• Log InLog In
  • Register
Liquid`
Team Liquid Liquipedia
EDT 09:51
CEST 15:51
KST 22:51
  • Home
  • Forum
  • Calendar
  • Streams
  • Liquipedia
  • Features
  • Store
  • EPT
  • TL+
  • StarCraft 2
  • Brood War
  • Smash
  • Heroes
  • Counter-Strike
  • Overwatch
  • Liquibet
  • Fantasy StarCraft
  • TLPD
  • StarCraft 2
  • Brood War
  • Blogs
Forum Sidebar
Events/Features
News
Featured News
[ASL22] Ro8 Preview: In A Tizzy0[ASL22] Ro16 Preview: Holy Diver5[ASL22] Ro16 Preview: Rough Waters10[ASL22] Ro24 Preview: Siren's Call8[ASL22] Ro24 Preview: Summer's End9
Community News
Weekly Cups (Sep 7-12): SHIN, ByuN, MaxPax double down1StarCraft open world shooter announced at BlizzCon100Weekly Cups (Aug 30-Sep 7): herO thrives amid growing schism10Official StarCraft website teases new content ahead of BlizzCon?179Stellar Fest TWO the Moon (Dec 16-20)9
StarCraft 2
General
Balance hotfix patch 5.0.16b (July 16) SC4ALL II: StarCraft 2 Player Announcement 8/8 The Death of Cheese: From a Professional Cheeser Yamato Cup Series StarCraft open world shooter announced at BlizzCon
Tourneys
2026 GSTL Announcement Sparkling Tuna Cup - Weekly Open Tournament RSL Revival: Season 6 - Qualifiers and Main Event RSL goes to London! 2026 Offline Finals Nov 21-22 SC2 AI Tournament 2026 Fall
Strategy
[H] ZvP Mid-Late Game: Stalkers Collossi HT
Custom Maps
Nexus Wars 2021 GUIDE [M] (2) Industrial Park
External Content
The PondCast: SC2 News & Results Mutation # 543 Enhanced Defenses Mutation # 542 The Ascended Mutation # 541 Binary Choice
Brood War
General
Bot on ladder [ASL22] Ro8 Preview: In A Tizzy BW General Discussion an AI researcher's take on the ladder bot Working 1v1, 2v2, 3v3 Ladder
Tourneys
[ASL22] Ro16 Group D [ASL22] Ro16 Group B [BSL23] SM: Ret vs TerrOr -> DragOn vs StRyKeR [Megathread] Daily Proleagues
Strategy
Cliff Jump Revisited (1 in a 1000 strategy) Replay Review Process - What do you do? Simple Questions, Simple Answers Odyssey Mineral Stack Saturation
Other Games
General Games
Nintendo Switch Thread Warcraft III: The Frozen Throne Stormgate/Frost Giant Megathread EVE Corporation Diablo IV
Dota 2
Dota 2 Champions League Season 3 Begins April 25! Official 'what is Dota anymore' discussion
League of Legends
[TL LoL EUW IHs] Teemo shall perish
Heroes of the Storm
Heroes of the Storm 2.0
Hearthstone
Deck construction bug
TL Mafia
TL Mafia Community Thread
Community
General
US Politics Mega-thread All you football fans (soccer)! Russo-Ukrainian War Thread Things Aren’t Peaceful in Palestine Canadian Politics Mega-thread
Fan Clubs
MarineLorD Fan Club The Creator Fan Club The ShoWTimE Fan Club
Media & Entertainment
Movie Discussion! [Manga] One Piece Diablo Animated Series on Netflix
Sports
Football (Soccer) Thread TeamLiquid Health and Fitness Initiative For 2023 MLB/Baseball 2023
World Cup 2022
Tech Support
Computer Build, Upgrade & Buying Resource Thread
TL Community
Recent Gifted Posts
Blogs
Gaming Intensity, Problemati…
TrAiDoS
38 yo Retired SWE loo…
PurE)Rabbit-SF
Can Bots Beat Pros?? Starcr…
namkraft
[meme] I finally understa…
LUCKY_NOOB
Regacy Esports:Our Goa…
regacyesports
Dreaming of BW patches (mod…
c3rberUs
Customize Sidebar...

