However, Blizzard has messed up the promotion of SC2 the Esport.
6+ years ago Blizzard should've compromised with Kespa because they know how to make money off of promotion and live events. Kespa has the "star system" down to a fine art. Their live event promotion was top notch.
This documentary will give you a brief oblique glance at Kespa's marketing and promotional genius
relative to those great days...
2014 SC esports has already failed. Most of Blizzcon's attendants are there for non-Starcraft related events. Which is why they've moved so much of the WCS championships away from the core Blizzcon experience. the tickets are $20? that price reeks of failure.
Blizzard has had 5 years to build upon the picture above. instead they've decimated it.
Attendance at SC2 live events worldwide is falling fast. ticket prices are still rock bottom.
they should've acknowledged how good Kespa was and compromised early.. like in 2009.
the live event scene is shriveling to zero... and this is due to errors Blizzard made 5+ years ago.
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