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Hearthstone Popularity Is Puzzling

Blogs > Salv
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Salv
Profile Blog Joined December 2007
Canada3083 Posts
September 23 2013 01:53 GMT
#1
Since Hearthstone started it's closed beta there's been an explosion of popularity. Hearthstone garners a lot of views on twitch.tv, it's covered a lot by popular YouTube streamers such as Athene or Kripparian - even Artosis has created a fucking panel show about it. What's baffling to me is that Hearthstone is simply Magic: The Gathering, but without as much strategy and depth. Magic has existed online for years and the only thing that Hearthstone has going for it is that it uses World of Warcraft flavour in it's cards - I don't find this hook particularly attractive, especially when the other option is superior in every other way.

Why is Hearthstone so popular despite a superior game having been in existence for years?

***
ButteryBoo
Profile Joined October 2012
Canada22 Posts
September 23 2013 02:00 GMT
#2
Easier to access and cheaper.
TheYango
Profile Joined September 2008
United States47024 Posts
Last Edited: 2013-09-23 02:09:29
September 23 2013 02:04 GMT
#3
MtG honestly could have exploded if they made MODO F2P in the same vein as LoL/etc. They just preferred to get a larger profit margin off a smaller audience.

That's really what most of these F2P online TCGs are really--adaptations of MtG mechanics put to an F2P model, which, as it turns out, is what people want. The gameplay of MtG is fine, it's just that the business model makes the barrier to entry very high for people interested in the game, regardless of what level they're interested in it at.

There's obviously free options like MWS and Cockatrice, but these essentially lose the collection aspect of the game, which is part of the appeal for casual players. As a result, these only satisfy a very small sub-audience's needs.
Moderator
Djzapz
Profile Blog Joined August 2009
Canada10681 Posts
Last Edited: 2013-09-23 02:18:42
September 23 2013 02:14 GMT
#4
Casuals.

Very forgiving learning curve, satisfying rewards/progression/internet-swag. It's a gold mine.
"My incompetence with power tools had been increasing exponentially over the course of 20 years spent inhaling experimental oven cleaners"
Masq
Profile Blog Joined March 2009
Canada1792 Posts
September 23 2013 02:18 GMT
#5
On September 23 2013 10:53 Salv wrote:
Why is X so popular despite a superior game having been in existence for years?

Xiphos
Profile Blog Joined July 2009
Canada7507 Posts
September 23 2013 02:28 GMT
#6
Feels like Wizard of the Costs missed their jack pot.
2014 - ᕙ( •̀ل͜•́) ϡ Raise your bows brood warriors! ᕙ( •̀ل͜•́) ϡ
HardlyNever
Profile Blog Joined July 2011
United States1258 Posts
September 23 2013 02:28 GMT
#7
Saying it is "simply mtg with less strategy" is incredibly short sighted. I've played mtg off and on since revised (mainly drafts and 1.5 when it existed, before I sold my collection). Of course a game that is nearly 20 years old is going to have more depth, "keywords," and strategies than a game that has been out for a couple months and still is in beta. The last time I was into mtg was during the RtR block (so not long ago). I especially liked drafting triple gtc. Dragon's maze sucked major donkey balls.

I've only watched streams of hearthstone, but just from that I can say that the arena version of hearthstone (what seems to be the most popular way to play by far), is much better than the last block of mtg to draft, as far as strategy (I've only drafted twice in m14, and it is pretty meh imo). I'd say the midgame in particular (around turns 5-8) almost always has more "real" choices than your average game of mtg draft. A big part of that is all minions being able to be removal, essentially, but there is more to it than that.

Honestly, I don't really like mtg that much anymore, but I think hearthstone has a lot of potential for the future, especially the arena format (I think the "constructed" format is kind of weak right now, but that is many due to a small card pool and some class balance issues they have to work out).
Out there, the Kid learned to fend for himself. Learned to build. Learned to break.
Cheren
Profile Blog Joined September 2013
United States2911 Posts
September 23 2013 02:33 GMT
#8
People see potential in it. There are players who have been playing MTG for 10-20 years, but no one's been playing Hearthstone for more than a few months, so a lot of people started playing for the opportunity to become a top competitive player.

