I know, I know... this is a SC forum... but hear me out...

Riot Games turned League of Legends into a billion-dollar phenomenon—not by selling power, but by selling feelings. In this episode, we discuss how their free-to-play model taps into emotions and opens players' wallets.

[DISCLAIMER]: The article is written for my weekly newsletter, and published on my website. A new episode comes out every Sunday (directly into your inbox and on my website).

Have a great weekend,
Christian