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Amazon acquires Twitch.tv - Page 39

Forum Index > General Forum
795 CommentsPost a Reply
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dabom88
Profile Blog Joined July 2010
United States3483 Posts
Last Edited: 2014-08-26 10:31:09
August 26 2014 10:13 GMT
#761
On August 26 2014 19:04 Wombat_NI wrote:
How do Google go about improving things for content creators for those that are familiar with this realm? Total Biscuit I summon thee.

If I were to guess some of his responses:
1. In case I haven't harped on about it enough, get a bloody Customer Support Team.
2. Announce your changes at least a good week before rolling them out.
3. Get a better Channel Page layout and stop constantly changing it and/or making it worse.
4. Tying it in with #1, use Content ID Matching as a TOOL. Have a PERSON review videos that are matched with Content ID and make sure that it is only de-monetized after a person has reviewed it. As it is, with Content ID indiscriminately flagging everything down with so many false positives, it goes well beyond what is necessary from the DMCA (TB has said this part multiple times).
5. Fix the many problems with processing videos (EVERY Youtuber has/is experiencing these problems).
6. Give a time frame and be more open about when and how 60FPS is being rolled out (TB's infamous for being one of those framerate guys. He even has a T-shirt and poster about it: http://shop.maker.tv/collections/total-biscuit/products/60-fps-tee http://shop.maker.tv/collections/total-biscuit/products/60-fps-poster ).
7. Google Plus integration sucks. Fix the bloody comment system (TB would also mention this, as he's disabled the comments on all his videos, and uses his Subreddit as his comments page).
8. Have the balls to stand up for Fair Use (something he also mentions many times).

I do have a monetized channel, so I do have some experience with Youtube. I don't upload anything to it anymore because I lack the PC or equipment to create content of satisfactory quality. And at the moment, I'm not a managed partner of any MCN, and dealing with Content ID wasn't worth it to me when I was testing the waters. I may try again some day, my channel's clear of any strikes at the moment.
You should not have to pay to watch the GSL, Proleague, or OSL at a reasonable time. That is not "fine" and it's BS to say otherwise. My sig since 2011. http://www.youtube.com/user/dabom88
WindWolf
Profile Blog Joined July 2012
Sweden11767 Posts
August 26 2014 10:19 GMT
#762
On August 26 2014 19:13 dabom88 wrote:
Show nested quote +
On August 26 2014 19:04 Wombat_NI wrote:
How do Google go about improving things for content creators for those that are familiar with this realm? Total Biscuit I summon thee.

1. In case I haven't harped on about it enough, get a bloody Customer Support Team.

I've contacted Google customer support in the past (About an issue I had with my Google Drive) and the person was actually willing to help me explain what the situation was all about
EZ4ENCE
dabom88
Profile Blog Joined July 2010
United States3483 Posts
Last Edited: 2014-08-26 10:48:09
August 26 2014 10:21 GMT
#763
On August 26 2014 19:19 WindWolf wrote:
Show nested quote +
On August 26 2014 19:13 dabom88 wrote:
On August 26 2014 19:04 Wombat_NI wrote:
How do Google go about improving things for content creators for those that are familiar with this realm? Total Biscuit I summon thee.

1. In case I haven't harped on about it enough, get a bloody Customer Support Team.

I've contacted Google customer support in the past (About an issue I had with my Google Drive) and the person was actually willing to help me explain what the situation was all about

That's Google Drive. Google itself has Customer Support for a lot of their services. Their Nexus phones, etc. Have you ever tried contacting Google Customer Support about any Youtube issues you have as a user or content creator?

On August 26 2014 07:22 Zax19 wrote:
It does seem like Google backed out for some reason. Well, we'll have to wait and see what happens to twitch...

One of the reasons I was able to find online was that Twitch and Google couldn't come to an agreement over how much Google would pay Twitch in restitution if the buying didn't get past the FTC over monopoly accusations. That's typically how these major buyouts work. If the FTC rules against the merger due to them stating that the reduced level of competition would be anti-consumer, the buying company (Google) pays a pre-agreed-on fee to the company they were attempting to buy (Twitch).

