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Hot’ Legs the New Advertising Trend in Japan - Page 2

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Disregard
Profile Blog Joined March 2007
China10252 Posts
March 26 2013 19:25 GMT
#21
Pretty common for event and shows in Korea, except they don't have brand tattoo on their cleavage.
"If I had to take a drug in order to be free, I'm screwed. Freedom exists in the mind, otherwise it doesn't exist."
WikidSik
Profile Blog Joined November 2011
Canada382 Posts
March 26 2013 19:26 GMT
#22
I really really like this idea. I dont see how this is an insult to women. They were born hot so some men ogle them. This certainly isnt as insulting as prostitution (which is a whole other debate). Its just a leg, and those women would wear mini skirts anyway. As people mentioned above me, we are programmed to ignore ads (i wouldnt even pay attention to the ad myself, just acknowledge that it exists).
Iv been here for 5.5 years. My other accounts are named "Sonu" and "Dalroti" || I had some more but I cant find them XD || known in sc2 as "Sonu"
CCa1ss1e
Profile Blog Joined October 2010
Canada3231 Posts
March 26 2013 19:29 GMT
#23
hah.. pretty clever I suppose.. we're all just animals, afterall.
~ The Ultimate Weapon
Blargh
Profile Joined September 2010
United States2103 Posts
Last Edited: 2013-03-26 19:32:16
March 26 2013 19:30 GMT
#24
It's just as insulting to men, but men don't realize it.

Such a pitiful advertising culture we humans have. Where is adblock+ when you need it most??
And, this generation does not completely ignore ads. But, due to how abundant they are, their effect has declined. It's still used all over (literally) today, so it has to be profitable.
Qikz
Profile Blog Joined November 2009
United Kingdom12022 Posts
March 26 2013 19:31 GMT
#25
dat zettai ryouiki. I for one welcome this kind of advertising. <333
FanTaSy's #1 Fan | STPL Caster/Organiser | SKT BEST KT | https://twitch.tv/stpl
oneofthem
Profile Blog Joined November 2005
Cayman Islands24199 Posts
Last Edited: 2013-03-26 19:35:21
March 26 2013 19:34 GMT
#26
standard for japanese "culture".

We have fed the heart on fantasies, the heart's grown brutal from the fare, more substance in our enmities than in our love
farvacola
Profile Blog Joined January 2011
United States18826 Posts
March 26 2013 19:35 GMT
#27
On March 27 2013 04:30 Blargh wrote:
It's just as insulting to men, but men don't realize it.

Such a pitiful advertising culture we humans have. Where is adblock+ when you need it most??
And, this generation does not completely ignore ads. But, due to how abundant they are, their effect has declined. It's still used all over (literally) today, so it has to be profitable.

The silliness of others and their willingness to make money off their bodies need not insult anyone, lest you walk about in shame in the face of mankind.
"when the Dead Kennedys found out they had skinhead fans, they literally wrote a song titled 'Nazi Punks Fuck Off'"
Thrill
Profile Blog Joined May 2007
2599 Posts
March 26 2013 19:36 GMT
#28
MSI had to remove a campaign where they were encouraging girls to send in videos of themselves as part of a 'competition' to become booth babes at Dreamhack.

The competition was subsequently removed following an outrage in media and mocking video parodies uploaded by men.

The problem here is targeting non-professionals. I think everyone is ok with using models but preferably hiring should be handled through an agency, not directly with the talent her/himself.

If you think there are some shitty deals in eSports (which we hear about all the time, from casters and players alike) and agree that agencies and organizations help clean up the industry, then i think you see my point.

While Japan might be ready for this, the rest of the world certainly isn't.

Hire professionals, not "random hotties". Your business model sucks ass.
ImAbstracT
Profile Blog Joined June 2010
519 Posts
Last Edited: 2013-03-26 19:36:46
March 26 2013 19:36 GMT
#29
If you need to rely on sexism and the objectification of women to sell your product its not a good product to begin with.
"I want you to take a moment, and reflect, on how much of a failure you are" - IdrA
Aerisky
Profile Blog Joined May 2012
United States12129 Posts
March 26 2013 19:41 GMT
#30
Not gonna lie, I find this really weird. I don't think it's insulting to women because they're the ones choosing to use their legs as ad space. I suppose it's clever marketing but my main response is that this is so silly lol :S
Jim while Johnny had had had had had had had; had had had had the better effect on the teacher.
DarkPlasmaBall
Profile Blog Joined March 2010
United States44328 Posts
March 26 2013 19:41 GMT
#31
On March 27 2013 04:36 ImAbstracT wrote:
If you need to rely on sexism and the objectification of women to sell your product its not a good product to begin with.


If you're not using a legal advantage that competitors use to sell their products, you may be taking the moral high ground, but you also might not be as successful in advertising your product (regardless of whether or not it's a good product).

Sex sells.
"There is nothing more satisfying than looking at a crowd of people and helping them get what I love." ~Day[9] Daily #100
Blargh
Profile Joined September 2010
United States2103 Posts
March 26 2013 19:44 GMT
#32
On March 27 2013 04:35 farvacola wrote:
Show nested quote +
On March 27 2013 04:30 Blargh wrote:
It's just as insulting to men, but men don't realize it.

Such a pitiful advertising culture we humans have. Where is adblock+ when you need it most??
And, this generation does not completely ignore ads. But, due to how abundant they are, their effect has declined. It's still used all over (literally) today, so it has to be profitable.

The silliness of others and their willingness to make money off their bodies need not insult anyone, lest you walk about in shame in the face of mankind.


