• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EST 07:40
CET 13:40
KST 21:40
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
ByuL: The Forgotten Master of ZvT28Behind the Blue - Team Liquid History Book19Clem wins HomeStory Cup 289HomeStory Cup 28 - Info & Preview13Rongyi Cup S3 - Preview & Info8
Community News
Weekly Cups (Feb 16-22): MaxPax doubles0Weekly Cups (Feb 9-15): herO doubles up2ACS replaced by "ASL Season Open" - Starts 21/0243LiuLi Cup: 2025 Grand Finals (Feb 10-16)46Weekly Cups (Feb 2-8): Classic, Solar, MaxPax win2
StarCraft 2
General
ByuL: The Forgotten Master of ZvT How do you think the 5.0.15 balance patch (Oct 2025) for StarCraft II has affected the game? Oliveira Would Have Returned If EWC Continued Behind the Blue - Team Liquid History Book Weekly Cups (Feb 16-22): MaxPax doubles
Tourneys
PIG STY FESTIVAL 7.0! (19 Feb - 1 Mar) StarCraft Evolution League (SC Evo Biweekly) Sea Duckling Open (Global, Bronze-Diamond) Sparkling Tuna Cup - Weekly Open Tournament How do the "codes" work in GSL?
Strategy
Custom Maps
Map Editor closed ? [A] Starcraft Sound Mod
External Content
Mutation # 514 Ulnar New Year The PondCast: SC2 News & Results Mutation # 513 Attrition Warfare Mutation # 512 Overclocked
Brood War
General
CasterMuse Youtube BGH Auto Balance -> http://bghmmr.eu/ ACS replaced by "ASL Season Open" - Starts 21/02 TvZ is the most complete match up A cwal.gg Extension - Easily keep track of anyone
Tourneys
Escore Tournament StarCraft Season 1 [Megathread] Daily Proleagues [LIVE] [S:21] ASL Season Open Day 1 Small VOD Thread 2.0
Strategy
Fighting Spirit mining rates Simple Questions, Simple Answers Zealot bombing is no longer popular?
Other Games
General Games
Path of Exile Nintendo Switch Thread Beyond All Reason Battle Aces/David Kim RTS Megathread New broswer game : STG-World
Dota 2
Official 'what is Dota anymore' discussion
League of Legends
Heroes of the Storm
Simple Questions, Simple Answers Heroes of the Storm 2.0
Hearthstone
Deck construction bug Heroes of StarCraft mini-set
TL Mafia
Vanilla Mini Mafia Mafia Game Mode Feedback/Ideas TL Mafia Community Thread
Community
General
US Politics Mega-thread Canadian Politics Mega-thread Mexico's Drug War Russo-Ukrainian War Thread Ask and answer stupid questions here!
Fan Clubs
The IdrA Fan Club The herO Fan Club!
Media & Entertainment
[Req][Books] Good Fantasy/SciFi books [Manga] One Piece Anime Discussion Thread
Sports
2024 - 2026 Football Thread Formula 1 Discussion TL MMA Pick'em Pool 2013
World Cup 2022
Tech Support
TL Community
The Automated Ban List
Blogs
ASL S21 English Commentary…
namkraft
Inside the Communication of …
TrAiDoS
My 2025 Magic: The Gathering…
DARKING
Life Update and thoughts.
FuDDx
Customize Sidebar...

Website Feedback

Closed Threads



Active: 1098 users

Hearthstone Popularity Is Puzzling

Blogs > Salv
Post a Reply
1 2 Next All
Salv
Profile Blog Joined December 2007
Canada3083 Posts
September 23 2013 01:53 GMT
#1
Since Hearthstone started it's closed beta there's been an explosion of popularity. Hearthstone garners a lot of views on twitch.tv, it's covered a lot by popular YouTube streamers such as Athene or Kripparian - even Artosis has created a fucking panel show about it. What's baffling to me is that Hearthstone is simply Magic: The Gathering, but without as much strategy and depth. Magic has existed online for years and the only thing that Hearthstone has going for it is that it uses World of Warcraft flavour in it's cards - I don't find this hook particularly attractive, especially when the other option is superior in every other way.

Why is Hearthstone so popular despite a superior game having been in existence for years?

***
ButteryBoo
Profile Joined October 2012
Canada22 Posts
September 23 2013 02:00 GMT
#2
Easier to access and cheaper.
TheYango
Profile Joined September 2008
United States47024 Posts
Last Edited: 2013-09-23 02:09:29
September 23 2013 02:04 GMT
#3
MtG honestly could have exploded if they made MODO F2P in the same vein as LoL/etc. They just preferred to get a larger profit margin off a smaller audience.