Website Feedback

Closed Threads



Active: 8655 users

Hearthstone Popularity Is Puzzling

Blogs > Salv
Post a Reply
1 2 Next All
Salv
Profile Blog Joined December 2007
Canada3083 Posts
September 23 2013 01:53 GMT
#1
Since Hearthstone started it's closed beta there's been an explosion of popularity. Hearthstone garners a lot of views on twitch.tv, it's covered a lot by popular YouTube streamers such as Athene or Kripparian - even Artosis has created a fucking panel show about it. What's baffling to me is that Hearthstone is simply Magic: The Gathering, but without as much strategy and depth. Magic has existed online for years and the only thing that Hearthstone has going for it is that it uses World of Warcraft flavour in it's cards - I don't find this hook particularly attractive, especially when the other option is superior in every other way.

Why is Hearthstone so popular despite a superior game having been in existence for years?

***
ButteryBoo
Profile Joined October 2012
Canada22 Posts
September 23 2013 02:00 GMT
#2
Easier to access and cheaper.
TheYango
Profile Joined September 2008
United States47024 Posts
Last Edited: 2013-09-23 02:09:29
September 23 2013 02:04 GMT
#3
MtG honestly could have exploded if they made MODO F2P in the same vein as LoL/etc. They just preferred to get a larger profit margin off a smaller audience.

That's really what most of these F2P online TCGs are really--adaptations of MtG mechanics put to an F2P model, which, as it turns out, is what people want. The gameplay of MtG is fine, it's just that the business model makes the barrier to entry very high for people interested in the game, regardless of what level they're interested in it at.

There's obviously free options like MWS and Cockatrice, but these essentially lose the collection aspect of the game, which is part of the appeal for casual players. As a result, these only satisfy a very small sub-audience's needs.
Moderator
Djzapz
Profile Blog Joined August 2009
Canada10681 Posts
Last Edited: 2013-09-23 02:18:42
September 23 2013 02:14 GMT
#4
Casuals.

Very forgiving learning curve, satisfying rewards/progression/internet-swag. It's a gold mine.
"My incompetence with power tools had been increasing exponentially over the course of 20 years spent inhaling experimental oven cleaners"
Masq
Profile Blog Joined March 2009
Canada1792 Posts
September 23 2013 02:18 GMT
#5
On September 23 2013 10:53 Salv wrote:
Why is X so popular despite a superior game having been in existence for years?

Xiphos
Profile Blog Joined July 2009
Canada7507 Posts
September 23 2013 02:28 GMT
#6
Feels like Wizard of the Costs missed their jack pot.
2014 - ᕙ( •̀ل͜•́) ϡ Raise your bows brood warriors! ᕙ( •̀ل͜•́) ϡ
HardlyNever
Profile Blog Joined July 2011
United States1258 Posts
September 23 2013 02:28 GMT
#7
Saying it is "simply mtg with less strategy" is incredibly short sighted. I've played mtg off and on since revised (mainly drafts and 1.5 when it existed, before I sold my collection). Of course a game that is nearly 20 years old is going to have more depth, "keywords," and strategies than a game that has been out for a couple months and still is in beta. The last time I was into mtg was during the RtR block (so not long ago). I especially liked drafting triple gtc. Dragon's maze sucked major donkey balls.

I've only watched streams of hearthstone, but just from that I can say that the arena version of hearthstone (what seems to be the most popular way to play by far), is much better than the last block of mtg to draft, as far as strategy (I've only drafted twice in m14, and it is pretty meh imo). I'd say the midgame in particular (around turns 5-8) almost always has more "real" choices than your average game of mtg draft. A big part of that is all minions being able to be removal, essentially, but there is more to it than that.

