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Blizzard's "community experience"

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Spartan
Profile Blog Joined July 2005
United States2030 Posts
Last Edited: 2010-05-29 19:38:03
May 29 2010 05:47 GMT
#1
Update: Mock-up screenshots and explanations of my take on how channels should be implemented into SC2 and the new Battle.net..

+ Show Spoiler +
[image loading]

When a player logs into Battle.net they should be welcomed with a list of channels (instead of the default channel seeding that SC and the old Battle.net used. That remedies the problem of people being spammed by text once they log on, but at the same time allowed players to know of the existence of channels. Channels should be ranked by their popularity, just like the map & custom game page. That would help players find the appropriate channels quicker and result in them meeting new people with the same interests. Furthermore, channels can be favorited so a player can easily return to them in the future. The list of channels can be filtered by "all, recommended, and friends", the friend filter would show any channels that your Real ID friends are in. Subsequently, the channels can be filtered more by their individual categories, such as "all, league, community, clan, support, and other."

I believe this is the best way to implement the channel list because it allows for instant access upon logging in and at the same time it shares the home page with the "news & community" and "broadcasts" boxes. Currently, instead of a list of channels it just shows a player's achievement progress. I think it's safe to say that channels are more important than achievements and will provide more longevity and replayability to the game than achievements.

I'll add a mock-up of an actual channel when I return home later today.


Here's my take on Blizzard's affirmation of no chat channels (at least not planned or coming soon)..

So in pretty much every interview I've heard or read of a Blizzard employee (whether it be Dustin Browder, Greg Canessa, Frank Pearce, and so forth) it has been stressed that Blizzard wants to emphasize on two things with Battle.net 2.0: community and eSports.

Sure SC2 will be a huge hit and will sell tens of millions of copies over the years, but without a community you lose your product's longevity and with that you will lose all hopes of a stable eSports aspect.

Guess what? Blizzard is doing the exact opposite. Actions speak louder than words and based on Blizzard's actions these past few months it seems they've lost sight of their goals. They're losing their die-hard fans they stood by their side through thick and thin since the beginning of the SC universe. I understand that Blizzard wants to control its IP. I understand why they had to cut off ties with KeSPA and proceed with GomTV. I understand why they added Facebook integration. It's no secret that Blizzard is smart and knows what they're doing with WoW, but it seems to me that they've gotten blinded by their cash cow and think that by simply overlapping WoW's gimmicks with SC2 they'll have an equivalent cash cow.

Wrong. SC2 and WoW are completely different games with completely diferent communities with completely different histories (the same goes for D3) and need completely different social features. Blizzard thinks they know what is best for the community and aren't even listening to them (for example, in the latest interview with Frank Pearce, while on the topic of chat channels, he says "Do you really want channels?" as if to say he they know what the players want and they don't want channels). WoW is an MMO where tens of thousands of players are connected to a "game" (a server). SC2 is not.

It's the community that kept their game alive for over 10 years, not their Battle.net service which has remained the same for all of those years. It's the community that brought up from the ground spectacular achievements such as WGT, PGT, and iCCup. It's the community that helped SC remain popular. It's the community that helped SC eSports grow by providing their attention and support. Blizzard, without a community you have nothing. So stop grabbing us by the balls.

Blizzard is basically saying, "Hey, thanks for making our game so popular, thanks for keeping it alive all these 10 years, and thanks for all your money, time, and effort, but.. fuck off and let us do what we want because we know what's best for you." I'm pretty sure any player that has been playing SC for years upon years knows more about the whole "community" experience than an executive at Blizzard that is stepping into SC2 territory after their success in the WoW field.

If it ain't broke, then don't fix it. That's 99% true in this case. Battle.net's chat channels allowed for probably one of the best online experiences I've ever had in any game I've ever touched. The other 1% is the problem of people abusing bots to spam channels and ruin that online experience. I've been playing the game since 1998 like most other players. I can honestly say for a fact that if it wasn't for chat channels I would've stopped playing the game a year or so after I started. It's because of these chat channels that I met and made online friends, that I joined and created clans, that I found clan wars, that I found other players that shared my interests and could chat with while online. I know I'm not alone in thinking that, too.