Also you say it has "less strategy" but it's only been out a few months. Blizzard still has lots of time to add mechanics (if they want) and tons of new cards.
Esoterikk
Profile Blog Joined May 2011
Canada1256 Posts
September 23 2013 02:38 GMT
#9
I got a beta key early but never play it anymore, I don't find it fun at all constructed is pretty Pay to win which makes sense as its a TCG and Arena costs to much for too little reward, that and I don't find the game itself THAT fun makes me not play it.
Wuster
Profile Joined May 2011
1974 Posts
September 23 2013 02:39 GMT
#10
On September 23 2013 11:04 TheYango wrote:
MtG honestly could have exploded if they made MODO F2P in the same vein as LoL/etc. They just preferred to get a larger profit margin off a smaller audience.

That's really what most of these F2P online TCGs are really--adaptations of MtG mechanics put to an F2P model, which, as it turns out, is what people want. The gameplay of MtG is fine, it's just that the business model makes the barrier to entry very high for people interested in the game, regardless of what level they're interested in it at.

There's obviously free options like MWS and Cockatrice, but these essentially lose the collection aspect of the game, which is part of the appeal for casual players. As a result, these only satisfy a very small sub-audience's needs.


I'm curious if anyone here's played the WoW TCG, I picked up a demo pack at Blizzcon and it feels quite a bit like Hearthstone (minus raids and questing) so I'm sure part of the hype is tapping into an existing player base.

I also don't find it all that similar to Magic other than the basic CCG mechanics. I played a little Magic Online recently and it's much clunkier than Hearststone for the following reasons:
Strict phases
Defender assigns blocking
Defender is always given time to play an instant or w/e in reaction

I didn't mind this when I played Magic way back when with friends or at the schoolyard, but IMO it really doesn't work out as an online mechanic. So some people would call this dumbing things down, but I think it was the right call.

Personally I really like how they used Heros to differentiate decks rather than the open nature of picking colored / artifact cards too. There's the immediate benefit that this'll be much easier to balance than what MtG has had to deal with.
Erik.TheRed
Profile Blog Joined May 2010
United States1655 Posts
September 23 2013 05:57 GMT
#11
On September 23 2013 11:38 Esoterikk wrote:
I got a beta key early but never play it anymore, I don't find it fun at all constructed is pretty Pay to win which makes sense as its a TCG and Arena costs to much for too little reward, that and I don't find the game itself THAT fun makes me not play it.


Eh? I've heard from most people that one of the things Hearthstone does consistantly well at is NOT being a pay-to-win game, mainly due to the fact that it isn't a TCG but rather a CCG. That means that instead of having to comply to the market value in order to build your deck it's possible to convert your earnings (dust and gold) into those cards that you need. As I understand, this entire process isn't so long-winded that it will take the non-paying player a super long time to get a competitive deck so I doubt hearthstone will be anything more than a "pay to have a short-time advantage on a new deck".
"See you space cowboy"
Tobberoth
Profile Joined August 2010
Sweden6375 Posts
September 23 2013 06:26 GMT
#12
Money, ease of access.

Magic is a really fun game to play, but it's also ridiculously expensive. WotC just puts a bit of nice paint on paper squares and then sell them as if they were made from silver. In MTGO it's even worse, they just take a photo of said card, then sell it for the same price. Even if you just want to play casually, you can count on having to pay quite a lot to have fun with it.

Ease of access... You can buy any magic set and play with it, but it's really not that simple if you want to play it properly, you have to check up on the current sets, what sets are allowed in standard, learn all of these cards, buy them... it's quite a lot of work if you really want to get into it.

So yeah, take a person who has a few thousand cards in MTGO and a person who has all of the Hearthstone cards. MTG is deeper and more complex... but most people won't get to that point in MTGO, while they can easily get there in Hearthstone.
MarlieChurphy
Profile Blog Joined January 2013
United States2065 Posts
September 23 2013 06:34 GMT
#13
I would say it is popular for a couple of variables:
1. Its easy to learn and play (unlike mtg which is daunting with their game of rules that override other rules)
2. Its online an easily accessable via free beta
3. Its got a huge userbase via blizzard fanboys
4. There is a bit of a lull in the fantasy/rpg/nerd roll genre in gaming right now.
5. A lot of Youtubers and popular figures (like some you mentioned) are doing a lot of coverage of it right now. And the reason for this is because of the other reasons above.
RIP SPOR 11/24/11 NEVAR FORGET
NarutO
Profile Blog Joined December 2006
Germany18839 Posts
September 23 2013 07:12 GMT
#14
I recently started MTG and I disagree that its hard to learn. Obviously there is a ton more to learn about it, but its not 'hard to learn' its simply a lot. So I would agree that its less casual, but its also more fun if you take the time to learn a bit about it. Obviously I am far from professional and that will take time, but I am having great fun and thats the most important thing I guess :x
CommentatorPolt | MMA | Jjakji | BoxeR | NaDa | MVP | MKP ... truly inspiring.
Steveling
Profile Blog Joined January 2011
Greece10806 Posts
September 23 2013 07:22 GMT
#15
For the same reason d3 was stupidly popular during release then died.

