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DKR
Profile Blog Joined June 2011
United Kingdom622 Posts
July 31 2011 13:50 GMT
#21
Great post, agree with pretty much everything said; although being a comic nerd, you make me sad
"1 base. Cheese man." - MKP. "[MVP] is not stylistic, his style is winning, which is the style you want to have." - Artosis
SirKibbleX
Profile Blog Joined October 2006
United States479 Posts
July 31 2011 13:52 GMT
#22
I feel like Sundance requesting more subscriptions is actually legitimate considering the excitement that has surrounded every MLG since Dallas. People are willing to drive hundreds of miles not just 'for eSports' but to see their favorite SC players, casters, and personalities. The production values of IPL and MLG have been extremely high, so I don't see this as an appeal to "Team eSports" but more of a reminder: "Hey, you like us? We're the best right? Then help us make it even better!"
Praemonitus, Praemunitus.
Tadzio
Profile Blog Joined October 2006
3340 Posts
July 31 2011 14:42 GMT
#23
Daigomi: Do you think helping to grow the bubble is of sufficient importance (to infrastructure, distribution and growth) that fans should purchase superfluous products and services from eSports organizations? It doesn't sound like that's what you're advocating, but that's what my OP was arguing against and you said you disagreed...

On July 31 2011 22:52 SirKibbleX wrote:
"Hey, you like us? We're the best right? Then help us make it even better!"


Even if a larger prize pool would make for a better experience, why is it the community's responsibility to make MLG better? That's Team eSports thinking.... :D

The old cliche is "you get what you pay for," but I think "you get paid for what you're offering" is at least as valid considering the number of competitors MLG has. Imo, MLG should be looking for ways to beat their competition, not milking their existing fanbase with sweet, yet bizarrely empty promises. "Give us 100,000 annual subscribers and MLG will double the quality of the HQ streams." Or "..will run bonus footage of the after-party on the HQ streams." Or just about anything that would whet a customer's appetite for the HQ stream. Why offer something that doesn't benefit the fans but makes you rich? Does the NFL tell their fans that if they fill up the stadium the owners will give pay raises to their players? No, because it's a stupid thing to offer paying customers.

People watch these streams because they want to be entertained. Entice them with better entertainment. If you wanna go with a subscription model over an advertisement model, offer exclusive content (interviews scheduled during the free-stream's advertising breaks, for instance, or a third stream that broadcasts stuff hardcore fans would be into, like player preparations or tips from the pros or something). There's so many options available that aren't increasing the prize pool, it's a little daunting to consider them......

I feel like I'm ranting again, so I'll stop there. lol
Rustug
Profile Joined October 2010
1488 Posts
Last Edited: 2011-07-31 16:54:57
July 31 2011 16:53 GMT
#24
Great article, thanks for sharing.

I believe I was part of "Team e-Sports" for a while, but hanging out with my fellow "Team e-Sports" members snapped me out of it. ^^ The idea that I was responsible for the welfare of e-Sports and should show my support through buying HQ passes and merchandise of any and all events just didn't fly straight with me. Shouldn't a provider of e-Sports content be vigorously competing with other providers for my favor, and through quality get me to spend my money. Not just plainly ask for it while "the e-Sports horde" is threatening me with the downfall of e-Sports if I don't.

I came to the realization, a couple months ago, that my spending on e-Sports wasn't providing me with the sensation of actually supporting competitive gaming. That is when I decided to look for a way I could and started writing thank you e-mails to all the companies that supported e-Sports through sponsorship, cheering on all the contributors on places like TL and after that I applied to join Team Grubby as a volunteer.
Now I have the feeling that I'm actually doing something for e-Sports and I'm still buying HQ passes, but I'm only spending it on organizations that provide me with good content.
For me, this is the way I want to support e-Sports and it's much easier on the wallet too.


On July 31 2011 23:42 Tadzio wrote:offer exclusive content (interviews scheduled during the free-stream's advertising breaks, for instance, or a third stream that broadcasts stuff hardcore fans would be into, like player preparations or tips from the pros or something).


