• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 23:37
CEST 05:37
KST 12:37
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
Serral wins HomeStory Cup 2915Serral wins Maestros of the Game 243ByuL, and the Limitations of Standard Play3Team Liquid Map Contest #22: Results and Winners7Code S Season 2 (2026): RO4 and Finals Preview12
Community News
GSTL Returns in 2026!31Weekly Cups (Aug 3-9): Protoss get shut out7RSL goes to London! 2026 Offline Finals Nov 21-2212Weekly Cups (July 27-Aug 2): SHIN's big week0SC4ALL II: Brood War - $2500 - Dec 5-611
StarCraft 2
General
GSTL Returns in 2026! Balance hotfix patch 5.0.16b (July 16) SC4ALL: II Talent Announcement! Protoss AoE skill expression Weekly Cups (Aug 3-9): Protoss get shut out
Tourneys
PIG STY FESTIVAL 8.0! (13 - 23 August) Sea Duckling Open (Global, Bronze-Diamond) 2026 KungFu Cup Announcement Sparkling Tuna Cup - Weekly Open Tournament RSL goes to London! 2026 Offline Finals Nov 21-22
Strategy
[G] Having the right mentality to improve
Custom Maps
Nexus Wars 2021 GUIDE [M] (2) Industrial Park
External Content
Mutation # 538 Media Blackout The PondCast: SC2 News & Results Mutation # 537 Hostile Territory Mutation # 536 Railroad Switch
Brood War
General
Best Games Kespa era [Personal Project Share] Terran Defense v0.60 BW General Discussion ASL22 General Discussion BGH Auto Balance -> http://bghmmr.eu/
Tourneys
Escore Tournament - Season 3 Small VOD Thread 2.0 [Megathread] Daily Proleagues SC4ALL II: Brood War - $2500 - Dec 5-6
Strategy
Odyssey Mineral Stack Saturation Fighting Spirit mining rates Any training maps people recommend? Simple Questions, Simple Answers
Other Games
General Games
Nintendo Switch Thread Anyone here play Quakeworld back in the day? Stormgate/Frost Giant Megathread EVE Corporation General RTS Discussion Thread
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
[TL LoL EUW IHs] Teemo shall perish TSM pausing esports and CLG Dead
Heroes of the Storm
Heroes of the Storm 2.0
Hearthstone
Deck construction bug
TL Mafia
TL Mafia Power Rank TL Mafia Community Thread NeO.D_StephenKing vs This Guy From 1 Million Dance
Community
General
US Politics Mega-thread European Politico-economics QA Mega-thread Russo-Ukrainian War Thread Artificial Intelligence Thread The Letting Off Steam Thread
Fan Clubs
MarineLorD Fan Club The ShoWTimE Fan Club The herO Fan Club!
Media & Entertainment
Movie Discussion! Anime Discussion Thread Series you have seen recently... [Req][Books] Good Fantasy/SciFi books
Sports
Football (Soccer) Thread TeamLiquid Health and Fitness Initiative For 2023 NBA General Discussion Formula 1 Discussion MLB/Baseball 2023
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread Simple Questions Simple Answers FPS when play League Of Legend on laptop
TL Community
The Automated Ban List Northern Ireland Global Starcraft
Blogs
LOCKPICKING NOOB
LUCKY_NOOB
Chinese Gen Z: Between Dream…
TrAiDoS
Cathedral Of CS And NY pizza a…
FuDDx
Please support my new stand…
Peanutsc
Hello guys!
LIN1s
Customize Sidebar...

Website Feedback

Closed Threads



Active: 4572 users

SC2 Esports Decline: Do Not Blame The Game

Blogs > JimmyJRaynor
Post a Reply
1 2 Next All
JimmyJRaynor
Profile Blog Joined April 2010
Canada17747 Posts
Last Edited: 2014-11-03 16:37:57
November 03 2014 16:26 GMT
#1
SC2 The Game is great to watch and Blizzard has done an incredible job making a great game.
However, Blizzard has messed up the promotion of SC2 the Esport.

6+ years ago Blizzard should've compromised with Kespa because they know how to make money off of promotion and live events. Kespa has the "star system" down to a fine art. Their live event promotion was top notch.

[image loading]


This documentary will give you a brief oblique glance at Kespa's marketing and promotional genius




relative to those great days...

2014 SC esports has already failed. Most of Blizzcon's attendants are there for non-Starcraft related events. Which is why they've moved so much of the WCS championships away from the core Blizzcon experience. the tickets are $20? that price reeks of failure.

Blizzard has had 5 years to build upon the picture above. instead they've decimated it.
Attendance at SC2 live events worldwide is falling fast. ticket prices are still rock bottom.

they should've acknowledged how good Kespa was and compromised early.. like in 2009.

the live event scene is shriveling to zero... and this is due to errors Blizzard made 5+ years ago.



User was temp banned for this post.

