaining (if they're just watching).

Also in a movie, once you've seen it you'll probably not going to buy the movie. In games (unless the game relies heavily on the story like Phoenix Wright games for example), it ends up as free advertisement for said game.