That and we also have what we can ascertain from the Twitch CEO's statement:

Letter from the CEO August 25, 2014 Dear Twitch Community, It’s almost unbelievable that slightly more than 3 years ago, Twitch didn’t exist. The moment we launched, we knew we had stumbled across something special. But what followed surprised us as much as anyone else, and the impact it’s had on both the community and us has been truly profound. Your talent, your passion, your dedication to gaming, your memes, your brilliance - these have made Twitch what it is today. Every day, we strive to live up to the standard set by you, the community. We want to create the very best place to share your gaming and life online, and that mission continues to guide us. Together with you, we’ve found new ways of connecting developers and publishers with their fans. We’ve created a whole new kind of career that lets people make a living sharing their love of games. We’ve brought billions of hours of entertainment, laughter, joy and the occasional ragequit. I think we can all call that a pretty good start. Today, I’m pleased to announce we’ve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch. I personally want to thank you, each and every member of the Twitch community, for what you’ve created. Thank you for putting your faith in us. Thank you for sticking with us through growing pains and stumbles. Thank you for bringing your very best to us and sharing it with the world. Thank you, from a group of gamers who never dreamed they’d get to help shape the face of the industry that we love so much. It’s dangerous to go alone. On behalf of myself and everyone else at Twitch, thank you for coming with us. Emmett Shear, CEO


According to Shear, Amazon is giving them a lot of independence. It could imply that Google wanted come in and change a lot of stuff, and Twitch didn't want that.
You should not have to pay to watch the GSL, Proleague, or OSL at a reasonable time. That is not "fine" and it's BS to say otherwise. My sig since 2011. http://www.youtube.com/user/dabom88
WindWolf
Profile Blog Joined July 2012
Sweden11767 Posts
August 26 2014 11:01 GMT
#764
On August 26 2014 19:21 dabom88 wrote:
Show nested quote +
On August 26 2014 19:19 WindWolf wrote:
On August 26 2014 19:13 dabom88 wrote:
On August 26 2014 19:04 Wombat_NI wrote:
How do Google go about improving things for content creators for those that are familiar with this realm? Total Biscuit I summon thee.

1. In case I haven't harped on about it enough, get a bloody Customer Support Team.

I've contacted Google customer support in the past (About an issue I had with my Google Drive) and the person was actually willing to help me explain what the situation was all about

That's Google Drive. Google itself has Customer Support for a lot of their services. Their Nexus phones, etc. Have you ever tried contacting Google Customer Support about any Youtube issues you have as a user or content creator?.

No, I've never been needing to contacting Google about YouTube issues
EZ4ENCE
dabom88
Profile Blog Joined July 2010
United States3483 Posts
August 26 2014 11:04 GMT
#765
On August 26 2014 20:01 WindWolf wrote:
Show nested quote +
On August 26 2014 19:21 dabom88 wrote:
On August 26 2014 19:19 WindWolf wrote:
On August 26 2014 19:13 dabom88 wrote:
On August 26 2014 19:04 Wombat_NI wrote:
How do Google go about improving things for content creators for those that are familiar with this realm? Total Biscuit I summon thee.

1. In case I haven't harped on about it enough, get a bloody Customer Support Team.

I've contacted Google customer support in the past (About an issue I had with my Google Drive) and the person was actually willing to help me explain what the situation was all about

That's Google Drive. Google itself has Customer Support for a lot of their services. Their Nexus phones, etc. Have you ever tried contacting Google Customer Support about any Youtube issues you have as a user or content creator?.

No, I've never been needing to contacting Google about YouTube issues

Hint: It's because they don't have one for Youtube.
You should not have to pay to watch the GSL, Proleague, or OSL at a reasonable time. That is not "fine" and it's BS to say otherwise. My sig since 2011. http://www.youtube.com/user/dabom88
Furikawari
Profile Joined February 2014
France2522 Posts
August 26 2014 12:05 GMT
#766
On August 26 2014 17:42 Taf the Ghost wrote:
I think we missed something in this thread...