I'd rather society not revolve around sex and idiocy. But, I have little say in the matter. Next thing you know, we'll have nude women holding signs for shit out in the public. And before long, we'll just be having orgies everywhere. Or something like that. It'll be just like Brave New World!
PushDown
Profile Joined December 2011
Italy208 Posts
Last Edited: 2013-03-26 20:00:52
March 26 2013 19:52 GMT
#33
It mainly season dependant but clever marketing; over 9000+. Anything that will let a man look at a woman for more than 2 seconds w/o beeing perceive as a degenerate, will get you a direct profit in any kind of field heh.

Edit: Nature has given us a good example of society revolve around sex and "idiocy"... and it seems to work pretty well; http://en.wikipedia.org/wiki/Bonobo
~~
Cogito ergo sum
farvacola
Profile Blog Joined January 2011
United States18826 Posts
March 26 2013 19:54 GMT
#34
On March 27 2013 04:44 Blargh wrote:
Show nested quote +
On March 27 2013 04:35 farvacola wrote:
On March 27 2013 04:30 Blargh wrote:
It's just as insulting to men, but men don't realize it.

Such a pitiful advertising culture we humans have. Where is adblock+ when you need it most??
And, this generation does not completely ignore ads. But, due to how abundant they are, their effect has declined. It's still used all over (literally) today, so it has to be profitable.

The silliness of others and their willingness to make money off their bodies need not insult anyone, lest you walk about in shame in the face of mankind.


I'd rather society not revolve around sex and idiocy. But, I have little say in the matter. Next thing you know, we'll have nude women holding signs for shit out in the public. And before long, we'll just be having orgies everywhere. Or something like that. It'll be just like Brave New World!

I can see your point, but it is not as though this is a new phenomena. It was only something like 1800 years ago that Rome declared the Bacchanalia illegal
"when the Dead Kennedys found out they had skinhead fans, they literally wrote a song titled 'Nazi Punks Fuck Off'"
zz_
Profile Joined December 2010
Sweden1022 Posts
Last Edited: 2013-03-26 20:04:35
March 26 2013 20:03 GMT
#35
Well, can't say I'm surprised, and it is pretty clever. It sure as hell is more likely that I'll look at a girls thighs than it is that I'd look at a billboard.

Also, to explain the PR company's name: http://tvtropes.org/pmwiki/pmwiki.php/Main/ZettaiRyouiki *Obligatory TVTropes warning*
In the absence of justice, what is sovereignty but organized robbery?
ThomasjServo
Profile Blog Joined May 2012
15244 Posts
March 26 2013 20:07 GMT
#36
Blargh the fact really remains that there will always be a fiscally attractive demographic on which this type of campaign will be effective. It may not be many people on TL, but think of the thousands on FB who share posts because, "the guy who won the Powerball, will pick a random winner to get $5,000."

Advertising revolves around the lowest common denominator, at least as far as advertising that would utilize this kind of baser sex appeal to move product.

Also the broader dialog will always have sex and idiocy for two reasons; In general humans like the former and the former has a large, helping hand in encouraging the latter. It is a vicious cycle.
kafkaesque
Profile Blog Joined November 2011
Germany2006 Posts
March 26 2013 20:14 GMT
#37
I remember discussing a short story in German class about advertising on a person's skin.

We debated wether it were plausible and all agreed that it's a preposterous notion and none of us would ever see that in our lifetimes. That was about 12 years ago...
| (• ◡•)|╯ ╰(❍ᴥ❍ʋ)
Acritter
Profile Joined August 2010
Syria7637 Posts
March 26 2013 20:25 GMT
#38
If it works, then it's automatically clever. I don't know whether it works, so I can't say for sure about that.

Whether it's insulting to women? Really, I think it's more insulting to men, because it implies that all we care about is how women look. Then again, you can say that it's insulting to women because of how it implies that all they're good for is attracting the attention of men, and that's a good point too. The advertising method seems crude to me, and so it just seems generically insulting as well, but that's just me.

So I can't choose either option on the poll, because the first requires knowledge I don't have and the second is too limited in its scope.
dont let your memes be dreams - konydora, motivational speaker | not actually living in syria
Blargh
Profile Joined September 2010
United States2103 Posts
March 26 2013 20:28 GMT
#39
On March 27 2013 05:07 ThomasjServo wrote:
Blargh the fact really remains that there will always be a fiscally attractive demographic on which this type of campaign will be effective. It may not be many people on TL, but think of the thousands on FB who share posts because, "the guy who won the Powerball, will pick a random winner to get $5,000."

Advertising revolves around the lowest common denominator, at least as far as advertising that would utilize this kind of baser sex appeal to move product.

Also the broader dialog will always have sex and idiocy for two reasons; In general humans like the former and the former has a large, helping hand in encouraging the latter. It is a vicious cycle.


Indeed, and I would never argue that. But, I would argue against the usage of such advertising, as a person with dignity. Sometimes, degrading society into an even larger piece of shit isn't worth making more money. Many will disagree I'm sure. But, I personally hope, for the sake of humanity, people will not support advertising schemes as tasteless as this.

@kafkaesque
Stupidity spreads like a wildfire! I wouldn't be surprised if societies of the past used similar forms of advertisement! Progress in society is so hard to come by nowadays. : (
deth2munkies
Profile Blog Joined April 2010
United States4051 Posts
Last Edited: 2013-03-26 20:32:10
March 26 2013 20:30 GMT
#40
On March 27 2013 04:10 Qwyn wrote:
Why would it be insulting to women? It's voluntary.

I still don't think it will accomplish anything. The next generation is already programmed to completely and utterly ignore ads of any kind.


Pretty much this.

It always amazes me that people think we're supposed to shame women into not doing things that they want to do because they are "degrading".
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