• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 18:38
CEST 00:38
KST 07:38
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
RSL Season 1 - Final Week6[ASL19] Finals Recap: Standing Tall12HomeStory Cup 27 - Info & Preview18Classic wins Code S Season 2 (2025)16Code S RO4 & Finals Preview: herO, Rogue, Classic, GuMiho0
Community News
Esports World Cup 2025 - Brackets Revealed12Weekly Cups (July 7-13): Classic continues to roll4Team TLMC #5 - Submission extension3Firefly given lifetime ban by ESIC following match-fixing investigation17$25,000 Streamerzone StarCraft Pro Series announced7
StarCraft 2
General
The GOAT ranking of GOAT rankings RSL Revival patreon money discussion thread Who will win EWC 2025? Esports World Cup 2025 - Brackets Revealed Weekly Cups (July 7-13): Classic continues to roll
Tourneys
FEL Cracov 2025 (July 27) - $8000 live event Sea Duckling Open (Global, Bronze-Diamond) RSL: Revival, a new crowdfunded tournament series $5,100+ SEL Season 2 Championship (SC: Evo) WardiTV Mondays
Strategy
How did i lose this ZvP, whats the proper response Simple Questions Simple Answers
Custom Maps
External Content
Mutation # 482 Wheel of Misfortune Mutation # 481 Fear and Lava Mutation # 480 Moths to the Flame Mutation # 479 Worn Out Welcome
Brood War
General
BW General Discussion ASL20 Preliminary Maps Flash Announces (and Retracts) Hiatus From ASL BGH Auto Balance -> http://bghmmr.eu/ Starcraft in widescreen
Tourneys
Cosmonarchy Pro Showmatches [Megathread] Daily Proleagues CSL Xiamen International Invitational [BSL20] Non-Korean Championship 4x BSL + 4x China
Strategy
Simple Questions, Simple Answers I am doing this better than progamers do.
Other Games
General Games
Stormgate/Frost Giant Megathread Nintendo Switch Thread Path of Exile CCLP - Command & Conquer League Project The PlayStation 5
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Heroes of StarCraft mini-set
TL Mafia
TL Mafia Community Thread Vanilla Mini Mafia
Community
General
Things Aren’t Peaceful in Palestine US Politics Mega-thread Russo-Ukrainian War Thread Segway man no more. Stop Killing Games - European Citizens Initiative
Fan Clubs
SKT1 Classic Fan Club! Maru Fan Club
Media & Entertainment
[Manga] One Piece Movie Discussion! Anime Discussion Thread [\m/] Heavy Metal Thread
Sports
Formula 1 Discussion TeamLiquid Health and Fitness Initiative For 2023 2024 - 2025 Football Thread NBA General Discussion NHL Playoffs 2024
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List
Blogs
Men Take Risks, Women Win Ga…
TrAiDoS
momentary artworks from des…
tankgirl
from making sc maps to makin…
Husyelt
StarCraft improvement
iopq
Trip to the Zoo
micronesia
Customize Sidebar...

Website Feedback

Closed Threads



Active: 765 users

SC2 Esports Decline: Do Not Blame The Game

Blogs > JimmyJRaynor
Post a Reply
1 2 Next All
JimmyJRaynor
Profile Blog Joined April 2010
Canada16692 Posts
Last Edited: 2014-11-03 16:37:57
November 03 2014 16:26 GMT
#1
SC2 The Game is great to watch and Blizzard has done an incredible job making a great game.
However, Blizzard has messed up the promotion of SC2 the Esport.

6+ years ago Blizzard should've compromised with Kespa because they know how to make money off of promotion and live events. Kespa has the "star system" down to a fine art. Their live event promotion was top notch.

[image loading]


This documentary will give you a brief oblique glance at Kespa's marketing and promotional genius




relative to those great days...