Channels did not, in any way whatsoever, ruin the online experience. It could've only helped foster growth, exposure, and networking. I don't think anyone has ever said "there's too many people chatting on this game. i don't like it. i quit this game for good." or "whats with all this text on my screen!? what a horrible game. i refuse to play until this is removed." The point is having chat channels, like in the classic Bnet, can't hurt SC2's sales at all. The only thing that can hurt the sales is a bad game itself. And there's no doubting that SC2 is great. So Frank Pearce says, "Do you really want chat rooms?", and I say to him, "Do you really want to piss off your hardcore fans that have stood by your company's side for over a decade?"

Hell, TL had a channel on west (Op TL-West) that was very active before SC2 came along. One could easily find others from the same community and get pick-up games going. There was no need to ALT+TAB, login to TL.net, post in a thread asking if anyone wants to play, and constantly refresh the thread every X minutes to see a response. There was no need to do the same on IRC either.

Now let's compare a new player's experience on both SC and SC2..

Log onto SC on Battle.net and you get placed into a default channel where other players already are. You can meet new people, chat, move to another channel, play games with them, or you can just go straight to the game list and find a game.

Log onto SC2 on Battle.net 2.0 and you start off alone (I'm not going to touch on the Facebook friend finding because not everyone uses Facebook and not everyone's friends play SC2). You have no human interaction until you join a game. You feel disconnected on an online service meant to connect you with other players. You can't meet new people, you can't chat with new people, you can't move to another channel to meet people you've met before, you can't play games back-to-back with the same people you've met. All that is available for you is to join a game and start a conversation with your team/opponent and hopefully befriend them. The problem with that is most of the time all the other players are focused on.. well.. playing the game. So they don't have time to become your friend, they don't have time to see if you're worthy of being added on their friends list, they don't have time to get to know you. You are still alone.

As of this current state of SC2/Bnet2, I log on, play a few games, chat with whoever is on my friends list, then log off during my downtime (and most likely go back on SC/Bnet to chat). Why would Blizzard want its fans to spend less time on their services? Why would Blizzard want its fans to not be more immersed in the online experience? For those few players that don't like the chat channels.. don't join one or leave whatever channel you're currently in. It's not that hard to type "/j channel" - really it isn't. As it stands I spend less time on SC2 than I thought I would, even if it is just the beta. By letter players hangout in chat channels they can idle/AFK, which mainly means when they do come back to their computer SC2 is there awaiting them right at their fingertips. The game is already started, players may be right there in the channel asking for a game, and more games will be played.

Come on, Blizzard. It doesn't take a psychologist with a PhD to realize all of this. Anyone with a high school level education can see that human interaction can only be a good thing. No one likes being alone; hell, it's because people have been left alone that they sometimes go crazy.

There is no community with you.

A community cannot grow and foster without being able to be unique and expressive, but furthermore without being able to control their surroundings. In SC/Bnet you could create custom game names (ie. for clan recruiting) and custom channels to meet your online friends in. Ins SC2/Bnet2 you can't create custom games (but that's a whole 'nother thread/subject that I wont dive further into) and you can't really "meet" your online friends (you're limited to 4 person parties also).

One of the funny things about the lack of chat channels is players won't be as easily exposed to the eSports/professional scene. Most players on SC found out about professional SC in Korea, or sites like TL, through other players in chat channels. They don't Google "StarCraft community" and register on a random site. Blizzard can only hurt themselves (and eSports) by not including chat channels.

I've been running VileGaming.com since 2005. I pay for all the hosting, do all the web development/programming, put out cash prizes for all the leagues out of my pocket, and spend countless hours clacking away on my keyboard at night (and still do all of that as time flies by). Why? Because the sub-community that I was a part of out of the larger SC global community, was behind my back in support of me (and still is to this day). The community, the fastest money map community, needed a stable place for them to play competitively among each other and I was up to the task of enhancing that online experience for them. I thoroughly enjoy that niche community that I was a part of and I wanted to give back to everyone I knew in that community. I can say, from the 5+ years I've been running VG, that without the chat channels on Battle.net the community would not be as strong and competitive as it is today (like I said, we're small, but in a 2 month season we get close to 2,500 players participating and just under 30,000 matches played).

