• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 09:08
CET 15:08
KST 23:08
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
[ASL22] Finals Preview: Sweet Victory!12[ASL22] Ro4 Preview: Mirror Mirror6[ASL22] Ro8 Preview: Within Reach5[ASL22] Ro8 Preview: In A Tizzy11[ASL22] Ro16 Preview: Holy Diver5
Community News
[BSL23] RO16 Group Stage11Weekly Cups (Nov 2-8): herO back on top?2Weekly Cups (Oct 26 - Nov 1): MaxPax, herO, Solar win0Weekly Cups (October 19-25): Clem triples first in 5.0.175Evil Geniuses - shutting down23
StarCraft 2
General
Serral's getting trashed by New Catsle's Mind Weekly Cups (Nov 2-8): herO back on top? Liquibets sc2 season 30 No more SC2 streamers on team liquid? StarCraft open world shooter announced at BlizzCon
Tourneys
RSL goes to London! 2026 Offline Finals Nov 21-22 Tasteless Time Warp: SC Evo Showmatch (May 25) Sparkling Tuna Cup - Weekly Open Tournament iNu's Battles #22 SC4ALL: II Venue Change Announcement!
Strategy
[H] ZvP Mid-Late Game: Stalkers Collossi HT
Custom Maps
Starcraft 2 Advance [G] How to playtest arcade maps [D] the control group Simple Questions/Answers
External Content
The PondCast: SC2 News & Results Mutation # 551 Robotic Revival Mutation # 550 Graveyard Shift Mutation # 549 Endless Sparkles
Brood War
General
BW General Discussion [BSL23] RO16 Group Stage List of top players active on ShieldBattery screpdb: new Starcraft reporting tool [BW] Looking for Clan Thread!
Tourneys
[Megathread] Daily Proleagues 2v2v2v2 Tournament Stage 1: Community Poll [$1250] International ShieldBattery League Small VOD Thread 2.0
Strategy
Nuke strategy worked in K-League 2026-11-09 50,000-Word Terran Builds Memo 2026-10-22 Cliff Jump Revisited (1 in a 1000 strategy)
Other Games
General Games
Nintendo Switch Thread Path of Exile Stormgate/Frost Giant Megathread General RTS Discussion Thread ZeroSpace Early Access is Now Live!
Dota 2
Dota 2 Champions League Season 3 Begins April 25!
League of Legends
[TL LoL EUW IHs] Teemo shall perish
Heroes of the Storm
Heroes of the Storm 2.0
Hearthstone
Deck construction bug
TL Mafia
TL Mafia Community Thread
Community
General
Trading/Investing Thread Russo-Ukrainian War Thread Dating: How's your luck? European Politico-economics QA Mega-thread US Politics Mega-thread
Fan Clubs
Fan Club Resource Thread Reynor Fan Club The Flash Fan Club
Media & Entertainment
Movie Discussion! Anime Discussion Thread [Manga] One Piece
Sports
Football (Soccer) Thread TeamLiquid Health and Fitness Initiative For 2023 MLB/Baseball 2023
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List Recent Gifted Posts
Blogs
The time I organised my…
AssyrianKing
Why I built Repalyzer (1.1.…
BlueStar
Innovate or Game Over?
TrAiDoS
ShieldBattery on Mac
Kraekkling
[ASL22] Ro4 Day1 Ticket Giv…
bITt.mAN
Can Bots Beat Pros?? Starcr…
namkraft
Customize Sidebar...

Website Feedback

Closed Threads



Active: 10981 users

SC2 Esports Decline: Do Not Blame The Game

Blogs > JimmyJRaynor
Post a Reply
1 2 Next All
JimmyJRaynor
Profile Blog Joined April 2010
Canada18050 Posts
Last Edited: 2014-11-03 16:37:57
November 03 2014 16:26 GMT
#1
SC2 The Game is great to watch and Blizzard has done an incredible job making a great game.
However, Blizzard has messed up the promotion of SC2 the Esport.

