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SC2 Esports Decline: Do Not Blame The Game

Blogs > JimmyJRaynor
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JimmyJRaynor
Profile Blog Joined April 2010
Canada17264 Posts
Last Edited: 2014-11-03 16:37:57
November 03 2014 16:26 GMT
#1
SC2 The Game is great to watch and Blizzard has done an incredible job making a great game.
However, Blizzard has messed up the promotion of SC2 the Esport.

6+ years ago Blizzard should've compromised with Kespa because they know how to make money off of promotion and live events. Kespa has the "star system" down to a fine art. Their live event promotion was top notch.

[image loading]


This documentary will give you a brief oblique glance at Kespa's marketing and promotional genius




relative to those great days...

2014 SC esports has already failed. Most of Blizzcon's attendants are there for non-Starcraft related events. Which is why they've moved so much of the WCS championships away from the core Blizzcon experience. the tickets are $20? that price reeks of failure.

Blizzard has had 5 years to build upon the picture above. instead they've decimated it.
Attendance at SC2 live events worldwide is falling fast. ticket prices are still rock bottom.

they should've acknowledged how good Kespa was and compromised early.. like in 2009.

the live event scene is shriveling to zero... and this is due to errors Blizzard made 5+ years ago.



User was temp banned for this post.

*
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 03 2014 16:45 GMT
#2
As soon as I saw the title, I knew it'd be you. I knew it was you, Jimmy!
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
JimmyJRaynor
Profile Blog Joined April 2010
Canada17264 Posts
Last Edited: 2014-11-03 16:47:31
November 03 2014 16:47 GMT
#3
i was derailing the WCS 2015 Changes thread in the general section so i made this.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
lichter
Profile Blog Joined September 2010
1001 YEARS KESPAJAIL22272 Posts
November 03 2014 16:51 GMT
#4
needs more floating islands
AdministratorYOU MUST HEED MY INSTRUCTIONS TAKE OFF YOUR THIIIINGS
Dingodile
Profile Joined December 2011
4139 Posts
Last Edited: 2014-11-03 17:00:29
November 03 2014 16:54 GMT
#5
Only in big cities and maybe small countries too. City Seoul has over 9m population and I dont think it is difficult to have 20k+ people (in that stadium) in Seoul. Everything else is too expensive for everyone (flights, accommodations etc), especially for people who are 12-25yo.

edit: dont worry, you will see the evidence if we see/have DH/IEM in Seoul.
Grubby | ToD | Moon | Lyn | Sky
OtherWorld
Profile Blog Joined October 2013
France17333 Posts
November 03 2014 17:02 GMT
#6
Why do you find shocking that most BlizzCon attendants are there for non-Starcraft events? There are, if I'm correct, five Blizzard games represented at BlizzCon (WoW, D3, SC2, HOTS, HS). What wouldn't be logical would be more people coming for SC2 than for WoW or something else
Used Sigs - New Sigs - Cheap Sigs - Buy the Best Cheap Sig near You at www.cheapsigforsale.com
JustPassingBy
Profile Blog Joined January 2011
10776 Posts
November 03 2014 17:24 GMT
#7
Wait, wtf... I thought the entry to those Kespa events in the video were free?! :o
farvacola
Profile Blog Joined January 2011
United States18850 Posts
November 03 2014 17:34 GMT
#8
I'm sure the NHL is somehow involved; I was expecting something more hard-hitting, Jimmy. Tsk tsk.
"when the Dead Kennedys found out they had skinhead fans, they literally wrote a song titled 'Nazi Punks Fuck Off'"
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 03 2014 17:34 GMT
#9
Personally, I blame the Patriarchy for the decline of SC2.
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
Dingodile
Profile Joined December 2011
4139 Posts
November 03 2014 17:38 GMT
#10
I rather think that blizzard dont want promoting so much on sc2 (and Diablo3). They gain alot more if they promote HS, HOTS and WoW. Thats why I think they dont make Diablo3 a very exceptional game (like Diablo2) because they will lose a lot $$$ and WoW-subscribers (WoW users switch to HS or D3 or HOTS).
Grubby | ToD | Moon | Lyn | Sky
NovemberstOrm
Profile Blog Joined September 2011
Canada16217 Posts
November 03 2014 17:59 GMT
#11
The whole point of blizzcon is cross promotion between their games.
Moderatorlickypiddy
vult
Profile Blog Joined February 2012
United States9400 Posts
November 03 2014 18:10 GMT
#12
Blizzcon has never has SC as a large focus, and the large majority of people have always gone for WoW.
I used to play random, but for you I play very specifically.
Zealously
Profile Blog Joined October 2011
East Gorteau22261 Posts
November 03 2014 18:16 GMT
#13
I'm curious what you think about Blizzcon this year vs Blizzcon in 2011. When the crowd roared to Mvp vs MMA, was SC2 already declining because the tournament was hosted at Blizzcon?
AdministratorBreak the chains
ZeromuS
Profile Blog Joined October 2010
Canada13400 Posts
November 03 2014 18:19 GMT
#14
You don't get it Jimmy.

