• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 19:34
CET 01:34
KST 09:34
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
HomeStory Cup 28 - Info & Preview0Rongyi Cup S3 - Preview & Info3herO wins SC2 All-Star Invitational14SC2 All-Star Invitational: Tournament Preview5RSL Revival - 2025 Season Finals Preview8
Community News
Weekly Cups (Jan 19-25): Bunny, Trigger, MaxPax win3Weekly Cups (Jan 12-18): herO, MaxPax, Solar win0BSL Season 2025 - Full Overview and Conclusion8Weekly Cups (Jan 5-11): Clem wins big offline, Trigger upsets4$21,000 Rongyi Cup Season 3 announced (Jan 22-Feb 7)38
StarCraft 2
General
HomeStory Cup 28 - Info & Preview StarCraft 2 not at the Esports World Cup 2026 Weekly Cups (Jan 19-25): Bunny, Trigger, MaxPax win Oliveira Would Have Returned If EWC Continued herO wins SC2 All-Star Invitational
Tourneys
HomeStory Cup 28 $21,000 Rongyi Cup Season 3 announced (Jan 22-Feb 7) OSC Season 13 World Championship $70 Prize Pool Ladder Legends Academy Weekly Open! SC2 All-Star Invitational: Jan 17-18
Strategy
Simple Questions Simple Answers
Custom Maps
[A] Starcraft Sound Mod
External Content
Mutation # 510 Safety Violation Mutation # 509 Doomsday Report Mutation # 508 Violent Night Mutation # 507 Well Trained
Brood War
General
Bleak Future After Failed ProGaming Career Potential ASL qualifier breakthroughs? BW General Discussion BGH Auto Balance -> http://bghmmr.eu/ [ASL21] Potential Map Candidates
Tourneys
[Megathread] Daily Proleagues Small VOD Thread 2.0 Azhi's Colosseum - Season 2 [BSL21] Non-Korean Championship - Starts Jan 10
Strategy
Simple Questions, Simple Answers Zealot bombing is no longer popular? Current Meta Soma's 9 hatch build from ASL Game 2
Other Games
General Games
Battle Aces/David Kim RTS Megathread Path of Exile Nintendo Switch Thread Mobile Legends: Bang Bang Beyond All Reason
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Vanilla Mini Mafia Mafia Game Mode Feedback/Ideas
Community
General
US Politics Mega-thread Russo-Ukrainian War Thread YouTube Thread Canadian Politics Mega-thread European Politico-economics QA Mega-thread
Fan Clubs
The herO Fan Club! The IdrA Fan Club
Media & Entertainment
Anime Discussion Thread [Manga] One Piece
Sports
2024 - 2026 Football Thread
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread
TL Community
The Automated Ban List
Blogs
How Esports Advertising Shap…
TrAiDoS
My 2025 Magic: The Gathering…
DARKING
Life Update and thoughts.
FuDDx
How do archons sleep?
8882
James Bond movies ranking - pa…
Topin
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1974 users

TeamLiquid Inc.?

Blogs > Try
Post a Reply
Try
Profile Blog Joined August 2007
United States1293 Posts
Last Edited: 2011-05-21 02:53:16
May 21 2011 00:26 GMT
#1
This blog was inspired by this post, which I found while browsing the BW forums:

On May 21 2011 08:02 Game wrote:
I think it's a really bad idea. This sounds like typical laziness. Scrolling a calender page is now too advanced for the highest skilled RTS to ever hit the shelves users? Crazy. Also, BW doesn't provide as many views as SC2, so other than no AoV ISL news, I completely understand why Teamliquid would have no interest in making news of BW events. Sure their main user base spawns from BroodWars originally and surely there is some loyalty that all users feel is owed + Show Spoiler +
because it is
, but Teamliquid is a business, a real certified business now. Stop thinking about your TL roots and get with the reality of the website. If anything, your feelings of being owed something results from the fact that Teamliquid was nice enough to ever create and maintain such a great website over the years. For anyone who is loyal to BW, you can search the ONE DEDICATED section Teamliquid has for BroodWar tournaments. "BW Tourneys" anyone?