6+ years ago Blizzard should've compromised with Kespa because they know how to make money off of promotion and live events. Kespa has the "star system" down to a fine art. Their live event promotion was top notch.

[image loading]


This documentary will give you a brief oblique glance at Kespa's marketing and promotional genius




relative to those great days...

2014 SC esports has already failed. Most of Blizzcon's attendants are there for non-Starcraft related events. Which is why they've moved so much of the WCS championships away from the core Blizzcon experience. the tickets are $20? that price reeks of failure.

Blizzard has had 5 years to build upon the picture above. instead they've decimated it.
Attendance at SC2 live events worldwide is falling fast. ticket prices are still rock bottom.

they should've acknowledged how good Kespa was and compromised early.. like in 2009.

the live event scene is shriveling to zero... and this is due to errors Blizzard made 5+ years ago.



User was temp banned for this post.

*
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 03 2014 16:45 GMT
#2
As soon as I saw the title, I knew it'd be you. I knew it was you, Jimmy!
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
JimmyJRaynor
Profile Blog Joined April 2010
Canada18050 Posts
Last Edited: 2014-11-03 16:47:31
November 03 2014 16:47 GMT
#3
i was derailing the WCS 2015 Changes thread in the general section so i made this.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
lichter
Profile Blog Joined September 2010
1001 YEARS KESPAJAIL22272 Posts
November 03 2014 16:51 GMT
#4
needs more floating islands
AdministratorYOU MUST HEED MY INSTRUCTIONS TAKE OFF YOUR THIIIINGS
Dingodile
Profile Joined December 2011
4139 Posts
Last Edited: 2014-11-03 17:00:29
November 03 2014 16:54 GMT
#5
Only in big cities and maybe small countries too. City Seoul has over 9m population and I dont think it is difficult to have 20k+ people (in that stadium) in Seoul. Everything else is too expensive for everyone (flights, accommodations etc), especially for people who are 12-25yo.

edit: dont worry, you will see the evidence if we see/have DH/IEM in Seoul.
Grubby | ToD | Moon | Lyn | Sky
OtherWorld
Profile Blog Joined October 2013
France17333 Posts
November 03 2014 17:02 GMT
#6
Why do you find shocking that most BlizzCon attendants are there for non-Starcraft events? There are, if I'm correct, five Blizzard games represented at BlizzCon (WoW, D3, SC2, HOTS, HS). What wouldn't be logical would be more people coming for SC2 than for WoW or something else
Used Sigs - New Sigs - Cheap Sigs - Buy the Best Cheap Sig near You at www.cheapsigforsale.com
JustPassingBy
Profile Blog Joined January 2011
10776 Posts
November 03 2014 17:24 GMT
#7
Wait, wtf... I thought the entry to those Kespa events in the video were free?! :o
farvacola
Profile Blog Joined January 2011
United States18876 Posts
November 03 2014 17:34 GMT
#8
I'm sure the NHL is somehow involved; I was expecting something more hard-hitting, Jimmy. Tsk tsk.
"when the Dead Kennedys found out they had skinhead fans, they literally wrote a song titled 'Nazi Punks Fuck Off'"
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 03 2014 17:34 GMT
#9
Personally, I blame the Patriarchy for the decline of SC2.
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
Dingodile
Profile Joined December 2011
4139 Posts
November 03 2014 17:38 GMT
#10
I rather think that blizzard dont want promoting so much on sc2 (and Diablo3). They gain alot more if they promote HS, HOTS and WoW. Thats why I think they dont make Diablo3 a very exceptional game (like Diablo2) because they will lose a lot $$$ and WoW-subscribers (WoW users switch to HS or D3 or HOTS).
Grubby | ToD | Moon | Lyn | Sky
NovemberstOrm
Profile Blog Joined September 2011
Canada16217 Posts
November 03 2014 17:59 GMT
#11
The whole point of blizzcon is cross promotion between their games.
Moderatorlickypiddy
vult
Profile Blog Joined February 2012
United States9400 Posts
November 03 2014 18:10 GMT
#12
Blizzcon has never has SC as a large focus, and the large majority of people have always gone for WoW.
I used to play random, but for you I play very specifically.
Zealously
Profile Blog Joined October 2011
East Gorteau22261 Posts
November 03 2014 18:16 GMT
#13
I'm curious what you think about Blizzcon this year vs Blizzcon in 2011. When the crowd roared to Mvp vs MMA, was SC2 already declining because the tournament was hosted at Blizzcon?
AdministratorBreak the chains
ZeromuS
Profile Blog Joined October 2010
Canada13431 Posts
November 03 2014 18:19 GMT
#14
You don't get it Jimmy.