*
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 03 2014 16:45 GMT
#2
As soon as I saw the title, I knew it'd be you. I knew it was you, Jimmy!
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
JimmyJRaynor
Profile Blog Joined April 2010
Canada17747 Posts
Last Edited: 2014-11-03 16:47:31
November 03 2014 16:47 GMT
#3
i was derailing the WCS 2015 Changes thread in the general section so i made this.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
lichter
Profile Blog Joined September 2010
1001 YEARS KESPAJAIL22272 Posts
November 03 2014 16:51 GMT
#4
needs more floating islands
AdministratorYOU MUST HEED MY INSTRUCTIONS TAKE OFF YOUR THIIIINGS
Dingodile
Profile Joined December 2011
4139 Posts
Last Edited: 2014-11-03 17:00:29
November 03 2014 16:54 GMT
#5
Only in big cities and maybe small countries too. City Seoul has over 9m population and I dont think it is difficult to have 20k+ people (in that stadium) in Seoul. Everything else is too expensive for everyone (flights, accommodations etc), especially for people who are 12-25yo.

edit: dont worry, you will see the evidence if we see/have DH/IEM in Seoul.
Grubby | ToD | Moon | Lyn | Sky
OtherWorld
Profile Blog Joined October 2013
France17333 Posts
November 03 2014 17:02 GMT
#6
Why do you find shocking that most BlizzCon attendants are there for non-Starcraft events? There are, if I'm correct, five Blizzard games represented at BlizzCon (WoW, D3, SC2, HOTS, HS). What wouldn't be logical would be more people coming for SC2 than for WoW or something else
Used Sigs - New Sigs - Cheap Sigs - Buy the Best Cheap Sig near You at www.cheapsigforsale.com
JustPassingBy
Profile Blog Joined January 2011
10776 Posts
November 03 2014 17:24 GMT
#7
Wait, wtf... I thought the entry to those Kespa events in the video were free?! :o
farvacola
Profile Blog Joined January 2011
United States18866 Posts
November 03 2014 17:34 GMT
#8
I'm sure the NHL is somehow involved; I was expecting something more hard-hitting, Jimmy. Tsk tsk.
"when the Dead Kennedys found out they had skinhead fans, they literally wrote a song titled 'Nazi Punks Fuck Off'"
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 03 2014 17:34 GMT
#9
Personally, I blame the Patriarchy for the decline of SC2.
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
Dingodile
Profile Joined December 2011
4139 Posts
November 03 2014 17:38 GMT
#10
I rather think that blizzard dont want promoting so much on sc2 (and Diablo3). They gain alot more if they promote HS, HOTS and WoW. Thats why I think they dont make Diablo3 a very exceptional game (like Diablo2) because they will lose a lot $$$ and WoW-subscribers (WoW users switch to HS or D3 or HOTS).
Grubby | ToD | Moon | Lyn | Sky
NovemberstOrm
Profile Blog Joined September 2011
Canada16217 Posts
November 03 2014 17:59 GMT
#11
The whole point of blizzcon is cross promotion between their games.
Moderatorlickypiddy
vult
Profile Blog Joined February 2012
United States9400 Posts
November 03 2014 18:10 GMT
#12
Blizzcon has never has SC as a large focus, and the large majority of people have always gone for WoW.
I used to play random, but for you I play very specifically.
Zealously
Profile Blog Joined October 2011
East Gorteau22261 Posts
November 03 2014 18:16 GMT
#13
I'm curious what you think about Blizzcon this year vs Blizzcon in 2011. When the crowd roared to Mvp vs MMA, was SC2 already declining because the tournament was hosted at Blizzcon?
AdministratorBreak the chains
ZeromuS
Profile Blog Joined October 2010
Canada13410 Posts
November 03 2014 18:19 GMT
#14
You don't get it Jimmy.

StrategyRTS forever | @ZeromuS_plays | www.twitch.tv/Zeromus_
Kipsate
Profile Blog Joined July 2010
Netherlands45349 Posts
November 03 2014 18:33 GMT
#15
Blizzard didn't become big because of Starcraft alone, they became big through Diablo and through I would argue by far the largest part due to the Warcraft franchise.

What the hell gave you the idea that Starcraft is Blizzards biggest franchise?It is small if not tiny compared to the Warcraft franchise.
WriterXiao8~~
FFW_Rude
Profile Blog Joined November 2010
France10201 Posts
Last Edited: 2014-11-03 18:52:14
November 03 2014 18:46 GMT
#16
Ohh... Jimmy my Jimmy
You thought Mengsk was a good guy.
You thought infested Kerrigan was doing good then she killed your friend Phenix...
Then you got fooled by Tychus.

I'm not surprised you think SC2 is in decline.

+ Show Spoiler +
KesPa is god
#1 KT Rolster fanboy. KT BEST KT ! Hail to KT playoffs Zergs ! Unofficial french translator for SlayerS_`Boxer` biography "Crazy as me".
PhoenixVoid
Profile Blog Joined December 2011
Canada32754 Posts
November 03 2014 19:14 GMT
#17
Most of Blizzcon's attendants are there for non-Starcraft related events. Which is why they've moved so much of the WCS championships away from the core Blizzcon experience


Which is the whole point of BlizzCon, it's not called "StarCon" for a reason. Since when has BlizzCon ever been focused mostly or purely on SC?