While I won't comment on the rest of the content of the post, one thing bothers me alot. He calls TeamLiquid a "business." Originally, TeamLiquid was only a fansite, with no real purpose other than to entertain fans of BW. It was made by the fans, for the fans. However, on the other hand, a business is a firm that has its own self-interest mainly at hand. Rationally, a business's primary purpose is to expand and serve itself.

In many ways, you can see the ways TL has transformed from a fansite into more of a business. The "professionalization" of many aspects of the site (e.g. Manifesto7 professionalizing The Ten Commandments that mensrea originally wrote), the NY office (with "jobs"), and the removal of NSFW for sponsorship purposes are all good examples. I don't want to rush to hasty conclusions. TL is still nothing like a formal firm, since it obviously doesn't make profit. But in the end, I am curious whether TeamLiquid is more fansite or business nowadays.

Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
Last Edited: 2011-05-21 00:52:15
May 21 2011 00:51 GMT
#2
It's a community before any form of business. This place is barely if not any kind of profit organization.

I think you're having fears of something that isn't there. Its goals are still the same, just sustained and established a lot better.

It's jobs are two to three people working to keep the site in order and working and its "offices" is a very lovely house :3
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
BlackJack
Profile Blog Joined June 2003
United States10574 Posts
May 21 2011 00:57 GMT
#3
I don't know what exactly makes you an expert on teamliquid since according to your profile you joined in 2007. I'm pretty sure it was not created as a "fansite for the fans" but was created as a clan website for the clan of team Liquid. Also the TL Ten Commandments and removal of NSFW content has been around for nearly as long as TL itself and has nothing to do with TL transforming.
MoonBear
Profile Blog Joined November 2010
Straight outta Johto18973 Posts
May 21 2011 01:01 GMT
#4
Teamliquid has, and from my knowledge, will always be a fansite first and foremost. The creation of the new domain TeamLiquidPro is an example of this where a potential clash of interests with TL's role as a community hub lead to the divestment of the Liquid Team news to the new website.

TL has become an incredibly large website since it first started (I believe it's up to a several million unique views per month now?). It also hosts a lot of events (such as the TSL) and stores a lot of information not just pertaining to the forum text (such as replays, VoDs, Torrents, etc.). All of this requires a lot of administration, hardware, etc. which has to be paid for. That's why there are ads, sponsors, etc.

But TL is not a business, and I doubt it would be a business. But even if it were to become one, the Mods and Admins in charge are always doing this for the community and us.

If you have never read this thread before, I fully recommend you do so. It's very enlightening as to how TL operate behind the scenes.
ModeratorA dream. Do you have one that has cursed you like that? Or maybe... a wish?
EsX_Raptor
Profile Blog Joined February 2008
United States2802 Posts
May 21 2011 01:09 GMT
#5
Notice how all that TeamLiquid does that involves money is simply for the enhancement of the quality of the StarCraft experience.

We love the game.
Jibba
Profile Blog Joined October 2007
United States22883 Posts
Last Edited: 2011-05-21 01:22:01
May 21 2011 01:17 GMT
#6
On May 21 2011 09:57 BlackJack wrote:
removal of NSFW content has been around for nearly as long as TL itself and has nothing to do with TL transforming.

We're more proactive about it with the addition of AdSense but I don't think anyone really noticed when it happened and I think it's just to keep the servers on. I think everything else is still pretty community focused. Community events, contribution, production. Of course, I'm not related in any way to that side of things but I have faith in Naz and company to remain true to the header. Pro Gaming News, Community, Team.

As for the BW stuff, I think it's like anything on TL- if you do something good, it'll get noticed. It saddens me also that there's less BW coverage, but I don't think it's because we're trying to sell SC2 to people.