StrategyRTS forever | @ZeromuS_plays | www.twitch.tv/Zeromus_
Kipsate
Profile Blog Joined July 2010
Netherlands45349 Posts
November 03 2014 18:33 GMT
#15
Blizzard didn't become big because of Starcraft alone, they became big through Diablo and through I would argue by far the largest part due to the Warcraft franchise.

What the hell gave you the idea that Starcraft is Blizzards biggest franchise?It is small if not tiny compared to the Warcraft franchise.
WriterXiao8~~
FFW_Rude
Profile Blog Joined November 2010
France10201 Posts
Last Edited: 2014-11-03 18:52:14
November 03 2014 18:46 GMT
#16
Ohh... Jimmy my Jimmy
You thought Mengsk was a good guy.
You thought infested Kerrigan was doing good then she killed your friend Phenix...
Then you got fooled by Tychus.

I'm not surprised you think SC2 is in decline.

+ Show Spoiler +
KesPa is god
#1 KT Rolster fanboy. KT BEST KT ! Hail to KT playoffs Zergs ! Unofficial french translator for SlayerS_`Boxer` biography "Crazy as me".
PhoenixVoid
Profile Blog Joined December 2011
Canada32746 Posts
November 03 2014 19:14 GMT
#17
Most of Blizzcon's attendants are there for non-Starcraft related events. Which is why they've moved so much of the WCS championships away from the core Blizzcon experience


Which is the whole point of BlizzCon, it's not called "StarCon" for a reason. Since when has BlizzCon ever been focused mostly or purely on SC?

Okay SC2 might not be as visibly successful as other games or BW but you can't put it all on Blizzard, people's tastes change. Even if SC2 had all those additions people were begging for I doubt the popularity would have risen to the point where SC2 would be numero uno e-sport with LoL and Dota 2 hanging behind. Either way, SC2 is showing signs of life again with another Korean league, KeSPA changes and WCS, the game isn't anywhere near dead.
I'm afraid of demented knife-wielding escaped lunatic libertarian zombie mutants
Eggi
Profile Blog Joined December 2012
478 Posts
November 03 2014 22:04 GMT
#18
People like fun and easy and something you can do with your friends.

Starcraft 2 is neither is those.
JimmyJRaynor
Profile Blog Joined April 2010
Canada17264 Posts
November 04 2014 02:28 GMT
#19
On November 04 2014 03:33 Kipsate wrote:
Blizzard didn't become big because of Starcraft alone, they became big through Diablo and through I would argue by far the largest part due to the Warcraft franchise.

What the hell gave you the idea that Starcraft is Blizzards biggest franchise?It is small if not tiny compared to the Warcraft franchise.


when did i say Starcraft is Blizzard's biggest franchise?

its way behind WoW and somewhat behind Diablo3.
and its less strategic than both in terms of revenue generation.

WoW has monthly payments and Diablo works on 5 systems with mouse/keyboard or controller.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 04 2014 02:44 GMT
#20
On November 04 2014 07:04 Eggi wrote:
People like fun and easy and something you can do with your friends.