Amazon K.... nah.


Gotta agree with this and I would add Google Bibl....
Lucumo
Profile Joined January 2010
6850 Posts
Last Edited: 2014-08-26 13:17:38
August 26 2014 13:17 GMT
#767
On August 26 2014 04:09 Conti wrote:
Show nested quote +
On August 26 2014 03:59 Lucumo wrote:
On August 26 2014 03:31 Lonyo wrote:
On August 26 2014 03:17 Lucumo wrote:
I hope they don't do this. Twitch isn't worth that much money, in my opinion.

It's worth what someone will pay for it.

To Amazon it's worth the value of the name, plus the infrastructure and the contracts with Microsoft and Sony.

You have to consider Twitch as a platform, not a game streaming service.
Look at what Amazon has done recently: Made its own TV shows. Made its own devices.

Imagine if Amazon decides to start streaming sports (various motorsports, at least, already stream on Youtube). Basically re-opening Justin.tv but under the Twitch name (hilariously enough). That's some value already built onto the existing platform.
They can use their music service and VOD services to augment what Twitch already has, and let people stream music/etc from their Amazon cloud etc.

Plus ad revenue.
http://online.wsj.com/articles/amazon-preps-a-challenge-to-googles-ad-business-1408747979
Amazon.com Inc. AMZN +1.00% is gearing up to more directly challenge Google Inc. GOOGL -0.25% 's dominance of the online advertising market, developing its own software for placing ads online that could leverage its knowledge of millions of Web shoppers.


Amazon can do things that are more than just letting people keep streaming games.

...hence the "in my opinion".

Unless they perfectly integrate Twitch, I still don't see how it's working in their favor. Twitch may currently have the monopoly in the international market but that can change rather easily in this day and age. I would have bought something like Hitbox which is rapidly gaining viewers and molded it into something which fits Amazon the best. Popularity can be gained rather quickly. The contracts may be what's missing but I don't see how they couldn't get similar ones, considering they aren't competing with Microsoft and Sony in that regard.

Easily? In these days, it is next to impossible for a platform/services like twitch to lose its monopoly. If there's a service that everyone uses, then you have to pretty much convince everyone at the same time to switch, or no one will. As much as I like that twitch is getting some competition, that competition will die out again sooner or later.

Other streaming platforms bled out before and lost their userbase to the next good service. Livestream.com-->Ustream-->Justin.tv. While Twitch has obviously more users than the services some years ago, if hitbox is the same with improvements, people will switch. Twitch fucked up and if hitbox had been out of beta yet, they would have profited a lot more. I think they also still lack a proper app which is important for a lot of people. If some important streamers switch, others will follow. It's as simple as that.
Holdenintherye
Profile Joined December 2012
Canada1441 Posts
Last Edited: 2014-08-26 14:31:01
August 26 2014 14:29 GMT
#768
nvm
Lonyo
Profile Blog Joined December 2009
United Kingdom3884 Posts
Last Edited: 2014-08-26 16:04:09
August 26 2014 15:58 GMT
#769
On August 26 2014 19:21 dabom88 wrote:
Show nested quote +
On August 26 2014 19:19 WindWolf wrote:
On August 26 2014 19:13 dabom88 wrote:
On August 26 2014 19:04 Wombat_NI wrote:
How do Google go about improving things for content creators for those that are familiar with this realm? Total Biscuit I summon thee.

1. In case I haven't harped on about it enough, get a bloody Customer Support Team.

I've contacted Google customer support in the past (About an issue I had with my Google Drive) and the person was actually willing to help me explain what the situation was all about

That's Google Drive. Google itself has Customer Support for a lot of their services. Their Nexus phones, etc. Have you ever tried contacting Google Customer Support about any Youtube issues you have as a user or content creator?

