Twitch acquires Good Game / EG

This isn’t going to be one of those post-acquisition blogs in which the fact that there’s money involved in the transaction is conveniently glossed over. There’s no doubt that being bought by Twitch means all of our employees will be taken care of very well. But at the same time, we’re talking about a group of people who’ve dedicated most - if not all - of their adult lives to esports and to growing this industry. It’s a deserving bunch. On top of that, we’ve reserved a portion of the transaction for a player pool, which means that every player currently contracted with GoodGame will receive a small portion of the company’s sale. And as an Amazon subsidiary, we’ll also be able to offer our players other additional benefits to which they didn’t previously have access.

TL;DR - it’s a good deal for everyone involved. And while I’d be lying to you guys if I said that the level of support didn’t factor into my decision, I’d be lying just as much if I told you that the support alone would’ve been enough. Don’t get me wrong, the financial security doesn’t hurt. But I didn’t put ten years of my life into this company - and this industry - only to sell my soul in public for a couple of bucks.

No word-mincing. No bullshit. That’s not what this is.

“GoodGame has an amazing reputation in the industry for its expertise in both sponsorship sales and talent support. Their passion for helping content creators and pro players achieve success has elevated the entire industry in the minds of brands worldwide,” said Kevin Lin, COO of Twitch. “GoodGame was a natural fit for Twitch because of our shared experience in creating compelling monetization opportunities for content partners and helping sponsors get the most out of their investments. We have worked with GoodGame CEO Alexander Garfield for several years, and there is a clear opportunity for him to bring his skills and experiences to many more of our partners.”