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Let the fun begin. Activision Blizzard suing MBC - Page 36

Forum Index > BW General
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infinitestory
Profile Blog Joined April 2010
United States4053 Posts
November 01 2010 03:27 GMT
#701
On November 01 2010 12:20 domovoi wrote:
Show nested quote +
On November 01 2010 12:14 night terrors wrote:
On November 01 2010 12:10 domovoi wrote:
Why are people convinced that Blizzard is trying to destroy BW? Honest question, I'm sure it's possible, but I find it a little hard to believe given that BW progaming appears to be a massively profitable enterprise. The rational thing would be that Blizzard simply wants its cut (as well as some access to television broadcasting, where KeSPA's control of it hurts progaming), and so is forcing the issue by suing.


You've somehow managed to condense many, if not all, of the misconceptions surrounding this issue.

I know that by this point its difficult to acess a source of reliable information regarding the subject. which should be compiled by the staff knowledgeable in the matter, but its astonishing nonetheless.

At least enlighten me on some of these "misconceptions."

For one, according to KeSPA, running a tournament generates no profit if not a significant debt.
Translator:3
night terrors
Profile Blog Joined May 2010
China1284 Posts
Last Edited: 2010-11-01 03:33:51
November 01 2010 03:31 GMT
#702
On November 01 2010 12:20 domovoi wrote:
Show nested quote +
On November 01 2010 12:14 night terrors wrote:
On November 01 2010 12:10 domovoi wrote:
Why are people convinced that Blizzard is trying to destroy BW? Honest question, I'm sure it's possible, but I find it a little hard to believe given that BW progaming appears to be a massively profitable enterprise. The rational thing would be that Blizzard simply wants its cut (as well as some access to television broadcasting, where KeSPA's control of it hurts progaming), and so is forcing the issue by suing.


You've somehow managed to condense many, if not all, of the misconceptions surrounding this issue.

I know that by this point its difficult to acess a source of reliable information regarding the subject. which should be compiled by the staff knowledgeable in the matter, but its astonishing nonetheless.

At least enlighten me on some of these "misconceptions."



BW progaming is not a massively profitable enterprise. In fact, profit does not figure as a major incentive for the actors involved. Sponsors, which mantain teams and leagues, are in it for the advertising value that sponsoring has (I guess you could extrapolate from that effective profits for the companies, but BW progaming as is doesnt entail profits)

Activision-Blizzard is a company that earns a lot by means of WoW. The 'cut' they could get has little monetary value for them. This whole ordeal is intended to set strict lines for the difusion of SC2 as a spectator sport that is intended to take place eventaully in Korea. One doubts if this plan to turn SC2 into a eSport doesnt entail ending BW's prominence as the RTS eSport in Korea. This is (mainly) speculation, but founded speculation at least.

KeSPA's control isnt as good as one could imagine it to be, but then again, it does more good than harm when you relate it with the possible incursion of Blizzard as a rector of eSports.

These misconceptions are far more profound than I can make of here, and there are people much more qualified to comment on them. Most of these are clarified in various threads, including this one, but I am aware that it is quite disheartening to have to skim through rants, stupid posts, etc. to actually find them and read them.
Through high and low, bisu boy, through high and low.
SubPointOA
Profile Joined November 2010
United States183 Posts
November 01 2010 05:02 GMT
#703
wait they're suing the people that made their game famous and a sport in Korea? nice...
Just stick with the flow to rock the whole globe
mrdx
Profile Blog Joined October 2004
Vietnam1555 Posts
November 01 2010 05:07 GMT
#704
The bottom line is, MBCGame, OGN and KeSPA - they all need SCBW to stay alive. SCBW is the bread and butter of Korean eSports and no other game has ever come close to be a substitute for it. Even if they really believed they deserved all the credits for the success of SCBW proscene in Korea, Blizzard happens to be the damn creator of the game that their entire industry is relying on!

I just can't understand why KeSPA stirred up all this shit in the first place, when they should have realized that they needed an agreement with Blizzard more than the other way around, and that they were the weaker side in this relationship.

