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Blogs > madals
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hypercube
Profile Joined April 2010
Hungary2735 Posts
June 20 2014 16:56 GMT
#41
People use adblock because they don't like ads. If you can prevent them from using adblock they might just avoid your stream altogether. Given that your marginal cost for these viewers is almost exactly zero I don't see the point in pursuing this outcome.

Unless you feel strongly about it for moral reasons or whatever. Just realize that if people chose not to disable adblock for your stream or site they probably don't care about it that much. So if you give them a choice to watch adds or leave they will be vastly more likely to leave.
"Sending people in rockets to other planets is a waste of money better spent on sending rockets into people on this planet."
urboss
Profile Joined September 2013
Austria1223 Posts
Last Edited: 2014-06-20 17:09:49
June 20 2014 17:09 GMT
#42
Well, twitch can leave the decision to include ads to the streamer:

If a streamer decides not to put ads in his streams so as not to aggravate viewers, that in turn means that he will also not make money from the stream.

But mind this:
If it is QUALITY CONTENT, people are always gonna watch it, no matter if there are ads or not.

People watch super bowl or World Cup despite the ads.
People would watch the top SC2 streamers despite the ads, because it is quality content.

And I'm gonna make the bold assessment that 98% of the SC2 streamers do NOT produce quality content.
So yes, for 98% of the streamers it would probably mean that they have to close down.
But anyway good riddance I suppose.
Yorkie
Profile Blog Joined December 2012
United States12612 Posts
June 20 2014 18:15 GMT
#43
On June 21 2014 02:09 urboss wrote:
Well, twitch can leave the decision to include ads to the streamer:

If a streamer decides not to put ads in his streams so as not to aggravate viewers, that in turn means that he will also not make money from the stream.

But mind this:
If it is QUALITY CONTENT, people are always gonna watch it, no matter if there are ads or not.

People watch super bowl or World Cup despite the ads.
People would watch the top SC2 streamers despite the ads, because it is quality content.

And I'm gonna make the bold assessment that 98% of the SC2 streamers do NOT produce quality content.
So yes, for 98% of the streamers it would probably mean that they have to close down.
But anyway good riddance I suppose.

You're right, people watch the Super Bowl and the World Cup despite the ads, but if they had the option to simply eliminate the ads do you think they wouldn't because they think the content is good? Hell no. If you're a guy who thinks 98% of sc2 streams don't produce quality content, then go watch something else, but for people who actually watch and appreciate the content, and only have to show that appreciation by muting a 15 second ad every half hour, this shouldn't be too much to ask. Especially for a caster like Madals who is going to run ads between games and you won't miss anything. You can just alt tab to another stream, or mute it and go make a sandwich, or complain to your buddies about annoying ads. By the time you're done, the stream will be back up and running for your convenience.
Hwang Kang Hooooooooooo. Follow mah boy Shellshock @Shellshock1122
urboss
Profile Joined September 2013
Austria1223 Posts
June 20 2014 18:23 GMT
#44
Maybe there is some misunderstanding, I'm actually in favor of ads.
Ads are the building blocks of free content on the internet.

However, the viewer should not be able to make the decision to view ads or not view ads.
The viewer should be forced to view ads!
Without ads we would be left with crappy content only, because no one could afford producing quality stuff anymore.
Disregard
Profile Blog Joined March 2007
China10252 Posts
June 20 2014 18:54 GMT
#45
I'm already bombarded by ads while watching sports and going outside, I don't need my home entertainment filled with redundant advertisements, which majority of them are rather boring. Most of the twitch streamers don't make much revenue from ads anyway, the subscription service and ridiculously generous donations is reason they can sustain themselves. And there are also many more technically incapable viewers out there to replace the meager losses caused by my choice of blocking 99% of online advertisements.
"If I had to take a drug in order to be free, I'm screwed. Freedom exists in the mind, otherwise it doesn't exist."
JonIrenicus
Profile Blog Joined July 2012
Italy602 Posts
Last Edited: 2014-06-20 23:16:25
June 20 2014 23:10 GMT
#46
--- Nuked ---
layabout
Profile Blog Joined November 2011
United Kingdom2600 Posts
June 20 2014 23:55 GMT
#47
On June 21 2014 03:15 Yorkie wrote:
Show nested quote +
On June 21 2014 02:09 urboss wrote:
Well, twitch can leave the decision to include ads to the streamer:

If a streamer decides not to put ads in his streams so as not to aggravate viewers, that in turn means that he will also not make money from the stream.