Let's take a look at Blizzard's very own mission statement:
http://us.blizzard.com/en-us/company/about/mission.html

Commit To Quality
“Blizzard polish” doesn’t just refer to our gameplay experiences, but to every aspect of our jobs. We approach each task carefully and seriously. We seek honest feedback and use it to improve the quality of our work. At the end of the day, most players won’t remember whether the game was late -- only whether it was great.

Battle.net 2.0 is far from "Blizzard" quality.

Every Voice Matters
Great ideas can come from anywhere. Blizzard Entertainment is what it is today because of the voices of our players and of each member of the company. Every employee is encouraged to speak up, listen, be respectful of other opinions, and embrace criticism as just another avenue for great ideas.

Really? And the tens of thousands of players that want chat channels don't matter?

Think Globally
Everywhere on the planet there are people who play Blizzard Entertainment games. While respecting the cultural diversity that makes people unique, we strive to grow and support our global gaming community. We also seek the most passionate, talented people in the world to enrich our company and help us forge the future vision of Blizzard Entertainment.

SC2/Bnet2: no cross-realm play and region locking; enough said.

Anyways, I just realized this whole post is pretty disorganized so if you're skipping to the end I just wanted to say that without chat channels you don't have a complete online experience.

And just to help spread this around (this was in the other thread about the interview itself)..

Poll: Do you like the direction BNET 2.0 is taking?

No (10249)
 
95%

Yes (595)
 
5%

10844 total votes

Your vote: Do you like the direction BNET 2.0 is taking?

(Vote): Yes
(Vote): No



Edit: Some great posts from this thread..

On May 29 2010 16:01 ZoW wrote:
Show nested quote +
On May 29 2010 14:47 Spartan wrote:
I can honestly say for a fact that if it wasn't for chat channels I would've stopped playing the game a year or so after I started. It's because of these chat channels that I met and made online friends, that I joined and created clans, that I found clan wars, that I found other players that shared my interests and could chat with while online. I know I'm not alone in thinking that, too. Channels did not, in any way whatsoever, ruin the online experience. It could've only helped foster growth, exposure, and networking. I don't think anyone has ever said "there's too many people chatting on this game. i don't like it. i quit this game for good." or "whats with all this text on my screen!? what a horrible game. i refuse to play until this is removed."


Oh the good old days.

Getting internet when it just went public. Connecting through a dial-up 56k modem through AOL. I remember AOL chat rooms were the most awesome things ever. When I first got exposed to SC and battle.net by a friend it was mind-blowing.

"What is all this"
"Battle.net. See all these id's on the right? It's like being in a giant chat room! You can play starcraft with all these people and talk to them about stuff. Ask them if anyone wants to 1v1 or look for a 2v2 partner, and a bunch of other stuff"
"THATS FUCKING AWESOME"
"I know right"

Soon after all my friends were playing SC. We'd meet in our personal channel and we'd talk about random stuff like what we did today, school, movies, etc. The few of us could talk collectively like we were all in sitting next to each other and back in 1999 that was the most fucking awesome thing ever.

Soon after I joined a clan. Joining the clan channel, seeing people from all over, talking about random stuff. Asking if anyone wants to play. Trivia bot when we were bored. I remember nights when we would talk about random stuff for hours, not even playing a game. We just sat in the channel and talked. It was so fun.

Battle.net was revolutionary at the time. It combined a game and chat room together, and was a unique experience back then. I think it still is.

/nostalgia

On May 29 2010 16:27 Tsagacity wrote:
100% Agreed with the OP, and I'm glad it's getting said again and again. I doubt I would have played SC:BW online for more than a month if all I had was a ladder and custom game list. The random clans and communities I stumbled upon in private chat channels made the game for me.