Starcraft 2 is neither is those.


Actually, you can play SC2 with friends in 1v1, 2v2, 3v3 and so on, and can have fun doing that. Moba games are like white jeans. Everyone is wearing them, so why not you? Unless you're a total square.
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
LoneYoShi
Profile Blog Joined June 2014
France1348 Posts
Last Edited: 2014-11-04 12:46:06
November 04 2014 12:31 GMT
#21
What's with all the doom and gloom posts lately ? I've seen some in several threads in the last days... I'm getting tired of all this "dead game" shit, seriously. Being negative will only help bringing everyone and everything down.

It should be time to rejoice ! Blizzcon is upon, WCS Global Finals is upon us, the Korean scene is slowly reviving, the next expansion is soon to be announced, etc... There are plenty of reasons to be positive and optimistic !! :-)
FFW_Rude
Profile Blog Joined November 2010
France10201 Posts
November 04 2014 13:07 GMT
#22
On November 04 2014 21:31 LoneYoShi wrote:
What's with all the doom and gloom posts lately ? I've seen some in several threads in the last days... I'm getting tired of all this "dead game" shit, seriously. Being negative will only help bringing everyone and everything down.

It should be time to rejoice ! Blizzcon is upon, WCS Global Finals is upon us, the Korean scene is slowly reviving, the next expansion is soon to be announced, etc... There are plenty of reasons to be positive and optimistic !! :-)


Lately ? You're new here aren't you ?
#1 KT Rolster fanboy. KT BEST KT ! Hail to KT playoffs Zergs ! Unofficial french translator for SlayerS_`Boxer` biography "Crazy as me".
LoneYoShi
Profile Blog Joined June 2014
France1348 Posts
Last Edited: 2014-11-04 14:08:36
November 04 2014 13:32 GMT
#23
On November 04 2014 22:07 FFW_Rude wrote:
Show nested quote +
On November 04 2014 21:31 LoneYoShi wrote:
What's with all the doom and gloom posts lately ? I've seen some in several threads in the last days... I'm getting tired of all this "dead game" shit, seriously. Being negative will only help bringing everyone and everything down.

It should be time to rejoice ! Blizzcon is upon, WCS Global Finals is upon us, the Korean scene is slowly reviving, the next expansion is soon to be announced, etc... There are plenty of reasons to be positive and optimistic !! :-)


Lately ? You're new here aren't you ?


Not really, but you're right. Let me rephrase to be more precise: even though there have always been "daed gaem" posts here and there, I feel like I have seen more of them in the past few days. And I'm really getting tired of it...
Cele
Profile Blog Joined December 2008
Germany4016 Posts
November 04 2014 15:17 GMT
#24
they should have not published Sc2 and let aforementioned Epsorts go on for one more decade, thats what they should have.
Broodwar for life!
JimmyJRaynor
Profile Blog Joined April 2010
Canada17264 Posts
Last Edited: 2014-11-04 16:45:58
November 04 2014 16:40 GMT
#25
On November 04 2014 21:31 LoneYoShi wrote:
What's with all the doom and gloom posts lately ? I've seen some in several threads in the last days... I'm getting tired of all this "dead game" shit, seriously. Being negative will only help bringing everyone and everything down.

It should be time to rejoice ! Blizzcon is upon, WCS Global Finals is upon us, the Korean scene is slowly reviving, the next expansion is soon to be announced, etc... There are plenty of reasons to be positive and optimistic !! :-)


where did i say the game was dead?
the game itself is great. the mod kit or "galaxy builder" is awesome.
blizzard did a great job, and, Blizzard continues to provide incredible post sales support for SC2.
playing 1v1s, 2v2s and Zealot Hockey is a blast for me and my friends.

blizzard needs to have the balls to hand the competitive leagues surrounding their game off to some really smart event promoters. they did this by default with brood war.. and thus far its worked the best. Blizzard is not in the business of "manufacturing famous stars". I do not think they are even focused on it.

the game itself, the MOD kit, and "competitive event promotion" are different subjects.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
Kipsate
Profile Blog Joined July 2010
Netherlands45349 Posts
Last Edited: 2014-11-04 18:17:00
November 04 2014 18:16 GMT
#26
On November 04 2014 11:28 JimmyJRaynor wrote:
Show nested quote +
On November 04 2014 03:33 Kipsate wrote:
Blizzard didn't become big because of Starcraft alone, they became big through Diablo and through I would argue by far the largest part due to the Warcraft franchise.

