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high quality sushi chefs + high quality fish + variety in rolls
my favorite thing about the place i usually go to is the lunch/dinner bento meals that are relatively cheap but give you 4-5 different things.
and the best thing i can think of is offering regular customers free sushi every now and again, kind of like a rewards program. if a customer comes in regularly for a week just give them a free california roll or crunch roll.
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a starcraft design sushi will own or sponsering gosu players -- highly impossible
welll..giving discount helps alot.
as i read carefully in your post.. its mostly business man and traveler.. so waitress is ok but no too sexy or anything.. The store must be professional at top peformance. Because this is a sushi restaurant, it must some how relate to japanese tradition, so try to make the interior like japanese home..
ex:
however in the 2nd picture the chair is sucky! some good little japanese design on the outside of the store would be nice.. such as bamboo tile design thing.(hard to describe)
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lmao that bitch looks like a cancer patient
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did you write a business plan? if so it would be more usefull to get feedback on that than to simply ask for ideas (question is.. do you want to post that here;p) if you havent you are nowhere near having a business up and running so better start writing 
all ideas here are just to finish it up and decorate it a bit... but it should suit your business, your strategy and your philosophy...
in any case, a friendly relationship with your customers (a little chat, see if everythings fine blalba tell something about the food whatever) is good but ofcourse dont over do it and bother them (grab beer, sit down at the table, take some of their food... to much!), rewards for frequent customers are a good idea, but just try to keep it casual... (no big system around it) just give those who you've seen a couple of times a free appetiser or something. for the first 2 weeks or somethign just give such a thing to every customer (or something else that will make them happy), just in order to get people like your place and make them tell others about it (so in order to get new clients, and to make sure that those who have been here once will return, the thing about regular clients is to enhance customerloyalty). but these things are all pretty obvious. just like keeping an eye on the air quality, the way the place smells... it may smell like food but not like 43809 foodsmells mixed together, blalba so obvious ! but i ve noticed when i think of a food place the sensation of the smell/air quality highly influences the entire experience.
doubt any of this can really help but ok 
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mmm i recomend having a slogan in japanese thats like "once you eat our sushi, everywhere else it tastes like shit"
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Thanks for putting your 2 cents in. Some additional information: This is a new store opening but we have a management team that will provide us with human resources and interior, receipe and training. So no, I didn't write up a business plan as they're specialists in japanese restaurants. However they will have to consult with me for ideas and authorisation. This is where I need your help. I have come up with some good ones which will remain confidential at this moment, but I'm trying to adopt more technology. One of you mentioned that I'm being optimistic about the sales amount but that's what the management team promised me since the location is in the heart of the city.(even though the actual net profit will be somewhere around 20% or less) Furthermore the management will team will manage the place with me for the first year or so. I see that no one has mentioned anything about the name so far. Anyone who can think of a good name and the interior design that goes along with the name will be appreciated. I liked maybe 1 or 2 of the ideas you've posted so far and I am waiting for more good ones. Thanks again for your help.
P.S I don't think fliers will work. Infact, it never works.
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never pass fliers.. it may go against your business. but i highly recommend decorating your store appearance.... going to take picture of this store for example.. not sure when will i post it(gotta borrow a friends' camera)
name: Sushi Star!
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I liked the DVD menu idea =O Have like a touch screen at the front of the restaurant so people can digitally browse your menu 
Name it: ArtOfSushi
Then sponser the ArtOf team for advertising!
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Unfortunately not only the digital menu has been suggested already, I suggested digital ordering system (where chefs can digitally check on the screen the plates they ordered) and digital supply system. I've pretty much considered every option regarding advanced techonology. However I have to put a balance to it since not all people are comfortable/appreciative with cutting edge technology when you're just looking for a place to eat. I want something that is not so common in most other japanese restaurants since there are lots of japanese restaurants nearby.
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All i know is that your restauraunt better have really good bento boxes. Of all the sushsi houses around here, the thing the really popular ones have in common is their lunch boxes. Your probably going to get the most customers during lunch.
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Almost every japanese restaurants have bento boxes.. but I might consider diversifying them..
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I rather be shot in the right arm twice than ever eat sushi
I realized you said you gonna going open one
What the hell is wrong with you, better off cooking ramen damnit.
name it In "Mother Russia Sushi Eats You"
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i have no new ideas for you, but i love sushi and gl with your restaurant
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chomped and scooped sushi
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Korea (South)1897 Posts
mmm...i used to work at a 4 star japanese restaurant in Toronto as an apprentice sushi chef for 5 years with my teacher being from Hokaido, it was a very traditional restaurant but still did quite well.
My teacher asked me to start a topless sushi bar with him in Vancouver; but I declined as I had just started by masters at the university of Toronto, which was back in 1998.
i think i've seen like every kind of exceptional japanese restaurant and once every 3 months i would treat myself out to a 5 star japanese sushi bar in the city; but the one major thing you need to be clear on is the branding and of course before that is really what kinda of price/volume ratio you are looking at.
well from what you said; i think your looking at slightly above average prices with moderate volume/turnover?
make that clear; and everything else will be clear as well. but obviously you must have all this down and already thought out; but if you're really asking for points for differienation; then you really need to explain your current branding plan; but im sure that its still under wraps; but if you dont come up with anything great; then you can send me an outline of your branding/marketing strat; and i can give you at least 2 business models+ marketing to work from.
but i definately charge more than 1k for consulting keke, good luck ^^
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try to keep it as authentic as you can. me being asian, i hate seeing how people put random chinese/japanese writting on the walls, hanging these asian lanterns, fortune cookies, orange chicken(thats invented in america), people putting all the stereotypes stuff in the resturants. just make sure the envornment is clean, not too fancy, and cozy. the japanese interior design is very straight cut, simple colors, boxy(not a lot of curves).
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Human meat sushis. You can get it free from yourself.
Also put in the menu a Fart sushi. Ball of sushirice where you fart on.
Edit: serious suggestion coming later
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MURICA15980 Posts
Haha MightyAtom, seems like you know your sushi. But dang dawg, you really like to use semi-colons don't ya?
Anyway, as far as creative ideas go, I can't think of a thing. Seriously, I sat here braining storming some "creative" ideas for about 3 minutes now and I have decided I have been brain washed to think sushi resutrants should be a certain way that I can't think of anything innovative. rawr
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