But mind this:
If it is QUALITY CONTENT, people are always gonna watch it, no matter if there are ads or not.

People watch super bowl or World Cup despite the ads.
People would watch the top SC2 streamers despite the ads, because it is quality content.

And I'm gonna make the bold assessment that 98% of the SC2 streamers do NOT produce quality content.
So yes, for 98% of the streamers it would probably mean that they have to close down.
But anyway good riddance I suppose.

You're right, people watch the Super Bowl and the World Cup despite the ads, but if they had the option to simply eliminate the ads do you think they wouldn't because they think the content is good? Hell no. If you're a guy who thinks 98% of sc2 streams don't produce quality content, then go watch something else, but for people who actually watch and appreciate the content, and only have to show that appreciation by muting a 15 second ad every half hour, this shouldn't be too much to ask. Especially for a caster like Madals who is going to run ads between games and you won't miss anything. You can just alt tab to another stream, or mute it and go make a sandwich, or complain to your buddies about annoying ads. By the time you're done, the stream will be back up and running for your convenience.

We shouldn't have to ask or be asking. If people receiving the ads aren't watching them then it's a waste of everybody's time except the streamer who is earning dishonest money

There is adverting on the clothes people wear, there is advertising on the street, walls, books, bums, radio, television, sounds, shops and all sorts of places you wouldn't expect it. It exists to exploit how your brain works to influence your behavior and get your cash. Fuck it and fuck anyone that works in it. I will gladly throw money at things i like and i accept that you need to spread awareness of things for people to find the things they like but the advertisement industry goes way to far and shame on anyone trying to encourage it's behavior especially if you are doing it out of anything other than self interest.
Be the Best You Can Be ! Play MAFIA II http://www.teamliquid.net/forum/mafia/ II Dragonsound Best Band
govie
Profile Blog Joined November 2012
9334 Posts
Last Edited: 2014-06-21 00:53:33
June 21 2014 00:50 GMT
#48
On June 20 2014 18:46 madals wrote:
Show nested quote +

If you don't want to rely on adverts then create a pay to view subscription feature, you'll instantly find out how many people actually give 3shits about your stream or not and then can see if its a profitable model.


This is something I have often thought about doing, but there are a few problems with it. Mainly, for various reasons not everyone is able to pay for content, they may not have the money or the ability (no paypal account, etc). For me, I do not want to exclude people who love eSports as much as I do from being able to view content.


I really like instream advertising and not the standard add-vertising. When you do your job well, the adverts are even fun and the advertiser for also benefits (and yourself too). Lets say you test some gear every week in between matches or even more creative forms of advertising/interactive stuff etcetc. Streamers have alot to offer, like, a normal add is 20 seconds with most people not really paying attention, but streamers can actually engage more interactively too future consumers, so this engagement should be worth something somehow. My best bet would be to take advertising on your channels to new heights where you can offer more to the viewers and the advertisers so people dont need addblock anymore on your channel. You simply bypass the current adsmedium and bring both parties closer together creating a little more money in your wallet at the same time (it can still be twitch ofcourse).
The two NBA teams in states with legal weed are called the Nuggets and the Blazers...
Jett.Jack.Alvir
Profile Blog Joined August 2011
Canada2250 Posts
June 21 2014 01:47 GMT
#49
Govie, in-stream ads have some inherent problems. For one, the advertisers themselves don't have analytics of the number of ads played to viewers. If it is built in-stream, your advertisers don't know how many people viewed your ads, so they won't know how much of their money goes to views.

This number is very important to them, especially when they want to justify purchasing more ad time.

As well, in-stream requires a sponsor that is international, because the target audience is international. The benefit of third party ads is that they are sold to internationally, so a Canadian stream can still get revenue from ads viewed in the Philippines .

Also, you need to find these advertisers yourself, where as third-party provided ads will have these readily available.

I agree that in-stream ads work much better in some cases, you can't assume it is ok in all cases.
Jett.Jack.Alvir
Profile Blog Joined August 2011
Canada2250 Posts
Last Edited: 2014-06-21 02:12:08
June 21 2014 02:04 GMT
#50
JonIrenicus,

You are absolutely correct about intrusive ads, and I agree to your reasons to use Adblock. However, these problems Twitch has with running ads is not the fault of the content producer.

