Basically the story is NetEase, the 2nd largest gaming company in China, also the future publisher of StarCraft 2 in China, is going to open pig farms as well as a website that can provide the online broadcasting of how they feed up pigs.
Do not laugh at the poor guy. I mean, seriously this could be more promising than gaming in China, as a business. The price of pork has great influence on the comsumer price index (CPI) in our country, which rocketed up to 8.7% once last year.