Show nested quote +
On August 26 2014 07:22 Zax19 wrote:
It does seem like Google backed out for some reason. Well, we'll have to wait and see what happens to twitch...

One of the reasons I was able to find online was that Twitch and Google couldn't come to an agreement over how much Google would pay Twitch in restitution if the buying didn't get past the FTC over monopoly accusations. That's typically how these major buyouts work. If the FTC rules against the merger due to them stating that the reduced level of competition would be anti-consumer, the buying company (Google) pays a pre-agreed-on fee to the company they were attempting to buy (Twitch).

That and we also have what we can ascertain from the Twitch CEO's statement:

Show nested quote +
Letter from the CEO August 25, 2014 Dear Twitch Community, It’s almost unbelievable that slightly more than 3 years ago, Twitch didn’t exist. The moment we launched, we knew we had stumbled across something special. But what followed surprised us as much as anyone else, and the impact it’s had on both the community and us has been truly profound. Your talent, your passion, your dedication to gaming, your memes, your brilliance - these have made Twitch what it is today. Every day, we strive to live up to the standard set by you, the community. We want to create the very best place to share your gaming and life online, and that mission continues to guide us. Together with you, we’ve found new ways of connecting developers and publishers with their fans. We’ve created a whole new kind of career that lets people make a living sharing their love of games. We’ve brought billions of hours of entertainment, laughter, joy and the occasional ragequit. I think we can all call that a pretty good start. Today, I’m pleased to announce we’ve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch. I personally want to thank you, each and every member of the Twitch community, for what you’ve created. Thank you for putting your faith in us. Thank you for sticking with us through growing pains and stumbles. Thank you for bringing your very best to us and sharing it with the world. Thank you, from a group of gamers who never dreamed they’d get to help shape the face of the industry that we love so much. It’s dangerous to go alone. On behalf of myself and everyone else at Twitch, thank you for coming with us. Emmett Shear, CEO


According to Shear, Amazon is giving them a lot of independence. It could imply that Google wanted come in and change a lot of stuff, and Twitch didn't want that.

Apparently the reason the Google deal fell through is because there were worries about anti-trust issues and they couldn't agree on a compensation mechanism if the deal fell through, so... the deal fell through.
I would assume that most of the people who have some control over Twitch, the VC partners who put in $42m dollars, wouldn't be that bothered about how Twitch was run after their exit.

http://www.forbes.com/sites/ryanmac/2014/08/25/amazon-pounces-on-twitch-after-google-balks-due-to-antitrust-concerns/

While some reported that a deal between Twitch and Google was practically complete, Bessemer Ventures Partners’ Ethan Kurzweil, who led his firm’s investment in Twitch and sits on its board, denied that was the case. While Google was one of the first to approach the company about the deal, Kurzweil noted that there were other suitors involved after Twitch fielded the initial interest from the search giant. BVP led by Kurzweil and David Cowan explored other possibilities and hired notable Silicon Valley banker Frank Quattrone of Qatalyst Partners to open up acquisition talks with other companies.

“A lot of people were interested but Amazon offered the best deal,” said Kurzweil, who did not name the other interested parties.


There were 4 or 5 VC partners who invested a total of $42m in Twitch. Those are the guys who are basically getting their money back out of this deal, and they probably don't care that much about what happens now. They made their massive return (potentially more than 20x in less than 4 years, as they invested at different times), so they are probably happy whoever owns it now, they just want to make sure they got paid when a deal was made. Google wouldn't guarantee a payday if the deal fell through, so they went with Amazon where there should be no antitrust issues.
HOLY CHECK!
Mongoose
Profile Blog Joined June 2011
United Kingdom190 Posts
Last Edited: 2014-08-26 16:21:36
August 26 2014 16:21 GMT
#770
I hope my amazon prime account will give me free turbo mode, immunity to timeouts on all twitch channels and no ads :D
Master league EU Terran
aksfjh
Profile Joined November 2010
United States4853 Posts
August 26 2014 19:08 GMT
#771
On August 26 2014 22:17 Lucumo wrote:
Show nested quote +
On August 26 2014 04:09 Conti wrote:
On August 26 2014 03:59 Lucumo wrote:
On August 26 2014 03:31 Lonyo wrote:
On August 26 2014 03:17 Lucumo wrote:
I hope they don't do this. Twitch isn't worth that much money, in my opinion.