Honestly, I don't really like mtg that much anymore, but I think hearthstone has a lot of potential for the future, especially the arena format (I think the "constructed" format is kind of weak right now, but that is many due to a small card pool and some class balance issues they have to work out).
Out there, the Kid learned to fend for himself. Learned to build. Learned to break.
Cheren
Profile Blog Joined September 2013
United States2911 Posts
September 23 2013 02:33 GMT
#8
People see potential in it. There are players who have been playing MTG for 10-20 years, but no one's been playing Hearthstone for more than a few months, so a lot of people started playing for the opportunity to become a top competitive player.

Also you say it has "less strategy" but it's only been out a few months. Blizzard still has lots of time to add mechanics (if they want) and tons of new cards.
Esoterikk
Profile Blog Joined May 2011
Canada1256 Posts
September 23 2013 02:38 GMT
#9
I got a beta key early but never play it anymore, I don't find it fun at all constructed is pretty Pay to win which makes sense as its a TCG and Arena costs to much for too little reward, that and I don't find the game itself THAT fun makes me not play it.
Wuster
Profile Joined May 2011
1974 Posts
September 23 2013 02:39 GMT
#10
On September 23 2013 11:04 TheYango wrote:
MtG honestly could have exploded if they made MODO F2P in the same vein as LoL/etc. They just preferred to get a larger profit margin off a smaller audience.

That's really what most of these F2P online TCGs are really--adaptations of MtG mechanics put to an F2P model, which, as it turns out, is what people want. The gameplay of MtG is fine, it's just that the business model makes the barrier to entry very high for people interested in the game, regardless of what level they're interested in it at.

There's obviously free options like MWS and Cockatrice, but these essentially lose the collection aspect of the game, which is part of the appeal for casual players. As a result, these only satisfy a very small sub-audience's needs.


I'm curious if anyone here's played the WoW TCG, I picked up a demo pack at Blizzcon and it feels quite a bit like Hearthstone (minus raids and questing) so I'm sure part of the hype is tapping into an existing player base.

I also don't find it all that similar to Magic other than the basic CCG mechanics. I played a little Magic Online recently and it's much clunkier than Hearststone for the following reasons:
Strict phases
Defender assigns blocking
Defender is always given time to play an instant or w/e in reaction

I didn't mind this when I played Magic way back when with friends or at the schoolyard, but IMO it really doesn't work out as an online mechanic. So some people would call this dumbing things down, but I think it was the right call.

Personally I really like how they used Heros to differentiate decks rather than the open nature of picking colored / artifact cards too. There's the immediate benefit that this'll be much easier to balance than what MtG has had to deal with.
Erik.TheRed
Profile Blog Joined May 2010
United States1655 Posts
September 23 2013 05:57 GMT
#11
On September 23 2013 11:38 Esoterikk wrote:
I got a beta key early but never play it anymore, I don't find it fun at all constructed is pretty Pay to win which makes sense as its a TCG and Arena costs to much for too little reward, that and I don't find the game itself THAT fun makes me not play it.


Eh? I've heard from most people that one of the things Hearthstone does consistantly well at is NOT being a pay-to-win game, mainly due to the fact that it isn't a TCG but rather a CCG. That means that instead of having to comply to the market value in order to build your deck it's possible to convert your earnings (dust and gold) into those cards that you need. As I understand, this entire process isn't so long-winded that it will take the non-paying player a super long time to get a competitive deck so I doubt hearthstone will be anything more than a "pay to have a short-time advantage on a new deck".
"See you space cowboy"
Tobberoth
Profile Joined August 2010
Sweden6375 Posts
September 23 2013 06:26 GMT
#12
Money, ease of access.

Magic is a really fun game to play, but it's also ridiculously expensive. WotC just puts a bit of nice paint on paper squares and then sell them as if they were made from silver. In MTGO it's even worse, they just take a photo of said card, then sell it for the same price. Even if you just want to play casually, you can count on having to pay quite a lot to have fun with it.

Ease of access... You can buy any magic set and play with it, but it's really not that simple if you want to play it properly, you have to check up on the current sets, what sets are allowed in standard, learn all of these cards, buy them... it's quite a lot of work if you really want to get into it.

