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Goibon
New Zealand8185 Posts
On January 20 2012 11:20 Quesadilla wrote: This guy is right. I hate TL poster mentality nowadays. It's about the GAME. Too much non-game stuff happens for it to be about the GAME  | ||
Jibba
United States22883 Posts
I don't understand how Kim Rom's argument can be taken seriously. He's trying to have his cake and eat it too. | ||
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Medrea
10003 Posts
On January 20 2012 11:23 Jibba wrote: That's the exact purpose of sponsorship. You sponsor someone to gain support, when you drop them you lose it. I don't understand how Kim Rom's argument can be taken seriously. He's trying to have his cake and eat it too. Well "losing" support is fine but driving someone to a competitor is a different response. | ||
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Mohdoo
United States15712 Posts
On January 20 2012 11:23 Jibba wrote: That's the exact purpose of sponsorship. You sponsor someone to gain support, when you drop them you lose it. If people shouldn't protest companies when a company drops them, then they shouldn't buy their products when a company picks them up. I don't understand how Kim Rom's argument can be taken seriously. He's trying to have his cake and eat it too. Exactly. The point if sponsorship is to gain customers through association with people customers like. If you lose that association... Obviously you lose the customers. | ||
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Klogbert
United States139 Posts
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Jibba
United States22883 Posts
On January 20 2012 11:24 Medrea wrote: Well "losing" support is fine but driving someone to a competitor is a non ideal response. It's the opposite reaction to the response they got at the beginning of the signing. It's a bit obnoxious when people are outspoken about it, but that's true of almost everything on Twitter. Based on some of his previous posts, I'm sure Kim Rom wishes marketing didn't play a role in it at all and I completely agree with him, but it does and this response seems completely obvious and understandable. | ||
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JackDT
724 Posts
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Boblhead
United States2577 Posts
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betaman
United Kingdom355 Posts
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Medrea
10003 Posts
On January 20 2012 11:27 Jibba wrote: It's the opposite reaction to the response they got at the beginning of the signing. It's a bit obnoxious when people are outspoken about it, but that's true of almost everything on Twitter. Based on some of his previous posts, I'm sure Kim Rom wishes marketing didn't play a role in it at all and I completely agree with him, but it does and this response seems completely obvious and understandable. Yes. And i agree that Kim handled it in the most ass way possible lol. | ||
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Goibon
New Zealand8185 Posts
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corpuscle
United States1967 Posts
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Sermokala
United States13984 Posts
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Zarathusta
United States114 Posts
On January 20 2012 11:27 JackDT wrote: I'm so glad we moved on 'boring' strategy discussion to spending 20 minutes talking about marketing strategies for keyboards. (sarcasm) We do need to address issues like this for the health of the community. Kim Rom needs to realize that due to the nature of the internet, direct feedback like "I hate you for XXX, I'm never buying your product again!!!1" is going to happen. If 10 people are outspokenly against dropping a sponsorship, how many more people do you think were supporting Steelseries? How many will continue to do so? Why does a few negative tweets mean that the money you put into sponsoring a player was wasted? Marketing and PR should know not to release such hotheaded tweets, which are so easy to post but so hard to rationalize after the fact. If negative feedback is unacceptable, and their team cannot handle mass communication with customers, perhaps marketing in newspapers and bi-fold pamphlets would be best for them. | ||
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yawnoC
United States3704 Posts
On January 20 2012 11:23 Jibba wrote: That's the exact purpose of sponsorship. You sponsor someone to gain support, when you drop them you lose it. If people shouldn't protest companies when a company drops a player, then they shouldn't buy their products when a company picks up a player. I don't understand how Kim Rom's argument can be taken seriously. He's trying to have his cake and eat it too. But what if they decide to support a diffrent player you love instead of Grubby? You magically like them again even though they still don't support grubby? | ||
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Everhate
United States640 Posts
I made the first call, and while some didn't like the question, everyone was so positive about the way I asked it, so much love to sotg and the sc community. Been explaining some of my games to my friends, and got me thinking about doing some casting. Encouraging me with all the positive feedback on something so trivial, hah. | ||
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Ansinjunger
United States2451 Posts
I can't with certainty that this works with Starcraft practice, but I think: yes. You can do this with ladder, to some extent at least. | ||
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Jibba
United States22883 Posts
On January 20 2012 11:39 yawnoC wrote: But what if they decide to support a diffrent player you love instead of Grubby? You magically like them again even though they still don't support grubby? For the people who buy mice that way, I'm sure they do. I don't, and like I said, I agree with Rom that marketing is hugely deceptive and a problem right now. The point I'm making is that if you say "You shouldn't abandon our product just for dropping a player's sponsorship", you should also have a disclaimer when you sign a player that says "You shouldn't buy our product just because we signed this player." Obviously they'd never do that and for good reason, but it's wanting to have things both ways which is unreasonable. I don't think people should boycott a sponsor for dropping a player, but I don't think people should support a sponsor for signing a player either. | ||
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Mr Showtime
United States1353 Posts
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Medrea
10003 Posts
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