On another note the hs hype made me want to play a ccg and thus I found out about might and magic duels of champions, imo by far the best.
There are 8 blocks to position your creatures with all sorts of positional keywords so it's very tactical.
If only they could make a good draft mode it would be perfect. As it is I already haven't logged in doto2 for like the past 2 weeks.
My dick has shrunk to the point where it looks like I have 3 balls.
goody153
Profile Blog Joined April 2013
44282 Posts
September 23 2013 13:30 GMT
#16
On September 23 2013 15:34 MarlieChurphy wrote:
I would say it is popular for a couple of variables:
1. Its easy to learn and play (unlike mtg which is daunting with their game of rules that override other rules)
2. Its online an easily accessable via free beta
3. Its got a huge userbase via blizzard fanboys
4. There is a bit of a lull in the fantasy/rpg/nerd roll genre in gaming right now.
5. A lot of Youtubers and popular figures (like some you mentioned) are doing a lot of coverage of it right now. And the reason for this is because of the other reasons above.


regarding number 1 .. MTG actually has a easier rules of the game .. its one of the easiest card games i tried .. and has the most entertaining deck building


ever tried YugiOh ? every card has a rule of its own and sometimes overlaps the rules sometimes other card sometimes it doesnt .. not to mention its rules change almost every month
this is a quote
520
Profile Blog Joined April 2009
United States2822 Posts
September 23 2013 20:28 GMT
#17
On September 23 2013 11:39 Wuster wrote:
Show nested quote +
On September 23 2013 11:04 TheYango wrote:
MtG honestly could have exploded if they made MODO F2P in the same vein as LoL/etc. They just preferred to get a larger profit margin off a smaller audience.

That's really what most of these F2P online TCGs are really--adaptations of MtG mechanics put to an F2P model, which, as it turns out, is what people want. The gameplay of MtG is fine, it's just that the business model makes the barrier to entry very high for people interested in the game, regardless of what level they're interested in it at.

There's obviously free options like MWS and Cockatrice, but these essentially lose the collection aspect of the game, which is part of the appeal for casual players. As a result, these only satisfy a very small sub-audience's needs.


I'm curious if anyone here's played the WoW TCG, I picked up a demo pack at Blizzcon and it feels quite a bit like Hearthstone (minus raids and questing) so I'm sure part of the hype is tapping into an existing player base.

I also don't find it all that similar to Magic other than the basic CCG mechanics. I played a little Magic Online recently and it's much clunkier than Hearststone for the following reasons:
Strict phases
Defender assigns blocking
Defender is always given time to play an instant or w/e in reaction

I didn't mind this when I played Magic way back when with friends or at the schoolyard, but IMO it really doesn't work out as an online mechanic. So some people would call this dumbing things down, but I think it was the right call.

Personally I really like how they used Heros to differentiate decks rather than the open nature of picking colored / artifact cards too. There's the immediate benefit that this'll be much easier to balance than what MtG has had to deal with.

The WoW TCG was amazing. It was like Magic if Magic were based around Commander being the main competitive format instead of normal Constructed.

It's a shame it's dead forever now.
Writer
Djzapz
Profile Blog Joined August 2009
Canada10681 Posts
September 23 2013 20:36 GMT
#18
On September 24 2013 05:28 scintilliaSD wrote:
Show nested quote +
On September 23 2013 11:39 Wuster wrote:
On September 23 2013 11:04 TheYango wrote:
MtG honestly could have exploded if they made MODO F2P in the same vein as LoL/etc. They just preferred to get a larger profit margin off a smaller audience.

That's really what most of these F2P online TCGs are really--adaptations of MtG mechanics put to an F2P model, which, as it turns out, is what people want. The gameplay of MtG is fine, it's just that the business model makes the barrier to entry very high for people interested in the game, regardless of what level they're interested in it at.

There's obviously free options like MWS and Cockatrice, but these essentially lose the collection aspect of the game, which is part of the appeal for casual players. As a result, these only satisfy a very small sub-audience's needs.


