Sundance SirScoots etc discuss sponsorship on ESFI - Page 3
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Titorelli
2492 Posts
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Zinjil
United States166 Posts
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1Focus
United States409 Posts
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TBone-
United States2309 Posts
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3772
Czech Republic434 Posts
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Fealthas
607 Posts
If it was me doing this I would build my esports community on a decent game. | ||
Jampackedeon
United States2053 Posts
I like the enthusiasm, and it's a reminder that other people are hot on the heals of SC2 and that we need to keep pushing the limits and the outreach from our community. | ||
rotegirte
Germany2859 Posts
On January 25 2012 05:25 Kireak wrote: Very good cast, very informative. Although I personally think its a bit sad that so much weight is put on social media, I find it extremly dull. I wish teams and players did more real pr events that include some orginality or creativity. It depends though how you see it. They did stress the importance of original content and hard work in another segment of the show. It was originally addressed to generic content creators, but that would ultimately include themselves. As much as a single caster / show host / artist has to think about putting out interesting products, teams are not only hosts of players but salesmen of a certain product: their team brand and the brand of their sponsors. The measure of creativity is universally applicable and team identities have to be developed and curated accordingly. That is why a lot of them are either affiliated to community shows or hosting ones themselves, or individual players like Grubby looking for other ways to present themselves. In that regard, for all things online, social media impact is one of the few currently (though sometimes still poorly) measurable indicators of brand reach. It is a mere additional survey type for a specific demographic. I don't think they emphasize this aspect for the purpose of content creation but as a means of communication and feedback. A well-attended follower base means more precise evaluation and ability to real-time adjustment of any project you pursuit. Still, it should be taken with a grain of salt, since many companies have had their hits and misses with viral marketing. It is much more important what you make of your numbers. But to get there, growth- in any area whatsoever can rarely be a bad thing. | ||
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darthfoley
United States8001 Posts
i.e + Show Spoiler + and the best fragmovie ever. + Show Spoiler + | ||
kNightLite
United States408 Posts
I knew there was some "SC2 envy" in the Halo community purely because of MLG, but I wasn't aware it extended to other games. Like many of the hosts mentioned, I don't think it's fair to compare 1v1 RTS like Starcraft to team games like most FPS/MOBA. It's just soooo much more difficult to obs, organize, and fund team based games. If you're going to compare CoD to SC2, you should compare it to SC2's 2v2+ scene, not its 1v1 scene. And if you do that, I think the Halo/CoD folks almost always come out on top. For all of SC2's success, we still struggle to have enough support to run true team tournaments like GSTL outside of Korea. (Online clanwars are not true team tournaments imo) | ||
kNightLite
United States408 Posts
On January 25 2012 06:08 Titorelli wrote: Great stuff. Isnt Live on Three kinda similar to this? If so, I need to watch Lo3 more often! Yeah, this was basically a CoD-themed version of Live on Three. No djwheat though, so 20% less sexy, even with a female host. Most Live on Three episodes are Starcraft2-themed, although they do a good job making certain that other games get the spotlight too. Well, FPS and Fighting Games that is. They haven't covered much MOBA games except to say that it's amazing how big they are getting, and "is it going to continue or crash and burn" | ||
Toaster
Germany11 Posts
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MannerKiss
United States2398 Posts
I for one have been a fan of Call of Duty for a long time as a casual player and hope they have the same level of success as Starcraft one day. | ||
Titorelli
2492 Posts
On January 25 2012 08:03 kNightLite wrote: Yeah, this was basically a CoD-themed version of Live on Three. No djwheat though, so 20% less sexy, even with a female host. Most Live on Three episodes are Starcraft2-themed, although they do a good job making certain that other games get the spotlight too. Well, FPS and Fighting Games that is. They haven't covered much MOBA games except to say that it's amazing how big they are getting, and "is it going to continue or crash and burn" Heh I just finished watching lo3 ep 100. It is fucking awesome! If you people dont know lo3 already, go watch it right now! | ||
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