2014 SC esports has already failed. Most of Blizzcon's attendants are there for non-Starcraft related events. Which is why they've moved so much of the WCS championships away from the core Blizzcon experience. the tickets are $20? that price reeks of failure.

Blizzard has had 5 years to build upon the picture above. instead they've decimated it.
Attendance at SC2 live events worldwide is falling fast. ticket prices are still rock bottom.

they should've acknowledged how good Kespa was and compromised early.. like in 2009.

the live event scene is shriveling to zero... and this is due to errors Blizzard made 5+ years ago.



User was temp banned for this post.

*
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 03 2014 16:45 GMT
#2
As soon as I saw the title, I knew it'd be you. I knew it was you, Jimmy!
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
JimmyJRaynor
Profile Blog Joined April 2010
Canada16692 Posts
Last Edited: 2014-11-03 16:47:31
November 03 2014 16:47 GMT
#3
i was derailing the WCS 2015 Changes thread in the general section so i made this.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
lichter
Profile Blog Joined September 2010
1001 YEARS KESPAJAIL22272 Posts
November 03 2014 16:51 GMT
#4
needs more floating islands
AdministratorYOU MUST HEED MY INSTRUCTIONS TAKE OFF YOUR THIIIINGS
Dingodile
Profile Joined December 2011
4133 Posts
Last Edited: 2014-11-03 17:00:29
November 03 2014 16:54 GMT
#5
Only in big cities and maybe small countries too. City Seoul has over 9m population and I dont think it is difficult to have 20k+ people (in that stadium) in Seoul. Everything else is too expensive for everyone (flights, accommodations etc), especially for people who are 12-25yo.

edit: dont worry, you will see the evidence if we see/have DH/IEM in Seoul.
Grubby | ToD | Moon | Lyn | Sky
OtherWorld
Profile Blog Joined October 2013
France17333 Posts
November 03 2014 17:02 GMT
#6
Why do you find shocking that most BlizzCon attendants are there for non-Starcraft events? There are, if I'm correct, five Blizzard games represented at BlizzCon (WoW, D3, SC2, HOTS, HS). What wouldn't be logical would be more people coming for SC2 than for WoW or something else
Used Sigs - New Sigs - Cheap Sigs - Buy the Best Cheap Sig near You at www.cheapsigforsale.com
JustPassingBy
Profile Blog Joined January 2011
10776 Posts
November 03 2014 17:24 GMT
#7
Wait, wtf... I thought the entry to those Kespa events in the video were free?! :o
farvacola
Profile Blog Joined January 2011
United States18825 Posts
November 03 2014 17:34 GMT
#8
I'm sure the NHL is somehow involved; I was expecting something more hard-hitting, Jimmy. Tsk tsk.
"when the Dead Kennedys found out they had skinhead fans, they literally wrote a song titled 'Nazi Punks Fuck Off'"
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 03 2014 17:34 GMT
#9
Personally, I blame the Patriarchy for the decline of SC2.
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
Dingodile
Profile Joined December 2011
4133 Posts
November 03 2014 17:38 GMT
#10
I rather think that blizzard dont want promoting so much on sc2 (and Diablo3). They gain alot more if they promote HS, HOTS and WoW. Thats why I think they dont make Diablo3 a very exceptional game (like Diablo2) because they will lose a lot $$$ and WoW-subscribers (WoW users switch to HS or D3 or HOTS).
Grubby | ToD | Moon | Lyn | Sky
NovemberstOrm
Profile Blog Joined September 2011
Canada16217 Posts
November 03 2014 17:59 GMT
#11
The whole point of blizzcon is cross promotion between their games.
Moderatorlickypiddy
vult
Profile Blog Joined February 2012
United States9400 Posts
November 03 2014 18:10 GMT
#12
Blizzcon has never has SC as a large focus, and the large majority of people have always gone for WoW.
I used to play random, but for you I play very specifically.
Zealously
Profile Blog Joined October 2011
East Gorteau22261 Posts
November 03 2014 18:16 GMT
#13
I'm curious what you think about Blizzcon this year vs Blizzcon in 2011. When the crowd roared to Mvp vs MMA, was SC2 already declining because the tournament was hosted at Blizzcon?
AdministratorBreak the chains
ZeromuS
Profile Blog Joined October 2010
Canada13389 Posts
November 03 2014 18:19 GMT
#14
You don't get it Jimmy.