I'm curious if anyone here's played the WoW TCG, I picked up a demo pack at Blizzcon and it feels quite a bit like Hearthstone (minus raids and questing) so I'm sure part of the hype is tapping into an existing player base.

I also don't find it all that similar to Magic other than the basic CCG mechanics. I played a little Magic Online recently and it's much clunkier than Hearststone for the following reasons:
Strict phases
Defender assigns blocking
Defender is always given time to play an instant or w/e in reaction

I didn't mind this when I played Magic way back when with friends or at the schoolyard, but IMO it really doesn't work out as an online mechanic. So some people would call this dumbing things down, but I think it was the right call.

Personally I really like how they used Heros to differentiate decks rather than the open nature of picking colored / artifact cards too. There's the immediate benefit that this'll be much easier to balance than what MtG has had to deal with.

The WoW TCG was amazing. It was like Magic if Magic were based around Commander being the main competitive format instead of normal Constructed.

It's a shame it's dead forever now.

I used play Arenas with a guy who won $10000 in a WoW TCG tournament.
Just wanted to name drop without a name
"My incompetence with power tools had been increasing exponentially over the course of 20 years spent inhaling experimental oven cleaners"
moopie
Profile Joined July 2009
12605 Posts
September 23 2013 21:37 GMT
#19
On September 23 2013 15:34 MarlieChurphy wrote:
I would say it is popular for a couple of variables:
1. Its easy to learn and play (unlike mtg which is daunting with their game of rules that override other rules)
2. Its online an easily accessable via free beta
3. Its got a huge userbase via blizzard fanboys
4. There is a bit of a lull in the fantasy/rpg/nerd roll genre in gaming right now.
5. A lot of Youtubers and popular figures (like some you mentioned) are doing a lot of coverage of it right now. And the reason for this is because of the other reasons above.

Thats what I think too. The popularity of Blizzard + simple rules + not TOO many cards so that casuals can get familiar with all the mechanics relatively fast.
I'm going to sleep, let me get some of that carpet.
Kreb
Profile Joined September 2010
4834 Posts
September 23 2013 23:08 GMT
#20
On top of whats been said already, add the fact that HS is "new" and "fresh". A lot of people get into new genres when something new comes out. Sure MtG has been around a long time, but theres no hype or talk about it. When people wanna try new games, MtG is hardly the first thing that comes to mind. No matter whether the quality of the game is really better or not, just the fact that theres a bit of initial hype around the game helps a lot.
Xiron
Profile Joined August 2010
Germany1233 Posts
September 24 2013 00:07 GMT
#21
On September 23 2013 10:53 Salv wrote:
Why is Hearthstone so popular despite a superior game having been in existence for years?


Why is SC2 so popular despite a superior game having been in existence for years?

Because it's new, easier accessible and trendy. Watch Hearthstones popularity shrink within the next 1-2 months. Then it won't even be on the front page of twitch anymore.
"The way of life can be free and beautiful. But we have lost the way. " - Charlie Chaplin
MarlieChurphy
Profile Blog Joined January 2013
United States2065 Posts
September 24 2013 00:43 GMT
#22
On September 23 2013 22:30 goody153 wrote:
Show nested quote +
On September 23 2013 15:34 MarlieChurphy wrote:
I would say it is popular for a couple of variables:
1. Its easy to learn and play (unlike mtg which is daunting with their game of rules that override other rules)
2. Its online an easily accessable via free beta
3. Its got a huge userbase via blizzard fanboys
4. There is a bit of a lull in the fantasy/rpg/nerd roll genre in gaming right now.
5. A lot of Youtubers and popular figures (like some you mentioned) are doing a lot of coverage of it right now. And the reason for this is because of the other reasons above.


regarding number 1 .. MTG actually has a easier rules of the game .. its one of the easiest card games i tried .. and has the most entertaining deck building


ever tried YugiOh ? every card has a rule of its own and sometimes overlaps the rules sometimes other card sometimes it doesnt .. not to mention its rules change almost every month



In repsonse to NarutO, and you. The game is harder to learn and play than Hearthstone. That's my point. It takes longer, the rules are more convoluted and specific with phases and modifers to base rules etc. Every new set that comes out also changes how the card text is read or adds some new rules or card types or whatever. It is essentially a game of rules and rule changes. Whether you think this is hard or not, it's still a fuckton more to learn and is essentially harder on that basis.
RIP SPOR 11/24/11 NEVAR FORGET
Ettick
Profile Blog Joined June 2011
United States2434 Posts
September 24 2013 01:14 GMT
#23
A lot of people play WoW and Hearthstone is set in the same universe, go figure.
LuckyFool
Profile Blog Joined June 2007
United States9015 Posts
September 24 2013 02:26 GMT
#24
After all the craze I tuned into some streams recently and...I wasn't really impressed. Would much rather watch MtG. Seemed like less depth and less strategy tbh.

