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Saw this interview on my Youtube feed, thought TL may as interested in how sponsorship and team management work in eSports as I am.
Roll Call is a new talk show by ESFIWorld. It is essentially the SOTG of Call of Duty. The first two episodes were rather irrelevant to the StarCraft community. However, this episode they invited SirScoots, Sundance, KeyHunt of Check Six and LordJerith of vVv Gaming.
The four guests discussed extensively about a wide range of issues in the eSports sponsorship and business operation. Although nominally a CoD show, they spent time relating it with StarCraft 2 and overall eSports marketability. I felt most of what's said were quite applicable to StarCraft 2 as well.
Here are some timestamps of interesting segments
0:03:30 CoD vs SC2
0:16:30 Value of a player and Youtube
0:23:30 SirScoots on how he scouts players
0:33:00 Sundance on finding sponsorship
0:37:45 How Social Media affect player value
0:44:20 x6.KeyHunt talks about the work put in by Day9, Husky, and HDStarCraft
0:47:00 How roster instability disenchant marketers from sponsoring the team
0:49:30 The need for content and Infrastructure to grow viewership
0:58:30 Sundance feels some people needs to stop streaming and start create content
1:04:00 vVv.LordJerith and SirScoots on evaluating new competitive titles and picking up new teams
1:17:00 The need for creative content outside the game, "will you watch your own work?"
1:23:00 "I'll never allow a team in EG with another name." - SirScoots
1:29:30 What eSports needs to do to catch up with traditional sports
Roll Call airs Monday nights 8:30pm EST on http://www.twitch.tv/esfiworld .
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Wow this looks awesome. Definitely going to watch the whole thing, will post my thoughts when done!
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Why in the hell did you have to link me to this right after I took 2 sleeping pills???? Now I'm sitting here falling asleep in my chair trying to stay up but it's so interesting I don't want to go to sleep yet.
Love ESFI's shit, this is a great lineup for a call like this.
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I only watched the end of it (wanted to know exactly what Scoots meant by the second to last timestamp snippet). Pretty good show! I'll make to watch the whole thing later. Will be good to hear some more opinions from the greater industry.
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Are these downloadable as podcasts? I need something to listen to on the commute.
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Good question, I'll check with Brent for you.
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It's an absolutely fantastic show. I watched it live, and it's definitely worth it.
For those curious about the last thing, it references Quantic Gaming, specifically Quantic-Leverage. The more things Leverage win, the more they build their own brand, giving themselves leverage (Scoots actually used that pun in the show) if and when they decide to leave Quantic. Scoots's feeling is that that's a bad situation for a business to be in, and thus EG requires teams to drop any team names they have. EG will promote the absolute crap out of their players individually, and out of teams under the EG brand, and that should be good enough. Other teams may be in other situations. Quantic seems to be an exception because they have multiple teams per game; it looks like they have 2 CoD teams and 2 Battlefield 3 teams, so I can understand a little bit there why they let teams keep their names.
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i am constantly amazed by this episode
the answers that everyone are giving (half way through atm) are picture perfect.
also scoots should have a fan club.
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Damn, I was already up too late and then I spent another hour and a half awake because this was so interesting lol
quite informative to hear how there are so many marketing components to being a pro gamer.
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Ok! i missed this completely. :[
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On January 24 2012 18:57 SirRobin wrote:
Damn, I was already up too late and then I spent another hour and a half awake because this was so interesting lol
this ^
also really good info for anyone looking to get sponsored
if i had another year of free time id dedicate my time to twitter and making quality youtube content to get some fans behind me to try to do something serious with this game.
edit:
awesome lol, signed up
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great episode. answers a ton of questions.
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just halfway in but the vvv manager saying that players on his team shall not have a split personal and a gaming facebook is a super hilarious statement... especially as you can just have 5000(?) friends on a personal page opposed to unlimited fans on a fanpage.
How many professionals in other sports/entertainment industries use their private facebook to communicate with their fans?
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Just finished watching it all. CoD stuff isn't very interesting but the whole section of players selling themselves to teams was fascinating.
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quite interesting, thanks for the link 
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Very interesting video, even if it is CoD-focused.
Cute host, well run podcast, good topics and guests.
Well done.
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Well organized discussion with some of the best minds in e-sports. Very educational!
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Lots of interesting topics, especially the reason why starcraft is such a big esport compared to the other popular games.
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EPT
. He is a baller :D