That's really what most of these F2P online TCGs are really--adaptations of MtG mechanics put to an F2P model, which, as it turns out, is what people want. The gameplay of MtG is fine, it's just that the business model makes the barrier to entry very high for people interested in the game, regardless of what level they're interested in it at.

There's obviously free options like MWS and Cockatrice, but these essentially lose the collection aspect of the game, which is part of the appeal for casual players. As a result, these only satisfy a very small sub-audience's needs.
Moderator
Djzapz
Profile Blog Joined August 2009
Canada10681 Posts
Last Edited: 2013-09-23 02:18:42
September 23 2013 02:14 GMT
#4
Casuals.

Very forgiving learning curve, satisfying rewards/progression/internet-swag. It's a gold mine.
"My incompetence with power tools had been increasing exponentially over the course of 20 years spent inhaling experimental oven cleaners"
Masq
Profile Blog Joined March 2009
Canada1792 Posts
September 23 2013 02:18 GMT
#5
On September 23 2013 10:53 Salv wrote:
Why is X so popular despite a superior game having been in existence for years?

Xiphos
Profile Blog Joined July 2009
Canada7507 Posts
September 23 2013 02:28 GMT
#6
Feels like Wizard of the Costs missed their jack pot.
2014 - ᕙ( •̀ل͜•́) ϡ Raise your bows brood warriors! ᕙ( •̀ل͜•́) ϡ
HardlyNever
Profile Blog Joined July 2011
United States1258 Posts
September 23 2013 02:28 GMT
#7
Saying it is "simply mtg with less strategy" is incredibly short sighted. I've played mtg off and on since revised (mainly drafts and 1.5 when it existed, before I sold my collection). Of course a game that is nearly 20 years old is going to have more depth, "keywords," and strategies than a game that has been out for a couple months and still is in beta. The last time I was into mtg was during the RtR block (so not long ago). I especially liked drafting triple gtc. Dragon's maze sucked major donkey balls.

I've only watched streams of hearthstone, but just from that I can say that the arena version of hearthstone (what seems to be the most popular way to play by far), is much better than the last block of mtg to draft, as far as strategy (I've only drafted twice in m14, and it is pretty meh imo). I'd say the midgame in particular (around turns 5-8) almost always has more "real" choices than your average game of mtg draft. A big part of that is all minions being able to be removal, essentially, but there is more to it than that.

Honestly, I don't really like mtg that much anymore, but I think hearthstone has a lot of potential for the future, especially the arena format (I think the "constructed" format is kind of weak right now, but that is many due to a small card pool and some class balance issues they have to work out).
Out there, the Kid learned to fend for himself. Learned to build. Learned to break.
Cheren
Profile Blog Joined September 2013
United States2911 Posts
September 23 2013 02:33 GMT
#8
People see potential in it. There are players who have been playing MTG for 10-20 years, but no one's been playing Hearthstone for more than a few months, so a lot of people started playing for the opportunity to become a top competitive player.

Also you say it has "less strategy" but it's only been out a few months. Blizzard still has lots of time to add mechanics (if they want) and tons of new cards.
Esoterikk
Profile Blog Joined May 2011
Canada1256 Posts
September 23 2013 02:38 GMT
#9
I got a beta key early but never play it anymore, I don't find it fun at all constructed is pretty Pay to win which makes sense as its a TCG and Arena costs to much for too little reward, that and I don't find the game itself THAT fun makes me not play it.
Wuster
Profile Joined May 2011
1974 Posts
September 23 2013 02:39 GMT
#10
On September 23 2013 11:04 TheYango wrote:
MtG honestly could have exploded if they made MODO F2P in the same vein as LoL/etc. They just preferred to get a larger profit margin off a smaller audience.

That's really what most of these F2P online TCGs are really--adaptations of MtG mechanics put to an F2P model, which, as it turns out, is what people want. The gameplay of MtG is fine, it's just that the business model makes the barrier to entry very high for people interested in the game, regardless of what level they're interested in it at.

There's obviously free options like MWS and Cockatrice, but these essentially lose the collection aspect of the game, which is part of the appeal for casual players. As a result, these only satisfy a very small sub-audience's needs.


I'm curious if anyone here's played the WoW TCG, I picked up a demo pack at Blizzcon and it feels quite a bit like Hearthstone (minus raids and questing) so I'm sure part of the hype is tapping into an existing player base.