[01:14:10] [+Milkis] finding BW writers
[01:14:15] [+Milkis] is getting more and more difficult
[01:15:10] [+Milkis] =(
ModeratorNow I'm distant, dark in this anthrobeat
Asjo
Profile Blog Joined August 2006
Denmark664 Posts
Last Edited: 2011-05-21 01:33:17
May 21 2011 01:26 GMT
#7
Funny that you should quote that and make it a blog. I was about to write and correct the guy, but in the end I didn't bother. He obviously had some kind of faulty impression that Teamliquid was a business, when in fact any income is simply a means to the end of the Starcraft community. If the people behind Teamliquid lost interest in Starcraft and this community, they wouldn't keep running the site. Don't be confused simply because they are doing things to professionalize their activities (surely, the success of the first TSL made them realize the potential of this).

And therefore, yes, they people behind Teamliquid probably would profer and amicable, tight-knit community, with great synergy and opinion exchange instead of a big one where that is full of meaningless nonsense (which was the point addressed in the comment that Try is quoting). However, I'm sure they believe that the community can become just as big and good despite the great influx of new members, simply adding to the diversity and depth
I am not sure what to say
Try
Profile Blog Joined August 2007
United States1293 Posts
Last Edited: 2011-05-21 01:31:02
May 21 2011 01:29 GMT
#8
On May 21 2011 09:57 BlackJack wrote:
I don't know what exactly makes you an expert on teamliquid since according to your profile you joined in 2007. I'm pretty sure it was not created as a "fansite for the fans" but was created as a clan website for the clan of team Liquid. Also the TL Ten Commandments and removal of NSFW content has been around for nearly as long as TL itself and has nothing to do with TL transforming.


While I haven't been there since it all started, I have been lurking since beginning of '06 so I have been with the site for awhile. Also, I never claimed to be an expert on teamliquid, but it became pretty clear that the primary purpose of TeamLiquid not too long after it was created was to cater to BW fans. Perhaps I used the wrong expression, but I doubt anyone would argue that the primary purpose of TL for the majority of its existence was to be the clansite for the Liquid Team. TL Ten Commandments were originally written by mensrea and then "professionalized" by Manifesto, which was what I was trying to point out.

Also, did I offend you in some way, or is there some reason you responded in such a negative tone?
Try
Profile Blog Joined August 2007
United States1293 Posts
May 21 2011 01:43 GMT
#9
Thanks for the responses. I agree with MoonBear and Asjo, TL still puts community first, and I trust the TL mods to make the right decisions.
turdburgler
Profile Blog Joined January 2011
England6749 Posts
May 21 2011 01:46 GMT
#10
tl incorporated, in the business of feeding huk since '10!
hypercube
Profile Joined April 2010
Hungary2735 Posts
May 21 2011 02:50 GMT
#11
The Ten Commandments are much older than Teamliquid as commercial organization.
"Sending people in rockets to other planets is a waste of money better spent on sending rockets into people on this planet."
Try
Profile Blog Joined August 2007
United States1293 Posts
May 21 2011 02:55 GMT
#12
On May 21 2011 11:50 hypercube wrote:
The Ten Commandments are much older than Teamliquid as commercial organization.

To clarify, I meant Manifesto7 editing mensrea's version of the Ten Commandments. Which were hilarious, but much more vulgar than the current version.
MrCon
Profile Blog Joined August 2010
France29748 Posts
Last Edited: 2011-05-21 03:12:04
May 21 2011 03:10 GMT
#13
TL is far from a business (even if it is, we don't suffer the consequences of TL being a business)
Or if it is a business, it has the ethic of a non profit organisation. That's why TL is awesome.
Give TL to EG, or whatever other esport-organisation, and you will understand what is a business and the consequences it has on the users.
Too bad my english vocabulary is limited, I could write more about it but it won't make sense...
Sharp-eYe
Profile Blog Joined August 2009
Canada642 Posts
May 21 2011 03:33 GMT
#14
TL is not a business, because its not making an actual money profit. The fact that TL now has offices doesnt mean its a business, it just means its waaaay more organized. It just means the staff of TL care so much about this site and the people they are representing. Do you really want to tell people you spend most of your time on a site with mostly NSFW stuff around it, because the way SC2 is exploding, tons and tons of more people will eventually find out about this site, so it has to be as top-notch as possible (like more than it already is). You might consider it a busines cuz of the team now but still this site is still a fansite at its core. Without that fundamental TL wouldnt be as lively as it is now.
Are you truly so blinded by your vaunted religion, that you can't see the fall ahead of you? - Zeratul III AKA WikidSik ingame (anygame)
Zona
Profile Blog Joined May 2007
40426 Posts
May 21 2011 03:50 GMT
#15
On May 21 2011 12:33 Sharp-eYe wrote:
TL is not a business, because its not making an actual money profit.