StrategyRTS forever | @ZeromuS_plays | www.twitch.tv/Zeromus_
Kipsate
Profile Blog Joined July 2010
Netherlands45349 Posts
November 03 2014 18:33 GMT
#15
Blizzard didn't become big because of Starcraft alone, they became big through Diablo and through I would argue by far the largest part due to the Warcraft franchise.

What the hell gave you the idea that Starcraft is Blizzards biggest franchise?It is small if not tiny compared to the Warcraft franchise.
WriterXiao8~~
FFW_Rude
Profile Blog Joined November 2010
France10201 Posts
Last Edited: 2014-11-03 18:52:14
November 03 2014 18:46 GMT
#16
Ohh... Jimmy my Jimmy
You thought Mengsk was a good guy.
You thought infested Kerrigan was doing good then she killed your friend Phenix...
Then you got fooled by Tychus.

I'm not surprised you think SC2 is in decline.

+ Show Spoiler +
KesPa is god
#1 KT Rolster fanboy. KT BEST KT ! Hail to KT playoffs Zergs ! Unofficial french translator for SlayerS_`Boxer` biography "Crazy as me".
PhoenixVoid
Profile Blog Joined December 2011
Canada32740 Posts
November 03 2014 19:14 GMT
#17
Most of Blizzcon's attendants are there for non-Starcraft related events. Which is why they've moved so much of the WCS championships away from the core Blizzcon experience


Which is the whole point of BlizzCon, it's not called "StarCon" for a reason. Since when has BlizzCon ever been focused mostly or purely on SC?

Okay SC2 might not be as visibly successful as other games or BW but you can't put it all on Blizzard, people's tastes change. Even if SC2 had all those additions people were begging for I doubt the popularity would have risen to the point where SC2 would be numero uno e-sport with LoL and Dota 2 hanging behind. Either way, SC2 is showing signs of life again with another Korean league, KeSPA changes and WCS, the game isn't anywhere near dead.
I'm afraid of demented knife-wielding escaped lunatic libertarian zombie mutants
Eggi
Profile Blog Joined December 2012
478 Posts
November 03 2014 22:04 GMT
#18
People like fun and easy and something you can do with your friends.

Starcraft 2 is neither is those.
JimmyJRaynor
Profile Blog Joined April 2010
Canada16692 Posts
November 04 2014 02:28 GMT
#19
On November 04 2014 03:33 Kipsate wrote:
Blizzard didn't become big because of Starcraft alone, they became big through Diablo and through I would argue by far the largest part due to the Warcraft franchise.

What the hell gave you the idea that Starcraft is Blizzards biggest franchise?It is small if not tiny compared to the Warcraft franchise.


when did i say Starcraft is Blizzard's biggest franchise?

its way behind WoW and somewhat behind Diablo3.
and its less strategic than both in terms of revenue generation.

WoW has monthly payments and Diablo works on 5 systems with mouse/keyboard or controller.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 04 2014 02:44 GMT
#20
On November 04 2014 07:04 Eggi wrote:
People like fun and easy and something you can do with your friends.

Starcraft 2 is neither is those.