Okay SC2 might not be as visibly successful as other games or BW but you can't put it all on Blizzard, people's tastes change. Even if SC2 had all those additions people were begging for I doubt the popularity would have risen to the point where SC2 would be numero uno e-sport with LoL and Dota 2 hanging behind. Either way, SC2 is showing signs of life again with another Korean league, KeSPA changes and WCS, the game isn't anywhere near dead.
I'm afraid of demented knife-wielding escaped lunatic libertarian zombie mutants
Eggi
Profile Blog Joined December 2012
478 Posts
November 03 2014 22:04 GMT
#18
People like fun and easy and something you can do with your friends.

Starcraft 2 is neither is those.
JimmyJRaynor
Profile Blog Joined April 2010
Canada17747 Posts
November 04 2014 02:28 GMT
#19
On November 04 2014 03:33 Kipsate wrote:
Blizzard didn't become big because of Starcraft alone, they became big through Diablo and through I would argue by far the largest part due to the Warcraft franchise.

What the hell gave you the idea that Starcraft is Blizzards biggest franchise?It is small if not tiny compared to the Warcraft franchise.


when did i say Starcraft is Blizzard's biggest franchise?

its way behind WoW and somewhat behind Diablo3.
and its less strategic than both in terms of revenue generation.

WoW has monthly payments and Diablo works on 5 systems with mouse/keyboard or controller.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 04 2014 02:44 GMT
#20
On November 04 2014 07:04 Eggi wrote:
People like fun and easy and something you can do with your friends.

Starcraft 2 is neither is those.


Actually, you can play SC2 with friends in 1v1, 2v2, 3v3 and so on, and can have fun doing that. Moba games are like white jeans. Everyone is wearing them, so why not you? Unless you're a total square.
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
1 2 Next All
Please log in or register to reply.
Live Events Refresh
Next event in 6h 23m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
RuFF_SC2 162
StarCraft: Brood War
NaDa 76
Noble 34
Leta 23
Icarus 5
Dota 2
The International36647
NeuroSwarm178
Fuzer 143
League of Legends
JimRising 687
Counter-Strike
taco 405
Super Smash Bros
Mew2King112
Other Games
summit1g6809
C9.Mang0486
WinterStarcraft327
ViBE164
Maynarde130
Trikslyr44
Organizations
Other Games
gamesdonequick972
[ Show 11 non-featured ]
StarCraft 2
• Hupsaiya 87
• davetesta23
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• Migwel
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
Dota 2
• C_a_k_e 757
Upcoming Events
CranKy Ducklings
6h 23m
PiG Sty Festival
8h 23m
herO vs Krystianer
Solar vs Cure
IPSL
12h 23m
Sparkling Tuna Cup
1d 6h
PiG Sty Festival
1d 8h
Maru vs Shameless
Reynor vs TriGGeR
IPSL
1d 12h
OSC
1d 20h
Afreeca Starleague
2 days
Rush vs Hm
Bisu vs Shuttle
WardiTV Weekly
2 days
The Patches Monday
2 days
[ Show More ]
Afreeca Starleague
3 days
Sharp vs Shinee
Action vs Shine
PiGosaur Cup
3 days
Replay Cast
4 days
Afreeca Starleague
4 days
BeSt vs Paralyze
Jaedong vs Speed
Kung Fu Cup
4 days
The PondCast
5 days
KCM Race Survival
5 days
Replay Cast
5 days
PiG Sty Festival
6 days
Liquipedia Results

Completed

Escore Tournament S3: W7
CranK Gathers Season 4: BW vs SC2 Team League
Eternal Conflict S2 Finale

Ongoing

KCM Race Survival 2026 Season 3
K-JUNGMAN
Acropolis #5
CSLAN 4
RSL Revival: Season 6
PiG Sty Festival 8.0
META DYMY #4
Esports World Cup 2026
Esports World Cup 2026: LCQ
BLAST Bounty Summer 2026
BLAST Bounty Summer Qual
Stake Ranked Episode 3
XSE Pro League 2026
IEM Cologne Major 2026

Upcoming

ASL Season 22
Escore Tournament S3: W8
Acropolis #5 - TRS
Blizzard Classic Cup 2026
Acropolis #5 - GSA
Acropolis #5 - GSB
Acropolis #5 - GSC
HSC XXX
SC4ALL II: StarCraft II
Kung Fu Cup 2026 Grand Finals
RSL Offline Finals
Big Dog Cup 2026 Div 1
Stake Ranked Episode 5
PGL Masters Bucharest 2026
Thunderpick World Champ. '26
ESL Pro League Season 24
Stake Ranked Episode 4
1win Private Club #1
Logitech G Connect 2026
SL StarSeries Fall 2026
FISSURE Playground #5
BLAST Open Fall 2026
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.