I guess it really does appeal to casuals, I still don't get how/why beta keys are going for 200-300+ on ebay though. Seems absurd.
FallDownMarigold
Profile Blog Joined December 2010
United States3710 Posts
September 24 2013 06:51 GMT
#25
Complexity does not necessarily create popularity. Maybe a contributing factor to MTG not being more popular is that it's a bit more complex than a certain casual gamer appreciates or wants
moopie
Profile Joined July 2009
12605 Posts
September 24 2013 07:28 GMT
#26
MTG has a huge card base. If you as a potential player want to play against others, you have to familiarize yourself with what potential cards/decks they might throw at you. There are more than 10000 different cards in the game, and for people wanting to learn MTG that's pretty daunting.
I'm going to sleep, let me get some of that carpet.
TheTenthDoc
Profile Blog Joined February 2011
United States9561 Posts
September 24 2013 18:31 GMT
#27
Because the MtG:O client is awful and makes the game painful to watch onstream and Blizzard did a marketing blitz.
TheYango
Profile Joined September 2008
United States47024 Posts
September 24 2013 20:16 GMT
#28
On September 24 2013 16:28 moopie wrote:
MTG has a huge card base. If you as a potential player want to play against others, you have to familiarize yourself with what potential cards/decks they might throw at you. There are more than 10000 different cards in the game, and for people wanting to learn MTG that's pretty daunting.

That's not really a compelling argument because given how cards are divided into formats, you're pretty rarely going to be exposed to more cards than you can handle unless you willingly choose to do so.
Moderator
Wuster
Profile Joined May 2011
1974 Posts
September 24 2013 21:06 GMT
#29
I feel that Magic is actually a victim of it's own success. I played it during Revised edition; that was 15 years ago (yes I'm old / played it when I was quite young). I actually forget the game exists from time to time. It's just something "I used to play" or something I associate with my childhood.

I'm sure a lot of people have the same mentality of writing off Magic unintentionally.
Thrill
Profile Blog Joined May 2007
2599 Posts
September 24 2013 21:58 GMT
#30
MtG handles mana & mulligan in really shitty ways.

MODO client is not accessible to new players.

Blizzard > WotC
MarlieChurphy
Profile Blog Joined January 2013
United States2065 Posts
September 26 2013 05:37 GMT
#31
On September 25 2013 06:58 Thrill wrote:
MtG handles mana & mulligan in really shitty ways.

MODO client is not accessible to new players.

Blizzard > WotC

That probably the one thing that I didn't fully understand. How does that work exactly? I see people select a few cards and then it randomly draws ones you don't choose? But then you start with 7 cards right?
RIP SPOR 11/24/11 NEVAR FORGET
ninazerg
Profile Blog Joined October 2009
United States7291 Posts
September 26 2013 06:31 GMT
#32
On September 23 2013 10:53 Salv wrote:
Why is Hearthstone so popular despite a superior game having been in existence for years?


I've been wondering that since 2010.
"If two pregnant women get into a fist fight, it's like a mecha-battle between two unborn babies." - Fyodor Dostoevsky
prOxi.swAMi
Profile Blog Joined November 2004
Australia3091 Posts
October 23 2013 06:04 GMT
#33
In this age when there are so many good games out there, people just don't have the time to invest into getting good at something too deep like magic. This is why brood war never would've seen the same success as StarCraft II. Personally I'm really enjoying Hearthstone and it's because I can sit there and click shit while browsing the internet or whatever. I suspect it's similar for most others.
Oh no
Tal
Profile Blog Joined May 2004
United Kingdom1018 Posts
October 23 2013 09:41 GMT
#34
As a big Magic fan, I think it really suffers from not being able to patch cards, with the exception of occasional bans. A lot of problem cards just need minor tweaks.

I also feel like it's too damn complicated, but not actually that deep. Once you understand some of the more tricky interactions, the best play is often obvious. I still really enjoy playing, but am glad we're seeing people try to do better, as there's a lot of room for improvement. Still didn't get a hearthstone beta key, but I'll try it when it comes out.
It is what you read when you don't have to that determines what you will be when you can't help it.
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