Some of those people I randomly met a decade ago have become close friends that I still talk to every day. I hope Blizzard is taking these threads seriously or has some grand scheme hidden away for now, because at the moment I can't help but grind my teeth when I think about their apparent priorities with B.net 2.0
Show nested quote +
On May 29 2010 16:28 knavery wrote:
B.net 2.0 will be a competitive gaming community, not a chat community. Are you getting the point?
Of the millions of people playing SC2 probably only ~100k are actually going to be a part of the "competitive community." The rest just want a community. The POINT of Battle.net is to provide a streamlined service for helping you find people to play SC2 with. How could chat channels possibly not add to the community?

And I'm really curios how resource-intensive you think it is for them to give the game a basic chat client.


On May 29 2010 19:20 Morvan wrote:
Show nested quote +
On May 29 2010 08:31 coldmath wrote:
On May 29 2010 08:21 FeLonius wrote:
I don't understand how they think the current ladder system is good. I find it so alienating... I don't even look at it anymore, and it's even worse now that they're hiding division numbers. It also drives me nuts that you have to click 'Ladders', then click another thing to get to the damn ladder. So clunky and bloated. I want to know my overall rank, not my rank among other players who did their placements at roughly the same time.

Bnet 2.0 sucks so bad at the moment that I wouldn't be at all surprised to find myself going back to Quake 3/Live if there aren't some marked improvements in the release version. Despite the fact that I really enjoy the game itself, I find myself never playing more than 4 games in a row.. just because I hate the platform so much.

tl;dr: QQ


My thoughts exactly. Battle.net 2.0 just feels cold and unwelcoming.

It's like we're playing for some stat that tells us we're 'good,' but we don't know what it means. We don't know where we stand in the hidden ladder. We can't even form chat rooms to look for partners.

Why bother getting better at the game when nobody cares?

# http://nkspartan.com (web engineer)
# TL member since July 2005; CEO of Vile Gaming; President of Team Vile
deL
Profile Blog Joined March 2009
Australia5540 Posts
May 29 2010 05:55 GMT
#2
I also agree that without chatrooms I would have stopped playing WC3 in a matter of months. Also Guild Wars if there were no social/guild options I would not have played it after 6 months to a year.
Gaming videos for fun ~ http://www.youtube.com/user/WijLopenLos
Iplaythings
Profile Blog Joined August 2009
Denmark9110 Posts
May 29 2010 06:09 GMT
#3
On May 29 2010 14:55 deL wrote:
I also agree that without chatrooms I would have stopped playing WC3 in a matter of months. Also Guild Wars if there were no social/guild options I would not have played it after 6 months to a year.

someone beat me to it.

Listen
to
the
community
In the woods, there lurks..
Manbear
Profile Joined August 2008
Canada306 Posts
Last Edited: 2010-05-29 06:17:44
May 29 2010 06:17 GMT
#4
On May 29 2010 14:47 Spartan wrote:
Poll: Do you like the direction BNET 2.0 is taking?

No (10249)
 
95%

Yes (595)
 
5%

10844 total votes

Your vote: Do you like the direction BNET 2.0 is taking?

(Vote): Yes
(Vote): No



Jesus 2000 say no and only 200 say yes who are the people blizzard thinks they are pleasing?
DrivE
Profile Blog Joined January 2010
United States2554 Posts
May 29 2010 06:25 GMT
#5
I agree as well. Its such a shame that Blizzard overlooked the great uses of chat rooms/channels. With them, people can communicate easier, host tournaments better, and meet new people. This is the "community experience" not the crap Blizzard has right now for "battlenet 2.0".
LUCK IS NO EXCUSE
Setz3R
Profile Blog Joined March 2010
United States455 Posts
May 29 2010 06:27 GMT
#6
Wait a second, 187 people actually like the direction Blizzard is taking or were those just mis-clicks? lol.

But in a more serious sense, I know Blizzard people lurk these forums from time to time (CowGoMoo?) and I just hope you e-mail all these threads in a company-wide memo. I know the WoW devs are having a hard time working on two games right now, but you guys should really bring in some SC people <3! Haha, just kidding, not trying to bash--but really, we could use some support from you guys...