I also don't find it all that similar to Magic other than the basic CCG mechanics. I played a little Magic Online recently and it's much clunkier than Hearststone for the following reasons:
Strict phases
Defender assigns blocking
Defender is always given time to play an instant or w/e in reaction

I didn't mind this when I played Magic way back when with friends or at the schoolyard, but IMO it really doesn't work out as an online mechanic. So some people would call this dumbing things down, but I think it was the right call.

Personally I really like how they used Heros to differentiate decks rather than the open nature of picking colored / artifact cards too. There's the immediate benefit that this'll be much easier to balance than what MtG has had to deal with.
Erik.TheRed
Profile Blog Joined May 2010
United States1655 Posts
September 23 2013 05:57 GMT
#11
On September 23 2013 11:38 Esoterikk wrote:
I got a beta key early but never play it anymore, I don't find it fun at all constructed is pretty Pay to win which makes sense as its a TCG and Arena costs to much for too little reward, that and I don't find the game itself THAT fun makes me not play it.


Eh? I've heard from most people that one of the things Hearthstone does consistantly well at is NOT being a pay-to-win game, mainly due to the fact that it isn't a TCG but rather a CCG. That means that instead of having to comply to the market value in order to build your deck it's possible to convert your earnings (dust and gold) into those cards that you need. As I understand, this entire process isn't so long-winded that it will take the non-paying player a super long time to get a competitive deck so I doubt hearthstone will be anything more than a "pay to have a short-time advantage on a new deck".
"See you space cowboy"
Tobberoth
Profile Joined August 2010
Sweden6375 Posts
September 23 2013 06:26 GMT
#12
Money, ease of access.

Magic is a really fun game to play, but it's also ridiculously expensive. WotC just puts a bit of nice paint on paper squares and then sell them as if they were made from silver. In MTGO it's even worse, they just take a photo of said card, then sell it for the same price. Even if you just want to play casually, you can count on having to pay quite a lot to have fun with it.

Ease of access... You can buy any magic set and play with it, but it's really not that simple if you want to play it properly, you have to check up on the current sets, what sets are allowed in standard, learn all of these cards, buy them... it's quite a lot of work if you really want to get into it.

So yeah, take a person who has a few thousand cards in MTGO and a person who has all of the Hearthstone cards. MTG is deeper and more complex... but most people won't get to that point in MTGO, while they can easily get there in Hearthstone.
MarlieChurphy
Profile Blog Joined January 2013
United States2065 Posts
September 23 2013 06:34 GMT
#13
I would say it is popular for a couple of variables:
1. Its easy to learn and play (unlike mtg which is daunting with their game of rules that override other rules)
2. Its online an easily accessable via free beta
3. Its got a huge userbase via blizzard fanboys
4. There is a bit of a lull in the fantasy/rpg/nerd roll genre in gaming right now.
5. A lot of Youtubers and popular figures (like some you mentioned) are doing a lot of coverage of it right now. And the reason for this is because of the other reasons above.
RIP SPOR 11/24/11 NEVAR FORGET
NarutO
Profile Blog Joined December 2006
Germany18839 Posts
September 23 2013 07:12 GMT
#14
I recently started MTG and I disagree that its hard to learn. Obviously there is a ton more to learn about it, but its not 'hard to learn' its simply a lot. So I would agree that its less casual, but its also more fun if you take the time to learn a bit about it. Obviously I am far from professional and that will take time, but I am having great fun and thats the most important thing I guess :x
CommentatorPolt | MMA | Jjakji | BoxeR | NaDa | MVP | MKP ... truly inspiring.
Steveling
Profile Blog Joined January 2011
Greece10806 Posts
September 23 2013 07:22 GMT
#15
For the same reason d3 was stupidly popular during release then died.

On another note the hs hype made me want to play a ccg and thus I found out about might and magic duels of champions, imo by far the best.
There are 8 blocks to position your creatures with all sorts of positional keywords so it's very tactical.
If only they could make a good draft mode it would be perfect. As it is I already haven't logged in doto2 for like the past 2 weeks.
My dick has shrunk to the point where it looks like I have 3 balls.
goody153
Profile Blog Joined April 2013
44238 Posts
September 23 2013 13:30 GMT
#16
On September 23 2013 15:34 MarlieChurphy wrote:
I would say it is popular for a couple of variables:
1. Its easy to learn and play (unlike mtg which is daunting with their game of rules that override other rules)
2. Its online an easily accessable via free beta
3. Its got a huge userbase via blizzard fanboys
4. There is a bit of a lull in the fantasy/rpg/nerd roll genre in gaming right now.
5. A lot of Youtubers and popular figures (like some you mentioned) are doing a lot of coverage of it right now. And the reason for this is because of the other reasons above.


