|
Ok, so I'm opening a Japanese restaurant in one of the busiest street in the city sometime next year.(in Sydney) The problem is, there are already tonnes of other japanese restuarants located in the city area.
It would be good idea to be able to differentiate mine to others with distinctive features. The restaurant itself is not big, though highly expensive on rents. The major customers will be people around 20~30 age group, many asians, office people and travellers.
I am willing to spend some serious cash in interior design, as the gross sales amount is expected to be Aus $6000 per day if everything works out as expected. If anyone can give me bright ideas regarding the name/interior/receipe and anything else to make mine distinctive will be appreciated.
I will send anything between min $100~ max $1000(Aus) depending on the quality of the idea if I decide to use yours. (electronic transfer) Thanks again for your participation. ^^
|
Valhalla18444 Posts
|
An elaborate dragon that spits/pisses out drinks. Oh yea, happy hour every day 6-7.
|
You can make it a buffet. Like their is a moving slide and like the customers can pick what they want.
|
If it was slightly bigger I might consider a buffet option... or do you mean sushi train? There are like 10 other sushi trains in the city.. so no..
|
O nevermind than. You can serve sushi in a different way like this
or
You can also try to mix it. Like you can serve other things with sushi like seafood and sushi.
|
Try DIY (do it yourself) style sushi.
You display some fishes, vinegar rice, dried sewed and let customers choose and make sushi.
Of course, lazy customers don't have to do it.
Another idea is contemporary style sushi using non-fish materials. Like Spam sushi (-_- just an example), hamburger meat sushi etc.
Can I have $1000 now?
|
or you can be crazy and try sushi dessert -_-;;
|
or you can just make and serve your shit better than the others.
|
than how will his restaurant get recognized?
|
|
|
Just make sure the sushi is absolutely dope. There is a place here that makes the best sushi and not only that but they make the stuff look fancy as hell(It's pretty pricy tho), but it's always 100% packed with young attractive people whereas the other places are not. Fun atmosphere inside, and well lit is also good.
|
- Sexy, friendly, good-looking waitresses to bring the male crowd in
- Will you have non-sushi meals? Noodles eg.? Udon, Somen, Soba, Ramen...
- I forgot what it's called, but it's a nice alternative. It's a whole meal thing served in a kind of square box... maybe bento meal? Has some noodles, some meat, veggie, etc...
- Nice non-fish side dishes to choose from: fried sirloin, chicken wings, wantans (or equivalent), etc
- Offer sushi seminars, offer gift vouchers for these and for meals. Seminar 1: teach people how to make basic sushi (starting with what ingredients to choose, kitchen equipment you need etc, teach them how to make a basic roll); type 2: kind of like an assorted sushi plate with various sushis but the chef comes along to explain stuff... ;-)
- Offer the alternative to pre-order the sushi for a certain time (makes you an alternative to fast food places for very busy people)
- Offer take-away (no delivery, but possibility for them to come and pick it up).
- Offer buffet services for private parties.
|
1) make sure your chefs are bloody good, theres many fake "chinese" sushi chefs where I come from and thats Brisbane, also make sure they can invent new dishes every month or so ~_~
2) make sure the seafood is very fresh, top quality
3) no fake japanese dishes, like fried (enter meat name) its disgusting and its not real
4) teriyaki is never meant to be on chicken, damn ozs 
5) only hire female waitresses, never male. Male workers only do washing and the remaining shit labour, such as throwing rubbish
6) good location
7) plan on who you want to cater to, I find that the best Japanese restaurant businesses profit from working businessmen,women during lunch and dinner
8) Make it a bistro style restaurant and know what you can specialize in , if u want to make big bucks
9) I find restaurants that do everything, this means donburi, teppanyaki, sushi etc all in one arent that good usually so know what u can do and specialize in it
10) theres a couple of good japanese restaurants down here, u might want to take a few pointers from them. : Hanaichi, Bistro Lamp, Koh Ya( I think theres one in Sydney)
11) So there u go, I win my $1000?
|
when i was in japan they did a bamboo slide with somen in and you picked what you wanted out as it went by, i was very impressed, would have to be free but i guess noodles are cheep
|
I don't know about you, but i really like sushi train restuarants where the dishes go around a bench with a some kinda conveyor belt thingy with the chefs preparing in the middle and you just pick up the dishes you want. It's always cool to actually see the chefs make the dishes in front of your eyes =) By the way i live in Sydney =) The bad thing is, i think there's already one of these at the George Street Hoyts so you might want to check it out. It's really small, but the traffic it was getting was pretty good considering its location and all.
