Smart by Samsung too if you ask me.
Samsung looking to acquire MVP's LoL squad, possibly SC2 a…
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Chubbers
United Kingdom10 Posts
Smart by Samsung too if you ask me. | ||
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overt
United States9006 Posts
On September 03 2013 19:15 Fionn wrote: It's more that Ozone is a top three team probably in the world right now, have a place at the world finals, and have four world class players that still have lots of room to improve. Being a global brand, buying Ozone before the world finals and making their debut on the biggest e-sport stage of all-time is a great marketing play. Yes, the advertisement at world's is absolutely nuts and with the quality of MVP Ozone's roster they're going to be relevant in the scene for quite awhile. I really can't see Imp, Mata, Dade, or Dandy slumping anytime soon. More importantly LoL is only going to continue to grow in Korea so the sooner Samsung can get in the better. On September 03 2013 19:34 Destructicon wrote: I fear the implications of the MVP SC2 squad being bought, I really, really hope that only the LoL team is acquired by Samsung. It would be sad to see most of the SC2 squad of Samsung and MVP culled and probably some players retire if Samsung acquires it. Ozone is MVP's biggest team right now. In terms of popularity, bringing in fans, and helping them to get sponsors. If MVP is willing to sell Ozone they might as well make a deal to cash out on all of their teams especially since Samsung likely will want to pick up MVP Blue so that Ozone can keep their practice partners. But who knows, maybe they'll only part ways with Ozone and retain the rest of their teams. | ||
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UnKooL
Korea (South)1667 Posts
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TR
2320 Posts
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iKill[ShocK]
Vietnam3530 Posts
On September 04 2013 03:03 babylon wrote: Why doesn't Samsung just sponsor MVP ...? Because if they do that players will be wearing a MVP jersey, not a SAMSUNG jersey. (Which is NOT what Sam. wants) Wearing Samsung jerseys is pretty much a walking advertisement for their brand. Which considering LoL is a global game, having a walking advertisement globally isn't a bad idea. | ||
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Amui
Canada10567 Posts
On September 04 2013 05:38 iKill[ShocK] wrote: Because if they do that players will be wearing a MVP jersey, not a SAMSUNG jersey. (Which is NOT what Sam. wants) Wearing Samsung jerseys is pretty much a walking advertisement for their brand. Which considering LoL is a global game, having a walking advertisement globally isn't a bad idea. To add to this, Samsung is going to pay 300-500k+salary for the players, in return for getting global advertising on a targeted demographic(this is really big). You reach a demographic of several million 15-30 year old males(probably comprising 80+% of the total market for LoL esports), who generally have access to disposable income. Compared to what it would cost to run advertisements for the same level of exposure, this is really, really cheap. I mean they could pay MVP like 100k to become a title sponsor or whatever, and get a badge on the chest of every player. Or they could spend more(still not that much in the grand scheme of things), and just own the team. | ||
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sparklyresidue
United States5523 Posts
On September 04 2013 05:51 Amui wrote: To add to this, Samsung is going to pay 300-500k+salary for the players, in return for getting global advertising on a targeted demographic(this is really big). You reach a demographic of several million 15-30 year old males(probably comprising 80+% of the total market for LoL esports), who generally have access to disposable income. Compared to what it would cost to run advertisements for the same level of exposure, this is really, really cheap. I mean they could pay MVP like 100k to become a title sponsor or whatever, and get a badge on the chest of every player. Or they could spend more(still not that much in the grand scheme of things), and just own the team. This is very true, the amounts of money being discussed are almost literally pocket change for a company like Samsung. | ||
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Erasme
Bahamas15899 Posts
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Amui
Canada10567 Posts
On September 04 2013 06:03 Erasme wrote: But .. i already own a samsung phone You could still get a samsung monitor, samsung TV, samsung washing/drying machine, and god knows what else they produce. | ||
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Liman
Serbia681 Posts
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F1rstAssau1t
1341 Posts
The Dota 2 team should be a good adquisition, but first they should get the LoL teams. | ||
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Kipsate
Netherlands45349 Posts
On September 04 2013 06:25 Liman wrote: I think they make bulldozers too :D They develop weapon technology, surveillance, produce ships, provide insurance policy and a ton of other stuff. Asian groups do everything. I am a bit suprised its only 500k considering that not only can they appeal to the Korean demographic but also to the foreigner one, which is different from the other Kespa teams. | ||
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jax1492
United States1632 Posts
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manicshock
Canada741 Posts
On September 03 2013 19:24 Fionn wrote: Right now, the consensus would probably rate them top three in the world. Would that include control, or just top 3? | ||
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iKill[ShocK]
Vietnam3530 Posts
On September 04 2013 07:42 manicshock wrote: Would that include control, or just top 3? top3 worldwide, so NA+EU+KR+SEA | ||
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Martijn
Netherlands1219 Posts
On September 04 2013 02:28 teapoted wrote: I don't know why you're telling me this, that's what I was telling them. The whole 'WCG went mobile' was a leaked internal email and even if that email was true, it never actually happened other than promotional titles. But you know, most people just listen to eSports shows and don't actually watch the events so don't know. The last WCG wasn't that bad of an event even. You're looking in the completely wrong place. WCG for proper titles has gotten progressively smaller. Previously, national teams were guaranteed to receive sponsorship for a certain number of flights from the regional Samsung branch. How many players went depended on the regional Samsung branch. These days for proper pc titles, someone running a national team has to 1. pay for the wcg license for the players 2. find their own sponsors for flights. These sponsors can't compete with Samsung even though Samsung in most countries sponsors nothing anymore. Yet for their ridiculous mobile phone titles, they'll sponsor flights. You might look at their games list and be all "ah but look, there's still some pc titles there", but they've been progressively scaling it down for years now. | ||
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tomastaz
United States976 Posts
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canikizu
4860 Posts
On September 04 2013 09:48 tomastaz wrote: I just hope MVP players won't get fired since MVP is a huge team. That would be bad for the scene =( Nah, if anything, it's SamsungKhan players that will get fired. MVP players have way better success than most of Samsung players. | ||
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wei2coolman
United States60033 Posts
On September 04 2013 06:33 Kipsate wrote: They develop weapon technology, surveillance, produce ships, provide insurance policy and a ton of other stuff. Asian groups do everything. I am a bit suprised its only 500k considering that not only can they appeal to the Korean demographic but also to the foreigner one, which is different from the other Kespa teams. I never understood why koreans have so many conglomerates. | ||
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Lmui
Canada6215 Posts
On September 03 2013 20:12 nojitosunrise wrote: 500k upfront to MVP + 2013 salary for the players after purchase. This could easily cost Samsung close to 1 million dollars. It's a pretty damn good ROI. MVP Ozone is already into world championships, they've already got big name stars in Dade/Imp/Mata and they're a top 3 KR, top 5 world team. In return they get a couple million views at worlds, with Ozone likely to finish top 4 and huge exposure to a young demographic (15-29) that has a good amount of disposable income. It's much cheaper than advertising in almost any other medium to a similar audience. | ||
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