I don't really care about Blizzard's intentions in this battle whether they wanted to kill off SCBW or just being greedy or whatever, the thing that annoyed me the most was the fact that KeSPA, being self-centered, arrogant and short-sighted as they have always been, has handled this entire thing extremely poorly.

Now, even if KeSPA/MBCGame wins this lawsuit outright (which sounds ridiculously absurd if it would happen, but let's just say so hypothetically). What will KeSPA have? A shrinking SCBW scene with virtually no more new players joining, a dead War3 scene, and a bunch of fail FPS/racing games that no one gives a shit about no matter how hard KeSPA tried to promote it.

Moreover, the worst outcome of all in my opinion from this lawsuit (if KeSPA wins), is that it will set a very bad precedence to any future game IP right disputes in Korea. Any big game developer will have to think twice when they want to make an eSport game for the Korean market, as they won't have any negotiation power against KeSPA if their game ever becomes a popular eSport choice. Game developers will either have to resort to cheap tactics like disabling LAN, or just stop investing into eSport games at all.

And that is only if KeSPA wins this legal battle. If they lose, things could be even worse. This is a lose-lose fight for KeSPA. For Blizzard, it won't hurt them that much (they will probably take it as a lesson for Diablo3 and War4).

In an ideal world, if KeSPA really cared about the future of eSports, they should have immediately sat down with Blizzard when SC2 project was first announced, to resolve any IP right issues and planned a co-existing future for SC1 and SC2. Too bad this KeSPA we have today is no longer the same people who created our amazing SCBW proscene 10 years ago...
BoxerForever.com - the one and only international Boxer fansite since 2006 :)
ShadeR
Profile Blog Joined December 2009
Australia7535 Posts
November 01 2010 05:10 GMT
#705
And the Blizzard we have today is neither the same one that created SC.
seRapH
Profile Blog Joined April 2009
United States9830 Posts
November 01 2010 05:17 GMT
#706
this is really sad, especially since blizzard isn't even risking that much. rich taking from the poor =\

even if sc2 proscene dies as a result of StarCraft: Brood War's (may it be forever enshrined in glory) death, blizzard will still be happily alive with WoW and crap >.<
boomer hands
mrdx
Profile Blog Joined October 2004
Vietnam1555 Posts
November 01 2010 05:39 GMT
#707
On November 01 2010 14:10 ShadeR wrote:
And the Blizzard we have today is neither the same one that created SC.

I know, but I don't care. What I care about is the Korean eSports scene, something that has been entertaining me for nearly 7 years now.

As someone who always claim to work "for the better future of eSports", KeSPA board could have done better. In this battle, if there is one side that needs to step back for the future of eSports, it's them.
BoxerForever.com - the one and only international Boxer fansite since 2006 :)
domovoi
Profile Joined August 2010
United States1478 Posts
November 01 2010 06:49 GMT
#708
On November 01 2010 12:31 night terrors wrote:
BW progaming is not a massively profitable enterprise. In fact, profit does not figure as a major incentive for the actors involved. Sponsors, which mantain teams and leagues, are in it for the advertising value that sponsoring has (I guess you could extrapolate from that effective profits for the companies, but BW progaming as is doesnt entail profits)

Activision-Blizzard is a company that earns a lot by means of WoW. The 'cut' they could get has little monetary value for them. This whole ordeal is intended to set strict lines for the difusion of SC2 as a spectator sport that is intended to take place eventaully in Korea. One doubts if this plan to turn SC2 into a eSport doesnt entail ending BW's prominence as the RTS eSport in Korea. This is (mainly) speculation, but founded speculation at least.

KeSPA's control isnt as good as one could imagine it to be, but then again, it does more good than harm when you relate it with the possible incursion of Blizzard as a rector of eSports.

These misconceptions are far more profound than I can make of here, and there are people much more qualified to comment on them. Most of these are clarified in various threads, including this one, but I am aware that it is quite disheartening to have to skim through rants, stupid posts, etc. to actually find them and read them.

Thanks for the explanation.