So yeah, take a person who has a few thousand cards in MTGO and a person who has all of the Hearthstone cards. MTG is deeper and more complex... but most people won't get to that point in MTGO, while they can easily get there in Hearthstone.
MarlieChurphy
Profile Blog Joined January 2013
United States2065 Posts
September 23 2013 06:34 GMT
#13
I would say it is popular for a couple of variables:
1. Its easy to learn and play (unlike mtg which is daunting with their game of rules that override other rules)
2. Its online an easily accessable via free beta
3. Its got a huge userbase via blizzard fanboys
4. There is a bit of a lull in the fantasy/rpg/nerd roll genre in gaming right now.
5. A lot of Youtubers and popular figures (like some you mentioned) are doing a lot of coverage of it right now. And the reason for this is because of the other reasons above.
RIP SPOR 11/24/11 NEVAR FORGET
NarutO
Profile Blog Joined December 2006
Germany18839 Posts
September 23 2013 07:12 GMT
#14
I recently started MTG and I disagree that its hard to learn. Obviously there is a ton more to learn about it, but its not 'hard to learn' its simply a lot. So I would agree that its less casual, but its also more fun if you take the time to learn a bit about it. Obviously I am far from professional and that will take time, but I am having great fun and thats the most important thing I guess :x
CommentatorPolt | MMA | Jjakji | BoxeR | NaDa | MVP | MKP ... truly inspiring.
Steveling
Profile Blog Joined January 2011
Greece10806 Posts
September 23 2013 07:22 GMT
#15
For the same reason d3 was stupidly popular during release then died.

On another note the hs hype made me want to play a ccg and thus I found out about might and magic duels of champions, imo by far the best.
There are 8 blocks to position your creatures with all sorts of positional keywords so it's very tactical.
If only they could make a good draft mode it would be perfect. As it is I already haven't logged in doto2 for like the past 2 weeks.
My dick has shrunk to the point where it looks like I have 3 balls.
goody153
Profile Blog Joined April 2013
44303 Posts
September 23 2013 13:30 GMT
#16
On September 23 2013 15:34 MarlieChurphy wrote:
I would say it is popular for a couple of variables:
1. Its easy to learn and play (unlike mtg which is daunting with their game of rules that override other rules)
2. Its online an easily accessable via free beta
3. Its got a huge userbase via blizzard fanboys
4. There is a bit of a lull in the fantasy/rpg/nerd roll genre in gaming right now.
5. A lot of Youtubers and popular figures (like some you mentioned) are doing a lot of coverage of it right now. And the reason for this is because of the other reasons above.


regarding number 1 .. MTG actually has a easier rules of the game .. its one of the easiest card games i tried .. and has the most entertaining deck building


ever tried YugiOh ? every card has a rule of its own and sometimes overlaps the rules sometimes other card sometimes it doesnt .. not to mention its rules change almost every month
this is a quote
520
Profile Blog Joined April 2009
United States2822 Posts
September 23 2013 20:28 GMT
#17
On September 23 2013 11:39 Wuster wrote:
Show nested quote +
On September 23 2013 11:04 TheYango wrote:
MtG honestly could have exploded if they made MODO F2P in the same vein as LoL/etc. They just preferred to get a larger profit margin off a smaller audience.

That's really what most of these F2P online TCGs are really--adaptations of MtG mechanics put to an F2P model, which, as it turns out, is what people want. The gameplay of MtG is fine, it's just that the business model makes the barrier to entry very high for people interested in the game, regardless of what level they're interested in it at.

There's obviously free options like MWS and Cockatrice, but these essentially lose the collection aspect of the game, which is part of the appeal for casual players. As a result, these only satisfy a very small sub-audience's needs.


I'm curious if anyone here's played the WoW TCG, I picked up a demo pack at Blizzcon and it feels quite a bit like Hearthstone (minus raids and questing) so I'm sure part of the hype is tapping into an existing player base.

I also don't find it all that similar to Magic other than the basic CCG mechanics. I played a little Magic Online recently and it's much clunkier than Hearststone for the following reasons:
Strict phases
Defender assigns blocking
Defender is always given time to play an instant or w/e in reaction

I didn't mind this when I played Magic way back when with friends or at the schoolyard, but IMO it really doesn't work out as an online mechanic. So some people would call this dumbing things down, but I think it was the right call.