I would love something like that..
Curious that we spend more time congratulating people who have succeeded than encouraging people who have not. 파이팅! ᕦ(ò_óˇ)ᕤ"
strongandbig
Profile Blog Joined October 2010
United States4858 Posts
July 31 2011 17:33 GMT
#25
This sounds like a really good analysis to me. I totally agree that if the theme of "pay money now to support ESPORTS which you wouldn't otherwise pay" - the "ESPORTS charity" idea - creates an unsustainable bubble. People will eventually stop buying for that reason, and if the ESPORTS businesses that have been built up are depending on those people, the whole thing could collapse. The problem is, how else do we build up ESPORTS infrastructure, sustainably? I'm not convinced we've heard a good answer to that one.
"It's the torso" "only more so!"
fusionsdf
Profile Blog Joined June 2006
Canada15390 Posts
July 31 2011 17:36 GMT
#26
This is a genius post. I think it deserves to be read.
SKT_Best: "I actually chose Protoss because it was so hard for me to defeat Protoss as a Terran. When I first started Brood War, my main race was Terran."
Rustug
Profile Joined October 2010
1488 Posts
Last Edited: 2011-07-31 18:26:38
July 31 2011 18:26 GMT
#27
On August 01 2011 02:33 strongandbig wrote:
This sounds like a really good analysis to me. I totally agree that if the theme of "pay money now to support ESPORTS which you wouldn't otherwise pay" - the "ESPORTS charity" idea - creates an unsustainable bubble. People will eventually stop buying for that reason, and if the ESPORTS businesses that have been built up are depending on those people, the whole thing could collapse. The problem is, how else do we build up ESPORTS infrastructure, sustainably? I'm not convinced we've heard a good answer to that one.


I think we should look at organizations that have build up their event and brand without Team e-Sport. Any Suggestions?
Curious that we spend more time congratulating people who have succeeded than encouraging people who have not. 파이팅! ᕦ(ò_óˇ)ᕤ"
Ulfsark
Profile Blog Joined September 2010
United States958 Posts
July 31 2011 18:57 GMT
#28
Very interesting and eye opening. This should be required reading for every Starcraft fan.
gg wp
Daigomi
Profile Blog Joined May 2006
South Africa4316 Posts
Last Edited: 2011-07-31 19:08:10
July 31 2011 19:04 GMT
#29
On July 31 2011 23:42 Tadzio wrote:
Daigomi: Do you think helping to grow the bubble is of sufficient importance (to infrastructure, distribution and growth) that fans should purchase superfluous products and services from eSports organizations? It doesn't sound like that's what you're advocating, but that's what my OP was arguing against and you said you disagreed...

I think I share your dislike of companies extorting money from fans, but unlike you I don't think the end result is necessarily bad. If fans want to purchase superfluous products, that's fine with me as I do believe it could help eSports. However, I dislike organizers making disingenuous promises or placing pressure on fans to make unnecessary promises to support eSports. I honestly feel that companies should focus more on getting advertising money than money from the fans, and this is still an area where eSports needs to develop.
On August 01 2011 03:26 Rustug wrote:
Show nested quote +
On August 01 2011 02:33 strongandbig wrote:
This sounds like a really good analysis to me. I totally agree that if the theme of "pay money now to support ESPORTS which you wouldn't otherwise pay" - the "ESPORTS charity" idea - creates an unsustainable bubble. People will eventually stop buying for that reason, and if the ESPORTS businesses that have been built up are depending on those people, the whole thing could collapse. The problem is, how else do we build up ESPORTS infrastructure, sustainably? I'm not convinced we've heard a good answer to that one.


I think we should look at organizations that have build up their event and brand without Team e-Sport. Any Suggestions?