KeSPA is a non-profit organization, so obviously it does not profit from eSports. As it said in its statement, it reinvests all of its extra income back into the operation, as I imagine it is required to under Korean law regarding non-profit organizations.

However, this says very little about the profitability of its members and affiliates, specifically, the team sponsors and the broadcasters. As you mentioned, advertising is the key revenue generator, but that is true for any professional sport (the other avenues of revenue are ticket sales and merchandise; I have to imagine there's some money being made there, unless they're poor businessmen). Given eSports' popularity in Korea and the fact that several gaming channels have been sustainable, as well as Blizzard's sustained interest in the industry (I mean, why even care about KeSPA if there's no money in it), it must be fairly profitable. More concrete evidence would certainly be helpful, though.

Regarding Blizzard, I'm certain it would prefer if SC2 became more prominent than BW. However, I do not see how "killing" BW would help achieve that goal when BW has a lot of valued infrastructure in terms of established talent, distribution and viewership. By no means should a wise businessman simply assume such infrastructure could easily be transferred to SC2, especially when a significant amount of investment would be lost along the way. Basically, if BW were to suddenly disappear, there is no guarantee the best talent would move to SC2, nor is there any guarantee viewers would follow, especially since SC2 strategies are in a volatile state and thus pose a significant risk to the success of top-flight talent.

In addition, why even bother negotiating for 3 years if their intent was simply to kill off the industry, in which case there is nothing to negotiate and they might as well have sued earlier?

It seems to me that given KeSPA's position as the sole gatekeeper of established sponsors, broadcasters and talent, this gives it a significant amount of leverage against Blizzard, leverage which Blizzard can only counteract with its IP claims. I do not necessarily see this as a bad thing, as eSports in Korea is in dire need of some form of competition. It would, of course, be preferable if KeSPA did not hold artificial control over a significant portion of the industry and if Blizzard did not hold artificial control over broadcast rights of its games. Hopefully a settlement can be reached.
ffreakk
Profile Joined September 2010
Singapore2155 Posts
Last Edited: 2010-11-01 07:49:31
November 01 2010 07:38 GMT
#709
Domovoi, why dont you start by figuring out how revenue is generated at all in SC:BW proscene, rather than randomly speculating that parties involve can earn big bucks etc.. Just a reminder, VoDs + Streams + live seatings are all free.. You ll be hard-pressed to find revenue anywhere at all outside of whatever they could charge the broadcasting stations.. However its rather easy to see that a fair bit of money is needed for organising all their tournaments.. Profit (aka what will go to their exec's salary) is revenue - cost.. So go figure..

@ mrdx

Funny, Blizzard is also singing " for the future of e-Sport " .. And unlike Kespa who actually set up a scene and got things going nicely for 10 years, all Blizz did was making games n selling them, contributing essentially nothing to said scene in said 10 years.. How is it that in your rage you blame Kespa for everything and Blizz for none?

Blizz:
+ Contribute nothing to the scene (outside of selling said game)
+ Earned money (Korea bought half the number of copies of SC:BW aka best-selling RTS of all time)
+ Free advertisement for 10 years.. More advertisements to come if SC2 solidify its position as an e-Sport title.

Kespa:
- Keep the scene running for 10 years.. Even when they are running a deficit (according to their reports).

Whos the one who should give in more?

That said, im biting my nails in hope for SC:BW to take it home. Go MBC!! *pray*
Look. Only Forward. See. Only Victory.
ShadeR
Profile Blog Joined December 2009
Australia7535 Posts
November 01 2010 07:49 GMT
#710
On November 01 2010 14:39 mrdx wrote:
Show nested quote +
On November 01 2010 14:10 ShadeR wrote:
And the Blizzard we have today is neither the same one that created SC.

I know, but I don't care. What I care about is the Korean eSports scene, something that has been entertaining me for nearly 7 years now.

As someone who always claim to work "for the better future of eSports", KeSPA board could have done better. In this battle, if there is one side that needs to step back for the future of eSports, it's them.