What the hell gave you the idea that Starcraft is Blizzards biggest franchise?It is small if not tiny compared to the Warcraft franchise.


when did i say Starcraft is Blizzard's biggest franchise?

its way behind WoW and somewhat behind Diablo3.
and its less strategic than both in terms of revenue generation.

WoW has monthly payments and Diablo works on 5 systems with mouse/keyboard or controller.

2014 SC esports has already failed. Most of Blizzcon's attendants are there for non-Starcraft related events.

This seems to imply that you think that Blizzcon should have a large attendance of Starcraft related people but its perfectly normal.
WriterXiao8~~
QuanticHawk
Profile Blog Joined May 2007
United States32124 Posts
November 04 2014 19:41 GMT
#27
By keeping it in house, they made themselves oodles more money than they would have just letting kespa handle the thing. Having a successful league or leagues does very little for Blizzard unless their finger is rammed in the pie. They get all of the money events generate, plus the additional exposure they already got through kespa.

People being there for non-starcraft events is a good thing. It means there is a greater chance that someone who went for another game might see a sc game by chance and decide it is interesting and pick it up. Accessibility is only a positive, especially if you are trying to extend the already short shelf life of a game by planning three expansions. That means new customers, which are the most important thing in the continued success of a brand that doesn't have reoccurring costs like WoW or any other revenue streams besides the purchase price

failing to see any single good point in this thing
PROFESSIONAL GAMER - SEND ME OFFERS TO JOIN YOUR TEAM - USA USA USA
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 04 2014 20:10 GMT
#28
Realistically, I can't think of a reason that I could bring to the stockholders at Activision and explain to them why I need to spend six-digits on prize money for a game that I already sold. There is no proven business model that says "If people continue to play this game, more people will buy the expansion." because the people will buy the expansion regardless of the prize money dolled out for tournaments. By letting "the community" organize tournaments and give Blizzard a cut of the profits, Blizzard loses nothing in terms of capital. If the community's ability to organize and sponsor tournaments starts to wain, there is no incentive for Blizzard to pump money into a declining medium to attempt to 'save it', because a majority of their income still comes from subscriptions and individual product sales, not 'E-Sports'.

Now, if you want to look at this from a "But they promised x, y, and z and didn't deliver", then you may be right. Blizzard promised some stuff that was not delivered. Or was it a 'promise' at all? There was no verbal or contractual obligations that needed to be fulfilled by Blizzard to the consumers, only target goals. If Blizzard announced something as a 'goal', they could simply say 'Things got complicated, and we were unable to meet our goal', which is basically what they do say when projects fall flat. There's even a chance they could scrap their Legacy of The Void project altogether. I actually can't believe they decided to completely scrap Titanfall. But that's something that happens when you're running a corporation. You need to make money and you have a legal obligation to the stockholders to do so. Blizzard isn't a giant machine with infinite money and resources, so releasing another Diablo 3 could potentially ruin them. They focus on the projects and games they believe will keep them alive as a viable business, and since E-Sports is not a viable enough market in North America, there seems to be no logical reason for them to ever invest significant time or money into it, regardless of how stinging that may sound.
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
GeckoXp
Profile Blog Joined June 2013
Germany2016 Posts
November 04 2014 22:57 GMT
#29
Realistically, I can't think of a reason that I could bring to the stockholders at Activision to explain to them why I need to unleash a war with the most established organizations in one the most interesting markets for my upcoming product. I'd rather surrender my IP adress to Miami citizens, so to speak. This post is totally unrelated to the thoughtless OP however. #YOLO
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 04 2014 23:31 GMT
#30
Miami? I think you're thinking of the mean streets of Davie, Florida. You would get cut out there just for wearing the wrong shoes.