It's worth what someone will pay for it.

To Amazon it's worth the value of the name, plus the infrastructure and the contracts with Microsoft and Sony.

You have to consider Twitch as a platform, not a game streaming service.
Look at what Amazon has done recently: Made its own TV shows. Made its own devices.

Imagine if Amazon decides to start streaming sports (various motorsports, at least, already stream on Youtube). Basically re-opening Justin.tv but under the Twitch name (hilariously enough). That's some value already built onto the existing platform.
They can use their music service and VOD services to augment what Twitch already has, and let people stream music/etc from their Amazon cloud etc.

Plus ad revenue.
http://online.wsj.com/articles/amazon-preps-a-challenge-to-googles-ad-business-1408747979
Amazon.com Inc. AMZN +1.00% is gearing up to more directly challenge Google Inc. GOOGL -0.25% 's dominance of the online advertising market, developing its own software for placing ads online that could leverage its knowledge of millions of Web shoppers.


Amazon can do things that are more than just letting people keep streaming games.

...hence the "in my opinion".

Unless they perfectly integrate Twitch, I still don't see how it's working in their favor. Twitch may currently have the monopoly in the international market but that can change rather easily in this day and age. I would have bought something like Hitbox which is rapidly gaining viewers and molded it into something which fits Amazon the best. Popularity can be gained rather quickly. The contracts may be what's missing but I don't see how they couldn't get similar ones, considering they aren't competing with Microsoft and Sony in that regard.

Easily? In these days, it is next to impossible for a platform/services like twitch to lose its monopoly. If there's a service that everyone uses, then you have to pretty much convince everyone at the same time to switch, or no one will. As much as I like that twitch is getting some competition, that competition will die out again sooner or later.

Other streaming platforms bled out before and lost their userbase to the next good service. Livestream.com-->Ustream-->Justin.tv. While Twitch has obviously more users than the services some years ago, if hitbox is the same with improvements, people will switch. Twitch fucked up and if hitbox had been out of beta yet, they would have profited a lot more. I think they also still lack a proper app which is important for a lot of people. If some important streamers switch, others will follow. It's as simple as that.

How has Twitch fucked up? Twitch has tremendous caster loyalty. Possibly it's because of how hands-on they've been in the entire process, or how much they've supported caster features. They aren't screwing over casters and more and more people continue to become partners with them (without turning the entire process into a clusterfuck).
tshi
Profile Joined September 2012
United States2495 Posts
August 26 2014 20:30 GMT
#772
aww, so i guess you wont need a google+ to be able to chat during a stream.
scrub - inexperienced player with relatively little skill and excessive arrogance
Doodsmack
Profile Blog Joined August 2010
United States7224 Posts
August 27 2014 00:55 GMT
#773
Why isn't the OP related to the thread title?
Orcasgt24
Profile Joined August 2011
Canada3238 Posts
August 27 2014 01:20 GMT
#774
So Amazon paid a billion dollars for a site that doesn't work :p

Some group named Lizard Squad is ddosing them and they are down
In Hearthstone we pray to RNGesus. When Yogg-Saron hits the field, RNGod gets to work
aksfjh
Profile Joined November 2010
United States4853 Posts
August 27 2014 01:21 GMT
#775
On August 27 2014 10:20 Orcasgt24 wrote:
So Amazon paid a billion dollars for a site that doesn't work :p

Some group named Lizard Squad is ddosing them and they are down

Yup. Welcome to the internet...
Orcasgt24
Profile Joined August 2011
Canada3238 Posts
August 27 2014 01:24 GMT
#776
On August 27 2014 10:21 aksfjh wrote:
Show nested quote +
On August 27 2014 10:20 Orcasgt24 wrote:
So Amazon paid a billion dollars for a site that doesn't work :p

Some group named Lizard Squad is ddosing them and they are down

Yup. Welcome to the internet...