Kespa let me watch Proleague + OSL + MSL for free. I'm quite satisfied.
Solai
Profile Joined September 2009
204 Posts
November 01 2010 08:27 GMT
#711
Does anybody know how long such a lawsuit takes in Korea? And if the leagues can continue in the meantime?

dcemuser
Profile Joined August 2010
United States3248 Posts
November 01 2010 09:13 GMT
#712
I spent quite a bit of time thinking of how to respond to this post, but then I realized I couldn't.

I don't know exactly what demands Blizzard made, nor the counterdemands KeSPA made, and yes, I've read all the articles and blogs posted on TL.net so far about it.

We, as a public, don't have any idea exactly what happened in the negotiation rooms. We have outside reports from one individual or one side (usually KeSPA was the one breaking the NDA), but nothing conclusive.

In my opinion, leaving this topic open for comments is just a bad idea because nobody knows what will happen in court, and nobody knows what has happened thus far (NDA).

I could say "I hope Blizzard wins" but then I realized I don't know if Blizzard made unreasonable demands (KeSPA thinks they did, but Blizzard thinks they didn't).

I could say "I hope KeSPA wins" but then game companies will be screwed out of their IP rights in Korea.
Ordained
Profile Joined June 2010
United States779 Posts
November 01 2010 09:23 GMT
#713
I hope this gets settled. Losing broodwar will be a huge hit to esports and can sour a huge market.
"You are not trying to win, you are trying to be awesome" -Day[9]
AyJay
Profile Joined April 2010
1515 Posts
Last Edited: 2010-11-01 09:28:04
November 01 2010 09:26 GMT
#714
On November 01 2010 12:27 infinitestory wrote:
Show nested quote +
On November 01 2010 12:20 domovoi wrote:
On November 01 2010 12:14 night terrors wrote:
On November 01 2010 12:10 domovoi wrote:
Why are people convinced that Blizzard is trying to destroy BW? Honest question, I'm sure it's possible, but I find it a little hard to believe given that BW progaming appears to be a massively profitable enterprise. The rational thing would be that Blizzard simply wants its cut (as well as some access to television broadcasting, where KeSPA's control of it hurts progaming), and so is forcing the issue by suing.


You've somehow managed to condense many, if not all, of the misconceptions surrounding this issue.

I know that by this point its difficult to acess a source of reliable information regarding the subject. which should be compiled by the staff knowledgeable in the matter, but its astonishing nonetheless.

At least enlighten me on some of these "misconceptions."

For one, according to KeSPA, running a tournament generates no profit if not a significant debt.

KeSPA is just organization behind teams and sponsors. DO you really think teams and sponsors don't generate profit from e-sports?
ShadeR
Profile Blog Joined December 2009
Australia7535 Posts
November 01 2010 09:53 GMT
#715
Well the sponsors ie: Samsung, SK, KT. Inject large amounts of money into the upkeep of the teams, players salaries, living quaters, food, equipment etc. This is all for a deficit as anything eSports related is free eg: free to watch on tv, free to stream, free to spectate live from the studio. These companies do however get their brand 'out there' similiar to the way KIA get their brand 'out there' by sponsoring grand slams.

However none of this means that KeSPA makes a profit because as you have said yourself, "KeSPA is just organization behind teams and sponsors."

Just because I want to buy a samsung galaxy S because stork has one, doesn't mean KeSPA profits.

I think your misunderstanding the relationship between KeSPA and the companies that sponsor the teams. The sponsors simply have some of their own within KeSPA as is expected as I'm sure KIA have some of their own within the ranks of the tennis governing body for grandslams. I'll stand corrected if you can prove otherwise.

