EPTEsports contributor: Azuwho? - Page 10
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Kergy
Peru2011 Posts
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Aerisky
United States12128 Posts
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Redox
Germany24794 Posts
On April 05 2013 17:17 Type|NarutO wrote: I got the feeling that this is not going to end well. Whats the worst thing that can happen? They stop throwing money at esports? We should enjoy it as long as it goes on. We dont have any money invested there. | ||
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nemonic
132 Posts
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Shadow_Broker
New Zealand1 Post
On a side note there was some other info i found not sure how relevant but might be worth posting I suppose. There was the Robert Hersov connection to a South African mining company(Anglovaal) which was mentioned in the pastebin. A blog post here mentioning both Lars and the Hersov family, granted its a blog and may not be totally relevant though there is a bit of info about their connection. I actually also ended up finding Robert Hersov's twitter account though it seems to be abandoned since 2010, nothing esports or gaming related in his tweets, though he seems fly around a lot. If you go looking for Lars on twitter, there's just a account where a bunch of retweeted ads. Finally an interetsing article here on Lars from Der Spiegal its german to english so the translation is pretty readable(original here if needed). There is some mention of Robert Hersov and even a bit of a south korean connection there. | ||
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maciejkrupowies
Poland1 Post
I am in the live-streaming industry for a while, as some of you may know we are starting our 24/7 eSports TV. At the beginning, I will give you some hints. 1. AZUBU.TV Yes, that is true - at this very moment Azubu.TV does not look perfect, but they are just starting... As some of you already mentioned they use Brightcove's services. Some of you criticize Azubu, because Brightcove is expensive and the business model behind this needs to be terrible. Well, no. Of course Brightcove is expensive, everything is expensive if it comes to live-streaming. If you do not own your own datacenter, you would most probably have to pay around $.07 per GB. If we assume, that there is approximetely 5000 viewers every hour on the stream, and the quality distribution looks like this: 10% - 1080p, 80% - 720p, 10% - SD, you generate around 500.000 UU (not real users tho) and 4-5 million PV every month. This generates traffic in the amount of 2 112 745 GB PER MONTH, which costs you about $140.000. Let's compare this to Twitch. Three years ago they calculated their cost per customer with the various solutions as: CDN $.135, AWS $.0074 Datacenter $.0017. The CDN cost has gone down, but their datacenter cost is roughly the same. Calculate it now. Azubu is using Brightcove's player, but noone said they need to use their CDN's, and even if they do that, there is a lot to do in costs optimization, as there is for example Cirrus2 technology (P2P, afaik YouTube is using this, as 90% of internet users got Flash installed) or compression, which can downgrade your costs up to 50%. Well, I will give you a hint - when LCS is going just check all the streams available: YouTube, Azubu and Twitch. Source image is the same, but why all the platforms are offering different quality? The answer is simple and it is placed above. EDIT: Btw, their current transmission from LCS looks awesome. You guys need to chill-out a bit and see what comes from this in time. They just started and what they are doing is mostly optimization of the costs and used bandwith. They also will not offer all options at the beginning - it is part of a plan. They are also generating some income from ads I believe, few days ago they were embedded on LCS website as a primary stream (if you look at Alexa Rank those jumps are the answer when LCS was live). | ||
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Redox
Germany24794 Posts
On April 06 2013 20:37 Shadow_Broker wrote: Finally an interetsing article here on Lars from Der Spiegal its german to english so the translation is pretty readable(original here if needed). There is some mention of Robert Hersov and even a bit of a south korean connection there. This article is really interesting. So the investment company Sapinda is probably where the money comes from. This company moves billions from here to there, we will probably never know where it really comes from. Also this Lars Windhorst was a pretty big name once. Same Spiegel article with pictures here. | ||
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SilverStar
Sweden18511 Posts
Anyway interesting summary. Edit: my old post http://www.teamliquid.net/forum/viewmessage.php?topic_id=401488¤tpage=5#94 | ||
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E95jisA5dL
15 Posts
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ChriseC
Germany440 Posts
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Heyoka
Katowice25012 Posts
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Loxley
Netherlands2480 Posts
On April 06 2013 21:38 SilverStar wrote: Not sure if it was mentioned but if you check the trade mark registration for azubu you will see that it didnt "just happen". Thus has been in the planning for a while. Anyway interesting summary. Edit: my old post http://www.teamliquid.net/forum/viewmessage.php?topic_id=401488¤tpage=5#94 Well they filed for trademark in december 2011 and sponsored the LoL spring championship in march 2012. It kinda did just happen. 4 Months from being nothing to a mainsponsor of LoL. | ||
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SilverStar
Sweden18511 Posts
On April 06 2013 22:50 Loxley wrote: Well they filed for trademark in december 2011 and sponsored the LoL spring championship in march 2012. It kinda did just happen. 4 Months from being nothing to a mainsponsor of LoL. I see, I just have the feeling there was a lot more planning involved than apparent but thats just my gut feeling. You don't randomly select a tournament and offer one of the highest price pools and then pull out. Feels a lot like trying to drive the prize pools up. Just my 2 cents. | ||
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AnomalySC2
United States2073 Posts
On April 06 2013 22:45 heyoka wrote: You can't, it's invite only. That is just lazy. If you're going to use a streaming service as your "front" you may as well put a some effort into it lol. | ||
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Tanukki
Finland579 Posts
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vitruvia
Canada235 Posts
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Gamegene
United States8308 Posts
On April 07 2013 04:29 AnomalySC2 wrote: That is just lazy. If you're going to use a streaming service as your "front" you may as well put a some effort into it lol. it's not lazy it's just trying to compete with twitch from a different angle. if they can make azubu the place to go if you want to watch "the best players" and no one else, that's a unique thing they can market. if they tried to waste resources and time making it an open service they would die out very quickly because twitch would just crush them in that regard. | ||
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ionize
Ireland399 Posts
I have to agree with a few of the other replies, Azubu on paper just seems at odds with a solid sponsor/company. | ||
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jax1492
United States1632 Posts
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Pimpmuckl
Germany528 Posts
On April 04 2013 06:44 GrazerRinge wrote: edit: I have no idea why Azubu has "AG" in their name since their are not listed in DAX. If you are listed in the German DAX you are one of the bigger Companys, just to be called an Aktien Gesellschaft you only have to be noted somewhere, not exactly in the DAX Index. Fact of the matter is though, i tried to find any share called Azubu, Azubu AG or Azubu Europe (AG). Nothing. Only thing i found was some ppt by the former Head of the Aufsichtsrat (No idea what exactly it is in english), Silverio Park: http://www.gtai.de/GTAI/Content/EN/Meta/Events/Invest/2012/Reviews/Powerhouse/Downloads/presentation-delegation-visit-seoul-silverio-park.pdf | ||
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