Just remember something Blizzard, the FANS make eSports possible.....
twitch.tv/setz3r
writer22816
Profile Blog Joined September 2008
United States5775 Posts
May 29 2010 06:32 GMT
#7
On May 29 2010 14:47 Spartan wrote:
It's the community that kept their game alive for over 10 years, not their Battle.net service which has remained the same for all of those years. It's the community that brought up from the ground spectacular achievements such as WGT, PGT, and iCCup. It's the community that helped SC remain popular. It's the community that helped SC eSports grow by providing their attention and support.


This is what I've been trying to say all along, but you've worded it better than I could ever have. Completely agree.

And it's a shame because Blizzard is basically saying "fuck you" to the entire community right now.
8/4/12 never forget, never forgive.
Equalizer
Profile Joined April 2010
Canada115 Posts
May 29 2010 06:35 GMT
#8
Pretty amazing participation in that poll.
Looks like nearly 100% of active TL members voted.

It should be clear to blizzard that the community isn't impressed with what they've been doing.

What is interesting is that this trend has been going on for some time but slowly people are loosing faith in Blizzard.

Before such issues would be met by:
"Trust Blizzard, they'll fix it, this is only temporary"

Now that has fallen quite.

Not only has Blizzard failed to address previously mentioned issues (in fact they've notably dismissed many as non-issues, which just enrages people that see them as important more), but they've introduced a number of new issues. The most recent of which is making user names not unique rendering user-user friend adding and communication via user name non-functional.

In any case the message I see is clear,
"Your fans trusted you Blizzard, some of them still do, but their numbers get smaller every day."
The person who says it cannot be done, should not interrupt the person doing it.
hydroxx
Profile Joined May 2010
United States46 Posts
May 29 2010 06:35 GMT
#9
Well said sir, one of the better rant topics since the interview was released. Put it up on blizzard's suggestion forums IMO
you might sleep, but you'll never dream
e4e5nf3
Profile Blog Joined October 2007
Canada599 Posts
May 29 2010 06:46 GMT
#10
This is a company that claims in their mission statement that they listen to their fans. This is a company that said that they wanted to create absolute best esport game possible.

If Blizz, after seeing the competitive community's outcry over Bnet2.0, does not budge and STILL goes ahead with their current plans I will lose all faith in this company I have followed for years.
King takes Queen
T0fuuu
Profile Blog Joined May 2009
Australia2275 Posts
May 29 2010 06:47 GMT
#11
i can say that i have made no beta friends from laddering over 100 games, pretty much everyone i know is from irc
FarbrorAbavna
Profile Joined July 2009
Sweden4856 Posts
Last Edited: 2010-05-29 06:53:30
May 29 2010 06:50 GMT
#12
I've somewhat lost hope in bnet 2.0 but am still holding out judgement untill roughly 4 months after sc2 has been released.

Edit: reread the interview and seems I got it all backwards. So I'm simply gonna settle with using my first sentence.
Do you really want chat rooms?
ErOs_HalO
Profile Joined January 2010
United States167 Posts
May 29 2010 06:57 GMT
#13
Didn't even think about hosting tournaments... Good bye to hosting chat room tourneys!
Pretty imaginitive, huh?
ZoW
Profile Blog Joined January 2009
United States3983 Posts
May 29 2010 07:01 GMT
#14
On May 29 2010 14:47 Spartan wrote:
I can honestly say for a fact that if it wasn't for chat channels I would've stopped playing the game a year or so after I started. It's because of these chat channels that I met and made online friends, that I joined and created clans, that I found clan wars, that I found other players that shared my interests and could chat with while online. I know I'm not alone in thinking that, too. Channels did not, in any way whatsoever, ruin the online experience. It could've only helped foster growth, exposure, and networking. I don't think anyone has ever said "there's too many people chatting on this game. i don't like it. i quit this game for good." or "whats with all this text on my screen!? what a horrible game. i refuse to play until this is removed."


Oh the good old days.