regarding number 1 .. MTG actually has a easier rules of the game .. its one of the easiest card games i tried .. and has the most entertaining deck building


ever tried YugiOh ? every card has a rule of its own and sometimes overlaps the rules sometimes other card sometimes it doesnt .. not to mention its rules change almost every month
this is a quote
520
Profile Blog Joined April 2009
United States2822 Posts
September 23 2013 20:28 GMT
#17
On September 23 2013 11:39 Wuster wrote:
Show nested quote +
On September 23 2013 11:04 TheYango wrote:
MtG honestly could have exploded if they made MODO F2P in the same vein as LoL/etc. They just preferred to get a larger profit margin off a smaller audience.

That's really what most of these F2P online TCGs are really--adaptations of MtG mechanics put to an F2P model, which, as it turns out, is what people want. The gameplay of MtG is fine, it's just that the business model makes the barrier to entry very high for people interested in the game, regardless of what level they're interested in it at.

There's obviously free options like MWS and Cockatrice, but these essentially lose the collection aspect of the game, which is part of the appeal for casual players. As a result, these only satisfy a very small sub-audience's needs.


I'm curious if anyone here's played the WoW TCG, I picked up a demo pack at Blizzcon and it feels quite a bit like Hearthstone (minus raids and questing) so I'm sure part of the hype is tapping into an existing player base.

I also don't find it all that similar to Magic other than the basic CCG mechanics. I played a little Magic Online recently and it's much clunkier than Hearststone for the following reasons:
Strict phases
Defender assigns blocking
Defender is always given time to play an instant or w/e in reaction

I didn't mind this when I played Magic way back when with friends or at the schoolyard, but IMO it really doesn't work out as an online mechanic. So some people would call this dumbing things down, but I think it was the right call.

Personally I really like how they used Heros to differentiate decks rather than the open nature of picking colored / artifact cards too. There's the immediate benefit that this'll be much easier to balance than what MtG has had to deal with.

The WoW TCG was amazing. It was like Magic if Magic were based around Commander being the main competitive format instead of normal Constructed.

It's a shame it's dead forever now.
Writer
Djzapz
Profile Blog Joined August 2009
Canada10681 Posts
September 23 2013 20:36 GMT
#18
On September 24 2013 05:28 scintilliaSD wrote:
Show nested quote +
On September 23 2013 11:39 Wuster wrote:
On September 23 2013 11:04 TheYango wrote:
MtG honestly could have exploded if they made MODO F2P in the same vein as LoL/etc. They just preferred to get a larger profit margin off a smaller audience.

That's really what most of these F2P online TCGs are really--adaptations of MtG mechanics put to an F2P model, which, as it turns out, is what people want. The gameplay of MtG is fine, it's just that the business model makes the barrier to entry very high for people interested in the game, regardless of what level they're interested in it at.

There's obviously free options like MWS and Cockatrice, but these essentially lose the collection aspect of the game, which is part of the appeal for casual players. As a result, these only satisfy a very small sub-audience's needs.


I'm curious if anyone here's played the WoW TCG, I picked up a demo pack at Blizzcon and it feels quite a bit like Hearthstone (minus raids and questing) so I'm sure part of the hype is tapping into an existing player base.

I also don't find it all that similar to Magic other than the basic CCG mechanics. I played a little Magic Online recently and it's much clunkier than Hearststone for the following reasons:
Strict phases
Defender assigns blocking
Defender is always given time to play an instant or w/e in reaction

I didn't mind this when I played Magic way back when with friends or at the schoolyard, but IMO it really doesn't work out as an online mechanic. So some people would call this dumbing things down, but I think it was the right call.

Personally I really like how they used Heros to differentiate decks rather than the open nature of picking colored / artifact cards too. There's the immediate benefit that this'll be much easier to balance than what MtG has had to deal with.

The WoW TCG was amazing. It was like Magic if Magic were based around Commander being the main competitive format instead of normal Constructed.

It's a shame it's dead forever now.