I can say that all the TSLs have been organized purely through sponsorships, but we have an unfair advantage because we have a big community of helpful volunteers to rely on. This is also why we can't have as many TSLs as MLGs, because the volunteers can only give up so much of their own time. As such, I don't realy know if this model is sustainable on a larger scale.
Moderator
shindigs
Profile Blog Joined May 2009
United States4795 Posts
August 01 2011 21:01 GMT
#30
I agree that putting all our ESPORTS eggs into MLG/NASL's baskets definitely doesn't bode well for the community, but this is where the ficklness of the community comes in. Even if MLG tries to brand itself with the concept of ESPORTS, I don't really see that impression being left on the community. As of now, whatever organization does the best work gets support. Pretty good thing we have going, and thanks for the awesome writeup.
Photographer@shindags || twitch.tv/shindigs
zarepath
Profile Blog Joined April 2010
United States1626 Posts
August 02 2011 19:55 GMT
#31
I don't want any of my eggs in NASL's basket until I can hear noise coming from both of my speakers.
"Your efforts you put in will never betray you." - Flash | "If I'm not good enough, I don't wanna win." - Naniwa
UltimateHurl
Profile Blog Joined September 2010
Ireland591 Posts
August 03 2011 10:32 GMT
#32
Lovely post, some great points, there is definitely a knife edge to balance on when it comes to things like companies using eSports to sell to fans, which can be extorting or in an ideal world could just be something like ads around some other sports, i.e. the gear pros actually use getting sold because fans want to use good equipment.
Tadzio
Profile Blog Joined October 2006
3340 Posts
Last Edited: 2011-08-07 01:10:19
August 07 2011 01:04 GMT
#33
Updated the OP with, imo, a more satisfactory conclusion.
+ Show Spoiler [the conclusion] +
There's a reason that Nick and Sean Plott were able to follow Broodwar eSports, eventually translating that passion into careers, and it wasn't because they were spoiled rich kids that could afford to purchase faux-ancillary events and products attached to Broodwar. They were able to do it because it was as close to free to audience and participants as the event organizers could make them. When local events were held, they had a cover charge for attendance and most of the rest of the costs were covered by advertising. When there were Korean restreams, watching those streams was free. Occasionally, restreamers would suggest users make donations, but that's only because they were losing money on the situation and didn't have the viewership numbers to generate interest from advertisers. It had nothing to do with greed. Today we have the infrastructure in place (through Justin.tv, Livestream, Own3d.tv and other options) to attract advertising dollars no matter how small the production. It's an exciting time to grow eSports, but now we also have greed creeping in, with eSports organizers ready to exploit the passions of the fanbase for their own financial gains. They're not offering any more than what we've always had, in terms of content, they're just putting a shiny gloss on the production and charging for the privilege to see it in high quality. What's the return on investment in that?

This thread should be about ways eSports organizations can provide value to their customers to justify the prices they're demanding. Alternatively, discuss advertising and sponsorship options that're available to these organizations. Paying someone to "support eSports" is a poor motivation to part with your money, and you should demand more than some empty pride in the scene's profit margins.
Dunno if anyone actually wants to discuss this now that the OP is a week old, but I felt a need to change the OP so that it was better designed to generate discussion. Tbh, I was expecting people to disagree with the OP immediately and thought that would generate discussion, but with the exception of Daigomi, that never happened. shameless bump incoming.
AirbladeOrange
Profile Blog Joined June 2010
United States2574 Posts
August 07 2011 04:11 GMT
#34
Really well written and thought out post.

When you mention the "bubble" in comics or esports are you talking about a sort of anti-capitalist form of false sustainability coming from only within the community? I don't know if that phrase makes any sense but I'm talking about a community that only exists and is funded as well as it is because people support it just to support it. I just want to ask for clarity with that.

I definitely agree that Day 9 is the man in how he promotes esports. He has passion that cannot be faked in what he does and his services to his fans (dailies, signing autographs for hours, being a generally positive, inspiring, and awesome dude, ect.) is the ideal way to help esports.

I'm not convinced, however, that NASL is black mailing the fans. I think you're saying this because they admitted if they didn't get the support for season 3 they couldn't afford it. They are probably just being honest. They streamed for free and for that alone I enjoyed watching a bunch of games without paying a cent. I can't get mad about that and I honestly appreciate their effort and giving me free entertainment.