For one thing, the technology to deliver ads that are seamless (no sound problems, no crashes etc) is not perfect, but maybe in the future these things will be perfected.

At the moment, Twitch has a partnership with CBS Interactive to provide advertisements. So the development and technology to deliver the ads is not even within Twitch's control, that is from CBSi. So essentially you are punishing the content producer from something that is totallly out of their control.

That is like yelling at the cook in a restaurant because the waitress served the food late and spilled your drink.

As well, internet advertising has not been that intrusive in a long time. I rarely see pop-up ads, and those I do encounter aren't done nearly as intrusive (e.g. easy to stop, does not recur, has no sound/animation).
deathly rat
Profile Blog Joined October 2010
United Kingdom911 Posts
June 21 2014 05:00 GMT
#51
Whether you believe in using Adblock or not, you have to have a system in place that enforces whatever your view is.
No logo (logo)
urboss
Profile Joined September 2013
Austria1223 Posts
June 21 2014 05:38 GMT
#52
On June 21 2014 11:04 Jett.Jack.Alvir wrote:
JonIrenicus,

You are absolutely correct about intrusive ads, and I agree to your reasons to use Adblock. However, these problems Twitch has with running ads is not the fault of the content producer.

For one thing, the technology to deliver ads that are seamless (no sound problems, no crashes etc) is not perfect, but maybe in the future these things will be perfected.

At the moment, Twitch has a partnership with CBS Interactive to provide advertisements. So the development and technology to deliver the ads is not even within Twitch's control, that is from CBSi. So essentially you are punishing the content producer from something that is totallly out of their control.

That is like yelling at the cook in a restaurant because the waitress served the food late and spilled your drink.

As well, internet advertising has not been that intrusive in a long time. I rarely see pop-up ads, and those I do encounter aren't done nearly as intrusive (e.g. easy to stop, does not recur, has no sound/animation).

The technology to put ad-streaming under the control of twitch is already available.
In particular, a company called Unicorn Media provides Cloud based ad insertion technology that makes AdBlock useless.
Unicorn Media was acquired by Brightcove, a leading ad-serving company.
https://www.brightcove.com/en/company/press/brightcove-signs-definitive-agreement-acquire-unicorn-media
It will probably just be a matter of time until twitch adapts these services.
Faust852
Profile Joined February 2012
Luxembourg4004 Posts
June 21 2014 09:07 GMT
#53
On June 20 2014 21:01 Dingodile wrote:
Sounds like you think I use adblock? Wrong.
I have complained that TakeTV doesnt send ads during breaks.

You should think about other side. If you see HuK, you see EG & Monster Energy Logo etc. If Twitch makes Adblock useless and suddenly Huk or Demuslim only have 100 viewers, I dont think it is a great thing for Twitch and EG, Monster etc.


It's a good point you made. I want to add a great exemple.
AzubuTV. IMMvp is one of the most knowed player on earth. You know how much viewer he pulled out yesterday ? less then 200 for at least 5h of stream. He was featured on TL. Forgg had 1200 for a rebroadcast.
You know the reason ? You can't watch AzubuTV with adblock on, at least embedded on TLnet. People prefer missing one of the most accomplished player of all time and watch a rebroadcast than just turning off adblock.
Is it unfair ? Not at all : People always go to what suit them the most, and if they can avoid ads, they will ofc.

MLG is losing at least 50% of its potential viewership by forcing adblock remove. I don't watch it for that reason (and the fact that it starts wayyy to late for me). The ads the put on your face is 10x louder than the rest. Why not showing in stream ad like HSC, DH ? They would win much more money this way. But hey, it's MLG and they are stupid, it's a fact.
Nahmu
Profile Blog Joined June 2014
Korea (South)14 Posts
June 21 2014 11:59 GMT
#54
I personally just unadblock streamers that I really enjoy watching/want to support them. If they're really doing a good job entertaining me then I don't have a problem watching their ads, it's that simple. If people like you enough they'll unadblock you.
govie
Profile Blog Joined November 2012
9334 Posts
June 21 2014 14:44 GMT
#55
I do see some other streaming services around, hitbox, mlg player, dailymotion. Maybe they have more options for you guys to make some money.
The two NBA teams in states with legal weed are called the Nuggets and the Blazers...
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