Getting internet when it just went public. Connecting through a dial-up 56k modem through AOL. I remember AOL chat rooms were the most awesome things ever. When I first got exposed to SC and battle.net by a friend it was mind-blowing.

"What is all this"
"Battle.net. See all these id's on the right? It's like being in a giant chat room! You can play starcraft with all these people and talk to them about stuff. Ask them if anyone wants to 1v1 or look for a 2v2 partner, and a bunch of other stuff"
"THATS FUCKING AWESOME"
"I know right"

Soon after all my friends were playing SC. We'd meet in our personal channel and we'd talk about random stuff like what we did today, school, movies, etc. The few of us could talk collectively like we were all in sitting next to each other and back in 1999 that was the most fucking awesome thing ever.

Soon after I joined a clan. Joining the clan channel, seeing people from all over, talking about random stuff. Asking if anyone wants to play. Trivia bot when we were bored. I remember nights when we would talk about random stuff for hours, not even playing a game. We just sat in the channel and talked. It was so fun.

Battle.net was revolutionary at the time. It combined a game and chat room together, and was a unique experience back then. I think it still is.

/nostalgia
the courage to be a lazy bum
Myst-
Profile Joined May 2009
United States96 Posts
May 29 2010 07:04 GMT
#15
Battle.Net 2.0 has no community.
knavery
Profile Joined May 2010
5 Posts
May 29 2010 07:08 GMT
#16
I think you guys are complete idiots. You think the AOL style chatroom is what creates a community? Give me a break. If you want to move forward with a new game, then move forward with the new methods of community involved with it. Chat-rooms are for old school nerds, while real web friends are savvy enough to use mics. B.net should be able to hook people up to play games, anything else should be outsourced to some other medium like facebook or ventrilo or whatevers - just like they are doing. Seriously, all of you guys think the internets are a series of tubes.

User was banned for this post.
make it new
Spartan
Profile Blog Joined July 2005
United States2030 Posts
May 29 2010 07:19 GMT
#17
knavery is missing the point of a chat room/channel. He also thinks that the the hundreds of millions of people that use IRC, which is the same as an AOL-style chat, don't foster communities.
# http://nkspartan.com (web engineer)
# TL member since July 2005; CEO of Vile Gaming; President of Team Vile
Tsagacity
Profile Blog Joined August 2005
United States2124 Posts
Last Edited: 2010-05-29 07:32:37
May 29 2010 07:27 GMT
#18
100% Agreed with the OP, and I'm glad it's getting said again and again. I doubt I would have played SC:BW online for more than a month if all I had was a ladder and custom game list. The random clans and communities I stumbled upon in private chat channels made the game for me.

Some of those people I randomly met a decade ago have become close friends that I still talk to every day. I hope Blizzard is taking these threads seriously or has some grand scheme hidden away for now, because at the moment I can't help but grind my teeth when I think about their apparent priorities with B.net 2.0
On May 29 2010 16:28 knavery wrote:
B.net 2.0 will be a competitive gaming community, not a chat community. Are you getting the point?
Of the millions of people playing SC2 probably only ~100k are actually going to be a part of the "competitive community." The rest just want a community. The POINT of Battle.net is to provide a streamlined service for helping you find people to play SC2 with. How could chat channels possibly not add to the community?

And I'm really curios how resource-intensive you think it is for them to give the game a basic chat client.

"Everyone worse than me at video games is a noob. Everyone better than me doesn't have a life."
knavery
Profile Joined May 2010
5 Posts
May 29 2010 07:28 GMT
#19
Spartan, I'm not missing the point of the chat room; but I think you're missing the point of battle.net. If you want to chat, then by all means go to mIRC and troll #starcraft2. Why should Blizzard waste their b.net resources on something that has nothing to do with the game? B.net 2.0 will be a competitive gaming community, not a chat community. Are you getting the point?

make it new
Spartan
Profile Blog Joined July 2005
United States2030 Posts
May 29 2010 07:33 GMT
#20
You must've not read my post. Please do so before replying again.
# http://nkspartan.com (web engineer)
# TL member since July 2005; CEO of Vile Gaming; President of Team Vile
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