Personally I really like how they used Heros to differentiate decks rather than the open nature of picking colored / artifact cards too. There's the immediate benefit that this'll be much easier to balance than what MtG has had to deal with.

The WoW TCG was amazing. It was like Magic if Magic were based around Commander being the main competitive format instead of normal Constructed.

It's a shame it's dead forever now.
Writer
Djzapz
Profile Blog Joined August 2009
Canada10681 Posts
September 23 2013 20:36 GMT
#18
On September 24 2013 05:28 scintilliaSD wrote:
Show nested quote +
On September 23 2013 11:39 Wuster wrote:
On September 23 2013 11:04 TheYango wrote:
MtG honestly could have exploded if they made MODO F2P in the same vein as LoL/etc. They just preferred to get a larger profit margin off a smaller audience.

That's really what most of these F2P online TCGs are really--adaptations of MtG mechanics put to an F2P model, which, as it turns out, is what people want. The gameplay of MtG is fine, it's just that the business model makes the barrier to entry very high for people interested in the game, regardless of what level they're interested in it at.

There's obviously free options like MWS and Cockatrice, but these essentially lose the collection aspect of the game, which is part of the appeal for casual players. As a result, these only satisfy a very small sub-audience's needs.


I'm curious if anyone here's played the WoW TCG, I picked up a demo pack at Blizzcon and it feels quite a bit like Hearthstone (minus raids and questing) so I'm sure part of the hype is tapping into an existing player base.

I also don't find it all that similar to Magic other than the basic CCG mechanics. I played a little Magic Online recently and it's much clunkier than Hearststone for the following reasons:
Strict phases
Defender assigns blocking
Defender is always given time to play an instant or w/e in reaction

I didn't mind this when I played Magic way back when with friends or at the schoolyard, but IMO it really doesn't work out as an online mechanic. So some people would call this dumbing things down, but I think it was the right call.

Personally I really like how they used Heros to differentiate decks rather than the open nature of picking colored / artifact cards too. There's the immediate benefit that this'll be much easier to balance than what MtG has had to deal with.

The WoW TCG was amazing. It was like Magic if Magic were based around Commander being the main competitive format instead of normal Constructed.

It's a shame it's dead forever now.

I used play Arenas with a guy who won $10000 in a WoW TCG tournament.
Just wanted to name drop without a name
"My incompetence with power tools had been increasing exponentially over the course of 20 years spent inhaling experimental oven cleaners"
moopie
Profile Joined July 2009
12605 Posts
September 23 2013 21:37 GMT
#19
On September 23 2013 15:34 MarlieChurphy wrote:
I would say it is popular for a couple of variables:
1. Its easy to learn and play (unlike mtg which is daunting with their game of rules that override other rules)
2. Its online an easily accessable via free beta
3. Its got a huge userbase via blizzard fanboys
4. There is a bit of a lull in the fantasy/rpg/nerd roll genre in gaming right now.
5. A lot of Youtubers and popular figures (like some you mentioned) are doing a lot of coverage of it right now. And the reason for this is because of the other reasons above.