StrategyRTS forever | @ZeromuS_plays | www.twitch.tv/Zeromus_
Kipsate
Profile Blog Joined July 2010
Netherlands45349 Posts
November 03 2014 18:33 GMT
#15
Blizzard didn't become big because of Starcraft alone, they became big through Diablo and through I would argue by far the largest part due to the Warcraft franchise.

What the hell gave you the idea that Starcraft is Blizzards biggest franchise?It is small if not tiny compared to the Warcraft franchise.
WriterXiao8~~
FFW_Rude
Profile Blog Joined November 2010
France10201 Posts
Last Edited: 2014-11-03 18:52:14
November 03 2014 18:46 GMT
#16
Ohh... Jimmy my Jimmy
You thought Mengsk was a good guy.
You thought infested Kerrigan was doing good then she killed your friend Phenix...
Then you got fooled by Tychus.

I'm not surprised you think SC2 is in decline.

+ Show Spoiler +
KesPa is god
#1 KT Rolster fanboy. KT BEST KT ! Hail to KT playoffs Zergs ! Unofficial french translator for SlayerS_`Boxer` biography "Crazy as me".
PhoenixVoid
Profile Blog Joined December 2011
Canada32761 Posts
November 03 2014 19:14 GMT
#17
Most of Blizzcon's attendants are there for non-Starcraft related events. Which is why they've moved so much of the WCS championships away from the core Blizzcon experience


Which is the whole point of BlizzCon, it's not called "StarCon" for a reason. Since when has BlizzCon ever been focused mostly or purely on SC?

Okay SC2 might not be as visibly successful as other games or BW but you can't put it all on Blizzard, people's tastes change. Even if SC2 had all those additions people were begging for I doubt the popularity would have risen to the point where SC2 would be numero uno e-sport with LoL and Dota 2 hanging behind. Either way, SC2 is showing signs of life again with another Korean league, KeSPA changes and WCS, the game isn't anywhere near dead.
I'm afraid of demented knife-wielding escaped lunatic libertarian zombie mutants
Eggi
Profile Blog Joined December 2012
478 Posts
November 03 2014 22:04 GMT
#18
People like fun and easy and something you can do with your friends.

Starcraft 2 is neither is those.
JimmyJRaynor
Profile Blog Joined April 2010
Canada18050 Posts
November 04 2014 02:28 GMT
#19
On November 04 2014 03:33 Kipsate wrote:
Blizzard didn't become big because of Starcraft alone, they became big through Diablo and through I would argue by far the largest part due to the Warcraft franchise.

What the hell gave you the idea that Starcraft is Blizzards biggest franchise?It is small if not tiny compared to the Warcraft franchise.


when did i say Starcraft is Blizzard's biggest franchise?

its way behind WoW and somewhat behind Diablo3.
and its less strategic than both in terms of revenue generation.

WoW has monthly payments and Diablo works on 5 systems with mouse/keyboard or controller.
Ray Kassar To David Crane : "you're no more important to Atari than the factory workers assembling the cartridges"
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
November 04 2014 02:44 GMT
#20
On November 04 2014 07:04 Eggi wrote:
People like fun and easy and something you can do with your friends.

Starcraft 2 is neither is those.