Theres also that everything I've typed will mean nothing to you if you dispute the fact that KeSPA is a NFP organisation...which is quite ridiculous as not even blizzard will dispute that. Hence one of the major reasons why they are taking MBCgame to court rather than KeSPA.
aMaJinG
Profile Joined October 2010
United States25 Posts
Last Edited: 2010-11-01 11:10:58
November 01 2010 10:56 GMT
#716
In terms a PR perspective, I think this move may be very poorly received by the South Korean community who in turn (I'm sure we can all agree) heavily influences/dominates the Starcraft pro-gaming scene. I for one know that Koreans are an extremely nationalistic, to an extent even xenophobic, people, and thus may not perceive this as a simple matter of what's fair or not fair. Having a foreign corporation come in, throw its weight around, and subsequently shut down an organization comprised primarily of Koreans, run by Koreans, created by Koreans, can wind up creating a social stigma in the region against Blizzard that many prospective players of Starcraft 2 may not want to associate with.

Of course greed may win out in the end, and nothing wins hearts and minds like a huge prizepool.... but why go through the trouble?... and have they even considered it?
domovoi
Profile Joined August 2010
United States1478 Posts
November 01 2010 21:47 GMT
#717
On November 01 2010 18:13 dcemuser wrote:
I spent quite a bit of time thinking of how to respond to this post, but then I realized I couldn't.

I don't know exactly what demands Blizzard made, nor the counterdemands KeSPA made, and yes, I've read all the articles and blogs posted on TL.net so far about it.

We, as a public, don't have any idea exactly what happened in the negotiation rooms. We have outside reports from one individual or one side (usually KeSPA was the one breaking the NDA), but nothing conclusive.

In my opinion, leaving this topic open for comments is just a bad idea because nobody knows what will happen in court, and nobody knows what has happened thus far (NDA).

I could say "I hope Blizzard wins" but then I realized I don't know if Blizzard made unreasonable demands (KeSPA thinks they did, but Blizzard thinks they didn't).

I could say "I hope KeSPA wins" but then game companies will be screwed out of their IP rights in Korea.

I agree 100%. The dearth of information is frustrating. If Blizzard truly is trying to kill BW, then that is deplorable. If it's simply a matter of some wealth transfers between two faceless corporations, then none of us should care and we should be happy that there's finally some competition to KeSPA.
domovoi
Profile Joined August 2010
United States1478 Posts
November 01 2010 21:50 GMT
#718
Domovoi, why dont you start by figuring out how revenue is generated at all in SC:BW proscene, rather than randomly speculating that parties involve can earn big bucks etc..

I've tried to look for such information, but I can't find it. I'm inclined to think there's a non-insignificant amount of money to be made given viewership numbers and Blizzard's interest in the market. So it's not random speculation.
Longshank
Profile Joined March 2010
1648 Posts
November 01 2010 23:19 GMT
#719
On November 01 2010 12:27 infinitestory wrote:+ Show Spoiler +

On November 01 2010 12:20 domovoi wrote:
Show nested quote +
On November 01 2010 12:14 night terrors wrote:
On November 01 2010 12:10 domovoi wrote:
Why are people convinced that Blizzard is trying to destroy BW? Honest question, I'm sure it's possible, but I find it a little hard to believe given that BW progaming appears to be a massively profitable enterprise. The rational thing would be that Blizzard simply wants its cut (as well as some access to television broadcasting, where KeSPA's control of it hurts progaming), and so is forcing the issue by suing.


You've somehow managed to condense many, if not all, of the misconceptions surrounding this issue.

I know that by this point its difficult to acess a source of reliable information regarding the subject. which should be compiled by the staff knowledgeable in the matter, but its astonishing nonetheless.

At least enlighten me on some of these "misconceptions."

For one, according to KeSPA, running a tournament generates no profit if not a significant debt.


And still KeSPA managed to sell a year of Proleague for what, $500.000 was it? And now all of a sudden they claim it generates no profit while refusing to let Blizzard audit their books. I wouldn't be so fast to call it a 'misconception'.
_Quasar_
Profile Joined October 2010
Russian Federation4405 Posts
November 02 2010 05:42 GMT
#720
Go to hell Blizzard with your SC2.

You arrogant liars, because koreans didn't steal anything from you, but instead gave SC1 his popularity and thus brought you your precious profit.

And Boxer / Nada go to hell too, for not doing anything to it (read: to e-sports that you've been creating yourselves).
For the Swarm!!! Jaedong & Neo_G.Soulkey fan.
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