The stupid shit people say on TL trying to be funny about people "ruining esports" gets on my nerves. Although it's a joke it still shows that nobody wants to be labeled as a person who is against the growth of esports. Maybe I am anti-esports because I have never once paid for any starcraft related content so far. I bought starcraft 2 and that's it. No coaching lessons, GSL/MLG/NASL/whatever else passes, and I never attended a live event. The only things I did donate to were to the Day 9 fund someone else suggested and to a charity streaming event (I think TLO's). I don't think it's right to feel pressured to spend money on something that you wouldn't pay for anyway, except for a charity event. I feel no shame in "not supporting esports" and I don't believe anyone else should either.

I like the idea of being a farmer rather than a strip miner. Rustug admitted to going from being on Team Esports to doing what he can that does not involve dumping money into the scene. I think this is a great way to go. Volunteering in all types of ways and sending out thank you emails is awesome. Props to you for that.
Tadzio
Profile Blog Joined October 2006
3340 Posts
Last Edited: 2011-08-07 05:07:24
August 07 2011 04:24 GMT
#35
On August 07 2011 13:11 AirbladeOrange wrote:
When you mention the "bubble" in comics or esports are you talking about a sort of anti-capitalist form of false sustainability coming from only within the community? I don't know if that phrase makes any sense but I'm talking about a community that only exists and is funded as well as it is because people support it just to support it.


In comics the bubble was supported by the false stability provided by hard-core fans. It laid the ground work. Then speculators (folk that bought comics in the hope that their value would increase) came into the scene and the bubble exploded in a major way, collapsing about half a decade later. People that were part of "team comics" attempted, for a time, to take up the slack when speculators abandoned comics, but they only managed to soften the failure. In eSports, we've had steady growth, and the advertisers that're supporting shit now, in my view, represent the speculators. If eSports growth is naturally strong enough, they'll be rewarded. If it isn't, "team eSports" (which is being developed now) will soften the burst... but they won't be able to stop it. At a cost to themselves.

The worry I have is that developing on a business model that depends on the generosity of the fans tips the scales towards the eventual burst of the bubble. If you pay extra for HQ streams... instead of additional content, you encourage prices to go up without any additional value. This makes it more difficult for potential fans to get into the scene, imo, and damages any future attempt to fall back on advertiser rates.


Hope that answered your question.
Primadog
Profile Blog Joined April 2010
United States4411 Posts
December 19 2011 04:49 GMT
#36
Very surprised that this missed my radar last time around. I thoroughly enjoyed the history lesson and how frightening that history may be repeating itself.
Thank God and gunrun.
Mobius_1
Profile Blog Joined April 2011
United Kingdom2763 Posts
December 19 2011 05:28 GMT
#37
Mani's blog post on spending wisely pointed me here. I think too often people ignore lessons from the past, whether it be finance, politics, or sports. Too many people are being too fanatical and evangelical in their support of ESPORTS, turning this forum into more of a pissing contest than a place to share, enjoy and nurture ESPORTS.
Starleague Forever. RIP KT Violet~
Torte de Lini
Profile Blog Joined September 2010
Germany38463 Posts
December 19 2011 06:05 GMT
#38
On December 19 2011 13:49 Primadog wrote:
Very surprised that this missed my radar last time around. I thoroughly enjoyed the history lesson and how frightening that history may be repeating itself.


This was written during or around a MLG fiasco (involving incontrol) and it's in a very quiet sub-forum :B
https://twitter.com/#!/TorteDeLini (@TorteDeLini)
IamNatural
Profile Joined November 2011
64 Posts
December 19 2011 06:39 GMT
#39
bump
nttea
Profile Blog Joined July 2008
Sweden4353 Posts
December 19 2011 07:01 GMT
#40
Whoah! can't believe this got buried so quickly... it's amazing If you don't read this you ruin ESPORTS!
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