Actually, you can play SC2 with friends in 1v1, 2v2, 3v3 and so on, and can have fun doing that. Moba games are like white jeans. Everyone is wearing them, so why not you? Unless you're a total square.
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
1 2 Next All
Please log in or register to reply.
Live Events Refresh
Next event in 11h 22m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
Nathanias 274
Livibee 84
SpeCial 62
StarCraft: Brood War
Aegong 108
Stormgate
NightEnD16
Dota 2
syndereN646
monkeys_forever344
NeuroSwarm89
League of Legends
Grubby4965
Dendi1093
Counter-Strike
sgares929
Stewie2K865
Foxcn328
Super Smash Bros
Mew2King76
Liquid`Ken48
Heroes of the Storm
Liquid`Hasu362
Other Games
summit1g13100
FrodaN2297
shahzam1107
byalli241
C9.Mang0213
Skadoodle145
ViBE133
Maynarde86
Sick79
Trikslyr65
ROOTCatZ18
Organizations
Other Games
BasetradeTV65
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 20 non-featured ]
StarCraft 2
• Hupsaiya 78
• davetesta54
• musti20045 37
• IndyKCrew
• sooper7s
• AfreecaTV YouTube
• Migwel
• intothetv
• LaughNgamezSOOP
• Kozan
StarCraft: Brood War
• HerbMon 31
• Eskiya23 23
• STPLYoutube
• ZZZeroYoutube
• BSLYoutube
Dota 2
• masondota22928
League of Legends
• TFBlade712
Other Games
• Scarra2602
• imaqtpie1725
• Shiphtur509
Upcoming Events
The PondCast
11h 22m
OSC
14h 22m
WardiTV European League
17h 22m
Fjant vs Babymarine
Mixu vs HiGhDrA
Gerald vs ArT
goblin vs MaNa
Jumy vs YoungYakov
Replay Cast
1d 1h
Epic.LAN
1d 13h
CranKy Ducklings
2 days
Epic.LAN
2 days
CSO Contender
2 days
BSL20 Non-Korean Champi…
2 days
Bonyth vs Sziky
Dewalt vs Hawk
Hawk vs QiaoGege
Sziky vs Dewalt
Mihu vs Bonyth
Zhanhun vs QiaoGege
QiaoGege vs Fengzi
Sparkling Tuna Cup
3 days
[ Show More ]
Online Event
3 days
BSL20 Non-Korean Champi…
3 days
Bonyth vs Zhanhun
Dewalt vs Mihu
Hawk vs Sziky
Sziky vs QiaoGege
Mihu vs Hawk
Zhanhun vs Dewalt
Fengzi vs Bonyth
Esports World Cup
5 days
ByuN vs Astrea
Lambo vs HeRoMaRinE
Clem vs TBD
Solar vs Zoun
SHIN vs Reynor
Maru vs TriGGeR
herO vs Lancer
Cure vs ShoWTimE
Esports World Cup
6 days
Liquipedia Results

Completed

CSL 17: 2025 SUMMER
RSL Revival: Season 1
Murky Cup #2

Ongoing

BSL 2v2 Season 3
Copa Latinoamericana 4
Jiahua Invitational
BSL20 Non-Korean Championship
Championship of Russia 2025
FISSURE Playground #1
BLAST.tv Austin Major 2025
ESL Impact League Season 7
IEM Dallas 2025
PGL Astana 2025
Asian Champions League '25
BLAST Rivals Spring 2025
MESA Nomadic Masters

Upcoming

CSL Xiamen Invitational
CSL Xiamen Invitational: ShowMatche
2025 ACS Season 2
CSLPRO Last Chance 2025
CSLPRO Chat StarLAN 3
BSL Season 21
K-Championship
RSL Revival: Season 2
SEL Season 2 Championship
uThermal 2v2 Main Event
FEL Cracov 2025
Esports World Cup 2025
Underdog Cup #2
ESL Pro League S22
StarSeries Fall 2025
FISSURE Playground #2
BLAST Open Fall 2025
BLAST Open Fall Qual
Esports World Cup 2025
BLAST Bounty Fall 2025
BLAST Bounty Fall Qual
IEM Cologne 2025
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2025 TLnet. All Rights Reserved.