Actually, you can play SC2 with friends in 1v1, 2v2, 3v3 and so on, and can have fun doing that. Moba games are like white jeans. Everyone is wearing them, so why not you? Unless you're a total square.
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
1 2 Next All
Please log in or register to reply.
Live Events Refresh
INu's Battles
21:00
INu's Battles#22
ByuN vs ClassicLIVE!
IntoTheiNu 964
ByuN (SOOP) 30
Classic 29
LiquipediaDiscussion
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
ByuN (SOOP) 30
Classic 29
StarCraft: Brood War
Calm 8777
Rain 2175
BeSt 2094
Shuttle 1254
EffOrt 721
Mini 580
Light 382
Rush 354
actioN 259
Soulkey 228
[ Show more ]
Larva 221
Snow 207
Leta 201
hero 136
Stork 127
Zeus 114
Hyun 111
Mind 96
Pusan 80
Bale 28
ToSsGirL 27
Killer 23
Free 21
soO 18
sorry 18
Movie 14
JYJ 14
Hm[arnc] 11
Rock 10
sOs 10
Bishop 8
Icarus 7
Dota 2
Gorgc4596
Dendi1297
qojqva341
monkeys_forever202
Counter-Strike
edward95
Heroes of the Storm
crisheroes333
Other Games
singsing1601
olofmeister1430
B2W.Neo926
FrodaN501
Lowko375
byalli370
DeMusliM228
XaKoH 217
ArmadaUGS157
Mew2King101
KnowMe46
QueenE32
Railgan31
Liquid`RaSZi28
Organizations
StarCraft: Brood War
UltimateBattle 22
lovetv 8
[ Show 14 non-featured ]
StarCraft 2
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• Migwel
StarCraft: Brood War
• ChaeLyn 7
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
Dota 2
• C_a_k_e 2215
• WagamamaTV339
League of Legends
• Jankos1918
• Stunt441
• TFBlade377
Upcoming Events
3D!Clan Event
2h 22m
The PondCast
19h 52m
KCM Race Survival
19h 52m
WardiTV Invitational
21h 52m
OSC
1d 8h
ArT vs MindelVK
MiniZergUA vs TBD
Shameless vs TBD
Ultimate Battle
1d 21h
OSC
2 days
ByuN vs MaxPax
herO vs Krystianer
Percival vs Shameless
LetaleX vs YoungYakov
Nicoract vs Gerald
GgMaChine vs ArT
CranKy Ducklings
2 days
IPSL
3 days
TerrOr vs IJ_Terran
rasowy vs Hazorath
BSL
3 days
TerrOr vs OyAji
UltrA vs Gosudark
[ Show More ]
Sparkling Tuna Cup
3 days
IPSL
4 days
Art_Of_Turtle vs KameZerg
Radley vs George
BSL
4 days
Artosis vs Dewalt
Ret vs Tech
WardiTV Weekly
4 days
PiGosaur Cup
6 days
The PondCast
6 days
Liquipedia Results

Completed

Proleague 2026-11-09
Blizzard Classic Cup 2026
HCC Season 3

Ongoing

Acropolis #5
KCM Race Survival 2026 Season 4
International ShieldBattery League
Individual League
BSL Season 23
IPSL Winter 2026-27
Calamity Cup Div. A Season 8
BLAST Rivals Fall 2026
IEM Beijing 2026
PGL Masters Bucharest 2026
Stake Ranked Episode 5
1win Private Club #2
Thunderpick World Champ. '26
ESL Pro League Season 24
Stake Ranked Episode 4
1win Private Club #1
Logitech G Play Connect 2026
SL StarSeries Fall 2026
FISSURE Playground #3
BLAST Open Fall 2026

Upcoming

YSL S4
Sector 951
SC4ALL II: Brood War
BSL 23: Non-Korean Championship
HSC XXX
Stellar Fest 2: Lunar Cup
StarCraft2 Weekly Open Tournament 2026 Grand Finals
SC4ALL II: StarCraft II
Kung Fu Cup 2026 Grand Finals
RSL Offline Finals
Underdog Cup 2026 Div 2-3
PGL Bucharest 2027
BLAST Bounty Winter 2027
PGL Major Singapore 2026
Stake Ranked Episode 6
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.