I think Blizzard saw a big opportunity for "E-Sports" as a model for making money, but have since abandoned the idea after ruining everything for everyone else. This is why we can't have nice things.
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
TheTenthDoc
Profile Blog Joined February 2011
United States9561 Posts
November 05 2014 02:41 GMT
#31
On November 04 2014 21:31 LoneYoShi wrote:
What's with all the doom and gloom posts lately ? I've seen some in several threads in the last days... I'm getting tired of all this "dead game" shit, seriously. Being negative will only help bringing everyone and everything down.

It should be time to rejoice ! Blizzcon is upon, WCS Global Finals is upon us, the Korean scene is slowly reviving, the next expansion is soon to be announced, etc... There are plenty of reasons to be positive and optimistic !! :-)


People are hedging their bets so if the expansion doesn't get announced they can say "I told you so" and improve their internet image.
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 05 2014 03:38 GMT
#32
On November 05 2014 11:41 TheTenthDoc wrote:
Show nested quote +
On November 04 2014 21:31 LoneYoShi wrote:
What's with all the doom and gloom posts lately ? I've seen some in several threads in the last days... I'm getting tired of all this "dead game" shit, seriously. Being negative will only help bringing everyone and everything down.

It should be time to rejoice ! Blizzcon is upon, WCS Global Finals is upon us, the Korean scene is slowly reviving, the next expansion is soon to be announced, etc... There are plenty of reasons to be positive and optimistic !! :-)


People are hedging their bets so if the expansion doesn't get announced they can say "I told you so" and improve their internet image.


That seems like a really gross oversimplification of the issue.
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
TelecoM
Profile Blog Joined January 2010
United States10691 Posts
November 05 2014 04:04 GMT
#33
Theres a few options here.

A) LotV will fail and everyone will go back to BroodWar

B) LotV will be a lot more like BW and will succeed.

These are the only options in my eyes, if LotV is lack luster, BW is the only option for me.
AKA: TelecoM[WHITE] Protoss fighting
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 05 2014 04:07 GMT
#34
C) People will go to MOBA games.

+ Show Spoiler +

And bad card games.
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
boxerfred
Profile Blog Joined December 2012
Germany8360 Posts
November 05 2014 07:38 GMT
#35
On November 05 2014 13:04 GGzerG wrote:
Theres a few options here.

A) LotV will fail and everyone will go back to BroodWar

B) LotV will be a lot more like BW and will succeed.

These are the only options in my eyes, if LotV is lack luster, BW is the only option for me.


!=
Meavis
Profile Blog Joined September 2011
Netherlands1300 Posts
November 05 2014 08:15 GMT
#36
On November 05 2014 13:07 ninazerg wrote:
C) People will go to MOBA games.

+ Show Spoiler +

And bad card games.


but praying to RNGesus is fun ;_;
"Not you."
avilo
Profile Blog Joined November 2007
United States4100 Posts
November 05 2014 22:01 GMT
#37
Tbh, it actually does come down to the gameplay in the end as it always does with any game.

The most important question you have to ask yourself is, "is this game really fun and good to play over and over?" With Brood War, the answer was a most definite "yes."

Every Brood War game was entirely different, the micro intricate and unique each battle, etc.

With SC2, a lot of the games are repetitive and the same each game. The micro is not as in depth because of the hard counter system. There were many things that us teamliquidites here on TL tried to get through to blizzard as far back as the Wings of Liberty beta.

Remember high ground advantage? Remember those Depth of Micro threads with Lalush showing what the game could be?

Remember all the talk of skins for each race? Customization for the casual...etc.

Balance patches? Too few, and far in between that never really address strategic diversity or balance enough.

It's the gameplay at it's core that is the single thing to blame. People try to scapegoat other things, kespa, tournies, etc. Nope. It's the gameplay.

Let's all hope LOTV gets the game back on track.
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