Hello guys,

The gaming and esports audience has grown massively in the past decades, presenting an attractive opportunity for companies to advertise. Especially gambling, nutrient-poor, energy-dense, and alcohol products are advertised. But do these ads actually impact gamers? If so, do heavy and addicted gamers differ from other gaming cohorts?

[DISCLAIMER]: The article is written for my weekly newsletter, and published on my website. A new episode comes out every Sunday (directly into your inbox and on my website).

Have a great week, everyone.
Christian