One last thing, $6000 a day is very optimistic. If you actually pulled this off you would be running a 2mil+ business and lets say around 25-40% in wages and costs of goods you would still have a profit of well over 1mil. Not many restaurants can manage to pull this off and even the ones with TV advertising and leg-ups through newspapers e.g. My Restaurant Rules (the TV show) barely managed these profit figures if i remember correctly. I think they were going at about 8000 a day or something. So what i'm trying to say you might want to start marketing your restaurant. Don't limit yourself to 20-30 age range because i know many uni students find sushi to be trendy XD (myself included) and i know i'd pick sushi over fast food. So you might want to hand out flyers or something at UTS and USYD since they're the closest uni's to the CBD. The sushi thing at USYD gets heaps of traffic even though it's nearly off campus and away from the main cafeteria. Yeah anyways, goodluck =)
|
Well one thing that always put me off to going to sushi places are the hard to understand menus and names. When it comes to order, I've no idea what's what.
How about you make a DVD-style menu? Where the customers have a screen in which they can shift through all the available food and see what the food exactly is and how it's prepared and more importantly how it is pronounced! This would make ordering sushi much more easier and accessible to people who usually never try this sort of thing.
You can call it Sushi Digital or something hehe
|
A bit off topic but... why a sushi restaurant/bar ?
if there are plenty of them, why not propose more choice as Korean food (which is quite delicious) ?
|
Wouldn't it be best to talk to some advertisers, business advisers?
If there is already a lot of sushi restaurants in your area, then wouldn't it be extremely difficult to bring people to yours? Once people find a decent restaurant they are very reluctant to change their minds. You thought of choosing another area?
I suggest you go around all the other successful and busy restaurants and maybe plagiarize a few ideas from them. Sure you want to be different, but you also want things that are tried and tested.
Good luck 
|
OMG A SUSHI RESTURAUNT.
Ok, I don't know the busines end of the spectrum but I LOVE SUSHI OMG!!
Ok, seeing how other resturaunts operate, here's what I think you need. You need a buffet/order COMBINATION. Because there are people who think sushi is too expensive and the portions are too small. They usually opt to go to buffets (like a sushi buffet).
*** You should make your sushi place a buffet with all your average made-for-buffet style sushi items. But on the side, include a menu so people can order chunkier/heartier sushi. The average patron would come in, pay the fee for a buffet, place an order on the side, and start by eating sushi provided in buffet-style. If a patron doesn't want to eat at the buffet, he or she can opt not to and vice versa. I do think it might be hard to keep patrons not paying for the buffet from stealing some anyways. You might as well make the buffet mandatory and maybe give patrons who don't want the buffet an option to directly order take-out instead and not charge extra on it. Btw, it is very important not to skimp out on the size of sushi (the buffet ones you can skimp out on but not the menu order ones). Find the nearest sushi place to yours and make sure your average piece is bigger than theirs. I've seen this happen in real life (it actually happened to me, haha). When people go to one sushi place that they think is expensive and switch to another that seems cheaper but serves BIGGER PIECES (<-------). Goodbye old place! The only thing the old place had left was good decoration but bigger pieces are a big PLUS.
Btw, try to make the layout of your resturaunt more cozy. I personally don't prefer a huge open space to eat (like they have in Minados). Not too cramped, but cozy.
EDIT:
I'm not too crazy about this Sushi train idea. If people really want it I guess you could include one on the side but that and the buffet would be too much. And I think the train is too much of a gimmick. Once your place becomes more popular, maybe you could put one in but until then I would concentrate on the buffet/order combination.
|
|
|
|
|
|
EPT![[image loading]](http://www.icevegas.com/buffet_large_images/Sushi%20Pagoda.jpg)
![[image loading]](http://www.icevegas.com/buffet_large_images/Sushi-Bridge.jpg)
![[image loading]](http://www.lori-and-al.com/blogs/main/images/cruise/dessert_sushi.jpg)