I used play Arenas with a guy who won $10000 in a WoW TCG tournament.
Just wanted to name drop without a name
"My incompetence with power tools had been increasing exponentially over the course of 20 years spent inhaling experimental oven cleaners"
moopie
Profile Joined July 2009
12605 Posts
September 23 2013 21:37 GMT
#19
On September 23 2013 15:34 MarlieChurphy wrote:
I would say it is popular for a couple of variables:
1. Its easy to learn and play (unlike mtg which is daunting with their game of rules that override other rules)
2. Its online an easily accessable via free beta
3. Its got a huge userbase via blizzard fanboys
4. There is a bit of a lull in the fantasy/rpg/nerd roll genre in gaming right now.
5. A lot of Youtubers and popular figures (like some you mentioned) are doing a lot of coverage of it right now. And the reason for this is because of the other reasons above.

Thats what I think too. The popularity of Blizzard + simple rules + not TOO many cards so that casuals can get familiar with all the mechanics relatively fast.
I'm going to sleep, let me get some of that carpet.
Kreb
Profile Joined September 2010
4834 Posts
September 23 2013 23:08 GMT
#20
On top of whats been said already, add the fact that HS is "new" and "fresh". A lot of people get into new genres when something new comes out. Sure MtG has been around a long time, but theres no hype or talk about it. When people wanna try new games, MtG is hardly the first thing that comes to mind. No matter whether the quality of the game is really better or not, just the fact that theres a bit of initial hype around the game helps a lot.
1 2 Next All
Please log in or register to reply.
Live Events Refresh
WardiTV Winter Champion…
12:00
Group D
WardiTV570
TKL 175
Rex115
3DClanTV 56
Liquipedia
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
Lowko307
TKL 175
Rex 115
Harstem 62
StarCraft: Brood War
Britney 29723
Calm 9237
Sea 5125
Rain 2552
Horang2 1893
Flash 1135
Bisu 1089
BeSt 433
firebathero 247
Last 193
[ Show more ]
Dewaltoss 161
EffOrt 146
Hyuk 143
hero 110
Light 73
Soulkey 70
Rush 68
Mong 63
ToSsGirL 55
Sea.KH 47
Hm[arnc] 27
sorry 25
Barracks 24
910 16
scan(afreeca) 14
Free 13
Terrorterran 12
Icarus 6
Dota 2
XcaliburYe88
Counter-Strike
olofmeister1789
x6flipin484
allub319
kRYSTAL_62
Heroes of the Storm
crisheroes347
Other Games
singsing2236
Liquid`RaSZi1391
B2W.Neo779
Fuzer 208
XaKoH 141
Organizations
Other Games
gamesdonequick831
StarCraft 2
Blizzard YouTube
StarCraft: Brood War
BSLTrovo
sctven
[ Show 14 non-featured ]
StarCraft 2
• StrangeGG 63
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• LaughNgamezSOOP
• Migwel
• sooper7s
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
League of Legends
• Jankos2279
• Stunt478
• TFBlade422
Upcoming Events
OSC
11h 20m
The PondCast
21h 20m
Replay Cast
1d 11h
Korean StarCraft League
2 days
CranKy Ducklings
2 days
SC Evo Complete
3 days
Replay Cast
3 days
Sparkling Tuna Cup
3 days
uThermal 2v2 Circuit
4 days
Replay Cast
4 days
[ Show More ]
Wardi Open
4 days
Replay Cast
5 days
Replay Cast
6 days
Liquipedia Results

Completed

Proleague 2026-02-22
LiuLi Cup: 2025 Grand Finals
Underdog Cup #3

Ongoing

KCM Race Survival 2026 Season 1
Acropolis #4 - TS5
Jeongseon Sooper Cup
Spring Cup 2026
WardiTV Winter 2026
PiG Sty Festival 7.0
Nations Cup 2026
PGL Cluj-Napoca 2026
IEM Kraków 2026
BLAST Bounty Winter 2026
BLAST Bounty Winter Qual
eXTREMESLAND 2025
SL Budapest Major 2025

Upcoming

[S:21] ASL SEASON OPEN 2nd Round
[S:21] ASL SEASON OPEN 2nd Round Qualifier
ASL Season 21: Qualifier #1
ASL Season 21: Qualifier #2
Acropolis #4 - TS6
Acropolis #4
IPSL Spring 2026
HSC XXIX
uThermal 2v2 2026 Main Event
Bellum Gens Elite Stara Zagora 2026
RSL Revival: Season 4
PGL Astana 2026
BLAST Rivals Spring 2026
CCT Season 3 Global Finals
FISSURE Playground #3
IEM Rio 2026
PGL Bucharest 2026
Stake Ranked Episode 1
BLAST Open Spring 2026
ESL Pro League S23 Finals
ESL Pro League S23 Stage 1&2
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.