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http://www.weirdasianews.com/2013/03/09/hot-legs-advertising-trend-japan/
Admittedly, this is the ad age. An adage reads thus: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
How true. When you consider that most gents have made it somewhat of a daily duty to “wink” at sultry ladies ad nauseam, it was only a matter of time before the ad agencies broke out the “babe ads.”
![[image loading]](http://i.imgur.com/eq52WPs.jpg)
Rest of the story below
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Advertisement featuring “babes” have been around since prehistoric men naughtily colored out buxom beauties in those cave paintings we’ve heard about, but these have become banal. It’s already hard for ads with really witty messages to get noticed or even get placement or airtime in the super-saturated media, so “hot” girls are thrown into the mix. Still, the results aren’t coming.
Here’s where the Japanese advertising company Absolute Territory PR broke that old mold. The group figured that, in an ad-blind land laden with people unaware of billboards and Internet banners, there’s still a critical mass of oglers, and a whole lot of inexpensive space — on shapely thighs. Enter “babe ads.”
When you have a targeted male audience, it’s the ultimate ad — a walking hoarding, interactive as ever, making for ad infinitum prime time viewing. Absolute Territory rents the legs of pretty, young Japanese girls as ad space, a clever marketing strategy that is reported to be a big hit with brands and businesses across Tokyo, especially among the men folk. Not surprising at all.
Girls who are interested in the campaign will have to get their legs “stamped” with an ad, after which they can go about their diurnal routine. They will have to sport the ad for eight hours or more per day to get paid, and will be required to wear miniskirts and knee-length hoses, preferably. To prove that they are “advertising” the brands, participants must also post photos of themselves wearing the stick-on ads on Facebook, Twitter or other social networking sites, periodically.
Eichi Atsumi, a spokesperson for the ad company, said the only two requirements for the job are that the registered people “should be connected to at least more than 20 people on some social network, and that they are over 18 years old.”
According to The Daily Mail, about 1,300 girls had already “registered their legs as ad space” with Absolute Territory PR (as far back as November 2012), and the numbers are niftily increasing.
The male gaze is something we’ll have to endure or embrace (depending on your stance) for as long as it takes before some rogue planet crushes Earth to terrene powder. Steuart Henderson Britt’s simple words warns execs: It’s a cutthroat world out there; the only way to outpace the competition is to embrace change.
To embrace all those long, sexy legs…
What do guys think ? Maybe works in japan, cause I dont think 'soft porn' is really seen as taboo ( I may be wrong) but i guess rest of asia and even EU/USA this will be like wtf
Poll: Your view?Clever marketing (126) 79% Insulting to women. (34) 21% 160 total votes Your vote: Your view? (Vote): Insulting to women.
(Vote): Clever marketing
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With regards to the poll: why not both?
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Where's the "Hahahaha, oh my fucking god, these japanese do have everything" option?
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On March 27 2013 04:03 synapse wrote:
With regards to the poll: why not both?
Not having both implies that one who answers clever marketing has no moral reservations with these kind of ads while one who answers "Insulting to woman" has. I guess.
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I think it's both clever marketing and insulting to women, although I don't think people should have too much of a problem as long as no one is tattooed without consent. If a girl wants to rent out her skin, then I guess she has that right.
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This is something that would only fly in certain markets.
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On March 27 2013 04:06 ThomasjServo wrote:
This is something that would only fly in certain markets.
I think the most interesting idea would be if contraception ads, brands, and logos, started being tattooed on volunteers.
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Why would it be insulting to women? It's voluntary.
I still don't think it will accomplish anything. The next generation is already programmed to completely and utterly ignore ads of any kind.
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Maybe works in japan, cause I dont think 'soft porn' is really seen as taboo ( I may be wrong) but i guess rest of asia and even EU/USA this will be like wtf
wtf?
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On March 27 2013 04:10 Qwyn wrote:
Why would it be insulting to women? It's voluntary.
I still don't think it will accomplish anything. The next generation is already programmed to completely and utterly ignore ads of any kind.
Sex will always sell though. Ads with hot girls (or guys) are surely more enticing than random, boring pop-up ads.
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On March 27 2013 04:09 DarkPlasmaBall wrote:Show nested quote +On March 27 2013 04:06 ThomasjServo wrote:
This is something that would only fly in certain markets. I think the most interesting idea would be if contraception ads, brands, and logos, started being tattooed on volunteers.
That would be an interesting sector to break into, especially given the generally more risky ad lines they tend to take. I am sure there is something clever that could be done with it.
I just don't think Jusco, or other large Japanese retailers are going to be clamoring to stamp their logo on someone, and pay them to ride public transit all day though. Then again, at least for American personalities, their Japanese commercials for the longest time were kept very much separate from those they were known for in the states. Who knows? We may see Bruce WIllis doing this for whatever Die Hard they are on next.
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On March 27 2013 04:09 DarkPlasmaBall wrote:
I think the most interesting idea would be if contraception ads, brands, and logos, started being tattooed on volunteers.
Well, there are probably too many who involuntarily advertise for contraceptives already. 
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This is one is so good you get advantage of the man looking at sexy women, and women get free income, in before some fat/ugly women start saying its bad cause she can´t make cash of her looks.... of course shes gonna say its because its bad for women.
Dont mean to be disrespectfull its just how usually goes, example.- women working on Hotters with sexy cloths because they want to its honest job gives good cash, then come feminist saying is bad... how the hell is bad if they wanna work there.
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Im not gonna lie, this is pretty smart. I for one welcome our new hot billboard overlords
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i think it is neither one or the other.
[X] Nobody will care about if some girls run around with something like this.
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On March 27 2013 04:17 checo wrote:
This is one is so good you get advantage of the man looking at sexy women, and women get free income, in before some fat/ugly women start saying its bad cause she can´t make cash of her looks.... of course shes gonna say its because its bad for women.
Dont mean to be disrespectfull its just how usually goes, example.- women working on Hotters with sexy cloths because they want to its honest job gives good cash, then come feminist saying is bad... how the hell is bad if they wanna work there.
I think you underestimate the marketability of plus sized models. There are a number of things I would think bigger girls are good at selling
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If the women find it insulting to them they won't do it.
If YOU find it insulting to them when they do it, then you're judgmental of their actions...
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On March 27 2013 04:04 AXygnus wrote:
Where's the "Hahahaha, oh my fucking god, these japanese do have everything" option?
why would you think this is exclusive to Japan?
NSFW:
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I don't want to sound rude but it's better than selling with boobs in Japan.
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On March 27 2013 04:04 AXygnus wrote:
Where's the "Hahahaha, oh my fucking god, these japanese do have everything" option?
I would vote for that option.
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EPT![[image loading]](http://3.bp.blogspot.com/-m4VHcMVaiu4/Ty8CHPpqlOI/AAAAAAAAAyU/D9Rqah919cM/s320/internet-go-daddy-version-released-co.png)