You would think a billion dollar internet based company would know how to protect themselves from that kind of common attack.
In Hearthstone we pray to RNGesus. When Yogg-Saron hits the field, RNGod gets to work
mahrgell
Profile Blog Joined December 2009
Germany3943 Posts
August 27 2014 01:29 GMT
#777
On August 27 2014 10:24 Orcasgt24 wrote:
Show nested quote +
On August 27 2014 10:21 aksfjh wrote:
On August 27 2014 10:20 Orcasgt24 wrote:
So Amazon paid a billion dollars for a site that doesn't work :p

Some group named Lizard Squad is ddosing them and they are down

Yup. Welcome to the internet...

You would think a billion dollar internet based company would know how to protect themselves from that kind of common attack.


That's why even government, intelligence and other sites are never taken down by ddos efforts... Because it is so simple to defend against that shit... yeah... sure!
aksfjh
Profile Joined November 2010
United States4853 Posts
August 27 2014 01:46 GMT
#778
On August 27 2014 10:24 Orcasgt24 wrote:
Show nested quote +
On August 27 2014 10:21 aksfjh wrote:
On August 27 2014 10:20 Orcasgt24 wrote:
So Amazon paid a billion dollars for a site that doesn't work :p

Some group named Lizard Squad is ddosing them and they are down

Yup. Welcome to the internet...

You would think a billion dollar internet based company would know how to protect themselves from that kind of common attack.

+ Show Spoiler [Off-topic] +
DDoS are unique that the requests that flood servers are often valid requests. It's not like they can just ban traffic from every source since there is a fraction that is legitimate traffic that is indistinguishable from the attack. The counter is usually to make sure your capacity is greater than the attacker's. Crank up some more (virtual) servers and deploy more load balancers, and that assumes your architecture can scale well. Even companies like Sony and Blizzard have a lot of trouble with this. About the only companies that can take a large DDoS well have large dedicated teams of sys-admins and developers that have tailored their own solution to the attack over months, which basically narrows it down to Google and Amazon (sorta) right now.
cchriss
Profile Joined June 2009
United States912 Posts
August 27 2014 01:49 GMT
#779
On August 27 2014 10:24 Orcasgt24 wrote:
Show nested quote +
On August 27 2014 10:21 aksfjh wrote:
On August 27 2014 10:20 Orcasgt24 wrote:
So Amazon paid a billion dollars for a site that doesn't work :p

Some group named Lizard Squad is ddosing them and they are down

Yup. Welcome to the internet...

You would think a billion dollar internet based company would know how to protect themselves from that kind of common attack.

They recently ddos'ed Battle.net, riot gaming, and PSN.
Orcasgt24
Profile Joined August 2011
Canada3238 Posts
August 27 2014 02:00 GMT
#780
On August 27 2014 10:29 mahrgell wrote:
Show nested quote +
On August 27 2014 10:24 Orcasgt24 wrote:
On August 27 2014 10:21 aksfjh wrote:
On August 27 2014 10:20 Orcasgt24 wrote:
So Amazon paid a billion dollars for a site that doesn't work :p

Some group named Lizard Squad is ddosing them and they are down

Yup. Welcome to the internet...

You would think a billion dollar internet based company would know how to protect themselves from that kind of common attack.


That's why even government, intelligence and other sites are never taken down by ddos efforts... Because it is so simple to defend against that shit... yeah... sure!

It's very possible to mitigate the damage of them using security providers like Black Lotus or Prolexic.

As a side note. It is kind of weird that these huge companies aren't trying to invent ways to make sure they are immune to ddosing. Or maybe they are and have been unsuccessful.
In Hearthstone we pray to RNGesus. When Yogg-Saron hits the field, RNGod gets to work
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