How can you be confident about this statement without any actual information? I'm actually guessing that the reality is the other way around.

It's just that despite making money, TL (probably) won't compromise its core values nonetheless.
"If you try responding to those absurd posts every day, you become more damaged. So I pay no attention to them at all." Jung Myung Hoon (aka Fantasy), as translated by Kimoleon
Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
May 21 2011 04:40 GMT
#16
On May 21 2011 12:50 Zona wrote:
Show nested quote +
On May 21 2011 12:33 Sharp-eYe wrote:
TL is not a business, because its not making an actual money profit.

How can you be confident about this statement without any actual information? I'm actually guessing that the reality is the other way around.

It's just that despite making money, TL (probably) won't compromise its core values nonetheless.


All money go towards sustaining the site, paying the few employees they have, financing the team and future projects.
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
Plexa
Profile Blog Joined October 2005
Aotearoa39261 Posts
May 21 2011 07:25 GMT
#17
we've been found out, shit
Administrator~ Spirit will set you free ~
Please log in or register to reply.
Live Events Refresh
Next event in 11h 26m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
ProTech129
CosmosSc2 111
RuFF_SC2 70
UpATreeSC 52
StarCraft: Brood War
Artosis 703
Shuttle 169
Terrorterran 0
League of Legends
C9.Mang0320
Counter-Strike
taco 615
Super Smash Bros
AZ_Axe113
Other Games
tarik_tv5725
Livibee66
Mew2King51
KnowMe39
minikerr8
ViBE0
Organizations
Other Games
BasetradeTV33
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 17 non-featured ]
StarCraft 2
• Hupsaiya 104
• Berry_CruncH49
• musti20045 36
• davetesta30
• Kozan
• Migwel
• AfreecaTV YouTube
• sooper7s
• intothetv
• IndyKCrew
• LaughNgamezSOOP
StarCraft: Brood War
• STPLYoutube
• ZZZeroYoutube
• BSLYoutube
League of Legends
• Doublelift4726
• imaqtpie2087
• Scarra1134
Upcoming Events
HomeStory Cup
11h 26m
Korean StarCraft League
1d 2h
HomeStory Cup
1d 11h
Replay Cast
1d 23h
HomeStory Cup
2 days
Replay Cast
2 days
Replay Cast
3 days
Wardi Open
4 days
WardiTV Invitational
5 days
The PondCast
6 days
[ Show More ]
WardiTV Invitational
6 days
Liquipedia Results

Completed

Proleague 2026-01-29
OSC Championship Season 13
Underdog Cup #3

Ongoing

CSL 2025 WINTER (S19)
KCM Race Survival 2026 Season 1
Acropolis #4 - TS4
Escore Tournament S1: W6
Rongyi Cup S3
HSC XXVIII
IEM Kraków 2026
BLAST Bounty Winter 2026
BLAST Bounty Winter Qual
eXTREMESLAND 2025
SL Budapest Major 2025
ESL Impact League Season 8
BLAST Rivals Fall 2025

Upcoming

Escore Tournament S1: W7
Acropolis #4
IPSL Spring 2026
uThermal 2v2 2026 Main Event
Bellum Gens Elite Stara Zagora 2026
LiuLi Cup: 2025 Grand Finals
Nations Cup 2026
IEM Rio 2026
PGL Bucharest 2026
Stake Ranked Episode 1
BLAST Open Spring 2026
ESL Pro League Season 23
ESL Pro League Season 23
PGL Cluj-Napoca 2026
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.