Thats what I think too. The popularity of Blizzard + simple rules + not TOO many cards so that casuals can get familiar with all the mechanics relatively fast.
I'm going to sleep, let me get some of that carpet.
Kreb
Profile Joined September 2010
4834 Posts
September 23 2013 23:08 GMT
#20
On top of whats been said already, add the fact that HS is "new" and "fresh". A lot of people get into new genres when something new comes out. Sure MtG has been around a long time, but theres no hype or talk about it. When people wanna try new games, MtG is hardly the first thing that comes to mind. No matter whether the quality of the game is really better or not, just the fact that theres a bit of initial hype around the game helps a lot.
1 2 Next All
Please log in or register to reply.
Live Events Refresh
Next event in 1h 9m
[ Submit Event ]
Live Streams
Refresh
StarCraft 2
SHIN 155
ProTech145
MindelVK 35
StarCraft: Brood War
Shuttle 1085
BeSt 733
Snow 508
Soulkey 495
actioN 257
Last 166
Hyun 113
Sea.KH 83
Mong 72
PianO 66
[ Show more ]
Aegong 52
ToSsGirL 50
910 46
Sexy 38
NaDa 37
Hm[arnc] 34
Sharp 33
soO 19
HiyA 18
yabsab 16
scan(afreeca) 14
Noble 11
zelot 9
JulyZerg 9
Icarus 5
Dota 2
Gorgc6116
qojqva1700
Dendi1073
febbydoto16
Counter-Strike
byalli2389
x6flipin347
Heroes of the Storm
crisheroes381
Trikslyr62
Other Games
singsing1867
B2W.Neo630
DeMusliM280
Hui .224
XaKoH 201
Railgan25
Chillindude15
Organizations
Dota 2
PGL Dota 2 - Main Stream8851
PGL Dota 2 - Secondary Stream4222
Other Games
gamesdonequick861
StarCraft 2
IntoTheiNu 811
WardiTV220
TaKeTV 213
Other Games
EGCTV26
[ Show 12 non-featured ]
StarCraft 2
• Berry_CruncH218
• AfreecaTV YouTube
• intothetv
• Kozan
• IndyKCrew
• Migwel
StarCraft: Brood War
• BSLYoutube
• STPLYoutube
• ZZZeroYoutube
Dota 2
• C_a_k_e 1613
League of Legends
• Jankos732
Other Games
• WagamamaTV264
Upcoming Events
Shopify Rebellion Sundays
1h 9m
Spirit vs Mixu
BSL
5h 9m
Ret vs TerrOr
DragOn vs StRyKeR
Replay Cast
10h 9m
Afreeca Starleague
20h 9m
Shine vs Rush
WardiTV Weekly
21h 9m
Monday Night Weeklies
1d 2h
Sparkling Tuna Cup
1d 20h
Afreeca Starleague
1d 20h
Light vs EffOrt
PiGosaur Cup
2 days
Kung Fu Cup
2 days
[ Show More ]
The PondCast
3 days
Replay Cast
4 days
Korean StarCraft League
5 days
CranKy Ducklings
5 days
GSL
6 days
Liquipedia Results

Completed

K-JUNGMAN
Blizzard Classic Cup 2026
Big Dog Cup 2026 Div 1

Ongoing

ASL Season 22
Super Anchor Qualifying S3
CSL 2026 AUTUMN (S22)
Acropolis #5
Acropolis #5 - GSA
Calamity Invitational
Logitech G Play Connect 2026
SL StarSeries Fall 2026
FISSURE Playground #3
BLAST Open Fall 2026
Esports World Cup 2026
BLAST Bounty Summer 2026
BLAST Bounty Summer Qual
Stake Ranked Episode 3
XSE Pro League 2026

Upcoming

Acropolis #5 - GSB
Acropolis #5 - GSC
SC4ALL II: Brood War
HSC XXX
Stellar Fest 2: Lunar Cup
SC4ALL II: StarCraft II
Kung Fu Cup 2026 Grand Finals
RSL Offline Finals
Copium Cup
PGL Major Singapore 2026
Stake Ranked Episode 6
BLAST Rivals Fall 2026
IEM Beijing 2026
Stake Ranked Episode 5
PGL Masters Bucharest 2026
1win Private Club #2
Thunderpick World Champ. '26
ESL Pro League Season 24
Stake Ranked Episode 4
1win Private Club #1
TLPD

1. ByuN
2. TY
3. Dark
4. Solar
5. Stats
6. Nerchio
7. sOs
8. soO
9. INnoVation
10. Elazer
1. Rain
2. Flash
3. EffOrt
4. Last
5. Bisu
6. Soulkey
7. Mini
8. Sharp
Sidebar Settings...

Advertising | Privacy Policy | Terms Of Use | Contact Us

Original banner artwork: Jim Warren
The contents of this webpage are copyright © 2026 TLnet. All Rights Reserved.